Joel R Mogy Investment Counsel as of Sept. 30, 2011
Portfolio Holdings for Joel R Mogy Investment Counsel
Joel R Mogy Investment Counsel holds 135 positions in its portfolio as reported in the September 2011 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Bed Bath & Beyond | 5.0 | $14M | 240k | 57.31 | |
| Exxon Mobil Corp | 4.6 | $13M | 174k | 72.63 | |
| Apple Computer | 4.2 | $11M | 30k | 381.32 | |
| Microsoft Corp | 3.6 | $9.8M | 392k | 24.89 | |
| Cisco Systems Inc Co m 1 | 3.5 | $9.7M | 624k | 15.50 | |
| Procter & Gamble | 3.5 | $9.6M | 151k | 63.18 | |
| Johnson & Johnson | 3.4 | $9.4M | 147k | 63.69 | |
| Berkshire Hath-cl B | 3.3 | $9.0M | 126k | 71.04 | |
| Google Inc Co m 3 | 2.8 | $7.6M | 15k | 515.03 | |
| Oracle Corp | 2.6 | $7.1M | 248k | 28.74 | |
| Intl Business Machines | 2.5 | $6.8M | 39k | 174.87 | |
| Costco Wholesale Corp | 2.5 | $6.7M | 81k | 82.13 | |
| Starbucks | 2.2 | $5.9M | 159k | 37.29 | |
| General Electric | 1.9 | $5.3M | 346k | 15.22 | |
| At&t Inc Co m 0 | 1.9 | $5.1M | 178k | 28.52 | |
| Intel Corp | 1.8 | $4.9M | 231k | 21.33 | |
| INC Pepsico | 1.6 | $4.5M | 73k | 61.90 | |
| Chevron Corp | 1.6 | $4.3M | 46k | 92.58 | |
| Verizon Communications Inc Co m 9 | 1.6 | $4.3M | 116k | 36.80 | |
| Medtronic | 1.5 | $4.2M | 126k | 33.24 | |
| Nestle S A | 1.5 | $4.2M | 75k | 55.16 | |
| Walgreen | 1.4 | $4.0M | 120k | 32.89 | |
| Ishares Tr msci eafe idx 4 | 1.4 | $3.9M | 82k | 47.78 | |
| Coca-cola Co/the | 1.4 | $3.7M | 56k | 67.56 | |
| Qualcomm | 1.3 | $3.5M | 73k | 48.63 | |
| Simon Property Group Inc Co m 8 | 1.3 | $3.5M | 32k | 109.98 | |
| Wal Mart Stores | 1.2 | $3.4M | 65k | 51.90 | |
| Abbott Labs | 1.2 | $3.3M | 65k | 51.14 | |
| Stericycle | 1.2 | $3.3M | 41k | 80.72 | |
| Philip Morris International In Co m 7 | 1.2 | $3.2M | 52k | 62.38 | |
| Teva Pharmaceutical Industries, Ltd. adr 8 | 1.1 | $3.1M | 83k | 37.21 | |
| Pfizer | 1.1 | $2.9M | 165k | 17.68 | |
| Target Corp | 0.8 | $2.3M | 46k | 49.05 | |
| Ishares S & P Midcap 400 | 0.8 | $2.2M | 28k | 78.00 | |
| Home Depot | 0.8 | $2.1M | 64k | 32.87 | |
| Schlumberger | 0.8 | $2.1M | 35k | 59.74 | |
| Disney Walt | 0.7 | $2.0M | 66k | 30.16 | |
| Merck & Co | 0.7 | $1.9M | 57k | 32.70 | |
| Tortoise Energy Infrastructure | 0.7 | $1.9M | 55k | 33.94 | |
| Stryker Corp Co m 8 | 0.7 | $1.8M | 38k | 47.14 | |
| D Spdr Gold Trust us etf's - us tr 7 | 0.6 | $1.7M | 11k | 158.04 | |
| Wells Fargo & Co | 0.6 | $1.7M | 69k | 24.12 | |
| Altria Group Inc Co m 0 | 0.6 | $1.7M | 62k | 26.81 | |
| D Price T Rowe Group I Nc Com St Common Stock 7 | 0.6 | $1.6M | 34k | 47.77 | |
| Novartis | 0.6 | $1.5M | 28k | 55.78 | |
