Joel R Mogy Investment Counsel

Joel R Mogy Investment Counsel as of Dec. 31, 2011

Portfolio Holdings for Joel R Mogy Investment Counsel

Joel R Mogy Investment Counsel holds 137 positions in its portfolio as reported in the December 2011 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Exxon Mobil Corporation (XOM) 5.0 $15M 173k 84.76
Bed Bath & Beyond 4.5 $13M 230k 57.97
Apple (AAPL) 4.2 $12M 30k 405.01
Cisco Systems (CSCO) 3.7 $11M 606k 18.08
Microsoft Corporation (MSFT) 3.5 $10M 399k 25.96
Procter & Gamble Company (PG) 3.4 $10M 149k 66.71
Johnson & Johnson (JNJ) 3.2 $9.5M 145k 65.58
Berkshire Hathaway (BRK.B) 3.2 $9.4M 123k 76.30
Google 3.2 $9.4M 15k 645.91
International Business Machines (IBM) 2.4 $7.1M 39k 183.88
Starbucks Corporation (SBUX) 2.3 $6.9M 150k 46.01
Costco Wholesale Corporation (COST) 2.2 $6.6M 79k 83.32
Oracle Corporation (ORCL) 2.1 $6.3M 244k 25.65
General Electric Company 2.0 $5.8M 324k 17.91
Intel Corporation (INTC) 1.8 $5.4M 223k 24.25
Pepsi (PEP) 1.8 $5.4M 81k 66.35
At&t (T) 1.8 $5.3M 176k 30.24
Chevron Corporation (CVX) 1.7 $4.9M 46k 106.40
Medtronic 1.5 $4.5M 117k 38.25
Nestle SA Reg Shs. Ser. B Spons (NSRGY) 1.5 $4.5M 78k 57.74
Verizon Communications (VZ) 1.5 $4.4M 111k 40.12
Philip Morris International (PM) 1.4 $4.1M 52k 78.48
Qualcomm (QCOM) 1.4 $4.1M 75k 54.71
Simon Property (SPG) 1.4 $4.0M 31k 128.96
Walgreen Company 1.3 $3.8M 115k 33.06
Coca-Cola Company (KO) 1.3 $3.8M 54k 69.96
Wal-Mart Stores (WMT) 1.3 $3.8M 63k 59.76
iShares MSCI EAFE Index Fund (EFA) 1.2 $3.6M 73k 49.53
Abbott Laboratories (ABT) 1.2 $3.6M 63k 56.23
Pfizer (PFE) 1.2 $3.5M 162k 21.64
Teva Pharmaceutical Industries (TEVA) 1.2 $3.4M 85k 40.36
Stericycle (SRCL) 1.1 $3.1M 40k 77.93
Home Depot (HD) 0.9 $2.6M 63k 42.05
Stryker Corporation (SYK) 0.8 $2.5M 50k 49.71
iShares S&P MidCap 400 Index (IJH) 0.8 $2.4M 27k 87.59
Schlumberger (SLB) 0.8 $2.3M 34k 68.31
Walt Disney Company (DIS) 0.8 $2.3M 62k 37.50
Tortoise Energy Infrastructure 0.8 $2.2M 56k 39.99
Target Corporation (TGT) 0.7 $2.2M 43k 51.23
Merck & Co (MRK) 0.7 $2.0M 54k 37.71
Altria (MO) 0.7 $2.0M 68k 29.65
T. Rowe Price (TROW) 0.6 $1.8M 32k 56.95
Wells Fargo & Company (WFC) 0.6 $1.8M 66k 27.57
SPDR Gold Trust (GLD) 0.6 $1.7M 11k 151.99
Novartis (NVS) 0.5 $1.6M 28k 57.18
Royal Dutch Shell 0.5 $1.6M 22k 73.07
Time Warner 0.5 $1.5M 42k 36.13
3M Company (MMM) 0.5 $1.4M 18k 81.71
Medco Health Solutions 0.5 $1.4M 25k 55.90
Southern Company (SO) 0.5 $1.4M 31k 46.29
iShares Russell 2000 Index (IWM) 0.5 $1.4M 19k 73.75
Vanguard Small-Cap Value ETF (VBR) 0.5 $1.4M 23k 62.65
Berkshire Hathaway (BRK.A) 0.5 $1.4M 12.00 114750.00
Kraft Foods 0.4 $1.3M 35k 37.36
McDonald's Corporation (MCD) 0.4 $1.2M 12k 100.33
FedEx Corporation (FDX) 0.4 $1.1M 14k 83.49
United Technologies Corporation 0.4 $1.2M 16k 73.12
Becton, Dickinson and (BDX) 0.4 $1.1M 15k 74.70
Nextera Energy (NEE) 0.4 $1.1M 18k 60.88
Bristol Myers Squibb (BMY) 0.4 $1.1M 30k 35.26
Johnson Controls 0.4 $1.1M 34k 31.25
Wisconsin Energy Corporation 0.4 $1.1M 31k 34.96
Financial Engines 0.4 $1.1M 48k 22.32
Williams-Sonoma (WSM) 0.3 $1.0M 27k 38.51
Bank of New York Mellon Corporation (BK) 0.3 $997k 50k 19.91
Adobe Systems Incorporated (ADBE) 0.3 $1.0M 36k 28.28
