Wills Financial Group
Latest statistics and disclosures from Wills Financial Group's latest quarterly 13F-HR filing:
- Top 5 stock holdings are BRK.B, AAPL, PANW, MSFT, GOOGL, and represent 28.25% of Wills Financial Group's stock portfolio.
- Added to shares of these 10 stocks: BMI, XYL, DECK, HONA, HON, PFE, TSCO, LLY, ABT, JPM.
- Started 8 new stock positions in TRV, HONA, AVDV, XYL, ABT, BMI, DECK, HON.
- Reduced shares in these 10 stocks: Honeywell International, PANW, GOOGL, BRK.B, DHR, JPST, JMST, IAU, GOOG, ICSH.
- Sold out of its position in Honeywell International.
- Wills Financial Group was a net buyer of stock by $5.9M.
- Wills Financial Group has $275M in assets under management (AUM), dropping by 3.54%.
- Central Index Key (CIK): 0002059579
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Portfolio Holdings for Wills Financial Group
Wills Financial Group holds 82 positions in its portfolio as reported in the June 2026 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 7.8 | $21M | -2% | 43k | 500.39 |
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| Apple (AAPL) | 5.9 | $16M | 56k | 289.36 |
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| Palo Alto Networks (PANW) | 5.6 | $15M | -8% | 45k | 341.02 |
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| Microsoft Corporation (MSFT) | 4.8 | $13M | 35k | 373.01 |
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| Alphabet Cap Stk Cl A (GOOGL) | 4.2 | $11M | -6% | 32k | 357.37 |
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| Ishares Gold Tr Ishares New (IAU) | 4.0 | $11M | 145k | 75.51 |
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| Lockheed Martin Corporation (LMT) | 3.8 | $10M | 21k | 509.46 |
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| Amazon (AMZN) | 3.3 | $8.9M | 38k | 238.34 |
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| J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) | 3.1 | $8.5M | -2% | 167k | 50.57 |
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| Procter & Gamble Company (PG) | 2.7 | $7.3M | 50k | 146.64 |
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| Union Pacific Corporation (UNP) | 2.6 | $7.1M | +2% | 26k | 272.00 |
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| Chevron Corporation (CVX) | 2.5 | $6.9M | 42k | 165.76 |
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| Moog Cl A (MOG.A) | 2.5 | $6.8M | 16k | 423.85 |
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| Pepsi (PEP) | 2.5 | $6.8M | 50k | 135.40 |
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| JPMorgan Chase & Co. (JPM) | 2.3 | $6.2M | +4% | 19k | 327.33 |
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| Broadcom (AVGO) | 2.3 | $6.2M | 17k | 377.75 |
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| Essential Utils (WTRG) | 2.1 | $5.8M | 152k | 38.31 |
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| Danaher Corporation (DHR) | 2.0 | $5.4M | -9% | 28k | 190.48 |
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| Sherwin-Williams Company (SHW) | 1.8 | $5.1M | 15k | 344.31 |
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| Dominion Resources (D) | 1.8 | $5.0M | 74k | 68.29 |
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| Kimberly-Clark Corporation (KMB) | 1.8 | $5.0M | 46k | 109.77 |
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| Southern Company (SO) | 1.5 | $4.2M | 44k | 95.71 |
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| Pfizer (PFE) | 1.5 | $4.1M | +12% | 172k | 24.08 |
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| Alps Etf Tr Alerian Mlp (AMLP) | 1.5 | $4.0M | +2% | 78k | 51.85 |
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| CF Industries Holdings (CF) | 1.3 | $3.6M | 34k | 108.26 |
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| Marathon Petroleum Corp (MPC) | 1.3 | $3.5M | 14k | 255.67 |
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| Atlantic Union B (AUB) | 1.3 | $3.5M | +3% | 82k | 42.31 |
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| Badger Meter (BMI) | 1.1 | $3.0M | NEW | 20k | 148.38 |
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| Nextera Energy (NEE) | 1.1 | $3.0M | 34k | 87.77 |
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| J P Morgan Exchange Traded F Ultra Sht Muncpl (JMST) | 1.1 | $2.9M | -4% | 57k | 51.00 |
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| Xylem (XYL) | 1.0 | $2.7M | NEW | 23k | 118.21 |
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| Verizon Communications (VZ) | 1.0 | $2.7M | 63k | 42.34 |
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| Brady Corp Cl A (BRC) | 0.9 | $2.6M | 28k | 91.57 |
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| Goldman Sachs Etf Tr Ultr Shor Bd Etf (GSST) | 0.9 | $2.5M | -2% | 49k | 50.58 |
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| Ishares Tr Ultra Short Dur (ICSH) | 0.9 | $2.5M | -3% | 49k | 50.58 |
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| NetApp (NTAP) | 0.9 | $2.5M | 16k | 154.76 |
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| Visa Com Cl A (V) | 0.9 | $2.5M | 7.1k | 343.10 |
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| Merck & Co (MRK) | 0.8 | $2.3M | +7% | 18k | 128.50 |
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| Schwab Strategic Tr Us Dividend Eq (SCHD) | 0.7 | $2.0M | 63k | 31.71 |
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| Norfolk Southern (NSC) | 0.7 | $1.8M | -2% | 5.8k | 314.61 |
