Prentice Wealth Management
Latest statistics and disclosures from Prentice Wealth Management's latest quarterly 13F-HR filing:
- Top 5 stock holdings are VTI, AGG, VT, SCHP, EQWL, and represent 49.34% of Prentice Wealth Management's stock portfolio.
- Added to shares of these 10 stocks: AGG, SCHP, CGHM, EVYM, PLTR, FLMI, NPO, JEPI, NOW, FLHY.
- Started 7 new stock positions in PLTR, ISRG, AOK, NPO, NOW, VRT, PAYX.
- Reduced shares in these 10 stocks: USSG, JMUB, TOST, HYMB, NEE, PFE, SHYM, AMD, FLBL, DHR.
- Sold out of its positions in BALL, ICVT, PFE, TOST.
- Prentice Wealth Management was a net buyer of stock by $7.2M.
- Prentice Wealth Management has $406M in assets under management (AUM), dropping by 6.57%.
- Central Index Key (CIK): 0001864229
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Portfolio Holdings for Prentice Wealth Management
Prentice Wealth Management holds 112 positions in its portfolio as reported in the September 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Vanguard Index Fds Total Stk Mkt (VTI) | 16.6 | $68M | 206k | 328.17 |
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| Ishares Tr Core Us Aggbd Et (AGG) | 13.2 | $54M | +7% | 533k | 100.25 |
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| Vanguard Intl Equity Index F Tt Wrld St Etf (VT) | 9.1 | $37M | 267k | 137.80 |
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| Schwab Strategic Tr Us Tips Etf (SCHP) | 6.6 | $27M | +6% | 987k | 26.95 |
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| Invesco Exchange Traded Fd T S&p 100 Eql Wigh (EQWL) | 3.9 | $16M | +2% | 138k | 114.68 |
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| Fidelity Covington Trust High Divid Etf (FDVV) | 3.3 | $14M | 243k | 55.71 |
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| Vanguard Whitehall Fds Intl High Etf (VYMI) | 3.3 | $13M | +2% | 158k | 84.68 |
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| J P Morgan Exchange Traded F Equity Premium (JEPI) | 3.3 | $13M | +2% | 233k | 57.10 |
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| Franklin Templeton Etf Tr High Yield Corp (FLHY) | 3.2 | $13M | +2% | 528k | 24.53 |
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| Franklin Templeton Etf Tr Senior Loan Etf (FLBL) | 3.1 | $13M | 523k | 24.02 |
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| Vanguard Specialized Funds Div App Etf (VIG) | 2.4 | $9.7M | 45k | 215.79 |
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| Blackrock Etf Trust Ii Short Duration H (SHYM) | 1.7 | $6.8M | -3% | 306k | 22.34 |
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| J P Morgan Exchange Traded F High Yield Muni (JMHI) | 1.5 | $6.2M | 122k | 50.49 |
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| Spdr Series Trust Nuveen Ice High (HYMB) | 1.3 | $5.4M | -6% | 216k | 24.93 |
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| Franklin Templeton Etf Tr Franklin Dyn Mun (FLMI) | 1.3 | $5.2M | +11% | 208k | 24.77 |
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| Apple (AAPL) | 1.3 | $5.1M | 20k | 254.62 |
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| Microsoft Corporation (MSFT) | 1.2 | $4.9M | 9.4k | 517.96 |
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| Dbx Etf Tr Xtrackers Msci (USSG) | 1.0 | $4.0M | -27% | 66k | 61.34 |
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| Goldman Sachs (GS) | 1.0 | $4.0M | +6% | 5.0k | 796.35 |
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| J P Morgan Exchange Traded F Municipal Etf (JMUB) | 1.0 | $4.0M | -14% | 79k | 50.47 |
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| Broadcom (AVGO) | 0.8 | $3.4M | -5% | 10k | 329.91 |
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| Schwab Strategic Tr Us Mid-cap Etf (SCHM) | 0.8 | $3.2M | +6% | 107k | 29.64 |
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| Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) | 0.8 | $3.2M | 58k | 54.18 |
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| Select Sector Spdr Tr Rl Est Sel Sec (XLRE) | 0.7 | $2.9M | +3% | 68k | 42.13 |
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| JPMorgan Chase & Co. (JPM) | 0.7 | $2.8M | -3% | 9.0k | 315.43 |
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| NVIDIA Corporation (NVDA) | 0.7 | $2.8M | 15k | 186.58 |
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| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 0.5 | $2.2M | +2% | 4.4k | 502.74 |
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| Capital Grp Fixed Incm Etf T Municipal High I (CGHM) | 0.5 | $1.9M | +359% | 77k | 25.29 |
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| International Business Machines (IBM) | 0.5 | $1.9M | +15% | 6.8k | 282.16 |
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| Amazon (AMZN) | 0.5 | $1.9M | -2% | 8.6k | 219.57 |
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| Raytheon Technologies Corp (RTX) | 0.5 | $1.9M | +8% | 11k | 167.33 |
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| Ishares Tr Core 60/40 Balan (AOR) | 0.4 | $1.7M | 27k | 64.38 |
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| Exxon Mobil Corporation (XOM) | 0.4 | $1.7M | 15k | 112.75 |