Vanguard Emerging Markets ETF (VWO) 0.3 $929k 24k 38.21
Charles Schwab Corporation (SCHW) 0.3 $917k 82k 11.25
Vanguard Total Stock Market ETF (VTI) 0.3 $900k 14k 64.29
Equity Residential Operating limited partnersh 0.3 $914k 16k 57.02
BP (BP) 0.3 $896k 21k 42.74
iShares S&P SmallCap 600 Index (IJR) 0.3 $891k 13k 68.33
Vanguard Mid-Cap ETF (VO) 0.3 $888k 12k 71.96
Vodafone 0.3 $845k 30k 28.03
Zimmer Holdings (ZBH) 0.3 $811k 15k 53.43
salesforce (CRM) 0.3 $771k 7.6k 101.45
CSX Corporation (CSX) 0.2 $699k 33k 21.06
Biogen Idec (BIIB) 0.2 $715k 6.5k 110.00
Abb (ABBNY) 0.2 $719k 38k 18.82
Vanguard Europe Pacific ETF (VEA) 0.2 $719k 24k 30.65
Nike (NKE) 0.2 $670k 7.0k 96.40
Caterpillar (CAT) 0.2 $647k 7.1k 90.54
Spdr S&p 500 Etf (SPY) 0.2 $639k 5.1k 125.54
IDEXX Laboratories (IDXX) 0.2 $658k 8.6k 76.96
Intuitive Surgical (ISRG) 0.2 $634k 1.4k 462.77
iShares FTSE/Xinhua China 25 Index (FXI) 0.2 $578k 17k 34.84
Expeditors International of Washington (EXPD) 0.2 $589k 14k 40.95
Nordstrom (JWN) 0.2 $601k 12k 49.67
Raytheon Company 0.2 $561k 12k 48.36
Accenture (ACN) 0.2 $564k 11k 53.21
ConocoPhillips (COP) 0.2 $485k 6.7k 72.83
iShares MSCI Singapore Index Fund 0.2 $482k 45k 10.83
iShares MSCI Emerging Markets Indx (EEM) 0.1 $442k 12k 37.94
Deere & Company (DE) 0.1 $445k 5.8k 77.39
iShares MSCI Hong Kong Index Fund (EWH) 0.1 $449k 29k 15.46
IPATH MSCI India Index Etn 0.1 $442k 9.5k 46.60
American Express Company (AXP) 0.1 $415k 8.8k 47.16
Comcast Corporation 0.1 $399k 17k 23.54
Dominion Resources (D) 0.1 $404k 7.6k 53.07
General Mills (GIS) 0.1 $412k 10k 40.39
Chipotle Mexican Grill (CMG) 0.1 $405k 1.2k 337.50
E.I. du Pont de Nemours & Company 0.1 $389k 8.5k 45.76
Honeywell International (HON) 0.1 $380k 7.0k 54.29
Lowe's Companies (LOW) 0.1 $391k 15k 25.39
H.J. Heinz Company 0.1 $378k 7.0k 54.00
Vanguard FTSE All-World ex-US ETF (VEU) 0.1 $389k 9.8k 39.69
SYSCO Corporation (SYY) 0.1 $352k 12k 29.33
Crane 0.1 $346k 7.4k 46.77
Amgen (AMGN) 0.1 $357k 5.6k 64.14
Whole Foods Market 0.1 $362k 5.2k 69.62
Luxottica Group S.p.A. 0.1 $360k 13k 27.91
Intuit (INTU) 0.1 $347k 6.6k 52.58
SPDR S&P China (GXC) 0.1 $364k 5.8k 62.28
Comcast Corporation (CMCSA) 0.1 $319k 14k 23.72
iShares MSCI Brazil Index (EWZ) 0.1 $310k 5.4k 57.41
JPMorgan Chase & Co. (JPM) 0.1 $307k 9.2k 33.29
Coach 0.1 $281k 4.6k 61.09
PPG Industries (PPG) 0.1 $292k 3.5k 83.43
Colgate-Palmolive Company (CL) 0.1 $305k 3.3k 92.42
Amazon (AMZN) 0.1 $299k 1.7k 172.83
United Parcel Service (UPS) 0.1 $271k 3.7k 73.24
Franklin Resources (BEN) 0.1 $250k 2.6k 96.15
Lockheed Martin Corporation (LMT) 0.1 $267k 3.3k 80.91
Vanguard Short-Term Bond ETF (BSV) 0.1 $251k 3.1k 80.97
Energy Transfer Partners 0.1 $261k 5.7k 45.79
Agrium 0.1 $243k 3.6k 67.13
VCA Antech 0.1 $249k 13k 19.76
Kinder Morgan Energy Partners 0.1 $229k 2.7k 84.81
Heckmann Corporation 0.1 $246k 37k 6.65
SPDR S&P MidCap 400 ETF (MDY) 0.1 $241k 1.5k 159.60
iShares MSCI South Korea Index Fund (EWY) 0.1 $230k 4.4k 52.27
Travelers Companies (TRV) 0.1 $204k 3.5k 59.08
Sanofi-Aventis SA (SNY) 0.1 $205k 5.6k 36.61
Kellogg Company (K) 0.1 $208k 4.1k 50.55
Visa (V) 0.1 $213k 2.1k 101.43
Arise Technologies Corp 0.0 $0 11k 0.00
Jordan American Holdings 0.0 $0 15k 0.00