Willis Investment Counsel
Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are JNJ, MSFT, CSCO, TXN, LMT, and represent 15.14% of Willis Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: HSY (+$17M), WMT (+$16M), PEP (+$11M), MCD (+$8.4M), GNRC (+$8.1M), UPS (+$7.7M), KEYS, MSM, AAP, TROW.
- Started 4 new stock positions in MCD, PAR, ABBV, HSY.
- Reduced shares in these 10 stocks: USB (-$18M), MSFT (-$9.0M), ALL (-$8.7M), TFC (-$8.1M), RL (-$7.9M), CAT (-$7.9M), , RGA (-$7.2M), AFL (-$6.9M), DLB (-$6.7M).
- Sold out of its positions in ALL, QTEC, FXH, QQQ, OGN, RL, TFC, USB, VYM, WM.
- Willis Investment Counsel was a net seller of stock by $-37M.
- Willis Investment Counsel has $1.5B in assets under management (AUM), dropping by 2.35%.
- Central Index Key (CIK): 0001310929
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Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 107 positions in its portfolio as reported in the March 2024 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Johnson & Johnson (JNJ) | 3.2 | $47M | 296k | 158.19 |
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| Microsoft Corporation (MSFT) | 3.1 | $45M | -16% | 107k | 420.72 |
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| Cisco Systems (CSCO) | 3.0 | $44M | 886k | 49.91 |
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| Texas Instruments Incorporated (TXN) | 3.0 | $44M | 251k | 174.21 |
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| Lockheed Martin Corporation (LMT) | 2.8 | $41M | 89k | 454.87 |
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| Accenture (ACN) | 2.7 | $40M | -14% | 115k | 346.61 |
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| Paychex (PAYX) | 2.6 | $38M | 312k | 122.80 |
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| Chubb (CB) | 2.6 | $38M | -6% | 145k | 259.13 |
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| Home Depot (HD) | 2.5 | $37M | 97k | 383.60 |
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| Intel Corporation (INTC) | 2.5 | $36M | 824k | 44.17 |
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| Pfizer (PFE) | 2.3 | $34M | +3% | 1.2M | 27.75 |
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| Medtronic (MDT) | 2.1 | $31M | 351k | 87.15 |
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| Merck & Co (MRK) | 2.1 | $31M | 231k | 131.95 |
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| Applied Materials (AMAT) | 2.1 | $30M | 147k | 206.23 |
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| Verizon Communications (VZ) | 2.0 | $28M | 676k | 41.96 |
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| Clorox Company (CLX) | 1.9 | $28M | 184k | 153.11 |
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| ConocoPhillips (COP) | 1.9 | $28M | 221k | 127.28 |
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| Pepsi (PEP) | 1.9 | $28M | +61% | 159k | 175.01 |
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| T. Rowe Price (TROW) | 1.8 | $27M | +5% | 220k | 121.92 |
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| Caterpillar (CAT) | 1.8 | $27M | -22% | 72k | 366.43 |
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| AFLAC Incorporated (AFL) | 1.8 | $26M | -21% | 297k | 85.86 |
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| Exxon Mobil Corporation (XOM) | 1.6 | $24M | 206k | 116.24 |
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| BHP Billiton (BHP) | 1.6 | $24M | -11% | 411k | 57.69 |
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| Wal-Mart Stores (WMT) | 1.6 | $23M | +199% | 386k | 60.17 |
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| Tractor Supply Company (TSCO) | 1.6 | $23M | -12% | 88k | 261.72 |
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| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.5 | $23M | 335k | 67.04 |
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| United Parcel Service (UPS) | 1.3 | $19M | +65% | 131k | 148.63 |
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| Apple (AAPL) | 1.3 | $19M | -2% | 111k | 171.48 |
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| FactSet Research Systems (FDS) | 1.3 | $19M | 42k | 454.39 |
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| Genuine Parts Company (GPC) | 1.3 | $19M | 122k | 154.93 |
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| A. O. Smith Corporation (AOS) | 1.3 | $18M | 203k | 89.46 |
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| Quest Diagnostics Incorporated (DGX) | 1.2 | $18M | 136k | 133.11 |
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| At&t (T) | 1.2 | $18M | 998k | 17.60 |
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| Lowe's Companies (LOW) | 1.2 | $17M | -8% | 69k | 254.73 |