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| Morgan Stanley Etf Trust Eaton Vance High (EVYM) | 0.4 | $1.6M | +111% | 33k | 49.41 |
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| Alphabet Cap Stk Cl A (GOOGL) | 0.4 | $1.6M | 6.6k | 243.11 |
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| Visa Com Cl A (V) | 0.4 | $1.6M | 4.7k | 341.38 |
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| Abbvie (ABBV) | 0.4 | $1.5M | +4% | 6.4k | 231.54 |
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| Costco Wholesale Corporation (COST) | 0.4 | $1.5M | +2% | 1.6k | 925.64 |
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| Oracle Corporation (ORCL) | 0.4 | $1.5M | -7% | 5.2k | 281.24 |
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| Spdr Series Trust Bloomberg High Y (JNK) | 0.4 | $1.5M | +10% | 15k | 97.99 |
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| Mastercard Incorporated Cl A (MA) | 0.4 | $1.4M | 2.5k | 568.81 |
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| Ameriprise Financial (AMP) | 0.3 | $1.4M | -6% | 2.9k | 491.30 |
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| Wal-Mart Stores (WMT) | 0.3 | $1.4M | -3% | 13k | 103.06 |
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| Meta Platforms Cl A (META) | 0.3 | $1.3M | +3% | 1.8k | 734.38 |
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| Ishares Tr Core 80/20 Aggre (AOA) | 0.3 | $1.1M | +10% | 12k | 88.14 |
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| Johnson & Johnson (JNJ) | 0.3 | $1.0M | 5.6k | 185.42 |
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| Eli Lilly & Co. (LLY) | 0.3 | $1.0M | +9% | 1.4k | 763.00 |
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| Blackstone Group Inc Com Cl A (BX) | 0.2 | $1.0M | +2% | 5.9k | 170.85 |
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| UnitedHealth (UNH) | 0.2 | $994k | +9% | 2.9k | 345.26 |
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| Spdr Series Trust Portfoli S&p1500 (SPTM) | 0.2 | $983k | 12k | 80.65 |
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| Ge Aerospace Com New (GE) | 0.2 | $941k | -6% | 3.1k | 300.82 |
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| Nextera Energy (NEE) | 0.2 | $941k | -23% | 13k | 75.49 |
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| Bank of America Corporation (BAC) | 0.2 | $925k | 18k | 51.59 |
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| Home Depot (HD) | 0.2 | $866k | +5% | 2.1k | 405.20 |
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| Merck & Co (MRK) | 0.2 | $865k | +9% | 10k | 83.93 |
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| Cisco Systems (CSCO) | 0.2 | $780k | -4% | 11k | 68.42 |
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| Procter & Gamble Company (PG) | 0.2 | $774k | +11% | 5.0k | 153.65 |
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| Booking Holdings (BKNG) | 0.2 | $767k | +39% | 142.00 | 5399.27 |
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| McDonald's Corporation (MCD) | 0.2 | $765k | +4% | 2.5k | 303.89 |
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| Tesla Motors (TSLA) | 0.2 | $746k | -16% | 1.7k | 444.72 |
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| Wells Fargo & Company (WFC) | 0.2 | $740k | -2% | 8.8k | 83.82 |
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| Walt Disney Company (DIS) | 0.2 | $723k | 6.3k | 114.50 |
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| Alphabet Cap Stk Cl C (GOOG) | 0.2 | $722k | +2% | 3.0k | 243.58 |
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| salesforce (CRM) | 0.2 | $711k | +11% | 3.0k | 237.00 |
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| Chevron Corporation (CVX) | 0.2 | $700k | +17% | 4.5k | 155.29 |
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| Netflix (NFLX) | 0.2 | $699k | -14% | 583.00 | 1198.92 |
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| Coca-Cola Company (KO) | 0.2 | $698k | 11k | 66.32 |
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| Abbott Laboratories (ABT) | 0.2 | $696k | -2% | 5.2k | 133.94 |
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| Linde SHS (LIN) | 0.2 | $695k | 1.5k | 475.00 |
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| Pepsi (PEP) | 0.2 | $640k | +9% | 4.6k | 140.44 |
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| Qualcomm (QCOM) | 0.2 | $636k | +12% | 3.8k | 166.36 |
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| Verizon Communications (VZ) | 0.2 | $618k | 14k | 43.95 |
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| Intuit (INTU) | 0.1 | $565k | 828.00 | 682.91 |
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| Palantir Technologies Cl A (PLTR) | 0.1 | $550k | NEW | 3.0k | 182.42 |
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| Select Sector Spdr Tr Indl (XLI) | 0.1 | $543k | -14% | 3.5k | 154.24 |
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| At&t (T) | 0.1 | $537k | +80% | 19k | 28.24 |
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| Philip Morris International (PM) | 0.1 | $528k | +65% | 3.3k | 162.20 |
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| Accenture Plc Ireland Shs Class A (ACN) | 0.1 | $502k | +11% | 2.0k | 246.60 |
