Cannon Financial Strategists

Latest statistics and disclosures from Cannon Financial Strategists's latest quarterly 13F-HR filing:

  • Top 5 stock holdings are DFIC, SLYV, SPYG, AVLV, BIV, and represent 58.68% of Cannon Financial Strategists's stock portfolio.
  • Added to shares of these 10 stocks: ICSH (+$7.0M), BIV, SLYV, SPIP, AVLV, SPYG, DFIC, CGCB, EMB, USRT.
  • Started 6 new stock positions in RSP, BLK, TRMK, IWN, IWD, CVX.
  • Reduced shares in these 10 stocks: AVEM, AVDE, VIOV, DOV, JNJ, , VUG, PEG, DUK, SO.
  • Sold out of its positions in DOV, TSLA.
  • Cannon Financial Strategists was a net buyer of stock by $24M.
  • Cannon Financial Strategists has $699M in assets under management (AUM), dropping by 10.37%.
  • Central Index Key (CIK): 0002031123

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Portfolio Holdings for Cannon Financial Strategists

Cannon Financial Strategists holds 104 positions in its portfolio as reported in the September 2025 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Dimensional Etf Trust Intl Core Equity (DFIC) 16.0 $112M 3.4M 32.79
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Spdr Series Trust S&p 600 Smcp Val (SLYV) 12.6 $88M +4% 994k 88.65
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Spdr Series Trust Prtflo S&p500 Gw (SPYG) 12.4 $87M 830k 104.51
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American Centy Etf Tr Us Large Cap Vlu (AVLV) 11.2 $78M +3% 1.1M 72.26
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Vanguard Bd Index Fds Intermed Term (BIV) 6.4 $45M +9% 575k 78.09
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Vanguard Index Fds Growth Etf (VUG) 4.5 $31M 65k 479.61
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Spdr Series Trust Portfli Tips Etf (SPIP) 3.8 $26M +10% 1.0M 26.32
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American Centy Etf Tr Avantis Emgmkt (AVEM) 3.8 $26M -4% 350k 75.11
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Vanguard Index Fds Total Stk Mkt (VTI) 3.3 $23M +2% 71k 328.17
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American Centy Etf Tr Intl Eqt Etf (AVDE) 3.0 $21M -3% 265k 78.90
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Ishares Tr Jpmorgan Usd Emg (EMB) 2.4 $17M +4% 178k 95.19
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Vanguard Admiral Fds Smlcp 600 Val (VIOV) 2.1 $15M -4% 153k 95.22
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Capital Grp Fixed Incm Etf T Core Bond Etf (CGCB) 1.9 $13M +6% 497k 26.58
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Ishares Tr Cre U S Reit Etf (USRT) 1.6 $11M +6% 194k 58.72
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Ishares Tr Ultra Short Dur (ICSH) 1.3 $8.8M +383% 174k 50.75
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Vanguard Index Fds Sm Cp Val Etf (VBR) 1.0 $7.2M +2% 34k 208.71
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Spdr Series Trust Portfoli S&p1500 (SPTM) 1.0 $7.1M 88k 80.65
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Ishares Tr Core 1 5 Yr Usd (ISTB) 0.6 $4.1M 84k 48.84
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Coca-Cola Company (KO) 0.5 $3.8M 58k 66.32
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Ishares Tr National Mun Etf (MUB) 0.4 $3.0M 28k 106.49
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First Tr Exchng Traded Fd Vi Smith Opport Fxd (FIXD) 0.4 $2.9M +3% 64k 44.42
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Vanguard Mun Bd Fds Tax Exempt Bd (VTEB) 0.4 $2.6M -2% 52k 50.07
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Ishares Tr Rus 1000 Grw Etf (IWF) 0.4 $2.5M 5.3k 468.39
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Ishares Tr Msci Usa Value (VLUE) 0.3 $2.4M 19k 125.05
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Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.3 $2.4M 3.9k 612.36
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Ishares Tr Core S&p500 Etf (IVV) 0.3 $2.4M +9% 3.5k 669.24
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Ishares Tr Eafe Grwth Etf (EFG) 0.3 $2.2M 19k 113.88
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Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.3 $2.1M +7% 4.3k 502.74
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Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.3 $2.1M -2% 3.2k 666.18
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Dimensional Etf Trust Emgr Cre Eqt Mng (DFAE) 0.3 $2.1M 66k 31.53
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Apple (AAPL) 0.3 $1.9M +2% 7.5k 254.64
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Ishares Tr Tips Bd Etf (TIP) 0.3 $1.8M 16k 111.22
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Home Depot (HD) 0.2 $1.6M 4.1k 405.16
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Vanguard Star Fds Vg Tl Intl Stk F (VXUS) 0.2 $1.6M +4% 22k 73.46
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Dimensional Etf Trust World Ex Us Core (DFAX) 0.2 $1.6M +19% 51k 31.38