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| Automatic Data Processing (ADP) | 1.2 | $17M | 70k | 249.74 |
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| Alphabet Inc Class A cs (GOOGL) | 1.2 | $17M | 112k | 150.93 |
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| Hershey Company (HSY) | 1.1 | $17M | NEW | 85k | 194.50 |
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| JPMorgan Chase & Co. (JPM) | 1.1 | $16M | -25% | 80k | 200.30 |
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| Target Corporation (TGT) | 1.1 | $16M | 89k | 177.21 |
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| American Express Company (AXP) | 1.1 | $15M | 67k | 227.69 |
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| General Dynamics Corporation (GD) | 1.0 | $15M | 54k | 282.49 |
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| Kimberly-Clark Corporation (KMB) | 1.0 | $15M | 112k | 129.35 |
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| Procter & Gamble Company (PG) | 1.0 | $14M | 89k | 162.25 |
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| Laboratory Corp. of America Holdings (LH) | 1.0 | $14M | 64k | 218.46 |
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| Emerson Electric (EMR) | 1.0 | $14M | 123k | 113.42 |
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| Darden Restaurants (DRI) | 1.0 | $14M | +2% | 83k | 167.15 |
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| Eaton (ETN) | 0.9 | $13M | -21% | 43k | 312.68 |
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| American Electric Power Company (AEP) | 0.9 | $13M | 156k | 86.10 |
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| Deere & Company (DE) | 0.9 | $12M | 30k | 410.74 |
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| Globe Life (GL) | 0.8 | $12M | 100k | 116.37 |
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| Adobe Systems Incorporated (ADBE) | 0.8 | $12M | +2% | 23k | 504.60 |
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| Sanofi-Aventis SA (SNY) | 0.8 | $12M | 236k | 48.60 |
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| Chevron Corporation (CVX) | 0.8 | $11M | 72k | 157.74 |
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| NVIDIA Corporation (NVDA) | 0.8 | $11M | 12k | 903.56 |
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| Generac Holdings (GNRC) | 0.8 | $11M | +272% | 88k | 126.14 |
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| Murphy Oil Corporation (MUR) | 0.8 | $11M | 243k | 45.70 |
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| Duke Energy (DUK) | 0.7 | $11M | 111k | 96.71 |
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| 3M Company (MMM) | 0.7 | $10M | +11% | 98k | 106.07 |
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| Valero Energy Corporation (VLO) | 0.7 | $10M | 59k | 170.69 |
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| Keysight Technologies (KEYS) | 0.7 | $9.9M | +56% | 64k | 156.38 |
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| Reinsurance Group of America (RGA) | 0.7 | $9.8M | -42% | 51k | 192.88 |
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| Fortinet (FTNT) | 0.6 | $8.6M | 126k | 68.31 |
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| MSC Industrial Direct (MSM) | 0.6 | $8.4M | +41% | 87k | 97.04 |
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| McDonald's Corporation (MCD) | 0.6 | $8.4M | NEW | 30k | 281.95 |
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| MasterCard Incorporated (MA) | 0.5 | $7.8M | 16k | 481.57 |
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| Waters Corporation (WAT) | 0.5 | $7.4M | -30% | 22k | 344.23 |
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| Fortrea Hldgs (FTRE) | 0.5 | $7.3M | 181k | 40.14 |
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| Ross Stores (ROST) | 0.5 | $7.2M | 49k | 146.76 |
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| Total (TTE) | 0.5 | $7.1M | 102k | 68.83 |
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| Kenvue (KVUE) | 0.4 | $6.5M | +2% | 302k | 21.46 |
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| Advance Auto Parts (AAP) | 0.4 | $6.0M | +62% | 71k | 85.09 |
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| Mosaic (MOS) | 0.3 | $4.6M | 142k | 32.46 |
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| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $4.3M | +6% | 22k | 191.88 |
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| Medpace Hldgs (MEDP) | 0.2 | $3.1M | -19% | 7.6k | 404.15 |
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| Maxcyte (MXCT) | 0.2 | $2.2M | -4% | 525k | 4.19 |
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| Sterling Construction Company (STRL) | 0.1 | $1.6M | +2% | 14k | 110.31 |
