Herold Advisors

Herold Advisors as of Sept. 30, 2023

Portfolio Holdings for Herold Advisors

Herold Advisors holds 246 positions in its portfolio as reported in the September 2023 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Apple (AAPL) 4.8 $16M 93k 171.21
Microsoft Corporation (MSFT) 3.8 $13M 40k 315.76
Goldman Sachs Etf Tr Marketbeta Us Eq (GSUS) 3.4 $11M 190k 58.58
Mastercard Incorporated Cl A (MA) 2.1 $6.9M 17k 395.92
Visa Com Cl A (V) 2.1 $6.8M 30k 230.01
Eli Lilly & Co. (LLY) 1.8 $6.0M 11k 537.13
Goldman Sachs Etf Tr Activebeta Int (GSIE) 1.7 $5.7M 191k 30.03
NVIDIA Corporation (NVDA) 1.7 $5.7M 13k 435.00
Abbvie (ABBV) 1.7 $5.7M 38k 149.06
Goldman Sachs Etf Tr Activebeta Us Lg (GSLC) 1.6 $5.3M 63k 84.23
JPMorgan Chase & Co. (JPM) 1.6 $5.1M 35k 145.02
Alphabet Cap Stk Cl A (GOOGL) 1.3 $4.2M 32k 130.86
Wal-Mart Stores (WMT) 1.3 $4.2M 26k 159.93
Chevron Corporation (CVX) 1.2 $4.0M 24k 168.61
Home Depot (HD) 1.2 $4.0M 13k 302.16
Exxon Mobil Corporation (XOM) 1.2 $4.0M 34k 117.58
Merck & Co (MRK) 1.2 $3.8M 37k 102.95
Procter & Gamble Company (PG) 1.2 $3.8M 26k 145.86
Nike CL B (NKE) 1.1 $3.5M 37k 95.62
Brookfield Infrast Partners Lp Int Unit (BIP) 1.0 $3.4M 117k 29.40
Etf Ser Solutions Distillate Us (DSTL) 1.0 $3.4M 75k 44.64
Select Sector Spdr Tr Energy (XLE) 1.0 $3.3M 37k 90.39
Phillips 66 (PSX) 1.0 $3.2M 26k 120.15
International Business Machines (IBM) 0.9 $3.1M 22k 140.30
Johnson & Johnson (JNJ) 0.9 $3.1M 20k 155.76
American Centy Etf Tr Us Eqt Etf (AVUS) 0.9 $3.0M 42k 73.26
Oneok (OKE) 0.9 $2.9M 46k 63.43
Goldman Sachs Etf Tr Access Us Agrat (GCOR) 0.8 $2.8M 70k 39.73
Intuit (INTU) 0.8 $2.6M 5.2k 510.94
Zoetis Cl A (ZTS) 0.8 $2.6M 15k 173.98
Invesco Exch Trd Slf Idx Rusl 1000 Dynm (OMFL) 0.8 $2.6M 56k 45.84
J P Morgan Exchange Traded F Ultra Shrt Inc (JPST) 0.8 $2.5M 49k 50.18
Cintas Corporation (CTAS) 0.8 $2.5M 5.1k 481.01
Meta Platforms Cl A (META) 0.7 $2.4M 8.1k 300.21
S&p Global (SPGI) 0.7 $2.4M 6.6k 365.41
Amphenol Corp Cl A (APH) 0.7 $2.3M 28k 83.99
Intuitive Surgical Com New (ISRG) 0.7 $2.3M 8.0k 292.29
Chubb (CB) 0.7 $2.3M 11k 208.17
Wisdomtree Tr Us Qtly Div Grt (DGRW) 0.7 $2.3M 36k 63.49
Amazon (AMZN) 0.7 $2.2M 18k 127.12
Eaton Corp SHS (ETN) 0.7 $2.2M 11k 213.29
J P Morgan Exchange Traded F Equity Premium (JEPI) 0.7 $2.2M 41k 53.56
Comcast Corp Cl A (CMCSA) 0.7 $2.2M 49k 44.34
Deere & Company (DE) 0.7 $2.2M 5.8k 377.35
Pfizer (PFE) 0.6 $2.1M 63k 33.17
Tesla Motors (TSLA) 0.6 $2.0M 8.1k 250.22
UnitedHealth (UNH) 0.6 $2.0M 4.0k 504.21
Abbott Laboratories (ABT) 0.6 $2.0M 21k 96.85
Verizon Communications (VZ) 0.6 $2.0M 61k 32.41
Bristol Myers Squibb (BMY) 0.6 $2.0M 34k 58.04
