TRUE Private Wealth Advisors

TRUE Private Wealth Advisors as of March 31, 2023

Portfolio Holdings for TRUE Private Wealth Advisors

TRUE Private Wealth Advisors holds 233 positions in its portfolio as reported in the March 2023 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr 1 3 Yr Treas Bd (SHY) 11.3 $77M 933k 82.16
Ishares Tr Core S&p Ttl Stk (ITOT) 6.9 $47M 517k 90.55
Ishares Tr Core Msci Total (IXUS) 5.8 $39M 637k 61.95
Ishares Tr Core Us Aggbd Et (AGG) 5.4 $36M 364k 99.64
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 4.9 $33M 230k 144.62
Ishares Tr Pfd And Incm Sec (PFF) 4.5 $31M 978k 31.22
First Tr Morningstar Divid L SHS (FDL) 4.3 $29M 826k 35.50
Ishares Tr Rus 1000 Val Etf (IWD) 4.1 $28M 181k 152.26
Apple (AAPL) 4.0 $27M 166k 164.90
Ishares Tr Short Treas Bd (SHV) 2.9 $19M 175k 110.50
Ishares Tr Core S&p Mcp Etf (IJH) 2.3 $16M 63k 250.16
Ishares Tr Core S&p Scp Etf (IJR) 2.3 $15M 160k 96.70
Microsoft Corporation (MSFT) 2.3 $15M 53k 288.30
Vanguard World Fds Inf Tech Etf (VGT) 1.4 $9.8M 25k 385.47
Ishares Tr Core Total Usd (IUSB) 1.2 $8.1M 176k 46.15
Amazon (AMZN) 1.0 $7.0M 68k 103.29
Invesco Qqq Tr Unit Ser 1 (QQQ) 1.0 $6.5M 20k 320.93
Chevron Corporation (CVX) 0.8 $5.7M 35k 163.16
Pfizer (PFE) 0.8 $5.6M 137k 40.80
Exxon Mobil Corporation (XOM) 0.8 $5.4M 49k 109.66
Abbvie (ABBV) 0.8 $5.4M 34k 159.37
Ishares Tr Core S&p500 Etf (IVV) 0.8 $5.1M 13k 411.08
Pepsi (PEP) 0.7 $5.0M 28k 182.30
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.7 $5.0M 16k 308.77
JPMorgan Chase & Co. (JPM) 0.7 $5.0M 38k 130.31
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.7 $4.9M 12k 409.38
Ishares Tr Grwt Allocat Etf (AOR) 0.7 $4.6M 92k 50.03
Vanguard World Fds Health Car Etf (VHT) 0.6 $4.1M 17k 238.47
Raytheon Technologies Corp (RTX) 0.6 $4.0M 41k 97.93
Select Sector Spdr Tr Communication (XLC) 0.6 $3.8M 66k 57.97
Eli Lilly & Co. (LLY) 0.6 $3.8M 11k 343.41
Bristol Myers Squibb (BMY) 0.6 $3.7M 54k 69.31
Costco Wholesale Corporation (COST) 0.5 $3.6M 7.2k 496.89
Emerson Electric (EMR) 0.5 $3.6M 41k 87.14
Alphabet Cap Stk Cl A (GOOGL) 0.5 $3.5M 34k 103.73
Goldman Sachs (GS) 0.5 $3.4M 10k 327.11
Select Sector Spdr Tr Sbi Cons Discr (XLY) 0.5 $3.3M 22k 149.54
Select Sector Spdr Tr Financial (XLF) 0.5 $3.3M 103k 32.15
3M Company (MMM) 0.5 $3.2M 30k 105.11
Pacer Fds Tr Us Cash Cows 100 (COWZ) 0.4 $2.9M 62k 46.95
Ishares Tr Mbs Etf (MBB) 0.4 $2.9M 31k 94.73
Johnson & Johnson (JNJ) 0.4 $2.8M 18k 155.00
