Welch Group

Welch as of March 31, 2012

Portfolio Holdings for Welch

Welch holds 0 positions in its portfolio as reported in the March 2012 quarterly 13F filing

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FORM 13F INFORMATION TABLE

    COLUMN 1                      COLUMN 2   COLUMN 3     COLUMN 4     COLUMN 5         COLUMN 6       COLUMN 7     COLUMN 8
                                  TITLE OF                  VALUE     SHRS OR SH/ PUT/  INVESTMENT      OTHER   VOTING AUTHORITY
NAME OF ISSUER                     CLASS      CUSIP      (X$1000)     PRN AMT PRN CALL  DISCRETION     MANAGERS  SOLE  SHARED NONE

----------------------------------------------------------------------------------------------------------------------------------
1/100 BERKSHIRE HTWY CLA         COM        84990175          488       400SH              SOLE          NONE                  400
3m COMPANY                       COM       88579Y101         7265     81441SH              SOLE          NONE                81441
AT^T INC NEW                     COM       00206R102         8720    279220SH              SOLE          NONE               279220
ABBOTT LABORATORIES              COM       002824100         8256    134697SH              SOLE          NONE               134697
ACCENTURE                        COM       G1150G111          154      2387SH              SOLE          NONE                 2387
ALBEMARLE CORP                   COM        12653101          250      3918SH              SOLE          NONE                 3918
ALTRIA GROUP INC                 COM       02209S103          391     12651SH              SOLE          NONE                12651
APPLE INC                        COM       37833100          1431      2386SH              SOLE          NONE                 2386
ARCHER DANIELS MIDLND CO         COM       39483102           135      4251SH              SOLE          NONE                 4251
B P PRUDHOE BAY RLTY TR          COM       55630107           157      1255SH              SOLE          NONE                 1255
BAIDU COM INC ADR                COM       56752108           155      1063SH              SOLE          NONE                 1063
BANCO BILBOA ARGEN ADR           COM       05946K101          218     27289SH              SOLE          NONE                27289
BAXTER INTERNATIONAL INC         COM       71813109           181      3030SH              SOLE          NONE                 3030
BEAM INC                         COM       73730103           117      2000SH              SOLE          NONE                 2000
BERKSHIRE HATHAWAY CL B          COM       84670207           910     11217SH              SOLE          NONE                11217
BEST BUY INC                     COM       86516101           118      4975SH              SOLE          NONE                 4975
BHP BILLITON LTD ADR             COM       88606108           196      2708SH              SOLE          NONE                 2708
BOUREQUE INDUSTRIES INC          COM       102100104           12     28154SH              SOLE          NONE                28154
Bp PLC ADR                       COM       55622104           202      4484SH              SOLE          NONE                 4484
BRISTOL MYERS SQUIBB CO          COM       110122108          237      7023SH              SOLE          NONE                 7023
BUCKLE INC                       COM       118440106          157      3275SH              SOLE          NONE                 3275
CATERPILLAR INC                  COM       149123101          778      7306SH              SOLE          NONE                 7306
CENTURYTEL INC                   COM       156700106         6702    173397SH              SOLE          NONE               173397
CHEVRON CORPORATION              COM       166764100         8685     81007SH              SOLE          NONE                81007
CINCINNATI FINANCIAL Cp          COM       172062101         7438    215545SH              SOLE          NONE               215545
CISCO SYSTEMS INC                COM       17275R102          157      7404SH              SOLE          NONE                 7404
CLOROX COMPANY                   COM       189054109          127      1842SH              SOLE          NONE                 1842
CME GROUP INC CL A               COM       12572Q105          141       488SH              SOLE          NONE                  488
COCA COLA COMPANY                COM       191216100         1896     25613SH              SOLE          NONE                25613
COLGATE PALMOLIVE CO             COM       194162103         7660     78342SH              SOLE          NONE                78342
CONOCOPHILLIPS                   COM       20825C104          641      8427SH              SOLE          NONE                 8427
CONSOLIDATED EDISON INC          COM       209115104         7438    127314SH              SOLE          NONE               127314
CORE LABORATOREISD N V           COM       N22717107          151      1148SH              SOLE          NONE                 1148
DEERE & CO                       COM       244199105          226      2793SH              SOLE          NONE                 2793
DIAGEO PLC NEW ADR               COM       25243Q205          436      4513SH              SOLE          NONE                 4513
DOMINION RES INC VA NEW          COM       25746U109          274      5358SH              SOLE          NONE                 5358
DU PONT E I DE NEMOUR^CO         COM       263534109         8045    152071SH              SOLE          NONE               152071
EBAY INC                         COM       278642103          161      4360SH              SOLE          NONE                 4360
EMERSON ELECTRIC CO              COM       291011104         7690    147374SH              SOLE          NONE               147374
