Wills Financial Group
Latest statistics and disclosures from Wills Financial Group's latest quarterly 13F-HR filing:
- Top 5 stock holdings are BRK.B, MSFT, AAPL, GOOGL, IAU, and represent 30.52% of Wills Financial Group's stock portfolio.
- Added to shares of these 10 stocks: KMB, AMLP, JMST, PFE, AUB, BRC, NTAP, IAU, HON, TSCO.
- Started 9 new stock positions in AUB, LULU, AMLP, JMST, KMB, NTAP, TOWN, BRC, TCAL.
- Reduced shares in these 10 stocks: KVUE, , MSFT, MRK, V, AVGO, GEHC, DHR, GOOGL, BKLC.
- Sold out of its positions in BKLC, COP, KVUE.
- Wills Financial Group was a net buyer of stock by $13M.
- Wills Financial Group has $262M in assets under management (AUM), dropping by 7.32%.
- Central Index Key (CIK): 0002059579
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Portfolio Holdings for Wills Financial Group
Wills Financial Group holds 73 positions in its portfolio as reported in the December 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 8.6 | $23M | 45k | 502.65 |
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| Microsoft Corporation (MSFT) | 6.6 | $17M | -12% | 36k | 483.62 |
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| Apple (AAPL) | 5.9 | $15M | 57k | 271.86 |
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| Alphabet Cap Stk Cl A (GOOGL) | 4.9 | $13M | -2% | 41k | 313.00 |
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| Ishares Gold Tr Ishares New (IAU) | 4.6 | $12M | +9% | 147k | 81.17 |
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| Lockheed Martin Corporation (LMT) | 3.9 | $10M | 21k | 483.66 |
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| Palo Alto Networks (PANW) | 3.4 | $8.9M | +2% | 49k | 184.20 |
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| Amazon (AMZN) | 3.4 | $8.9M | 38k | 230.82 |
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| J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) | 3.3 | $8.6M | +10% | 170k | 50.59 |
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| Danaher Corporation (DHR) | 3.2 | $8.5M | -3% | 37k | 228.92 |
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| Procter & Gamble Company (PG) | 2.8 | $7.3M | 51k | 143.31 |
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| Pepsi (PEP) | 2.8 | $7.3M | 51k | 143.52 |
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| Broadcom (AVGO) | 2.6 | $6.9M | -6% | 20k | 346.10 |
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| Chevron Corporation (CVX) | 2.4 | $6.4M | +6% | 42k | 152.41 |
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| Essential Utils (WTRG) | 2.3 | $6.0M | 157k | 38.36 |
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| Union Pacific Corporation (UNP) | 2.3 | $5.9M | 26k | 231.32 |
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| JPMorgan Chase & Co. (JPM) | 2.1 | $5.4M | 17k | 322.22 |
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| Sherwin-Williams Company (SHW) | 1.9 | $4.9M | +3% | 15k | 324.03 |
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| Kimberly-Clark Corporation (KMB) | 1.9 | $4.9M | NEW | 48k | 100.89 |
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| S&p Global (SPGI) | 1.7 | $4.5M | 8.7k | 522.60 |
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| Ge Healthcare Technologies I Common Stock (GEHC) | 1.7 | $4.4M | -7% | 54k | 82.02 |
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| Dominion Resources (D) | 1.7 | $4.3M | 74k | 58.59 |
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| Moog Cl A (MOG.A) | 1.6 | $4.1M | 17k | 243.55 |
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| Southern Company (SO) | 1.5 | $3.9M | +2% | 45k | 87.20 |
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| Oaktree Specialty Lending Corp (OCSL) | 1.4 | $3.8M | +26% | 295k | 12.74 |
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| Alps Etf Tr Alerian Mlp (AMLP) | 1.3 | $3.4M | NEW | 72k | 47.02 |
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| Visa Com Cl A (V) | 1.3 | $3.3M | -13% | 9.5k | 350.70 |
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| CF Industries Holdings (CF) | 1.2 | $3.1M | -3% | 41k | 77.34 |
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| J P Morgan Exchange Traded F Ultra Sht Muncpl (JMST) | 1.2 | $3.1M | NEW | 60k | 50.94 |
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| Nextera Energy (NEE) | 1.1 | $2.8M | 35k | 80.28 |
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| Pfizer (PFE) | 1.0 | $2.7M | +906% | 109k | 24.90 |
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| Verizon Communications (VZ) | 1.0 | $2.5M | 63k | 40.73 |
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| Atlantic Union B (AUB) | 0.9 | $2.3M | NEW | 65k | 35.30 |
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| Marathon Petroleum Corp (MPC) | 0.9 | $2.3M | +16% | 14k | 162.63 |
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| Brady Corp Cl A (BRC) | 0.8 | $2.1M | NEW | 27k | 78.37 |
