Herold Advisors

Herold Advisors as of Dec. 31, 2023

Portfolio Holdings for Herold Advisors

Herold Advisors holds 244 positions in its portfolio as reported in the December 2023 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Apple (AAPL) 4.9 $18M 92k 192.54
Microsoft Corporation (MSFT) 4.0 $14M 38k 376.09
American Centy Etf Tr Us Eqt Etf (AVUS) 3.0 $11M 134k 81.55
Visa Com Cl A (V) 2.1 $7.6M 29k 260.35
Mastercard Incorporated Cl A (MA) 2.0 $7.3M 17k 426.52
NVIDIA Corporation (NVDA) 1.8 $6.5M 13k 495.23
Eli Lilly & Co. (LLY) 1.8 $6.3M 11k 582.94
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 1.7 $6.3M 40k 157.80
Abbvie (ABBV) 1.7 $6.0M 39k 154.98
JPMorgan Chase & Co. (JPM) 1.6 $5.9M 35k 170.12
American Centy Etf Tr Us Sml Cp Valu (AVUV) 1.4 $5.2M 57k 89.81
Home Depot (HD) 1.3 $4.6M 13k 346.57
Alphabet Cap Stk Cl A (GOOGL) 1.3 $4.6M 33k 139.69
Wal-Mart Stores (WMT) 1.2 $4.2M 27k 157.66
Merck & Co (MRK) 1.1 $4.1M 38k 109.03
Etf Ser Solutions Distillate Us (DSTL) 1.1 $4.0M 81k 49.37
Nike CL B (NKE) 1.1 $4.0M 37k 108.57
Ishares Tr Core Div Grwth (DGRO) 1.1 $3.9M 73k 53.82
Procter & Gamble Company (PG) 1.1 $3.9M 27k 146.56
Vanguard Bd Index Fds Total Bnd Mrkt (BND) 1.1 $3.8M 52k 73.55
Brookfield Infrast Partners Lp Int Unit (BIP) 1.0 $3.7M 118k 31.49
Chevron Corporation (CVX) 1.0 $3.6M 25k 149.17
International Business Machines (IBM) 1.0 $3.5M 22k 163.57
Exxon Mobil Corporation (XOM) 1.0 $3.5M 35k 99.99
Phillips 66 (PSX) 1.0 $3.5M 26k 133.14
Ishares Tr Iboxx Inv Cp Etf (LQD) 0.9 $3.4M 30k 110.66
Oneok (OKE) 0.9 $3.3M 47k 70.22
Intuit (INTU) 0.9 $3.2M 5.1k 625.03
Johnson & Johnson (JNJ) 0.8 $3.1M 20k 156.75
Cintas Corporation (CTAS) 0.8 $3.0M 5.0k 602.66
Select Sector Spdr Tr Energy (XLE) 0.8 $3.0M 36k 83.84
Invesco Exch Trd Slf Idx Rusl 1000 Dynm (OMFL) 0.8 $2.9M 57k 51.41
Zoetis Cl A (ZTS) 0.8 $2.9M 15k 197.37
S&p Global (SPGI) 0.8 $2.9M 6.6k 440.52
Meta Platforms Cl A (META) 0.8 $2.9M 8.2k 353.96
Dimensional Etf Trust World Ex Us Core (DFAX) 0.8 $2.8M 115k 24.42
Amazon (AMZN) 0.8 $2.8M 18k 151.94
J P Morgan Exchange Traded F Ultra Shrt Inc (JPST) 0.8 $2.8M 55k 50.23
Amphenol Corp Cl A (APH) 0.8 $2.8M 28k 99.13
Intuitive Surgical Com New (ISRG) 0.7 $2.7M 8.0k 337.36
Wisdomtree Tr Us Qtly Div Grt (DGRW) 0.7 $2.6M 37k 70.28
Eaton Corp SHS (ETN) 0.7 $2.5M 11k 240.83
Chubb (CB) 0.7 $2.5M 11k 226.00
Ishares Tr Msci Intl Qualty (IQLT) 0.7 $2.4M 65k 37.56
J P Morgan Exchange Traded F Equity Premium (JEPI) 0.7 $2.4M 44k 54.98
Brookfield Corp Cl A Ltd Vt Sh (BN) 0.7 $2.4M 60k 40.31
Deere & Company (DE) 0.6 $2.3M 5.8k 399.92
Verizon Communications (VZ) 0.6 $2.3M 60k 37.71