Goldman Sachs Etf Tr Activebeta Eme (GEM) 0.6 $1.9M 66k 28.66
Brookfield Corp Cl A Ltd Vt Sh (BN) 0.6 $1.9M 60k 31.42
Alphabet Cap Stk Cl C (GOOG) 0.6 $1.8M 14k 131.85
Pacer Fds Tr Us Cash Cows 100 (COWZ) 0.5 $1.8M 36k 49.43
Nucor Corporation (NUE) 0.5 $1.7M 11k 156.35
J P Morgan Exchange Traded F Income Etf (JPIE) 0.5 $1.7M 39k 44.40
Wisdomtree Tr Floatng Rat Trea (USFR) 0.5 $1.7M 34k 50.32
Cisco Systems (CSCO) 0.5 $1.7M 31k 53.76
CVS Caremark Corporation (CVS) 0.5 $1.6M 24k 69.82
Prologis (PLD) 0.5 $1.6M 15k 112.21
Raytheon Technologies Corp (RTX) 0.5 $1.6M 23k 71.97
Consolidated Edison (ED) 0.5 $1.6M 19k 85.53
Wp Carey (WPC) 0.5 $1.5M 28k 54.08
Ishares Tr Core S&p500 Etf (IVV) 0.5 $1.5M 3.5k 429.43
Air Products & Chemicals (APD) 0.4 $1.4M 5.0k 283.40
Qualcomm (QCOM) 0.4 $1.4M 13k 111.06
Lockheed Martin Corporation (LMT) 0.4 $1.4M 3.4k 408.96
Goldman Sachs Etf Tr Activebeta Us (GSSC) 0.4 $1.4M 24k 55.85
Broadcom (AVGO) 0.4 $1.3M 1.6k 830.72
Shell Spon Ads (SHEL) 0.4 $1.3M 21k 64.38
McDonald's Corporation (MCD) 0.4 $1.3M 5.0k 263.44
Nextera Energy (NEE) 0.4 $1.3M 22k 57.29
Bank of America Corporation (BAC) 0.4 $1.3M 46k 27.38
Boeing Company (BA) 0.4 $1.2M 6.5k 191.68
First Tr Exchange-traded Risng Divd Achiv (RDVY) 0.4 $1.2M 27k 45.95
Flexshares Tr Iboxx 3r Targt (TDTT) 0.4 $1.2M 53k 23.19
Invesco Exchange Traded Fd T S&p 500 Garp Etf (SPGP) 0.4 $1.2M 14k 91.24
J P Morgan Exchange Traded F Us Qualty Fctr (JQUA) 0.4 $1.2M 28k 43.27
Waste Management (WM) 0.4 $1.2M 7.9k 152.44
American Centy Etf Tr Intl Eqt Etf (AVDE) 0.4 $1.2M 22k 55.65
Fortune Brands (FBIN) 0.3 $1.1M 18k 62.16
Ishares Tr Core Div Grwth (DGRO) 0.3 $1.1M 22k 49.53
American Tower Reit (AMT) 0.3 $1.1M 6.7k 164.45
Iqvia Holdings (IQV) 0.3 $1.1M 5.6k 196.75
First Tr Exchange-traded Cboe Vest Rising (RDVI) 0.3 $1.1M 52k 21.07
Flexshares Tr Mornstar Upstr (GUNR) 0.3 $1.1M 27k 40.44
Pepsi (PEP) 0.3 $1.1M 6.4k 169.44
Cimpress Shs Euro (CMPR) 0.3 $1.1M 15k 70.01
Brookfield Renewable Partner Partnership Unit (BEP) 0.3 $1.1M 49k 21.74
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.3 $1.1M 2.00 531477.00
Tractor Supply Company (TSCO) 0.3 $1.1M 5.2k 203.06
Schwab Strategic Tr Us Lcap Gr Etf (SCHG) 0.3 $1.0M 14k 72.72
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.3 $1.0M 2.9k 350.30
Anthem (ELV) 0.3 $1.0M 2.3k 435.35
Spdr Gold Tr Gold Shs (GLD) 0.3 $1.0M 6.0k 171.45
BlackRock (BLK) 0.3 $1.0M 1.6k 646.49
Diamondback Energy (FANG) 0.3 $999k 6.5k 154.88
Walt Disney Company (DIS) 0.3 $998k 12k 81.05
United Parcel Service CL B (UPS) 0.3 $990k 6.4k 155.86
At&t (T) 0.3 $985k 66k 15.02
Hershey Company (HSY) 0.3 $981k 4.9k 200.08