Bank of America Corporation (BAC) 0.4 $2.8M 98k 28.60
Nike CL B (NKE) 0.4 $2.7M 22k 122.64
Direxion Shs Etf Tr 20yr Tres Bear (TMV) 0.4 $2.7M 25k 107.21
Select Sector Spdr Tr Sbi Int-inds (XLI) 0.4 $2.6M 26k 101.18
Dutch Bros Cl A (BROS) 0.4 $2.5M 80k 31.63
Ishares Tr Select Divid Etf (DVY) 0.4 $2.4M 21k 117.18
NVIDIA Corporation (NVDA) 0.3 $2.4M 8.5k 277.76
Tesla Motors (TSLA) 0.3 $2.3M 11k 207.46
Us Bancorp Del Com New (USB) 0.3 $2.3M 64k 36.05
ConocoPhillips (COP) 0.3 $2.3M 23k 99.21
Boeing Company (BA) 0.3 $2.2M 10k 212.44
Ishares Tr Us Treas Bd Etf (GOVT) 0.3 $2.1M 91k 23.38
Alphabet Cap Stk Cl C (GOOG) 0.3 $2.1M 20k 104.00
Verizon Communications (VZ) 0.3 $2.0M 52k 38.89
Vanguard World Fds Consum Stp Etf (VDC) 0.3 $1.9M 9.8k 193.51
Ishares Tr Core Msci Eafe (IEFA) 0.3 $1.7M 26k 66.85
Ishares Tr Aggres Alloc Etf (AOA) 0.3 $1.7M 27k 63.59
Ishares Tr S&p 500 Val Etf (IVE) 0.2 $1.6M 11k 151.76
Ishares Tr Ishares Semicdtr (SOXX) 0.2 $1.6M 3.5k 444.69
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.2 $1.5M 12k 124.06
Visa Com Cl A (V) 0.2 $1.4M 6.2k 225.48
Starbucks Corporation (SBUX) 0.2 $1.3M 13k 104.13
Ishares Tr Eafe Grwth Etf (EFG) 0.2 $1.3M 14k 93.68
Direxion Shs Etf Tr Dly Tech Bull 3x (TECL) 0.2 $1.3M 35k 37.18
Ishares Gold Tr Ishares New (IAU) 0.2 $1.3M 35k 37.37
Ishares Tr U.s. Tech Etf (IYW) 0.2 $1.3M 14k 92.81
salesforce (CRM) 0.2 $1.3M 6.4k 199.78
Fortinet (FTNT) 0.2 $1.3M 19k 66.46
Ishares Tr Intl Sel Div Etf (IDV) 0.2 $1.2M 44k 27.49
Philip Morris International (PM) 0.2 $1.2M 12k 97.25
Ishares Tr Iboxx Hi Yd Etf (HYG) 0.2 $1.2M 16k 75.55
Invesco Exchange Traded Fd T Dynmc Semicndt (PSI) 0.2 $1.1M 9.1k 123.56
Direxion Shs Etf Tr Dly Enrgy Bull2x (ERX) 0.2 $1.1M 19k 58.25
Procter & Gamble Company (PG) 0.2 $1.0M 7.0k 148.70
Northwest Natural Holdin (NWN) 0.2 $1.0M 21k 47.56
Ishares Core Msci Emkt (IEMG) 0.2 $1.0M 21k 48.79
Cisco Systems (CSCO) 0.1 $1.0M 19k 52.27
Meta Platforms Cl A (META) 0.1 $995k 4.7k 211.96
Direxion Shs Etf Tr Dly Aapl Bul1.5x (AAPU) 0.1 $995k 43k 23.31
Spdr Gold Tr Gold Shs (GLD) 0.1 $975k 5.3k 183.22
Caterpillar (CAT) 0.1 $968k 4.2k 228.84
Ishares Tr Esg Awr Msci Usa (ESGU) 0.1 $958k 11k 90.45
Wells Fargo & Company (WFC) 0.1 $953k 26k 37.38
Home Depot (HD) 0.1 $943k 3.2k 295.09
Proshares Tr Short S&p 500 Ne (SH) 0.1 $913k 61k 15.00
Select Sector Spdr Tr Energy (XLE) 0.1 $882k 11k 82.83
Ishares Tr Eafe Value Etf (EFV) 0.1 $861k 18k 48.53
