Mogy Joel R Investment Counsel as of Dec. 31, 2015
Portfolio Holdings for Mogy Joel R Investment Counsel
Mogy Joel R Investment Counsel holds 127 positions in its portfolio as reported in the December 2015 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 4.7 | $25M | 24k | 1052.66 | |
| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 4.2 | $22M | 17k | 1320.44 | |
| Starbucks Corporation (SBUX) | 3.8 | $20M | 34k | 600.31 | |
| Microsoft Corporation (MSFT) | 3.6 | $19M | 35k | 554.81 | |
| Johnson & Johnson (JNJ) | 3.5 | $19M | 18k | 1027.26 | |
| Costco Wholesale Corporation (COST) | 3.2 | $17M | 11k | 1615.09 | |
| Alphabet Cap Stk Cl C (GOOG) | 2.9 | $15M | 2.0k | 7591.29 | |
| Cisco Systems (CSCO) | 2.8 | $15M | 54k | 271.55 | |
| Disney Walt Com Disney (DIS) | 2.7 | $15M | 14k | 1050.85 | |
| Visa Com Cl A (V) | 2.7 | $15M | 19k | 775.50 | |
| salesforce (CRM) | 2.4 | $13M | 16k | 783.97 | |
| Express Scripts Holding | 2.4 | $13M | 14k | 874.10 | |
| Pepsi (PEP) | 2.3 | $12M | 12k | 999.19 | |
| Alphabet Cap Stk Cl A (GOOGL) | 2.3 | $12M | 1.6k | 7782.22 | |
| Procter & Gamble Company (PG) | 2.3 | $12M | 15k | 794.10 | |
| Exxon Mobil Corporation (XOM) | 2.2 | $12M | 15k | 779.50 | |
| Luxottica Group S P A Sponsored Adr | 2.1 | $11M | 17k | 648.61 | |
| Bed Bath & Beyond | 2.0 | $11M | 22k | 482.49 | |
| Verizon Communications (VZ) | 1.9 | $10M | 22k | 462.20 | |
| Stericycle (SRCL) | 1.9 | $10M | 8.4k | 1206.06 | |
| Home Depot (HD) | 1.8 | $9.5M | 7.2k | 1322.58 | |
| Oracle Corporation (ORCL) | 1.7 | $9.2M | 25k | 365.33 | |
| AutoZone (AZO) | 1.7 | $8.9M | 1.2k | 7418.74 | |
| Stryker Corporation (SYK) | 1.6 | $8.5M | 9.1k | 929.45 | |
| Financial Engines | 1.5 | $8.0M | 24k | 336.71 | |
| Amazon (AMZN) | 1.4 | $7.7M | 1.1k | 6761.44 | |
| Accenture Plc Ireland Shs Class A (ACN) | 1.4 | $7.7M | 7.4k | 1045.03 | |
| Gilead Sciences (GILD) | 1.4 | $7.3M | 7.2k | 1012.01 | |
| At&t (T) | 1.3 | $7.1M | 21k | 344.11 | |
| Union Pacific Corporation (UNP) | 1.3 | $6.9M | 8.9k | 782.02 | |
| Nike CL B (NKE) | 1.2 | $6.6M | 11k | 625.01 | |
| Allergan SHS | 1.2 | $6.6M | 2.1k | 3125.30 | |
| Henry Schein (HSIC) | 1.1 | $6.1M | 3.9k | 1581.80 | |
| General Electric Company | 1.1 | $6.1M | 19k | 311.53 | |
| Philip Morris International (PM) | 0.9 | $4.7M | 5.4k | 879.15 | |
| Pfizer (PFE) | 0.8 | $4.4M | 14k | 322.78 | |
| Facebook Cl A (META) | 0.8 | $4.3M | 4.1k | 1046.64 | |
| Abbvie (ABBV) | 0.8 | $4.3M | 7.3k | 592.52 | |
| Intel Corporation (INTC) | 0.8 | $4.3M | 13k | 344.52 | |
| Altria (MO) | 0.8 | $4.2M | 7.1k | 582.12 | |
| Simon Property (SPG) | 0.8 | $4.2M | 2.1k | 1945.30 | |
| IDEXX Laboratories (IDXX) | 0.7 | $3.7M | 5.1k | 729.18 | |