Alphabet Cap Stk Cl C (GOOG) 0.6 $2.2M 16k 140.93
Comcast Corp Cl A (CMCSA) 0.6 $2.2M 49k 43.85
Abbott Laboratories (ABT) 0.6 $2.1M 19k 110.07
UnitedHealth (UNH) 0.6 $2.1M 4.0k 526.50
Tesla Motors (TSLA) 0.6 $2.0M 8.1k 248.48
Wisdomtree Tr Floatng Rat Trea (USFR) 0.5 $2.0M 39k 50.24
Goldman Sachs Etf Tr Activebeta Us Lg (GSLC) 0.5 $2.0M 21k 93.81
Prologis (PLD) 0.5 $1.9M 15k 133.30
J P Morgan Exchange Traded F Income Etf (JPIE) 0.5 $1.9M 42k 45.61
Nucor Corporation (NUE) 0.5 $1.9M 11k 174.04
Pacer Fds Tr Us Cash Cows 100 (COWZ) 0.5 $1.9M 37k 51.99
CVS Caremark Corporation (CVS) 0.5 $1.9M 24k 78.98
Schwab Strategic Tr Sht Tm Us Tres (SCHO) 0.5 $1.9M 39k 48.45
Pfizer (PFE) 0.5 $1.8M 64k 28.79
Qualcomm (QCOM) 0.5 $1.8M 13k 144.64
Consolidated Edison (ED) 0.5 $1.8M 19k 90.99
Broadcom (AVGO) 0.5 $1.7M 1.6k 1116.62
Boeing Company (BA) 0.5 $1.7M 6.4k 260.70
Bristol Myers Squibb (BMY) 0.5 $1.6M 32k 51.32
Bank of America Corporation (BAC) 0.4 $1.6M 47k 33.67
Ishares Tr Core S&p500 Etf (IVV) 0.4 $1.6M 3.3k 477.63
Lockheed Martin Corporation (LMT) 0.4 $1.6M 3.4k 453.24
Cisco Systems (CSCO) 0.4 $1.5M 30k 50.52
American Tower Reit (AMT) 0.4 $1.4M 6.7k 215.88
McDonald's Corporation (MCD) 0.4 $1.4M 4.9k 296.51
Waste Management (WM) 0.4 $1.4M 7.9k 179.11
J P Morgan Exchange Traded F Us Qualty Fctr (JQUA) 0.4 $1.4M 29k 47.86
Spdr Ser Tr Portfli High Yld (SPHY) 0.4 $1.4M 59k 23.38
Invesco Exchange Traded Fd T S&p 500 Garp Etf (SPGP) 0.4 $1.4M 14k 98.04
Shell Spon Ads (SHEL) 0.4 $1.4M 21k 65.80
Nextera Energy (NEE) 0.4 $1.4M 23k 60.74
Air Products & Chemicals (APD) 0.4 $1.3M 4.8k 273.80
First Tr Exchange-traded Risng Divd Achiv (RDVY) 0.4 $1.3M 26k 51.67
Hershey Company (HSY) 0.4 $1.3M 6.9k 186.46
Flexshares Tr Iboxx 3r Targt (TDTT) 0.3 $1.3M 54k 23.62
American Centy Etf Tr Intl Eqt Etf (AVDE) 0.3 $1.3M 21k 60.43
Iqvia Holdings (IQV) 0.3 $1.2M 5.4k 231.38
BlackRock (BLK) 0.3 $1.2M 1.5k 811.80
Brookfield Renewable Partner Partnership Unit (BEP) 0.3 $1.2M 47k 26.28
First Tr Exchange-traded Cboe Vest Rising (RDVI) 0.3 $1.2M 53k 23.08
Cimpress Shs Euro (CMPR) 0.3 $1.2M 15k 80.05
Schwab Strategic Tr Us Lcap Gr Etf (SCHG) 0.3 $1.2M 14k 82.96
At&t (T) 0.3 $1.2M 70k 16.78
Pimco Etf Tr 1-5 Us Tip Idx (STPZ) 0.3 $1.1M 22k 51.15
Spdr Gold Tr Gold Shs (GLD) 0.3 $1.1M 6.0k 191.17
Pepsi (PEP) 0.3 $1.1M 6.5k 169.86
Walt Disney Company (DIS) 0.3 $1.1M 12k 90.31
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.3 $1.1M 2.00 542625.00
Anthem (ELV) 0.3 $1.1M 2.3k 471.71
Wisdomtree Tr Us Efficient Cor (NTSX) 0.3 $1.1M 27k 39.30
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.3 $1.1M 3.0k 356.66