Ishares Tr Tips Bd Etf (TIP) 0.1 $829k 7.5k 110.24
Ishares Tr Rus 1000 Etf (IWB) 0.1 $829k 3.7k 225.23
Ishares Tr S&p 500 Grwt Etf (IVW) 0.1 $822k 13k 63.89
Ishares Tr Iboxx Inv Cp Etf (LQD) 0.1 $778k 7.1k 109.61
Ishares Tr Modert Alloc Etf (AOM) 0.1 $768k 19k 39.86
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $752k 10k 72.74
Kimberly-Clark Corporation (KMB) 0.1 $751k 5.6k 134.21
Palo Alto Networks (PANW) 0.1 $747k 3.7k 199.74
Vanguard Index Fds Real Estate Etf (VNQ) 0.1 $740k 8.9k 83.04
Direxion Shs Etf Tr Daily Msft Bl1.5 (MSFU) 0.1 $734k 26k 28.60
Morgan Stanley Com New (MS) 0.1 $731k 8.3k 87.80
McDonald's Corporation (MCD) 0.1 $727k 2.6k 279.62
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.1 $726k 11k 67.69
International Business Machines (IBM) 0.1 $709k 5.4k 131.10
UnitedHealth (UNH) 0.1 $708k 1.5k 472.49
Merck & Co (MRK) 0.1 $679k 6.4k 106.39
Ford Motor Company (F) 0.1 $639k 51k 12.60
Altria (MO) 0.1 $638k 14k 44.62
Direxion Shs Etf Tr Daily Amzn Bl1.5 (AMZU) 0.1 $609k 36k 16.98
Comcast Corp Cl A (CMCSA) 0.1 $607k 16k 37.91
Applied Materials (AMAT) 0.1 $605k 4.9k 122.82
Pacer Fds Tr Globl Cash Etf (GCOW) 0.1 $604k 18k 33.63
Anheuser Busch Inbev Sa Sponsored Adr (BUD) 0.1 $584k 8.8k 66.73
Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) 0.1 $582k 12k 47.95
Schwab Strategic Tr Us Dividend Eq (SCHD) 0.1 $565k 7.7k 73.16
Thermo Fisher Scientific (TMO) 0.1 $560k 972.00 576.10
Walt Disney Company (DIS) 0.1 $554k 5.5k 100.14
Ishares Tr Core S&p Us Gwt (IUSG) 0.1 $552k 6.2k 88.77
Honeywell International (HON) 0.1 $552k 2.9k 191.13
Abbott Laboratories (ABT) 0.1 $545k 5.4k 101.26
Intel Corporation (INTC) 0.1 $540k 17k 32.67
Ishares Tr 10-20 Yr Trs Etf (TLH) 0.1 $533k 4.7k 114.54
Proshares Tr Ultrashrt S&p500 (SDS) 0.1 $526k 13k 39.97
Ishares Tr Conser Alloc Etf (AOK) 0.1 $509k 15k 34.96
First Tr Exchng Traded Fd Vi Tcw Opportunis (FIXD) 0.1 $508k 11k 45.06
Blackstone Group Inc Com Cl A (BX) 0.1 $505k 5.7k 87.84
Clorox Company (CLX) 0.1 $501k 3.2k 158.24
Lowe's Companies (LOW) 0.1 $491k 2.5k 199.95
Alaska Air (ALK) 0.1 $489k 12k 41.96
Kroger (KR) 0.1 $480k 9.7k 49.37
Deere & Company (DE) 0.1 $477k 1.2k 412.88
Key (KEY) 0.1 $476k 38k 12.52
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $470k 3.1k 154.02
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.1 $466k 1.00 465600.00
United Parcel Service CL B (UPS) 0.1 $456k 2.4k 193.95
Columbia Banking System (COLB) 0.1 $441k 21k 21.42
