Wills Financial Group
Latest statistics and disclosures from Wills Financial Group's latest quarterly 13F-HR filing:
- Top 5 stock holdings are BRK.B, AAPL, MSFT, GOOGL, IAU, and represent 29.84% of Wills Financial Group's stock portfolio.
- Added to shares of these 10 stocks: ICSH, GSST, PFE, TGT, AUB, JPM, NTAP, HON, TSCO, COST.
- Started 7 new stock positions in CSX, COST, ICSH, C, TGT, GSST, VOO.
- Reduced shares in these 10 stocks: SPGI, GEHC, OCSL, GOOGL, AVGO, DHR, BX, CF, V, BRK.B.
- Sold out of its positions in BX, GEHC, LULU, OCSL, SPGI.
- Wills Financial Group was a net seller of stock by $-12M.
- Wills Financial Group has $265M in assets under management (AUM), dropping by 1.40%.
- Central Index Key (CIK): 0002059579
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Portfolio Holdings for Wills Financial Group
Wills Financial Group holds 75 positions in its portfolio as reported in the March 2026 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 8.1 | $21M | -2% | 44k | 485.52 |
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| Apple (AAPL) | 6.3 | $17M | 56k | 298.87 |
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| Microsoft Corporation (MSFT) | 5.4 | $14M | 35k | 405.21 |
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| Alphabet Cap Stk Cl A (GOOGL) | 5.2 | $14M | -16% | 34k | 402.62 |
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| Ishares Gold Tr Ishares New (IAU) | 4.9 | $13M | 146k | 88.19 |
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| Palo Alto Networks (PANW) | 4.2 | $11M | +2% | 50k | 227.79 |
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| Lockheed Martin Corporation (LMT) | 4.0 | $11M | -2% | 21k | 519.93 |
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| Amazon (AMZN) | 3.8 | $10M | 38k | 270.13 |
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| J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) | 3.3 | $8.7M | 172k | 50.52 |
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| Chevron Corporation (CVX) | 2.9 | $7.7M | 41k | 186.00 |
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| Pepsi (PEP) | 2.8 | $7.4M | -2% | 50k | 149.27 |
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| Procter & Gamble Company (PG) | 2.7 | $7.1M | -2% | 50k | 142.24 |
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| Broadcom (AVGO) | 2.6 | $6.9M | -16% | 17k | 416.79 |
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| Union Pacific Corporation (UNP) | 2.5 | $6.7M | 25k | 264.65 |
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| Essential Utils (WTRG) | 2.2 | $5.8M | -2% | 153k | 37.90 |
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| JPMorgan Chase & Co. (JPM) | 2.1 | $5.5M | +8% | 18k | 300.25 |
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| Danaher Corporation (DHR) | 2.0 | $5.2M | -15% | 31k | 165.99 |
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| Moog Cl A (MOG.A) | 1.9 | $5.0M | -3% | 16k | 307.89 |
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| Dominion Resources (D) | 1.7 | $4.6M | 74k | 62.72 |
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| Sherwin-Williams Company (SHW) | 1.7 | $4.5M | 15k | 306.33 |
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| Kimberly-Clark Corporation (KMB) | 1.7 | $4.5M | -4% | 46k | 97.04 |
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| CF Industries Holdings (CF) | 1.6 | $4.2M | -17% | 34k | 125.50 |
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| Southern Company (SO) | 1.6 | $4.2M | 45k | 93.14 |
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| Alps Etf Tr Alerian Mlp (AMLP) | 1.5 | $4.0M | +4% | 76k | 53.17 |
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| Pfizer (PFE) | 1.5 | $4.0M | +39% | 153k | 25.96 |
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| Marathon Petroleum Corp (MPC) | 1.3 | $3.4M | 14k | 249.08 |
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| Nextera Energy (NEE) | 1.2 | $3.3M | 34k | 94.85 |
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| J P Morgan Exchange Traded F Ultra Sht Muncpl (JMST) | 1.1 | $3.0M | 60k | 50.88 |
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| Verizon Communications (VZ) | 1.1 | $3.0M | 63k | 47.21 |
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| Atlantic Union B (AUB) | 1.1 | $2.9M | +22% | 79k | 36.48 |
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| Ishares Tr Ultra Short Dur (ICSH) | 1.0 | $2.6M | NEW | 51k | 50.52 |
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| Goldman Sachs Etf Tr Ultra Short Bond (GSST) | 1.0 | $2.5M | NEW | 51k | 50.47 |
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| Visa Com Cl A (V) | 0.9 | $2.3M | -23% | 7.2k | 320.32 |
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| Brady Corp Cl A (BRC) | 0.8 | $2.1M | +4% | 28k | 73.24 |
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| Schwab Strategic Tr Us Dividend Eq (SCHD) | 0.8 | $2.0M | 63k | 31.75 |
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| Honeywell International (HON) | 0.7 | $2.0M | +23% | 9.1k | 217.97 |