| Southern Co Co m 8 | 0.5 | $1.3M | 31k | 42.38 | |
| Roy.dutchshell | 0.5 | $1.3M | 21k | 61.54 | |
| Vanguard Small-cap Value Etf | 0.5 | $1.3M | 23k | 55.59 | |
| 3m Co Co m 8 | 0.5 | $1.3M | 18k | 71.81 | |
| Time Warner Inc Co m 8 | 0.5 | $1.2M | 42k | 29.97 | |
| Ishares Tr russell 2000 4 | 0.5 | $1.2M | 19k | 64.30 | |
| D Medco Health Solutio Ns Inc Co Common Stock 5 | 0.4 | $1.2M | 26k | 46.89 | |
| Vanguard Index Fds stk mrk etf 9 | 0.4 | $1.2M | 21k | 57.73 | |
| Berkshire Hathaway Inc-cl A cl a 0 | 0.4 | $1.2M | 11.00 | 106818.18 | |
| Kraft Foods Inc cl a 5 | 0.4 | $1.1M | 34k | 33.57 | |
| United Technologies | 0.4 | $1.1M | 16k | 70.34 | |
| BECTON DICKINSON & CO Com Stk | 0.4 | $1.1M | 15k | 73.33 | |
| Spdr S&p 500 Etf Tr tr unit 7 | 0.4 | $1.1M | 9.6k | 113.11 | |
| Nextera Energy Inc Co m 6 | 0.4 | $1.1M | 20k | 54.03 | |
| Mcdonalds Corp | 0.4 | $1.0M | 12k | 87.80 | |
| BANK NEW YORK MELLON Corp Com Stk | 0.4 | $1.0M | 54k | 18.59 | |
| D Schwab Charles Corp New Com St Common Stock 8 | 0.4 | $971k | 86k | 11.27 | |
| Zimmer Hldgs | 0.3 | $959k | 18k | 53.49 | |
| D Wisconsin Energy Cor P Com Stk Common Stock 9 | 0.3 | $957k | 31k | 31.30 | |
| Fedex Corp Co m 3 | 0.3 | $964k | 14k | 67.65 | |
| Bristol-myers Squibb | 0.3 | $936k | 30k | 31.38 | |
| Johnson Controls Inc Co m 4 | 0.3 | $895k | 34k | 26.38 | |
| Vanguard Emerging index fund 9 | 0.3 | $882k | 25k | 35.83 | |
| Adobe Sys | 0.3 | $864k | 36k | 24.17 | |
| Financial Engines Inc C ommon stock 3 | 0.3 | $870k | 48k | 18.12 | |
| Williams - Sonoma | 0.3 | $840k | 27k | 30.79 | |
| Salesforce.com Inc C om 7 | 0.3 | $857k | 7.5k | 114.27 | |
| Equity Residential Operating limited partnersh 2 | 0.3 | $831k | 16k | 51.84 | |
| Vodafone Group Plc-sp Adr 9 | 0.3 | $796k | 31k | 25.66 | |
| Ishares Tr s^p smlcap 600 4 | 0.3 | $796k | 14k | 58.57 | |
| Vanguard Index Fds mid cap etf 9 | 0.3 | $797k | 12k | 65.11 | |
| Bp Plc-spons | 0.3 | $776k | 22k | 36.09 | |
| Vanguard Europe Pacific Etf | 0.3 | $758k | 25k | 30.13 | |
| ADRS Abb Ltd- Spon Adr 0 | 0.2 | $652k | 38k | 17.07 | |
| Csx Corp Co m 1 | 0.2 | $620k | 33k | 18.68 | |
| Idexx Laboratories | 0.2 | $590k | 8.6k | 69.01 | |
| Biogen Idec Inc Co m 0 | 0.2 | $605k | 6.5k | 93.08 | |
| iShares FTSE China 25 Index Fu Co m 4 | 0.2 | $589k | 19k | 30.85 | |
| Nike Inc Co m 6 | 0.2 | $594k | 7.0k | 85.47 | |
| Expedi.intlofwashcomstkusd0.01 C om 3 | 0.2 | $583k | 14k | 40.54 | |
| Ipath Msci India Index Etn | 0.2 | $559k | 10k | 53.83 | |
| Accenture Ltd Bermuda | 0.2 | $537k | 10k | 52.65 | |
| Caterpillar | 0.2 | $528k | 7.1k | 73.90 | |
| Nordstrom | 0.2 | $530k | 12k | 45.69 | |
| Intuitive Surgical Inc C om 4 | 0.2 | $499k | 1.4k | 364.23 | |
