Bell Rock Capital as of Sept. 30, 2020
Portfolio Holdings for Bell Rock Capital
Bell Rock Capital holds 81 positions in its portfolio as reported in the September 2020 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 17.0 | $14M | 121k | 115.81 | |
| Amazon (AMZN) | 7.9 | $6.5M | 2.1k | 3148.58 | |
| Proshares Tr Pshs Ultra Qqq (QLD) | 6.1 | $5.0M | 55k | 91.64 | |
| Church & Dwight (CHD) | 4.1 | $3.4M | 36k | 93.70 | |
| Innovative Industria A (IIPR) | 3.0 | $2.5M | 20k | 124.10 | |
| McDonald's Corporation (MCD) | 2.8 | $2.3M | 11k | 219.49 | |
| Key (KEY) | 2.7 | $2.2M | 186k | 11.93 | |
| Ford Motor Company (F) | 2.6 | $2.1M | 323k | 6.66 | |
| Microsoft Corporation (MSFT) | 2.6 | $2.1M | 10k | 210.30 | |
| Invesco Qqq Tr Unit Ser 1 (QQQ) | 2.4 | $2.0M | 7.2k | 277.80 | |
| Target Corporation (TGT) | 2.4 | $2.0M | 13k | 157.40 | |
| Ishares Tr Us Aer Def Etf (ITA) | 2.4 | $1.9M | 12k | 158.42 | |
| Disney Walt Com Disney (DIS) | 2.4 | $1.9M | 16k | 124.09 | |
| Visa Com Cl A (V) | 2.2 | $1.8M | 9.1k | 199.96 | |
| Campbell Soup Company (CPB) | 2.2 | $1.8M | 37k | 48.36 | |
| Procter & Gamble Company (PG) | 2.1 | $1.7M | 13k | 138.98 | |
| Costco Wholesale Corporation (COST) | 2.0 | $1.7M | 4.7k | 354.98 | |
| Netflix (NFLX) | 1.8 | $1.5M | 3.0k | 500.17 | |
| American Express Company (AXP) | 1.7 | $1.4M | 14k | 100.25 | |
| Clorox Company (CLX) | 1.5 | $1.2M | 5.7k | 210.13 | |
| Home Depot (HD) | 1.3 | $1.1M | 4.0k | 277.85 | |
| Diageo Spon Adr New (DEO) | 1.0 | $820k | 6.0k | 137.72 | |
| Johnson & Johnson (JNJ) | 0.9 | $730k | 4.9k | 148.83 | |
| International Business Machines (IBM) | 0.8 | $696k | 5.7k | 121.72 | |
| Ulta Salon, Cosmetics & Fragrance (ULTA) | 0.8 | $680k | 3.0k | 224.05 | |
| Malvern Ban | 0.8 | $656k | 56k | 11.80 | |
| Mastercard Incorporated Cl A (MA) | 0.8 | $626k | 1.9k | 338.20 | |
| Vanguard World Fds Utilities Etf (VPU) | 0.7 | $614k | 4.8k | 129.10 | |
| Coca-Cola Company (KO) | 0.7 | $577k | 12k | 49.35 | |
| Blackrock Tax Municpal Bd Tr SHS (BBN) | 0.6 | $534k | 21k | 25.92 | |
| Kellogg Company (K) | 0.6 | $520k | 8.1k | 64.56 | |
| Proshares Tr Ultra Fncls New (UYG) | 0.6 | $515k | 17k | 30.92 | |
| Vanguard Index Fds Mid Cap Etf (VO) | 0.6 | $496k | 2.8k | 176.26 | |
| Callaway Golf Company (MODG) | 0.6 | $489k | 26k | 19.13 | |
| Proshares Tr Ultrpro S&p500 (UPRO) | 0.6 | $464k | 8.3k | 55.93 | |
| Chewy Cl A (CHWY) | 0.5 | $439k | 8.0k | 54.86 | |
| Alibaba Group Hldg Sponsored Ads (BABA) | 0.5 | $438k | 1.5k | 293.96 | |
| Vanguard Scottsdale Fds Int-term Corp (VCIT) | 0.5 | $433k | 4.5k | 95.88 | |
| Ishares Tr New York Mun Etf (NYF) | 0.5 | $430k | 7.5k | 57.48 | |
| At&t (T) | 0.5 | $430k | 15k | 28.53 | |