Costco Wholesale Corporation (COST) 0.3 $964k 1.7k 564.96
Wisdomtree Tr Us Largecap Fund (EPS) 0.3 $963k 21k 45.75
Wisdomtree Tr Us Efficient Cor (NTSX) 0.3 $947k 27k 34.96
Ishares Tr Conv Bd Etf (ICVT) 0.3 $932k 13k 74.21
Icici Bank Adr (IBN) 0.3 $924k 40k 23.12
Goldman Sachs Etf Tr Activebeta Wrld (GLOV) 0.3 $918k 23k 39.97
Spdr Ser Tr Bbg Conv Sec Etf (CWB) 0.3 $902k 13k 67.80
Public Service Enterprise (PEG) 0.3 $879k 16k 56.91
Vanguard Specialized Funds Div App Etf (VIG) 0.3 $878k 5.7k 155.36
Aptar (ATR) 0.3 $875k 7.0k 125.04
Flexshares Tr Us Qt Lw Vlty (QLV) 0.3 $875k 17k 51.52
Flexshares Tr Cre Slct Bd Fd (BNDC) 0.3 $855k 40k 21.18
Philip Morris International (PM) 0.3 $847k 9.2k 92.58
Old Dominion Freight Line (ODFL) 0.3 $843k 2.1k 409.14
Union Pacific Corporation (UNP) 0.3 $839k 4.1k 203.63
Lam Research Corporation (LRCX) 0.3 $838k 1.3k 626.77
Goldman Sachs Etf Tr Access Inflati (GTIP) 0.3 $835k 18k 47.29
Blackstone Group Inc Com Cl A (BX) 0.3 $825k 7.7k 107.15
Lowe's Companies (LOW) 0.2 $782k 3.8k 207.84
Goldman Sachs Etf Tr Acces Treasury (GBIL) 0.2 $772k 7.7k 100.11
FedEx Corporation (FDX) 0.2 $771k 2.9k 264.92
Spdr Ser Tr Portfolio Ln Tsr (SPTL) 0.2 $770k 29k 26.15
Thermo Fisher Scientific (TMO) 0.2 $754k 1.5k 506.20
American Centy Etf Tr Us Sml Cp Valu (AVUV) 0.2 $728k 9.3k 77.95
Accenture Plc Ireland Shs Class A (ACN) 0.2 $725k 2.4k 307.11
First Tr Exchange-traded Cap Strength Etf (FTCS) 0.2 $704k 9.6k 73.63
Dick's Sporting Goods (DKS) 0.2 $674k 6.2k 108.58
Vanguard Index Fds Growth Etf (VUG) 0.2 $670k 2.5k 272.31
Oracle Corporation (ORCL) 0.2 $667k 6.3k 105.92
Flexshares Tr Hig Yld Vl Etf (HYGV) 0.2 $652k 16k 39.76
National Grid Sponsored Adr Ne (NGG) 0.2 $633k 10k 60.61
Wisdomtree Tr Em Ex St-owned (XSOE) 0.2 $631k 24k 26.67
First Tr Exchng Traded Fd Vi Tcw Opportunis (FIXD) 0.2 $628k 15k 42.05
Gilead Sciences (GILD) 0.2 $624k 8.3k 74.94
Goldman Sachs Etf Tr Access Emng Mkts (GEMD) 0.2 $616k 16k 38.27
Vanguard Index Fds Mid Cap Etf (VO) 0.2 $604k 2.9k 208.24
Morgan Stanley Com New (MS) 0.2 $591k 7.2k 81.67
Flexshares Tr Qlt Div Def Idx (QDEF) 0.2 $586k 11k 54.09
Goldman Sachs (GS) 0.2 $575k 1.8k 323.57
Intel Corporation (INTC) 0.2 $574k 16k 35.55
Ishares Tr Ishs 5-10yr Invt (IGIB) 0.2 $570k 12k 48.65
First Tr Exchange-traded Growth Strength (FTGS) 0.2 $569k 24k 23.77
Altria (MO) 0.2 $568k 14k 42.05
Amgen (AMGN) 0.2 $558k 2.1k 268.79
Bny Mellon Etf Trust Us Lrg Cp Core (BKLC) 0.2 $544k 6.7k 81.00
Franklin Resources (BEN) 0.2 $537k 22k 24.58
Ford Motor Company (F) 0.2 $536k 43k 12.42
Brookfield Infrastructure Com Sb Vtg Shs A (BIPC) 0.2 $536k 15k 35.34