ENERGEN CORP                     COM       29265N108         3746     76206SH              SOLE          NONE                76206
EQUAL ENERGY LTD                 COM       29390Q109          191     51332SH              SOLE          NONE                51332
EXELON CORPORATION               COM       30161N101         6167    157272SH              SOLE          NONE               157272
EXPRESS SCRIPTS INC              COM       302182100          141      2594SH              SOLE          NONE                 2594
EXXON MOBIL CORPORATION          COM       30231G102        10683    123170SH              SOLE          NONE               123170
GALLAGHER ARTHUR J^CO            COM       363576109         7751    216879SH              SOLE          NONE               216879
GENERAL ELECTRIC COMPANY         COM       369604103          350     17442SH              SOLE          NONE                17442
GENERAL MILLS INC                COM       370334104         6612    167601SH              SOLE          NONE               167601
GILEAD SCIENCES INC              COM       375558103          151      3100SH              SOLE          NONE                 3100
GOODRICH CORPORATION             COM       382388106          333      2652SH              SOLE          NONE                 2652
GOOGLE INC CLASS A               COM       38259P508          434       676SH              SOLE          NONE                  676
HALLIBURTON CO HLDG CO           COM       406216101          108      3242SH              SOLE          NONE                 3242
HERBALIFE LTD                    COM       G4412G101          158      2294SH              SOLE          NONE                 2294
HOME DEPOT INC                   COM       437076102         9084    180565SH              SOLE          NONE               180565
HUTTON TELE TRUST UNIT           COM       447900101          109     35800SH              SOLE          NONE                35800
IMMUNOCELLULAR THERAPUTC         COM       452536105           38     12687SH              SOLE          NONE                12687
INTEL CORP                       COM       458140100         8401    298814SH              SOLE          NONE               298814
INTL BUSINESS MACHINES           COM       459200101          962      4610SH              SOLE          NONE                 4610
ISHARES IBOXX INVESTOP           COM       464287242         6292     54416SH              SOLE          NONE                54416
ISHARES HIGH YIELD               COM       464288513         6041     66594SH              SOLE          NONE                66594
ISHARES MSCI EMRG MKT FD         COM       464287234         2060     47971SH              SOLE          NONE                47971
ISHARES S^P 500 VALUE            COM       464287408         2131     32814SH              SOLE          NONE                32814
ISHARES SILVER TRUST             COM       46428Q109          210      6700SH              SOLE          NONE                 6700
ISHARES TR DOW JONES RE          COM       464287739         2090     33541SH              SOLE          NONE                33541
JOHNSON & JOHNSON                COM       478160104          689     10444SH              SOLE          NONE                10444
JP MORGAN CHASE CO               COM       46625H100          225      4900SH              SOLE          NONE                 4900
KELLOGG COMPANY                  COM       487836108          215      4000SH              SOLE          NONE                 4000
KIMBERLY CLARK CORP              COM       494368103         7233     97891SH              SOLE          NONE                97891
KRAFT FOODS INC                  COM       50075N104          563     14808SH              SOLE          NONE                14808
LILLY ELI & COMPANY              COM       532457108         7192    178606SH              SOLE          NONE               178606
LOCKHEED MARTIN CORP             COM       539830109         8049     89578SH              SOLE          NONE                89578
MASTERCARD INC                   COM       57636Q104          177       421SH              SOLE          NONE                  421
MCDONALDS CORP                   COM       580135101         8080     82366SH              SOLE          NONE                82366
MERCK & CO INC                   COM       589331107          937     24393SH              SOLE          NONE                24393
MICROSOFT CORP                   COM       594918104          234      7253SH              SOLE          NONE                 7253
MONSTER BEVERAGE CORP            COM       611740101          173      2782SH              SOLE          NONE                 2782
NEXTERA ENERGY INC               COM       65339F101         7483    122518SH              SOLE          NONE               122518
NORTHROP GRUMMAN CORP            COM       666807102          181      2960SH              SOLE          NONE                 2960
NOVARTIS A G SPON ADR            COM       66987V109         6634    119719SH              SOLE          NONE               119719
NVIDIA CORP                      COM       67066G104          145      9434SH              SOLE          NONE                 9434
ORACLE CORPORATION               COM       68389X105          153      5253SH              SOLE          NONE                 5253
P P G INDUSTRIES INC             COM       693506107          204      2128SH              SOLE          NONE                 2128
PAYCHEX INC                      COM       704326107         6819    220045SH              SOLE          NONE               220045
PEABODY ENERGY CORP              COM       704549104          117      4050SH              SOLE          NONE                 4050