| Vanguard World Fds Inf Tech Etf (VGT) | 0.5 | $422k | 1.4k | 311.21 | |
| Honeywell International (HON) | 0.5 | $418k | 2.5k | 164.63 | |
| Ishares Tr Agency Bond Etf (AGZ) | 0.5 | $417k | 3.4k | 121.05 | |
| Carnival Corp Unit 99/99/9999 (CCL) | 0.5 | $403k | 27k | 15.17 | |
| Spdr Ser Tr Hlth Cr Equip (XHE) | 0.5 | $389k | 4.0k | 97.32 | |
| Proshares Tr Pet Care Etf (PAWZ) | 0.5 | $386k | 6.4k | 59.89 | |
| Spdr Ser Tr Portfolio S&p500 (SPLG) | 0.5 | $373k | 9.5k | 39.38 | |
| Spdr Ser Tr Portfolio Intrmd (SPIB) | 0.4 | $362k | 9.8k | 36.76 | |
| Ishares Tr Fltg Rate Nt Etf (FLOT) | 0.4 | $358k | 7.1k | 50.74 | |
| Ishares Tr Msci India Sm Cp (SMIN) | 0.4 | $358k | 10k | 35.87 | |
| Spdr Ser Tr Aerospace Def (XAR) | 0.4 | $339k | 3.9k | 87.35 | |
| JetBlue Airways Corporation (JBLU) | 0.4 | $329k | 29k | 11.33 | |
| Mccormick & Co Com Non Vtg (MKC) | 0.4 | $324k | 1.7k | 193.90 | |
| Spdr Gold Tr Gold Shs (GLD) | 0.4 | $315k | 1.8k | 177.17 | |
| Vanguard Bd Index Fds Short Trm Bond (BSV) | 0.4 | $315k | 3.8k | 83.05 | |
| Vanguard World Fds Consum Stp Etf (VDC) | 0.4 | $300k | 1.8k | 163.58 | |
| Ishares Tr Core S&p500 Etf (IVV) | 0.4 | $293k | 871.00 | 336.39 | |
| Vanguard Index Fds Sml Cp Grw Etf (VBK) | 0.3 | $288k | 1.3k | 215.25 | |
| Vanguard World Fds Consum Dis Etf (VCR) | 0.3 | $285k | 1.2k | 234.76 | |
| Bank of America Corporation (BAC) | 0.3 | $283k | 12k | 24.10 | |
| First Tr Exchange Traded Wtr Etf (FIW) | 0.3 | $277k | 4.6k | 60.53 | |
| Facebook Cl A (META) | 0.3 | $273k | 1.0k | 261.75 | |
| Eli Lilly & Co. (LLY) | 0.3 | $271k | 1.8k | 147.85 | |
| Ishares Msci Sth Kor Etf (EWY) | 0.3 | $271k | 4.1k | 65.43 | |
| Ishares Tr Cre U S Reit Etf (USRT) | 0.3 | $257k | 5.9k | 43.71 | |
| Vanguard Index Fds Real Estate Etf (VNQ) | 0.3 | $248k | 3.1k | 78.88 | |
| Merck & Co (MRK) | 0.3 | $242k | 2.9k | 82.91 | |
| MGM Resorts International. (MGM) | 0.3 | $236k | 11k | 21.75 | |
| Etsy (ETSY) | 0.3 | $229k | 1.9k | 121.81 | |
| Rh (RH) | 0.3 | $228k | 596.00 | 382.55 | |
| Vaneck Vectors Etf Tr Invt Grade Fltg (FLTR) | 0.3 | $223k | 8.8k | 25.24 | |
| Chevron Corporation (CVX) | 0.3 | $215k | 3.0k | 72.15 | |
| Verizon Communications (VZ) | 0.3 | $215k | 3.6k | 59.41 | |
| Public Service Enterprise (PEG) | 0.3 | $214k | 3.9k | 54.79 | |
| Sherwin-Williams Company (SHW) | 0.2 | $205k | 295.00 | 694.92 | |
| First Tr Exchange Traded Hlth Care Alph (FXH) | 0.2 | $203k | 2.1k | 94.95 | |
| Valley National Ban (VLY) | 0.2 | $184k | 27k | 6.84 | |
| Icici Bank Adr (IBN) | 0.2 | $174k | 18k | 9.81 | |
| Pimco High Income Com Shs (PHK) | 0.2 | $172k | 31k | 5.48 | |
| United States Steel Corporation (X) | 0.2 | $149k | 20k | 7.34 | |
| Pimco Income Strategy Fund II (PFN) | 0.1 | $99k | 11k | 9.11 |