Wisdomtree Tr Us Largecap Fund (EPS) 0.3 $1.1M 21k 50.12
Lam Research Corporation (LRCX) 0.3 $1.0M 1.3k 783.26
Flexshares Tr Cre Slct Bd Fd (BNDC) 0.3 $1.0M 46k 22.37
Flexshares Tr Mornstar Upstr (GUNR) 0.3 $1.0M 25k 40.95
Union Pacific Corporation (UNP) 0.3 $1.0M 4.1k 245.62
Flexshares Tr Us Qt Lw Vlty (QLV) 0.3 $1.0M 18k 56.21
Diamondback Energy (FANG) 0.3 $1.0M 6.5k 155.08
Costco Wholesale Corporation (COST) 0.3 $995k 1.5k 660.08
Ishares Tr Conv Bd Etf (ICVT) 0.3 $987k 13k 78.59
Vanguard Specialized Funds Div App Etf (VIG) 0.3 $964k 5.7k 170.43
Spdr Ser Tr Bbg Conv Sec Etf (CWB) 0.3 $960k 13k 72.15
Blackstone Group Inc Com Cl A (BX) 0.3 $959k 7.3k 130.95
Icici Bank Adr (IBN) 0.3 $952k 40k 23.84
Public Service Enterprise (PEG) 0.3 $945k 16k 61.15
Thermo Fisher Scientific (TMO) 0.3 $918k 1.7k 530.82
Dick's Sporting Goods (DKS) 0.3 $912k 6.2k 146.95
Raytheon Technologies Corp (RTX) 0.3 $905k 11k 84.17
Tractor Supply Company (TSCO) 0.2 $902k 4.2k 215.07
United Parcel Service CL B (UPS) 0.2 $857k 5.4k 157.25
Lowe's Companies (LOW) 0.2 $838k 3.8k 222.55
Old Dominion Freight Line (ODFL) 0.2 $835k 2.1k 405.33
Accenture Plc Ireland Shs Class A (ACN) 0.2 $828k 2.4k 350.91
Intel Corporation (INTC) 0.2 $818k 16k 50.26
Philip Morris International (PM) 0.2 $800k 8.5k 94.08
First Tr Exchange-traded First Tr Enh New (FTSM) 0.2 $770k 13k 59.67
First Tr Exchange-traded Growth Strength (FTGS) 0.2 $767k 28k 27.24
Vanguard Index Fds Growth Etf (VUG) 0.2 $765k 2.5k 310.88
National Grid Sponsored Adr Ne (NGG) 0.2 $753k 11k 68.02
Ishares Tr Ishs 5-10yr Invt (IGIB) 0.2 $749k 14k 52.00
First Tr Exchange-traded Cap Strength Etf (FTCS) 0.2 $748k 9.3k 80.06
Flexshares Tr Hig Yld Vl Etf (HYGV) 0.2 $737k 18k 40.87
FedEx Corporation (FDX) 0.2 $698k 2.8k 252.97
Goldman Sachs (GS) 0.2 $685k 1.8k 385.77
First Tr Exchange-traded Ft Cboe Vest S&p (KNG) 0.2 $678k 13k 51.69
Morgan Stanley Com New (MS) 0.2 $675k 7.2k 93.25
Franklin Resources (BEN) 0.2 $651k 22k 29.79
J P Morgan Exchange Traded F Nasdaq Eqt Prem (JEPQ) 0.2 $623k 13k 49.93
Flexshares Tr Qlt Div Def Idx (QDEF) 0.2 $616k 10k 59.07
Iron Mountain (IRM) 0.2 $613k 8.8k 69.98
Vanguard Index Fds Mid Cap Etf (VO) 0.2 $612k 2.6k 232.67
Oracle Corporation (ORCL) 0.2 $612k 5.8k 105.43
Bny Mellon Etf Trust Us Lrg Cp Core (BKLC) 0.2 $607k 6.7k 90.40
Brookfield Asset Managmt Cl A Lmt Vtg Shs (BAM) 0.2 $598k 15k 40.37
Adobe Systems Incorporated (ADBE) 0.2 $597k 1.0k 596.60
Gilead Sciences (GILD) 0.2 $591k 7.3k 81.03
Wp Carey (WPC) 0.2 $585k 9.0k 64.82
3M Company (MMM) 0.2 $575k 5.3k 109.34
Flexshares Tr M Star Dev Mkt (TLTD) 0.2 $574k 8.4k 68.30
First Tr Nas100 Eq Weighted SHS (QQEW) 0.2 $565k 4.8k 117.49