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| Frontdoor (FTDR) | 0.1 | $1.4M | +5% | 44k | 32.58 |
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| Evertec (EVTC) | 0.1 | $1.4M | +3% | 36k | 39.90 |
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| Qualys (QLYS) | 0.1 | $1.4M | -20% | 8.3k | 166.87 |
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| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.1 | $1.4M | +7% | 15k | 89.37 |
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| Donaldson Company (DCI) | 0.1 | $1.3M | +9% | 17k | 74.68 |
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| Gildan Activewear Inc Com Cad (GIL) | 0.1 | $1.2M | 33k | 37.13 |
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| National Resh Corp cl a (NRC) | 0.1 | $1.2M | +9% | 31k | 39.61 |
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| Hexcel Corporation (HXL) | 0.1 | $1.1M | +2% | 16k | 72.85 |
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| CSG Systems International (CSGS) | 0.1 | $1.0M | +65% | 20k | 51.54 |
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| Atkore Intl (ATKR) | 0.1 | $959k | +11% | 5.0k | 190.36 |
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| Liquidity Services (LQDT) | 0.1 | $892k | +80% | 48k | 18.60 |
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| John Bean Technologies Corporation (JBT) | 0.1 | $774k | +19% | 7.4k | 104.89 |
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| Coca-Cola Company (KO) | 0.0 | $636k | +2% | 10k | 61.18 |
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| Berkshire Hathaway (BRK.A) | 0.0 | $634k | 1.00 | 634440.00 |
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| Jack Henry & Associates (JKHY) | 0.0 | $593k | +20% | 3.4k | 173.73 |
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| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $569k | 2.3k | 249.86 |
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| Dolby Laboratories (DLB) | 0.0 | $463k | -93% | 5.5k | 83.77 |
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| iShares S&P 100 Index (OEF) | 0.0 | $456k | 1.8k | 247.41 |
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| PAR Technology Corporation (PAR) | 0.0 | $454k | NEW | 10k | 45.36 |
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| WisdomTree Total Dividend Fund (DTD) | 0.0 | $394k | 5.6k | 70.72 |
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| Toro Company (TTC) | 0.0 | $345k | +2% | 3.8k | 91.63 |
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| Suno (SUN) | 0.0 | $294k | 4.9k | 60.29 |
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| International Business Machines (IBM) | 0.0 | $290k | -5% | 1.5k | 191.01 |
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| National Beverage (FIZZ) | 0.0 | $279k | +4% | 5.9k | 47.46 |
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| Southern Company (SO) | 0.0 | $267k | 3.7k | 71.74 |
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| Flowers Foods (FLO) | 0.0 | $245k | 10k | 23.75 |
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| Verisign (VRSN) | 0.0 | $210k | +2% | 1.1k | 189.51 |
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| Abbvie (ABBV) | 0.0 | $208k | NEW | 1.1k | 182.10 |
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| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $6.8k | 10k | 0.66 |
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| Cytodin (CYDY) | 0.0 | $2.1k | 13k | 0.16 |
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| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
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Past Filings by Willis Investment Counsel
SEC 13F filings are viewable for Willis Investment Counsel going back to 2010
- Willis Investment Counsel 2024 Q1 filed April 24, 2024
- Willis Investment Counsel 2023 Q1 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q2 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q3 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q4 filed Jan. 11, 2024
- Willis Investment Counsel 2023 Q3 filed Oct. 17, 2023
- Willis Investment Counsel 2023 Q2 filed July 11, 2023
- Willis Investment Counsel 2023 Q1 filed April 18, 2023
- Willis Investment Counsel 2022 Q4 filed Jan. 18, 2023
- Willis Investment Counsel 2022 Q3 filed Oct. 12, 2022
- Willis Investment Counsel 2022 Q2 filed Aug. 8, 2022
- Willis Investment Counsel 2022 Q1 filed May 16, 2022
- Willis Investment Counsel 2021 Q4 filed Feb. 14, 2022
- Willis Investment Counsel 2021 Q3 filed Nov. 17, 2021
- Willis Investment Counsel 2021 Q2 filed Aug. 13, 2021
- Willis Investment Counsel 2021 Q1 filed May 17, 2021