| T. Rowe Price (TROW) | 0.7 | $3.6M | 5.1k | 714.82 | |
| Abbott Laboratories (ABT) | 0.6 | $3.2M | 7.0k | 449.19 | |
| Palo Alto Networks (PANW) | 0.6 | $3.1M | 1.8k | 1761.64 | |
| Mondelez Intl Cl A (MDLZ) | 0.6 | $3.0M | 6.6k | 448.40 | |
| International Business Machines (IBM) | 0.5 | $2.9M | 2.1k | 1376.48 | |
| Chevron Corporation (CVX) | 0.5 | $2.8M | 3.1k | 899.68 | |
| Merck & Co (MRK) | 0.5 | $2.7M | 5.2k | 528.29 | |
| Schlumberger (SLB) | 0.5 | $2.6M | 3.7k | 697.74 | |
| Celgene Corporation | 0.5 | $2.4M | 2.0k | 1197.54 | |
| Time Warner Com New | 0.5 | $2.4M | 3.7k | 646.85 | |
| Berkshire Hathaway Inc Del Cl A (BRK.A) | 0.4 | $2.4M | 1.00 | 2374000.00 | |
| Bristol Myers Squibb (BMY) | 0.4 | $2.2M | 3.3k | 687.94 | |
| Ishares Tr Core S&p Mcp Etf (IJH) | 0.4 | $2.2M | 1.6k | 1394.15 | |
| Whole Foods Market | 0.4 | $2.1M | 6.2k | 335.00 | |
| Intuitive Surgical Com New (ISRG) | 0.4 | $2.1M | 377.00 | 5472.15 | |
| Biogen Idec (BIIB) | 0.4 | $2.0M | 650.00 | 3063.08 | |
| Southern Company (SO) | 0.4 | $2.0M | 4.2k | 467.95 | |
| Mastercard Cl A (MA) | 0.4 | $2.0M | 2.0k | 973.72 | |
| O'reilly Automotive (ORLY) | 0.4 | $2.0M | 774.00 | 2536.18 | |
| Boeing Company (BA) | 0.4 | $1.9M | 1.3k | 1445.85 | |
| Nextera Energy (NEE) | 0.3 | $1.9M | 1.8k | 1039.08 | |
| 3M Company (MMM) | 0.3 | $1.8M | 1.2k | 1506.02 | |
| Intuit (INTU) | 0.3 | $1.7M | 1.8k | 964.95 | |
| Medtronic SHS (MDT) | 0.3 | $1.7M | 2.2k | 769.48 | |
| Wells Fargo & Company (WFC) | 0.3 | $1.7M | 3.0k | 543.84 | |
| Vanguard Index Fds Sm Cp Val Etf (VBR) | 0.3 | $1.6M | 1.6k | 987.89 | |
| Wal-Mart Stores (WMT) | 0.3 | $1.5M | 2.5k | 613.03 | |
| Adobe Systems Incorporated (ADBE) | 0.3 | $1.5M | 1.6k | 939.26 | |
| Comcast Corp Cl A (CMCSA) | 0.3 | $1.3M | 2.4k | 564.18 | |
| Johnson Controls | 0.2 | $1.3M | 3.4k | 394.94 | |
| Coca-Cola Company (KO) | 0.2 | $1.3M | 3.0k | 429.71 | |
| Wec Energy Group (WEC) | 0.2 | $1.3M | 2.5k | 513.25 | |
| Raytheon Com New | 0.2 | $1.3M | 1.0k | 1245.54 | |
| Williams-Sonoma (WSM) | 0.2 | $1.1M | 2.0k | 584.27 | |
| Amgen (AMGN) | 0.2 | $1.1M | 671.00 | 1622.95 | |
| Walgreen Boots Alliance (WBA) | 0.2 | $996k | 1.2k | 852.01 | |
| Priceline Grp Com New | 0.2 | $912k | 71.00 | 12845.07 | |
| McDonald's Corporation (MCD) | 0.2 | $880k | 745.00 | 1181.21 | |
| Vanguard Index Fds Mid Cap Etf (VO) | 0.2 | $880k | 732.00 | 1202.19 | |
| CSX Corporation (CSX) | 0.2 | $830k | 3.2k | 259.38 | |
| Kraft Heinz (KHC) | 0.1 | $785k | 1.1k | 727.53 | |
| Ishares Tr Russell 2000 Etf (IWM) | 0.1 | $782k | 694.00 | 1126.80 | |
| Ishares Tr Core S&p Scp Etf (IJR) | 0.1 | $751k | 682.00 | 1101.17 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $717k | 330.00 | 2172.73 | |