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| Ishares Tr Core S&p500 Etf (IVV) | 0.6 | $1.7M | 2.2k | 748.89 |
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| Tractor Supply Company (TSCO) | 0.6 | $1.6M | +38% | 51k | 31.61 |
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| Eli Lilly & Co. (LLY) | 0.6 | $1.6M | +29% | 1.3k | 1199.80 |
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| Alphabet Cap Stk Cl C (GOOG) | 0.5 | $1.5M | -5% | 4.1k | 353.33 |
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| Exxon Mobil Corporation (XOM) | 0.5 | $1.4M | -4% | 11k | 136.71 |
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| Deckers Outdoor Corporation (DECK) | 0.5 | $1.4M | NEW | 14k | 99.29 |
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| First Tr Exchange Traded Risng Divd Achiv (RDVY) | 0.5 | $1.3M | +3% | 17k | 81.06 |
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| Johnson & Johnson (JNJ) | 0.5 | $1.3M | 5.0k | 253.97 |
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| Duke Energy Corp Com New (DUK) | 0.5 | $1.3M | +3% | 10k | 126.58 |
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| Target Corporation (TGT) | 0.4 | $1.2M | +18% | 9.5k | 130.61 |
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| Honeywell Aerospace (HONA) | 0.4 | $1.2M | NEW | 5.3k | 221.08 |
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| Honeywell International (HON) | 0.4 | $1.0M | NEW | 4.7k | 223.90 |
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| Asml Hldg Nv N Y Registry Shs (ASML) | 0.3 | $925k | 465.00 | 1989.44 |
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| NVIDIA Corporation (NVDA) | 0.3 | $816k | 4.1k | 200.09 |
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| Coca-Cola Company (KO) | 0.3 | $796k | -3% | 9.8k | 81.27 |
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| Philip Morris International (PM) | 0.3 | $704k | 3.9k | 180.91 |
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| Thermo Fisher Scientific (TMO) | 0.2 | $684k | 1.4k | 501.36 |
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| Cme (CME) | 0.2 | $624k | 2.8k | 220.85 |
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| PNC Financial Services (PNC) | 0.2 | $574k | +5% | 2.3k | 246.17 |
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| T Rowe Price Exchange-traded Cap App Prem Etf (TCAL) | 0.2 | $534k | +5% | 24k | 22.20 |
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| Home Depot (HD) | 0.2 | $526k | -4% | 1.5k | 352.73 |
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| Albemarle Corporation (ALB) | 0.2 | $451k | -9% | 3.3k | 135.03 |
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| TowneBank (TOWN) | 0.1 | $393k | +36% | 11k | 36.24 |
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| McKesson Corporation (MCK) | 0.1 | $378k | 500.00 | 755.60 |
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| Lowe's Companies (LOW) | 0.1 | $375k | 1.7k | 220.49 |
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| J P Morgan Exchange Traded F Equity Premium (JEPI) | 0.1 | $362k | +10% | 6.4k | 56.48 |
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| Vanguard Index Fds Small Cp Etf (VB) | 0.1 | $339k | 1.1k | 303.12 |
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| J P Morgan Exchange Traded F Core Plus Bd Etf (JCPB) | 0.1 | $333k | 7.1k | 46.94 |
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| Abbott Laboratories (ABT) | 0.1 | $320k | NEW | 3.5k | 90.74 |
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| Markel Corporation (MKL) | 0.1 | $277k | 142.00 | 1953.01 |
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| Intuitive Surgical Com New (ISRG) | 0.1 | $275k | +35% | 691.00 | 397.68 |
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| Costco Wholesale Corporation (COST) | 0.1 | $268k | 287.00 | 935.33 |
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| Tesla Motors (TSLA) | 0.1 | $263k | -4% | 624.00 | 420.60 |
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| Huntington Ingalls Inds (HII) | 0.1 | $259k | 926.00 | 280.02 |
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| Vanguard Index Fds S&p 500 Etf Shs (VOO) | 0.1 | $250k | 364.00 | 686.81 |
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| Raytheon Technologies Corp (RTX) | 0.1 | $242k | 1.3k | 189.73 |
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| Spdr Gold Tr Gold Shs (GLD) | 0.1 | $231k | 627.00 | 368.38 |
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| Citigroup Com New (C) | 0.1 | $226k | 1.6k | 139.96 |
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| CSX Corporation (CSX) | 0.1 | $223k | 4.7k | 47.53 |
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| Travelers Companies (TRV) | 0.1 | $208k | NEW | 630.00 | 330.12 |
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| American Centy Etf Tr Intl Smcp Vlu (AVDV) | 0.1 | $206k | NEW | 2.0k | 103.05 |
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| McDonald's Corporation (MCD) | 0.1 | $205k | 759.00 | 270.31 |
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Past Filings by Wills Financial Group
SEC 13F filings are viewable for Wills Financial Group going back to 2025
- Wills Financial Group 2026 Q2 filed Aug. 14, 2026
- Wills Financial Group 2026 Q1 filed May 14, 2026
- Wills Financial Group 2025 Q4 filed Feb. 11, 2026
- Wills Financial Group 2025 Q3 filed Nov. 14, 2025
- Wills Financial Group 2025 Q2 filed Aug. 13, 2025