Ishares Silver Tr Ishares (SLV) 0.2 $522k 26k 20.34
First Tr Nas100 Eq Weighted SHS (QQEW) 0.2 $520k 5.0k 103.98
Iron Mountain (IRM) 0.2 $520k 8.8k 59.45
Adobe Systems Incorporated (ADBE) 0.2 $510k 1.0k 509.90
Corning Incorporated (GLW) 0.2 $498k 16k 30.47
Flexshares Tr M Star Dev Mkt (TLTD) 0.2 $496k 7.9k 62.55
Brookfield Asset Managmt Cl A Lmt Vtg Shs (BAM) 0.2 $496k 15k 33.48
First Tr Value Line Divid In SHS (FVD) 0.2 $495k 13k 37.39
Wisdomtree Tr Itl Hdg Qtly Div (IHDG) 0.2 $495k 13k 38.74
Fidelity Covington Trust Divid Etf Risi (FDRR) 0.1 $490k 12k 39.77
Dollar General (DG) 0.1 $490k 4.6k 105.80
J P Morgan Exchange Traded F Nasdaq Eqt Prem (JEPQ) 0.1 $486k 10k 46.93
BP Sponsored Adr (BP) 0.1 $483k 13k 38.72
Kinder Morgan (KMI) 0.1 $469k 28k 16.58
Alliancebernstein Hldg Unit Ltd Partn (AB) 0.1 $461k 15k 30.35
Invesco Exch Traded Fd Tr Ii S&p Ultra Divide (RDIV) 0.1 $457k 12k 37.20
Wisdomtree Tr Yield Enhanced (SHAG) 0.1 $452k 9.8k 46.29
Global X Fds S&p 500 Covered (XYLD) 0.1 $451k 12k 38.89
Vanguard Bd Index Fds Total Bnd Mrkt (BND) 0.1 $444k 6.4k 69.77
Dow (DOW) 0.1 $440k 8.5k 51.56
3M Company (MMM) 0.1 $436k 4.7k 93.62
Archer Daniels Midland Company (ADM) 0.1 $434k 5.8k 75.42
First Tr Exchange-traded Fst Low Oppt Eft (LMBS) 0.1 $433k 9.2k 47.24
One Gas (OGS) 0.1 $428k 6.3k 68.28
First Tr Morningstar Divid L SHS (FDL) 0.1 $422k 13k 33.44
New York Community Ban (NYCB) 0.1 $419k 37k 11.34
Vaneck Etf Trust Mrngstr Wde Moat (MOAT) 0.1 $419k 5.5k 75.84
Vanguard Index Fds Total Stk Mkt (VTI) 0.1 $409k 1.9k 212.44
Citigroup Com New (C) 0.1 $396k 9.6k 41.13
Crown Castle Intl (CCI) 0.1 $394k 4.3k 92.04
Coca-Cola Company (KO) 0.1 $392k 7.0k 55.98
Nuveen Ins Ny Tx Fr Adv Mun (NRK) 0.1 $381k 40k 9.45
Calamos (CCD) 0.1 $369k 20k 18.64
GSK Sponsored Adr (GSK) 0.1 $369k 10k 36.25
Netflix (NFLX) 0.1 $367k 972.00 377.60
Ishares Tr Eafe Value Etf (EFV) 0.1 $362k 7.4k 48.93
Dupont De Nemours (DD) 0.1 $360k 4.8k 74.59
Ishares Tr Iboxx Inv Cp Etf (LQD) 0.1 $355k 3.5k 102.02
Ishares Tr 20 Yr Tr Bd Etf (TLT) 0.1 $354k 4.0k 88.69
Prudential Financial (PRU) 0.1 $349k 3.7k 94.88
Ishares Tr Rus Mid Cap Etf (IWR) 0.1 $346k 5.0k 69.25
Flexshares Tr Int Qltdvdynam (IQDY) 0.1 $338k 14k 25.11
American Express Company (AXP) 0.1 $336k 2.3k 149.18
Goldman Sachs Etf Tr Access Invt Gr (GIGB) 0.1 $332k 7.7k 43.21
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.1 $318k 2.2k 141.69
Caterpillar (CAT) 0.1 $314k 1.2k 273.00
First Tr Exchange-traded Ft Cboe Vest S&p (KNG) 0.1 $312k 6.3k 49.36
First Tr Exchange-traded Rba Indl Etf (AIRR) 0.1 $305k 5.9k 51.52
General Electric Com New (GE) 0.1 $303k 2.7k 110.55