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| Norfolk Southern (NSC) | 0.7 | $1.8M | 6.3k | 288.70 |
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| Merck & Co (MRK) | 0.7 | $1.8M | -48% | 17k | 105.26 |
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| Schwab Strategic Tr Us Dividend Eq (SCHD) | 0.7 | $1.7M | -4% | 63k | 27.43 |
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| Ishares Tr Core S&p500 Etf (IVV) | 0.6 | $1.5M | 2.2k | 684.94 |
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| Honeywell International (HON) | 0.6 | $1.4M | +257% | 7.4k | 195.10 |
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| Alphabet Cap Stk Cl C (GOOG) | 0.5 | $1.4M | -11% | 4.5k | 313.80 |
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| Exxon Mobil Corporation (XOM) | 0.5 | $1.4M | +2% | 11k | 120.34 |
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| NetApp (NTAP) | 0.5 | $1.4M | NEW | 13k | 107.09 |
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| Tractor Supply Company (TSCO) | 0.5 | $1.3M | +198% | 25k | 50.01 |
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| First Tr Exchange Traded Risng Divd Achiv (RDVY) | 0.4 | $1.1M | +46% | 16k | 69.47 |
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| Johnson & Johnson (JNJ) | 0.4 | $1.0M | 4.8k | 206.97 |
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| Duke Energy Corp Com New (DUK) | 0.4 | $1.0M | +19% | 8.5k | 117.21 |
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| Eli Lilly & Co. (LLY) | 0.3 | $901k | +19% | 838.00 | 1075.21 |
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| Blackstone Group Inc Com Cl A (BX) | 0.3 | $882k | +4% | 5.7k | 154.13 |
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| Thermo Fisher Scientific (TMO) | 0.3 | $790k | +3% | 1.4k | 579.45 |
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| Cme (CME) | 0.3 | $783k | 2.9k | 273.09 |
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| NVIDIA Corporation (NVDA) | 0.3 | $731k | 3.9k | 186.50 |
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| Coca-Cola Company (KO) | 0.3 | $702k | 10k | 69.91 |
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| Albemarle Corporation (ALB) | 0.2 | $631k | -17% | 4.5k | 141.44 |
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| Philip Morris International (PM) | 0.2 | $624k | +3% | 3.9k | 160.40 |
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| Asml Holding N V N Y Registry Shs (ASML) | 0.2 | $596k | -2% | 557.00 | 1069.86 |
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| Home Depot (HD) | 0.2 | $561k | -2% | 1.6k | 344.03 |
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| T Rowe Price Etf Capital Apprecia (TCAL) | 0.2 | $510k | NEW | 22k | 23.57 |
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| PNC Financial Services (PNC) | 0.2 | $439k | +56% | 2.1k | 208.72 |
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| McKesson Corporation (MCK) | 0.2 | $410k | 500.00 | 820.29 |
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| Lowe's Companies (LOW) | 0.2 | $410k | 1.7k | 241.16 |
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| Lululemon Athletica (LULU) | 0.1 | $348k | NEW | 1.7k | 207.81 |
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| J P Morgan Exchange Traded F Core Plus Bd Etf (JCPB) | 0.1 | $333k | 7.0k | 47.35 |
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| Huntington Ingalls Inds (HII) | 0.1 | $315k | 926.00 | 340.16 |
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| Markel Corporation (MKL) | 0.1 | $305k | 142.00 | 2149.65 |
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| Tesla Motors (TSLA) | 0.1 | $295k | -2% | 655.00 | 449.72 |
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| Vanguard Index Fds Small Cp Etf (VB) | 0.1 | $270k | 1.0k | 257.95 |
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| J P Morgan Exchange Traded F Equity Premium (JEPI) | 0.1 | $270k | -4% | 4.7k | 57.24 |
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| Intuitive Surgical Com New (ISRG) | 0.1 | $257k | 453.00 | 566.36 |
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| Spdr Gold Tr Gold Shs (GLD) | 0.1 | $249k | 627.00 | 396.31 |
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| Raytheon Technologies Corp (RTX) | 0.1 | $243k | 1.3k | 183.40 |
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| McDonald's Corporation (MCD) | 0.1 | $237k | 775.00 | 305.63 |
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| TowneBank (TOWN) | 0.1 | $200k | NEW | 6.0k | 33.37 |
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Past Filings by Wills Financial Group
SEC 13F filings are viewable for Wills Financial Group going back to 2025
- Wills Financial Group 2025 Q4 filed Feb. 11, 2026
- Wills Financial Group 2025 Q3 filed Nov. 14, 2025
- Wills Financial Group 2025 Q2 filed Aug. 13, 2025