| Ishares Inc Msci Singapore index fd 4 | 0.2 | $490k | 45k | 11.01 | |
| Conocophillips | 0.2 | $466k | 7.4k | 63.32 | |
| Raytheon | 0.2 | $474k | 12k | 40.86 | |
| Colgate-palmolive | 0.2 | $435k | 4.9k | 88.78 | |
| Comcast Corp-special Cl A claspl 2 | 0.2 | $444k | 22k | 20.70 | |
| iShares MSCI Emerging Markets Co m 4 | 0.2 | $426k | 12k | 35.06 | |
| Vanguard World Ex-us Etf | 0.2 | $430k | 11k | 38.74 | |
| American Express | 0.1 | $395k | 8.8k | 44.89 | |
| Ishares Inc Msci Hong Kong index fund 4 | 0.1 | $416k | 29k | 14.32 | |
| Luxottica Group S P A | 0.1 | $400k | 16k | 25.16 | |
| Lowes Cos | 0.1 | $381k | 20k | 19.34 | |
| Amazon | 0.1 | $374k | 1.7k | 216.18 | |
| Deere & Company | 0.1 | $371k | 5.8k | 64.52 | |
| General Mills | 0.1 | $393k | 10k | 38.53 | |
| Dominion Resources Inc/va Co m 2 | 0.1 | $386k | 7.6k | 50.71 | |
| D Chipotle Mexican Grill Inc Com Common Stock 1 | 0.1 | $364k | 1.2k | 303.33 | |
| Heinz H J | 0.1 | $353k | 7.0k | 50.43 | |
| Comcast Corp-cl A cl a 2 | 0.1 | $326k | 16k | 20.93 | |
| Du Pont E I De Nemours | 0.1 | $340k | 8.5k | 40.00 | |
| Whole Foods Market | 0.1 | $340k | 5.2k | 65.38 | |
| Etf Spdr China | 0.1 | $326k | 5.8k | 55.77 | |
| Amgen | 0.1 | $306k | 5.6k | 54.98 | |
| Honeywell Intl | 0.1 | $307k | 7.0k | 43.86 | |
| Sysco Corp | 0.1 | $311k | 12k | 25.92 | |
| Intuit ..................... C ommon stock 4 | 0.1 | $313k | 6.6k | 47.42 | |
| Jpmorgan Chase & Co Co m 4 | 0.1 | $278k | 9.2k | 30.15 | |
| Ishares Inc msci brazil 4 | 0.1 | $281k | 5.4k | 52.04 | |
| Crane Co Common Stock Usd1.0 | 0.1 | $264k | 7.4k | 35.69 | |
| COMMUNICATIONS Coach | 0.1 | $238k | 4.6k | 51.74 | |
| D Franklin Resources I Nc. Com S Common Stock 3 | 0.1 | $249k | 2.6k | 95.77 | |
| Bk Of America Corp | 0.1 | $241k | 39k | 6.12 | |
| Lockheed Martin Corp | 0.1 | $240k | 3.3k | 72.73 | |
| United Parcel Service Inc Co m 9 | 0.1 | $234k | 3.7k | 63.24 | |
| Sempraenergycorpcommonstocknpv C om 8 | 0.1 | $236k | 4.6k | 51.54 | |
| Ppg Inds | 0.1 | $247k | 3.5k | 70.57 | |
| Vanguard Bd Index | 0.1 | $252k | 3.1k | 81.29 | |
| Energy Transfer Partners | 0.1 | $234k | 5.7k | 41.05 | |
| D Automatic Data Proce Ssing Inc Common Stock 0 | 0.1 | $231k | 4.9k | 47.14 | |
| Ishares Inc msci s korea 4 | 0.1 | $205k | 4.4k | 46.59 | |
| Kellogg | 0.1 | $219k | 4.1k | 53.22 | |
| Spdr S&p Midcap 400 Etf tr utser1 s^pdcr7 | 0.1 | $215k | 1.5k | 142.38 | |
| Wisdomtree Trust intl midcap dv 9 | 0.1 | $209k | 4.9k | 42.65 | |
| Vca Antech | 0.1 | $203k | 13k | 15.98 | |
| Arise Technologies Corp | 0.0 | $0 | 11k | 0.00 | |
| Jordan American Holdings | 0.0 | $0 | 15k | 0.00 |