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| NetApp (NTAP) | 0.7 | $1.9M | +27% | 16k | 118.58 |
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| Merck & Co (MRK) | 0.7 | $1.9M | 17k | 113.45 |
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| Norfolk Southern (NSC) | 0.7 | $1.9M | -4% | 6.0k | 310.58 |
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| Alphabet Cap Stk Cl C (GOOG) | 0.7 | $1.7M | 4.4k | 399.04 |
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| Exxon Mobil Corporation (XOM) | 0.6 | $1.7M | -2% | 11k | 151.56 |
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| Ishares Tr Core S&p500 Etf (IVV) | 0.6 | $1.7M | 2.2k | 745.74 |
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| Duke Energy Corp Com New (DUK) | 0.5 | $1.2M | +13% | 9.7k | 123.90 |
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| Johnson & Johnson (JNJ) | 0.4 | $1.2M | +5% | 5.1k | 230.43 |
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| First Tr Exchange Traded Risng Divd Achiv (RDVY) | 0.4 | $1.2M | 16k | 73.90 |
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| Tractor Supply Company (TSCO) | 0.4 | $1.1M | +47% | 37k | 29.85 |
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| Eli Lilly & Co. (LLY) | 0.4 | $1.0M | +21% | 1.0k | 1015.67 |
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| Target Corporation (TGT) | 0.4 | $972k | NEW | 8.0k | 121.48 |
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| NVIDIA Corporation (NVDA) | 0.3 | $906k | +2% | 4.0k | 225.83 |
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| Cme (CME) | 0.3 | $839k | 2.8k | 297.12 |
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| Coca-Cola Company (KO) | 0.3 | $816k | 10k | 80.26 |
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| Albemarle Corporation (ALB) | 0.3 | $741k | -17% | 3.7k | 200.94 |
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| Asml Hldg Nv N Y Registry Shs (ASML) | 0.3 | $735k | -16% | 465.00 | 1581.58 |
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| Philip Morris International (PM) | 0.3 | $731k | 3.9k | 187.91 |
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| Thermo Fisher Scientific (TMO) | 0.2 | $608k | 1.4k | 446.03 |
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| T Rowe Price Etf Capital Apprecia (TCAL) | 0.2 | $503k | +5% | 23k | 22.06 |
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| Home Depot (HD) | 0.2 | $471k | -4% | 1.6k | 302.64 |
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| PNC Financial Services (PNC) | 0.2 | $464k | +5% | 2.2k | 209.82 |
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| Lowe's Companies (LOW) | 0.1 | $375k | 1.7k | 220.45 |
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| McKesson Corporation (MCK) | 0.1 | $369k | 500.00 | 737.18 |
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| J P Morgan Exchange Traded F Core Plus Bd Etf (JCPB) | 0.1 | $332k | 7.1k | 46.77 |
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| J P Morgan Exchange Traded F Equity Premium (JEPI) | 0.1 | $324k | +22% | 5.8k | 55.93 |
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| Vanguard Index Fds Small Cp Etf (VB) | 0.1 | $319k | +6% | 1.1k | 285.67 |
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| Huntington Ingalls Inds (HII) | 0.1 | $310k | 926.00 | 334.33 |
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| Costco Wholesale Corporation (COST) | 0.1 | $296k | NEW | 287.00 | 1032.25 |
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| Tesla Motors (TSLA) | 0.1 | $292k | 655.00 | 445.27 |
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| TowneBank (TOWN) | 0.1 | $271k | +32% | 8.0k | 34.06 |
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| Spdr Gold Tr Gold Shs (GLD) | 0.1 | $270k | 627.00 | 430.50 |
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| Markel Corporation (MKL) | 0.1 | $259k | 142.00 | 1820.58 |
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| Vanguard Index Fds S&p 500 Etf Shs (VOO) | 0.1 | $248k | NEW | 364.00 | 682.41 |
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| Raytheon Technologies Corp (RTX) | 0.1 | $227k | -3% | 1.3k | 178.11 |
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| Intuitive Surgical Com New (ISRG) | 0.1 | $221k | +12% | 510.00 | 432.27 |
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| McDonald's Corporation (MCD) | 0.1 | $209k | -2% | 759.00 | 275.70 |
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| CSX Corporation (CSX) | 0.1 | $208k | NEW | 4.7k | 44.40 |
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| Citigroup Com New (C) | 0.1 | $201k | NEW | 1.6k | 124.10 |
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Past Filings by Wills Financial Group
SEC 13F filings are viewable for Wills Financial Group going back to 2025
- Wills Financial Group 2026 Q1 filed May 14, 2026
- Wills Financial Group 2025 Q4 filed Feb. 11, 2026
- Wills Financial Group 2025 Q3 filed Nov. 14, 2025
- Wills Financial Group 2025 Q2 filed Aug. 13, 2025