Joel R Mogy Investment Counsel

Joel R Mogy Investment Counsel as of June 30, 2012

Portfolio Holdings for Joel R Mogy Investment Counsel

Joel R Mogy Investment Counsel holds 135 positions in its portfolio as reported in the June 2012 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Apple (AAPL) 5.6 $18M 31k 584.01
Exxon Mobil Corporation (XOM) 4.7 $15M 175k 85.57
Bed Bath & Beyond 4.4 $14M 230k 61.80
Microsoft Corporation (MSFT) 3.8 $12M 400k 30.59
Berkshire Hathaway (BRK.B) 3.8 $12M 145k 83.33
Cisco Systems (CSCO) 3.3 $11M 613k 17.17
Johnson & Johnson (JNJ) 3.2 $10M 154k 67.56
Procter & Gamble Company (PG) 2.9 $9.3M 152k 61.25
Google 2.8 $9.0M 16k 580.08
Costco Wholesale Corporation (COST) 2.5 $8.1M 85k 95.00
Starbucks Corporation (SBUX) 2.5 $7.9M 148k 53.32
International Business Machines (IBM) 2.4 $7.6M 39k 195.59
Oracle Corporation (ORCL) 2.2 $7.0M 237k 29.70
At&t (T) 2.1 $6.7M 189k 35.66
Pepsi (PEP) 2.0 $6.6M 93k 70.66
General Electric Company 2.0 $6.4M 307k 20.84
Intel Corporation (INTC) 1.9 $6.0M 224k 26.65
Qualcomm (QCOM) 1.8 $5.7M 103k 55.68
Verizon Communications (VZ) 1.7 $5.4M 121k 44.44
Simon Property (SPG) 1.5 $4.8M 31k 155.64
Chevron Corporation (CVX) 1.5 $4.7M 45k 105.50
Wal-Mart Stores (WMT) 1.4 $4.5M 65k 69.72
Stericycle (SRCL) 1.4 $4.5M 49k 91.67
Philip Morris International (PM) 1.4 $4.4M 50k 87.26
Abbott Laboratories (ABT) 1.3 $4.1M 64k 64.47
Coca-Cola Company (KO) 1.3 $4.0M 52k 78.19
Stryker Corporation (SYK) 1.3 $4.1M 74k 55.10
Pfizer (PFE) 1.2 $3.8M 167k 23.00
Express Scripts Holding 1.1 $3.5M 63k 55.83
Teva Pharmaceutical Industries (TEVA) 1.1 $3.4M 87k 39.45
Home Depot (HD) 1.0 $3.3M 62k 53.00
Walt Disney Company (DIS) 0.9 $3.0M 61k 48.50
salesforce (CRM) 0.9 $2.9M 21k 138.26
Altria (MO) 0.8 $2.5M 73k 34.56
Schlumberger (SLB) 0.8 $2.4M 37k 64.90
iShares S&P MidCap 400 Index (IJH) 0.8 $2.4M 26k 94.16
Merck & Co (MRK) 0.7 $2.3M 55k 41.75
Tortoise Energy Infrastructure 0.7 $2.3M 57k 39.90
Union Pacific Corporation (UNP) 0.7 $2.1M 18k 119.33
Wells Fargo & Company (WFC) 0.7 $2.1M 64k 33.43
T. Rowe Price (TROW) 0.6 $2.0M 32k 62.95
Financial Engines 0.6 $1.9M 91k 21.45
Accenture (ACN) 0.6 $1.9M 31k 60.10
McDonald's Corporation (MCD) 0.6 $1.8M 21k 88.51
Visa (V) 0.6 $1.8M 14k 123.60
Medtronic 0.6 $1.8M 46k 38.72
Royal Dutch Shell 0.5 $1.7M 26k 67.45
SPDR Gold Trust (GLD) 0.5 $1.7M 11k 155.23
Time Warner 0.5 $1.6M 42k 38.51
Dollar General (DG) 0.5 $1.6M 30k 54.39
3M Company (MMM) 0.5 $1.6M 18k 89.59
Vanguard Small-Cap Value ETF (VBR) 0.5 $1.5M 22k 68.21
Kraft Foods 0.5 $1.4M 38k 38.62
Southern Company (SO) 0.5 $1.4M 31k 46.29
IDEXX Laboratories (IDXX) 0.4 $1.4M 15k 96.14
Berkshire Hathaway (BRK.A) 0.4 $1.4M 11.00 124909.09
Nike (NKE) 0.4 $1.4M 16k 87.81
Nextera Energy (NEE) 0.4 $1.3M 19k 68.80
United Technologies Corporation 0.4 $1.3M 17k 75.52
iShares Russell 2000 Index (IWM) 0.4 $1.3M 16k 79.53
Wisconsin Energy Corporation 0.4 $1.2M 31k 39.57
Vanguard Emerging Markets ETF (VWO) 0.4 $1.2M 29k 39.91
Becton, Dickinson and (BDX) 0.3 $1.1M 15k 74.76
Vanguard Mid-Cap ETF (VO) 0.3 $1.1M 14k 77.19
Bristol Myers Squibb (BMY) 0.3 $1.1M 30k 35.96