Mosaic (MOS) 0.1 $440k 9.6k 45.88
Mondelez Intl Cl A (MDLZ) 0.1 $424k 6.1k 69.72
California Water Service (CWT) 0.1 $419k 7.2k 58.20
Snap Cl A (SNAP) 0.1 $417k 37k 11.21
Paychex (PAYX) 0.1 $411k 3.6k 114.58
Oracle Corporation (ORCL) 0.1 $407k 4.4k 92.91
Ishares Tr Blackrock Ultra (ICSH) 0.1 $404k 8.0k 50.25
Ishares Tr Core S&p Us Vlu (IUSV) 0.1 $403k 5.5k 73.79
J P Morgan Exchange Traded F Equity Premium (JEPI) 0.1 $395k 7.2k 54.60
Broadcom (AVGO) 0.1 $394k 614.00 641.70
Wal-Mart Stores (WMT) 0.1 $383k 2.6k 147.44
Fiserv (FI) 0.1 $383k 3.4k 113.03
Southwest Airlines (LUV) 0.1 $378k 12k 32.54
Target Corporation (TGT) 0.1 $370k 2.2k 165.63
At&t (T) 0.1 $362k 19k 19.25
Weyerhaeuser Co Mtn Be Com New (WY) 0.1 $359k 12k 30.13
Public Storage (PSA) 0.1 $359k 1.2k 302.14
Coca-Cola Company (KO) 0.1 $356k 5.7k 62.03
Ishares Tr U.s. Fin Svc Etf (IYG) 0.1 $350k 2.3k 150.96
Direxion Shs Etf Tr Tsla Bull 1.5x (TSLL) 0.1 $350k 27k 12.79
Agilent Technologies Inc C ommon (A) 0.1 $343k 2.5k 138.34
Intuit (INTU) 0.1 $342k 766.00 445.97
Amgen (AMGN) 0.0 $336k 1.4k 241.76
Louisiana-Pacific Corporation (LPX) 0.0 $324k 6.0k 54.21
Ishares Tr U.s. Energy Etf (IYE) 0.0 $323k 7.4k 43.75
Alibaba Group Hldg Sponsored Ads (BABA) 0.0 $314k 3.1k 102.18
American Electric Power Company (AEP) 0.0 $312k 3.4k 90.99
SIGA Technologies (SIGA) 0.0 $311k 54k 5.75
Ishares Tr Mortge Rel Etf (REM) 0.0 $306k 14k 21.84
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.0 $306k 4.1k 74.71
Vanguard Index Fds Value Etf (VTV) 0.0 $306k 2.2k 138.11
Mastercard Incorporated Cl A (MA) 0.0 $303k 834.00 363.49
Ishares Tr National Mun Etf (MUB) 0.0 $302k 2.8k 107.74
Netflix (NFLX) 0.0 $302k 873.00 345.48
Ishares Tr Jpmorgan Usd Emg (EMB) 0.0 $300k 3.5k 86.29
Alps Etf Tr Alerian Mlp (AMLP) 0.0 $300k 7.8k 38.65
Proshares Tr Ultrapro Qqq (TQQQ) 0.0 $299k 11k 28.26
Ishares Tr Msci Eafe Etf (EFA) 0.0 $298k 4.2k 71.52
MetLife (MET) 0.0 $293k 5.1k 57.94
Qualcomm (QCOM) 0.0 $291k 2.3k 127.58
Dimensional Etf Trust Us Equity Etf (DFUS) 0.0 $290k 6.5k 44.43
AutoZone (AZO) 0.0 $285k 116.00 2458.15
Intuitive Surgical Com New (ISRG) 0.0 $285k 1.1k 255.47
Ishares Tr Faln Angls Usd (FALN) 0.0 $285k 11k 25.27
Servicenow (NOW) 0.0 $282k 607.00 464.72
American Water Works (AWK) 0.0 $281k 1.9k 146.49
Automatic Data Processing (ADP) 0.0 $280k 1.3k 222.63
Spdr Ser Tr Bbg Conv Sec Etf (CWB) 0.0 $280k 4.2k 67.07
Southern Company (SO) 0.0 $277k 4.0k 69.58
Aon Shs Cl A (AON) 0.0 $274k 868.00 315.45