Ishares Silver Tr Ishares (SLV) 0.2 $559k 26k 21.78
Vaneck Etf Trust Mrngstr Wde Moat (MOAT) 0.2 $547k 6.4k 84.89
Fidelity Covington Trust Divid Etf Risi (FDRR) 0.1 $541k 12k 43.91
Amgen (AMGN) 0.1 $540k 1.9k 288.10
Invesco Exch Traded Fd Tr Ii S&p Ultra Divide (RDIV) 0.1 $537k 12k 43.71
Wisdomtree Tr Itl Hdg Qtly Div (IHDG) 0.1 $523k 13k 41.99
Novo-nordisk A S Adr (NVO) 0.1 $517k 5.0k 103.45
Citigroup Com New (C) 0.1 $514k 10k 51.44
Ford Motor Company (F) 0.1 $503k 41k 12.19
Wisdomtree Tr Em Ex St-owned (XSOE) 0.1 $502k 17k 28.88
Brookfield Infrastructure Com Sb Vtg Shs A (BIPC) 0.1 $497k 14k 35.28
Kinder Morgan (KMI) 0.1 $487k 28k 17.64
Corning Incorporated (GLW) 0.1 $483k 16k 30.45
Alliancebernstein Hldg Unit Ltd Partn (AB) 0.1 $481k 16k 31.03
Netflix (NFLX) 0.1 $473k 972.00 486.88
Wisdomtree Tr Yield Enhanced (SHAG) 0.1 $463k 9.8k 47.34
BP Sponsored Adr (BP) 0.1 $462k 13k 35.41
Dow (DOW) 0.1 $460k 8.4k 54.85
Altria (MO) 0.1 $459k 11k 40.35
Global X Fds S&p 500 Covered (XYLD) 0.1 $457k 12k 39.44
Vanguard Index Fds Total Stk Mkt (VTI) 0.1 $457k 1.9k 237.30
Flexshares Tr Int Qltdvdynam (IQDY) 0.1 $450k 16k 27.90
First Tr Exchange-traded Fst Low Oppt Eft (LMBS) 0.1 $444k 9.2k 48.33
New York Community Ban (NYCB) 0.1 $441k 43k 10.23
Aptar (ATR) 0.1 $433k 3.5k 123.62
Crown Castle Intl (CCI) 0.1 $430k 3.7k 115.20
Dimensional Etf Trust Core Fixed Incom (DFCF) 0.1 $429k 10k 42.41
Calamos (CCD) 0.1 $424k 21k 19.78
American Express Company (AXP) 0.1 $422k 2.3k 187.38
Archer Daniels Midland Company (ADM) 0.1 $415k 5.8k 72.22
Dimensional Etf Trust Us Equity Etf (DFUS) 0.1 $413k 8.0k 51.83
Caterpillar (CAT) 0.1 $399k 1.4k 295.67
Archer Aviation Com Cl A (ACHR) 0.1 $399k 65k 6.14
GSK Sponsored Adr (GSK) 0.1 $396k 11k 37.07
One Gas (OGS) 0.1 $395k 6.2k 63.72
Nuveen Ins Ny Tx Fr Adv Mun (NRK) 0.1 $390k 37k 10.53
Ishares Tr Rus Mid Cap Etf (IWR) 0.1 $389k 5.0k 77.73
Goldman Sachs Etf Tr Marketbeta Us Eq (GSUS) 0.1 $379k 5.8k 65.35
Coca-Cola Company (KO) 0.1 $378k 6.4k 58.94
General Electric Com New (GE) 0.1 $367k 2.9k 127.63
Ishares Tr 20 Yr Tr Bd Etf (TLT) 0.1 $363k 3.7k 98.88
American Centy Etf Tr Avantis Core Fi (AVIG) 0.1 $361k 8.6k 41.83
Dupont De Nemours (DD) 0.1 $360k 4.7k 76.94
Goldman Sachs Etf Tr Access Invt Gr (GIGB) 0.1 $356k 7.7k 46.31
Brookfield Renewable Corp Cl A Sub Vtg (BEPC) 0.1 $349k 12k 28.79
Prudential Financial (PRU) 0.1 $330k 3.2k 103.73
Goldman Sachs Etf Tr Innovat Eq Etf (GINN) 0.1 $330k 6.3k 52.49
Expeditors International of Washington (EXPD) 0.1 $318k 2.5k 127.20
Advanced Micro Devices (AMD) 0.1 $316k 2.1k 147.41
Kraft Heinz (KHC) 0.1 $314k 8.5k 36.98