PEPSICO INCORPORATED             COM       713448108         7376    111164SH              SOLE          NONE               111164
PFIZER INCORPORATED              COM       717081103          156      6894SH              SOLE          NONE                 6894
PHILIP MORRIS INTL INC           COM       718172109         1429     16137SH              SOLE          NONE                16137
POWERSHARES RAFI EMERGING MKT    COM       73936T763          284     12372SH              SOLE          NONE                12372
POWERSHARES RAFI SMALL/MID CAP   COM       73935X567          311      4567SH              SOLE          NONE                  311
POWERSHARES RAFI LARGE CAP US    COM       73935X583          780     12891SH              SOLE          NONE                12891
PROASSURANCE CORPORATION         COM       74267C106         1580     17937SH              SOLE          NONE                17937
PROCTER & GAMBLE                 COM       742718109         7285    108397SH              SOLE          NONE               108397
PROTECTIVE LIFE CORP             COM       743674103          446     15059SH              SOLE          NONE                15059
QUALCOMM INC                     COM       747525103          195      2866SH              SOLE          NONE                 2866
REGIONS FINANCIAL CP NEW         COM       7591EP100          628     95278SH              SOLE          NONE                95278
ROSS STORES INC                  COM       778296103          184      3174SH              SOLE          NONE                 3174
ROYAL BK CDA MONTREAL            COM       780087102          370      6375SH              SOLE          NONE                 6375
ROYAL DUTCH SHELL A ADRF         COM       780259206         7381    105249SH              SOLE          NONE               105249
SCANA CORPORATION NEW            COM       80589M102          502     11004SH              SOLE          NONE                11004
SCHLUMBERGER LTD                 COM       806857108          448      6408SH              SOLE          NONE                 6408
SERVISFIRST BANCSHARES           COM       81768T108          450     15000SH              SOLE          NONE                15000
SMITHFIELD FOODS INC             COM       832248108          106      4800SH              SOLE          NONE                 4800
SOUTHCITY BANK                   COM       841990195          150     10000SH              SOLE          NONE                10000
SPDR BARCLAYS CAPITAL            COM       78464A417          303      7690SH              SOLE          NONE                 7690
SPDR S^P BANK ETF                COM       78464A797         2208     92592SH              SOLE          NONE                92592
STREETTRACKS GOLD TRUST          COM       863307104         1107      6830SH              SOLE          NONE                 6830
STRYKER CORP                     COM       863667101          259      4666SH              SOLE          NONE                 4666
T J X CO INC                     COM       872540109          172      4340SH              SOLE          NONE                 4340
TEVA PHARM INDS LTD ADRF         COM       881624209          186      4123SH              SOLE          NONE                 4123
THE SOUTHERN COMPANY             COM       842587107         8383    186586SH              SOLE          NONE               186586
TIFFANY & CO NEW                 COM       886547108          102      1476SH              SOLE          NONE                 1476
TORCHMARK CORPORATION            COM       891027104         1681     33714SH              SOLE          NONE                33714
TRIAD GUARANTY INC               COM       895925105           18     72470SH              SOLE          NONE                72470
TUPPERWARE BRANDS COPR           COM       899896104          111      1754SH              SOLE          NONE                 1754
UNILEVER N V NY SHS NEWF         COM       904784709         2134     62696SH              SOLE          NONE                62696
UNILEVER PLC ADR NEW             COM       904767704         4896    148135SH              SOLE          NONE               148135
UNION PACIFIC CORP               COM       907818108          201      1868SH              SOLE          NONE                 1868
UNITED TECHNOLOGIES CORP         COM       913017109         7684     92651SH              SOLE          NONE                92651
VANGUARD EMERGING MARKET         COM       922042858         1546     35572SH              SOLE          NONE                35572
VANGUARD EXTENDED MKT            COM       922908652         4398     74108SH              SOLE          NONE                74108
VERIZON COMMUNICATIONS           COM       92343V104         7691    201188SH              SOLE          NONE               201188
VIROPHARMA INC                   COM       928241108          409     13600SH              SOLE          NONE                13600
VULCAN MATERIALS COMPANY         COM       929160109         2127     49784SH              SOLE          NONE                49784
WADDELL REED FINL CL A           COM       930059100          178      5480SH              SOLE          NONE                 5480
WAL MART STORES INC              COM       931142103          692     11314SH              SOLE          NONE                11314
WELLS FARGO & CO NEW             COM       949746101          541     15849SH              SOLE          NONE                15849
XCEL ENERGY INC                  COM       98389B100          231      8722SH              SOLE          NONE                 8722
YUM BRANDS INC                   COM       988498101          400      5619SH              SOLE          NONE                 5619


                                                    TOTAL $295861 (thousands)