Texas Instruments Incorporated (TXN) 0.0 $272k 1.5k 186.01
Crowdstrike Hldgs Cl A (CRWD) 0.0 $267k 1.9k 137.27
Expeditors International of Washington (EXPD) 0.0 $266k 2.4k 110.12
Hershey Company (HSY) 0.0 $265k 1.0k 254.41
Prudential Financial (PRU) 0.0 $262k 3.2k 82.73
Spdr Ser Tr S&p Regl Bkg (KRE) 0.0 $256k 5.8k 43.86
Ark Etf Tr Innovation Etf (ARKK) 0.0 $256k 6.3k 40.34
Ishares Tr Rusel 2500 Etf (SMMD) 0.0 $254k 4.6k 54.82
General Dynamics Corporation (GD) 0.0 $252k 1.1k 228.18
Union Pacific Corporation (UNP) 0.0 $248k 1.2k 201.26
Micron Technology (MU) 0.0 $245k 4.1k 60.34
Motorola Solutions Com New (MSI) 0.0 $245k 855.00 286.08
Keysight Technologies (KEYS) 0.0 $231k 1.4k 161.48
Ishares Tr Rus Tp200 Gr Etf (IWY) 0.0 $230k 1.7k 138.95
Wisdomtree Tr Us Total Dividnd (DTD) 0.0 $229k 3.8k 60.59
Iron Mountain (IRM) 0.0 $229k 4.3k 52.91
Intercontinental Exchange (ICE) 0.0 $228k 2.2k 104.31
Ishares Tr Core Div Grwth (DGRO) 0.0 $226k 4.5k 49.99
American Tower Reit (AMT) 0.0 $225k 1.1k 204.34
Novo-nordisk A S Adr (NVO) 0.0 $223k 1.4k 159.10
Pacer Fds Tr Developed Mrkt (ICOW) 0.0 $222k 7.5k 29.61
Select Sector Spdr Tr Technology (XLK) 0.0 $221k 1.5k 151.01
Baidu Spon Adr Rep A (BIDU) 0.0 $220k 1.5k 150.92
Duke Energy Corp Com New (DUK) 0.0 $220k 2.3k 96.48
Illinois Tool Works (ITW) 0.0 $220k 903.00 243.39
Xylem (XYL) 0.0 $218k 2.1k 104.70
Zscaler Incorporated (ZS) 0.0 $218k 1.9k 116.81
Lyondellbasell Industries N Shs - A - (LYB) 0.0 $214k 2.3k 93.89
Lululemon Athletica (LULU) 0.0 $209k 575.00 364.19
Eaton Corp SHS (ETN) 0.0 $208k 1.2k 171.39
Hp (HPQ) 0.0 $207k 7.0k 29.35
Stryker Corporation (SYK) 0.0 $206k 723.00 285.52
Gilead Sciences (GILD) 0.0 $206k 2.5k 82.97
Vanguard Star Fds Vg Tl Intl Stk F (VXUS) 0.0 $202k 3.7k 55.22
Marvell Technology (MRVL) 0.0 $202k 4.7k 43.30
Accenture Plc Ireland Shs Class A (ACN) 0.0 $200k 701.00 285.81
Proshares Tr Ultshrt Qqq (QID) 0.0 $189k 11k 17.57
Direxion Shs Etf Tr 7 10yr Tres Bear (TYO) 0.0 $172k 14k 12.04
Amcor Ord (AMCR) 0.0 $152k 13k 11.38
Energy Transfer Com Ut Ltd Ptn (ET) 0.0 $137k 11k 12.47
New York Community Ban (NYCB) 0.0 $130k 14k 9.04
Vericity (VERY) 0.0 $122k 17k 7.37
AllianceBernstein Natnl Muncpl Incm Fnd. (AFB) 0.0 $120k 11k 10.95
Proshares Tr Ii Ultra Vix Short 0.0 $116k 25k 4.65
22nd Centy 0.0 $104k 135k 0.77
Western Asset Intm Muni Fd I (SBI) 0.0 $97k 12k 7.91
Sirius Xm Holdings (SIRI) 0.0 $54k 14k 3.97
Canoo Com Cl A 0.0 $7.4k 11k 0.65