Dimensional Etf Trust Internatnal Val (DFIV) 0.1 $314k 9.1k 34.36
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.1 $308k 2.1k 147.20
Select Sector Spdr Tr Financial (XLF) 0.1 $304k 8.1k 37.60
Illinois Tool Works (ITW) 0.1 $303k 1.2k 261.94
Vanguard Index Fds Small Cp Etf (VB) 0.1 $302k 1.4k 213.33
Ishares Tr Eafe Value Etf (EFV) 0.1 $281k 5.4k 52.10
First Tr Exchange-traded Rba Indl Etf (AIRR) 0.1 $273k 4.7k 57.86
Invesco Exchange Traded Fd T Hig Yld Eq Div (PEY) 0.1 $265k 13k 21.14
Goldman Sachs Etf Tr Activebeta Int (GSIE) 0.1 $265k 8.1k 32.66
Dollar General (DG) 0.1 $263k 1.9k 135.95
Cardinal Health (CAH) 0.1 $262k 2.6k 100.80
Invesco Exch Traded Fd Tr Ii S&p500 Hdl Vol (SPHD) 0.1 $262k 6.2k 42.42
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.1 $261k 549.00 475.31
United Sts Commodity Index F Cm Rep Copp Fd (CPER) 0.1 $261k 11k 24.14
Schwab Strategic Tr Us Dividend Eq (SCHD) 0.1 $254k 3.3k 76.16
Occidental Petroleum Corporation (OXY) 0.1 $251k 4.2k 59.72
Starbucks Corporation (SBUX) 0.1 $247k 2.6k 96.03
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.1 $241k 587.00 410.03
J P Morgan Exchange Traded F Betabuildrs Us (BBUS) 0.1 $236k 2.8k 85.89
Nuveen NY Municipal Value (NNY) 0.1 $236k 29k 8.28
Travelers Companies (TRV) 0.1 $229k 1.2k 190.49
Biogen Idec (BIIB) 0.1 $226k 875.00 258.77
Uber Technologies (UBER) 0.1 $225k 3.7k 61.57
Devon Energy Corporation (DVN) 0.1 $222k 4.9k 45.30
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 0.1 $222k 2.9k 77.39
ConocoPhillips (COP) 0.1 $221k 1.9k 116.07
Target Corporation (TGT) 0.1 $220k 1.5k 142.44
Wisdomtree Tr Us Quality Grow (QGRW) 0.1 $218k 6.0k 36.58
Mondelez Intl Cl A (MDLZ) 0.1 $217k 3.0k 72.43
First Tr Exchange-traded Limited Duration (FSIG) 0.1 $217k 11k 18.97
Biontech Se Sponsored Ads (BNTX) 0.1 $216k 2.1k 105.54
Hess (HES) 0.1 $216k 1.5k 144.16
Public Storage (PSA) 0.1 $215k 705.00 305.00
Ishares Tr U.s. Tech Etf (IYW) 0.1 $209k 1.7k 122.75
Goldman Sachs Etf Tr Just Us Lrg Cp (JUST) 0.1 $204k 3.0k 67.97
Inspire Med Sys (INSP) 0.1 $203k 1.0k 203.43
Hewlett Packard Enterprise (HPE) 0.1 $202k 12k 16.98
Energy Transfer Com Ut Ltd Ptn (ET) 0.0 $167k 12k 13.80
Eaton Vance New York Municipal Bond Fund (ENX) 0.0 $133k 14k 9.65
Nuveen Massachusetts Pre Income Mun (NMT) 0.0 $122k 12k 10.51
Pimco NY Muni Income Fund II (PNI) 0.0 $113k 15k 7.59
Invesco Van Kampen Municipal Trust (VKQ) 0.0 $98k 10k 9.53
Joby Aviation Common Stock (JOBY) 0.0 $97k 15k 6.65
Pimco NY Muni. Income Fund III (PYN) 0.0 $67k 11k 5.96
Chargepoint Holdings Com Cl A (CHPT) 0.0 $30k 13k 2.34
Emergent BioSolutions (EBS) 0.0 $24k 10k 2.40