| Yum! Brands (YUM) | 0.1 | $707k | 968.00 | 730.37 | |
| Spdr S&p 500 Etf Tr Tr Unit (SPY) | 0.1 | $695k | 341.00 | 2038.12 | |
| Honeywell International (HON) | 0.1 | $694k | 670.00 | 1035.82 | |
| Vanguard Whitehall Fds High Div Yld (VYM) | 0.1 | $680k | 1.0k | 667.98 | |
| Charles Schwab Corporation (SCHW) | 0.1 | $663k | 2.0k | 329.52 | |
| Vanguard Index Fds Growth Etf (VUG) | 0.1 | $596k | 560.00 | 1064.29 | |
| Vanguard Index Fds Value Etf (VTV) | 0.1 | $595k | 730.00 | 815.07 | |
| General Mills (GIS) | 0.1 | $588k | 1.0k | 576.47 | |
| Nordstrom (JWN) | 0.1 | $540k | 1.1k | 497.70 | |
| Time Warner Cable | 0.1 | $532k | 286.00 | 1860.14 | |
| Royal Dutch Shell Spons Adr A | 0.1 | $527k | 1.2k | 458.26 | |
| Dominion Resources (D) | 0.1 | $515k | 761.00 | 676.74 | |
| Dollar General (DG) | 0.1 | $453k | 630.00 | 719.05 | |
| Vanguard Index Fds Total Stk Mkt (VTI) | 0.1 | $438k | 419.00 | 1045.35 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $419k | 634.00 | 660.88 | |
| Colgate-Palmolive Company (CL) | 0.1 | $408k | 612.00 | 666.67 | |
| Lowe's Companies (LOW) | 0.1 | $403k | 530.00 | 760.38 | |
| PPG Industries (PPG) | 0.1 | $376k | 380.00 | 989.47 | |
| Kellogg Company (K) | 0.1 | $376k | 520.00 | 723.08 | |
| Crane | 0.1 | $334k | 699.00 | 477.83 | |
| E.I. du Pont de Nemours & Company | 0.1 | $333k | 500.00 | 666.00 | |
| Mccormick & Co Com Non Vtg (MKC) | 0.1 | $321k | 375.00 | 856.00 | |
| PAREXEL International Corporation | 0.1 | $307k | 450.00 | 682.22 | |
| FedEx Corporation (FDX) | 0.1 | $305k | 205.00 | 1487.80 | |
| PacWest Ban | 0.1 | $302k | 700.00 | 431.43 | |
| Vodafone Group Spnsr Adr No Par (VOD) | 0.1 | $300k | 929.00 | 322.93 | |
| CVS Caremark Corporation (CVS) | 0.1 | $291k | 298.00 | 976.51 | |
| United Parcel Service CL B (UPS) | 0.1 | $289k | 300.00 | 963.33 | |
| Franklin Resources (BEN) | 0.1 | $280k | 760.00 | 368.42 | |
| Becton, Dickinson and (BDX) | 0.1 | $277k | 180.00 | 1538.89 | |
| Netflix (NFLX) | 0.0 | $242k | 211.00 | 1146.92 | |
| Air Lease Corp Cl A (AL) | 0.0 | $238k | 710.00 | 335.21 | |
| Travelers Companies (TRV) | 0.0 | $238k | 210.00 | 1133.33 | |
| Mercury General Corporation (MCY) | 0.0 | $233k | 500.00 | 466.00 | |
| DENTSPLY International | 0.0 | $231k | 380.00 | 607.89 | |
| Qualcomm (QCOM) | 0.0 | $226k | 452.00 | 500.00 | |
| Spdr S&p Midcap 400 Etf Tr Utser1 S&pdcrp (MDY) | 0.0 | $226k | 88.00 | 2568.18 | |
| Us Bancorp Del Com New (USB) | 0.0 | $224k | 525.00 | 426.67 | |
| American Express Company (AXP) | 0.0 | $216k | 310.00 | 696.77 | |
| Norfolk Southern (NSC) | 0.0 | $216k | 255.00 | 847.06 | |
| Illinois Tool Works (ITW) | 0.0 | $204k | 220.00 | 927.27 |