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| Snowflake Com Shs (SNOW) | 0.1 | $499k | -10% | 2.2k | 225.55 |
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| Honeywell International (HON) | 0.1 | $480k | 2.3k | 210.50 |
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| J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) | 0.1 | $469k | +8% | 9.2k | 50.73 |
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| Allstate Corporation (ALL) | 0.1 | $457k | -13% | 2.1k | 214.66 |
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| Ishares Tr Core S&p500 Etf (IVV) | 0.1 | $428k | +9% | 640.00 | 669.30 |
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| M&T Bank Corporation (MTB) | 0.1 | $404k | 2.0k | 197.62 |
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| Zscaler Incorporated (ZS) | 0.1 | $383k | -3% | 1.3k | 299.66 |
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| Vanguard Index Fds S&p 500 Etf Shs (VOO) | 0.1 | $373k | +3% | 609.00 | 612.38 |
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| Constellation Brands Cl A (STZ) | 0.1 | $372k | -7% | 2.8k | 134.68 |
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| Jacobs Engineering Group (J) | 0.1 | $368k | -13% | 2.5k | 149.87 |
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| Lockheed Martin Corporation (LMT) | 0.1 | $363k | -23% | 728.00 | 499.21 |
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| Carlyle Group (CG) | 0.1 | $356k | 5.7k | 62.70 |
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| Lowe's Companies (LOW) | 0.1 | $344k | 1.4k | 251.31 |
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| Micron Technology (MU) | 0.1 | $335k | -35% | 2.0k | 167.33 |
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| EnPro Industries (NPO) | 0.1 | $335k | NEW | 1.5k | 226.00 |
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| Ge Vernova (GEV) | 0.1 | $334k | +17% | 543.00 | 614.90 |
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| Servicenow (NOW) | 0.1 | $328k | NEW | 356.00 | 920.28 |
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| Citigroup Com New (C) | 0.1 | $316k | -13% | 3.1k | 101.52 |
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| Intuitive Surgical Com New (ISRG) | 0.1 | $311k | NEW | 695.00 | 447.23 |
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| Blackrock (BLK) | 0.1 | $310k | 266.00 | 1165.87 |
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| Advanced Micro Devices (AMD) | 0.1 | $265k | -46% | 1.6k | 161.79 |
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| Caterpillar (CAT) | 0.1 | $264k | -43% | 554.00 | 477.15 |
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| Mondelez Intl Cl A (MDLZ) | 0.1 | $259k | 4.2k | 62.47 |
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| Applied Materials (AMAT) | 0.1 | $259k | 1.3k | 204.74 |
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| Adobe Systems Incorporated (ADBE) | 0.1 | $253k | -44% | 718.00 | 352.75 |
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| Sherwin-Williams Company (SHW) | 0.1 | $253k | -6% | 730.00 | 346.26 |
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| Amgen (AMGN) | 0.1 | $249k | -38% | 882.00 | 282.21 |
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| Select Sector Spdr Tr Sbi Materials (XLB) | 0.1 | $248k | -14% | 2.8k | 89.63 |
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| Danaher Corporation (DHR) | 0.1 | $246k | -47% | 1.2k | 198.26 |
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| Thermo Fisher Scientific (TMO) | 0.1 | $226k | -43% | 466.00 | 485.02 |
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| Texas Instruments Incorporated (TXN) | 0.1 | $222k | -49% | 1.2k | 183.73 |
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| Vertiv Holdings Com Cl A (VRT) | 0.1 | $210k | NEW | 1.4k | 150.86 |
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| Paychex (PAYX) | 0.1 | $203k | NEW | 1.6k | 126.79 |
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| Ishares Tr Core 30/70 Conse (AOK) | 0.0 | $202k | NEW | 5.0k | 40.16 |
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Past Filings by Prentice Wealth Management
SEC 13F filings are viewable for Prentice Wealth Management going back to 2021
- Prentice Wealth Management 2025 Q3 filed Oct. 9, 2025
- Prentice Wealth Management 2025 Q2 filed July 31, 2025
- Prentice Wealth Management 2025 Q1 filed April 17, 2025
- Prentice Wealth Management 2024 Q4 filed Feb. 3, 2025
- Prentice Wealth Management 2024 Q3 filed Oct. 7, 2024
- Prentice Wealth Management 2024 Q2 filed July 11, 2024
- Prentice Wealth Management 2024 Q1 filed April 15, 2024
- Prentice Wealth Management 2023 Q4 filed Jan. 11, 2024
- Prentice Wealth Management 2023 Q3 filed Oct. 16, 2023
- Prentice Wealth Management 2023 Q2 filed July 6, 2023
- Prentice Wealth Management 2023 Q1 filed April 14, 2023
- Prentice Wealth Management 2022 Q4 filed Jan. 18, 2023
- Prentice Wealth Management 2021 Q4 filed Oct. 31, 2022
- Prentice Wealth Management 2022 Q1 filed Oct. 31, 2022
- Prentice Wealth Management 2022 Q3 filed Oct. 19, 2022
- Prentice Wealth Management 2022 Q2 filed July 28, 2022