Charles Schwab Corporation (SCHW) 0.3 $1.0M 80k 12.93
Target Corporation (TGT) 0.3 $963k 17k 58.19
iShares S&P SmallCap 600 Index (IJR) 0.3 $955k 13k 73.24
Adobe Systems Incorporated (ADBE) 0.3 $940k 29k 32.36
Johnson Controls 0.3 $931k 34k 27.71
iShares MSCI EAFE Index Fund (EFA) 0.3 $943k 19k 49.94
Biogen Idec (BIIB) 0.3 $938k 6.5k 144.31
Williams-Sonoma (WSM) 0.3 $905k 26k 34.97
Intuitive Surgical (ISRG) 0.3 $885k 1.6k 553.82
Walgreen Company 0.3 $884k 30k 29.57
Vodafone 0.3 $850k 30k 28.19
BP (BP) 0.2 $786k 19k 40.54
CSX Corporation (CSX) 0.2 $742k 33k 22.35
Caterpillar (CAT) 0.2 $717k 8.4k 84.89
Expeditors International of Washington (EXPD) 0.2 $685k 18k 38.74
Amazon (AMZN) 0.2 $664k 2.9k 228.18
Vanguard Europe Pacific ETF (VEA) 0.2 $681k 22k 31.59
Raytheon Company 0.2 $656k 12k 56.55
Deere & Company (DE) 0.2 $636k 7.9k 80.90
Vanguard Total Stock Market ETF (VTI) 0.2 $627k 9.0k 69.67
Coach 0.2 $610k 10k 58.51
Nordstrom (JWN) 0.2 $601k 12k 49.67
Abb (ABBNY) 0.2 $623k 38k 16.31
FedEx Corporation (FDX) 0.2 $536k 5.9k 91.62
Comcast Corporation 0.2 $532k 17k 31.39
iShares MSCI Singapore Index Fund 0.2 $543k 44k 12.31
Whole Foods Market 0.1 $496k 5.2k 95.38
Chipotle Mexican Grill (CMG) 0.1 $475k 1.3k 380.00
iShares MSCI Hong Kong Index Fund (EWH) 0.1 $476k 29k 16.39
Vanguard FTSE All-World ex-US ETF (VEU) 0.1 $451k 11k 41.00
Comcast Corporation (CMCSA) 0.1 $430k 14k 31.97
iShares MSCI Emerging Markets Indx (EEM) 0.1 $403k 10k 39.13
Dominion Resources (D) 0.1 $411k 7.6k 53.99
Spdr S&p 500 Etf (SPY) 0.1 $402k 3.0k 136.27
E.I. du Pont de Nemours & Company 0.1 $430k 8.5k 50.59
Amgen (AMGN) 0.1 $406k 5.6k 72.94
General Mills (GIS) 0.1 $393k 10k 38.53
Honeywell International (HON) 0.1 $391k 7.0k 55.86
H.J. Heinz Company 0.1 $381k 7.0k 54.43
Intuit (INTU) 0.1 $392k 6.6k 59.39
SYSCO Corporation (SYY) 0.1 $358k 12k 29.83
Novartis (NVS) 0.1 $343k 6.1k 55.84
Colgate-Palmolive Company (CL) 0.1 $344k 3.3k 104.24
Luxottica Group S.p.A. 0.1 $346k 9.9k 34.95
JPMorgan Chase & Co. (JPM) 0.1 $330k 9.2k 35.78
Allergan 0.1 $333k 3.6k 92.50
ConocoPhillips (COP) 0.1 $327k 5.9k 55.89
IPATH MSCI India Index Etn 0.1 $331k 6.4k 51.52
SPDR S&P China (GXC) 0.1 $312k 4.9k 63.74
American Express Company (AXP) 0.1 $303k 5.2k 58.27
United Parcel Service (UPS) 0.1 $291k 3.7k 78.65
Franklin Resources (BEN) 0.1 $289k 2.6k 111.15
Lockheed Martin Corporation (LMT) 0.1 $287k 3.3k 86.97
PPG Industries (PPG) 0.1 $255k 2.4k 106.25
Agrium 0.1 $257k 2.9k 88.62
Crane 0.1 $254k 7.0k 36.34
Sempra Energy (SRE) 0.1 $247k 3.6k 69.01
Energy Transfer Partners 0.1 $252k 5.7k 44.21
Kinder Morgan Energy Partners 0.1 $251k 3.2k 78.44
SPDR S&P MidCap 400 ETF (MDY) 0.1 $259k 1.5k 171.52
iShares MSCI South Korea Index Fund (EWY) 0.1 $241k 4.4k 54.77
Time Warner Cable 0.1 $235k 2.9k 82.14
iShares FTSE/Xinhua China 25 Index (FXI) 0.1 $228k 6.8k 33.70
Travelers Companies (TRV) 0.1 $220k 3.5k 63.71
Sanofi-Aventis SA (SNY) 0.1 $212k 5.6k 37.86
Lululemon Athletica (LULU) 0.1 $233k 3.9k 59.74
iShares MSCI Brazil Index (EWZ) 0.1 $238k 4.6k 51.74
Vanguard Mid-Cap Value ETF (VOE) 0.1 $212k 3.9k 55.06
Kellogg Company (K) 0.1 $203k 4.1k 49.33
Heckmann Corporation 0.0 $112k 33k 3.39