Dimensional Etf Trust Us Equity Etf (DFUS) 0.1 $302k 6.5k 46.55
Ishares Tr Eafe Grwth Etf (EFG) 0.1 $301k 3.5k 86.29
Goldman Sachs Etf Tr Innovat Eq Etf (GINN) 0.1 $294k 6.3k 46.71
Brookfield Renewable Corp Cl A Sub Vtg (BEPC) 0.1 $290k 12k 23.94
Expeditors International of Washington (EXPD) 0.1 $287k 2.5k 114.63
Kraft Heinz (KHC) 0.1 $281k 8.4k 33.64
Occidental Petroleum Corporation (OXY) 0.1 $275k 4.2k 64.89
Vanguard Index Fds Small Cp Etf (VB) 0.1 $271k 1.4k 189.07
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.1 $268k 2.0k 131.79
Totalenergies Se Sponsored Ads (TTE) 0.1 $267k 4.1k 65.76
Illinois Tool Works (ITW) 0.1 $266k 1.2k 230.31
Select Sector Spdr Tr Financial (XLF) 0.1 $265k 8.0k 33.17
Goldman Sachs Etf Tr Just Us Lrg Cp (JUST) 0.1 $263k 4.3k 60.87
ConocoPhillips (COP) 0.1 $258k 2.2k 119.81
United Sts Commodity Index F Cm Rep Copp Fd (CPER) 0.1 $249k 11k 23.02
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 0.1 $246k 3.3k 75.13
Invesco Exch Traded Fd Tr Ii S&p500 Hdl Vol (SPHD) 0.1 $242k 6.2k 39.19
Public Storage (PSA) 0.1 $240k 910.00 263.52
Invesco Exchange Traded Fd T Hig Yld Eq Div (PEY) 0.1 $237k 12k 19.19
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.1 $235k 549.00 427.48
Devon Energy Corporation (DVN) 0.1 $234k 4.9k 47.70
Schwab Strategic Tr Sht Tm Us Tres (SCHO) 0.1 $231k 4.8k 47.89
Hess (HES) 0.1 $230k 1.5k 153.00
Cardinal Health (CAH) 0.1 $226k 2.6k 86.82
Biogen Idec (BIIB) 0.1 $225k 875.00 257.01
Starbucks Corporation (SBUX) 0.1 $221k 2.4k 91.28
Hewlett Packard Enterprise (HPE) 0.1 $219k 13k 17.37
Novo-nordisk A S Adr (NVO) 0.1 $218k 2.4k 90.94
Biontech Se Sponsored Ads (BNTX) 0.1 $217k 2.0k 108.64
J P Morgan Exchange Traded F Betabuildrs Us (BBUS) 0.1 $212k 2.8k 77.08
Corteva (CTVA) 0.1 $212k 4.1k 51.16
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.1 $211k 587.00 358.60
Mondelez Intl Cl A (MDLZ) 0.1 $208k 3.0k 69.40
General Motors Company (GM) 0.1 $208k 6.3k 32.97
Nuveen NY Municipal Value (NNY) 0.1 $207k 26k 8.01
National Fuel Gas (NFG) 0.1 $202k 3.9k 51.91
Texas Pacific Land Corp (TPL) 0.1 $201k 110.00 1823.56
First Tr Exchange-traded Limited Duration (FSIG) 0.1 $196k 11k 18.39
Energy Transfer Com Ut Ltd Ptn (ET) 0.1 $169k 12k 14.03
Tegna (TGNA) 0.1 $165k 11k 14.57
Viatris (VTRS) 0.0 $125k 13k 9.86
Eaton Vance New York Municipal Bond Fund (ENX) 0.0 $114k 14k 8.29
Archer Aviation Com Cl A (ACHR) 0.0 $86k 17k 5.06
Haleon Spon Ads (HLN) 0.0 $83k 10k 8.33
Eaton Vance Tax-Managed Global Dive Eq (EXG) 0.0 $76k 10k 7.37
Pimco NY Muni Income Fund II (PNI) 0.0 $70k 11k 6.42
Chargepoint Holdings Com Cl A (CHPT) 0.0 $65k 13k 4.97
Emergent BioSolutions (EBS) 0.0 $34k 10k 3.40