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Dimensional Etf Trust Us Large Cap Val (DFLV) 0.2 $1.5M +5% 46k 32.90
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Ishares Tr Ibonds 25 Trm Ts (IBTF) 0.2 $1.5M 63k 23.37
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Ishares Tr Ibonds 27 Trm Ts (IBTH) 0.2 $1.4M 64k 22.52
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Ishares Tr Ibonds 26 Trm Ts (IBTG) 0.2 $1.4M 62k 22.95
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Ishares Tr Ibonds 27 Etf (IBDS) 0.2 $1.4M 57k 24.34
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Schwab Strategic Tr 1 5yr Corp Bd (SCHJ) 0.2 $1.4M 54k 24.95
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Vanguard Tax-managed Fds Van Ftse Dev Mkt (VEA) 0.2 $1.3M 21k 59.92
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Southern Company (SO) 0.2 $1.2M -7% 13k 94.77
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Microsoft Corporation (MSFT) 0.2 $1.2M +4% 2.3k 517.88
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Ishares Tr Cr 5 10 Yr Etf (IMTB) 0.2 $1.2M 26k 44.21
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Procter & Gamble Company (PG) 0.2 $1.2M 7.5k 153.65
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Vanguard Index Fds Value Etf (VTV) 0.2 $1.1M -6% 5.8k 186.49
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Rhythm Pharmaceuticals (RYTM) 0.1 $1.0M 10k 100.99
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Ishares Tr Ibonds Dec25 Etf (IBDQ) 0.1 $988k 39k 25.19
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Ishares Tr Ibonds Dec2026 (IBDR) 0.1 $967k 40k 24.30
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Abbvie (ABBV) 0.1 $959k 4.1k 231.54
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Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.1 $957k +5% 18k 54.18
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Duke Energy Corp Com New (DUK) 0.1 $847k -11% 6.8k 123.75
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Capital Grp Fixed Incm Etf T Short Duration (CGSD) 0.1 $756k 29k 25.98
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Wal-Mart Stores (WMT) 0.1 $718k 7.0k 103.06
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Vanguard Index Fds Real Estate Etf (VNQ) 0.1 $716k +24% 7.8k 91.42
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Exxon Mobil Corporation (XOM) 0.1 $611k 5.4k 112.75
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Abbott Laboratories (ABT) 0.1 $584k 4.4k 133.94
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Amgen (AMGN) 0.1 $571k 2.0k 282.19
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Vanguard Specialized Funds Div App Etf (VIG) 0.1 $545k 2.5k 215.83
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Johnson & Johnson (JNJ) 0.1 $498k -32% 2.7k 185.42
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JPMorgan Chase & Co. (JPM) 0.1 $492k 1.6k 315.43
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General Mills (GIS) 0.1 $445k 8.8k 50.42
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Rockwell Automation (ROK) 0.1 $443k +11% 1.3k 349.47
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Spdr Index Shs Fds Portfolio Devlpd (SPDW) 0.1 $436k 10k 42.79
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Sprott Asset Management Physical Gold Tr (PHYS) 0.1 $427k 14k 29.62
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Ishares Tr Core S&p Us Gwt (IUSG) 0.1 $423k 2.6k 164.55
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Sprott Asset Management Physical Gold An (CEF) 0.1 $404k 11k 36.69
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Ishares Tr Shrt Nat Mun Etf (SUB) 0.1 $399k 3.7k 106.78
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Alphabet Cap Stk Cl C (GOOG) 0.1 $380k +6% 1.6k 243.55
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Aercap Holdings Nv SHS (AER) 0.1 $363k 3.0k 121.00
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Dimensional Etf Trust Intl Small Cap E (DFIS) 0.1 $359k 11k 31.63
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Hershey Company (HSY) 0.0 $329k 1.8k 187.05
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Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 0.0 $314k 3.9k 79.93
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Merck & Co (MRK) 0.0 $308k 3.7k 83.93
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Schwab Strategic Tr Us Lcap Gr Etf (SCHG) 0.0 $290k -7% 9.1k 31.91
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Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.0 $287k NEW 1.5k 189.70
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NVIDIA Corporation (NVDA) 0.0 $283k +10% 1.5k 186.58
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International Business Machines (IBM) 0.0 $282k 1.0k 282.16
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Vanguard Intl Equity Index F Allwrld Ex Us (VEU) 0.0 $282k 3.9k 71.37
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Ishares Tr Russell 3000 Etf (IWV) 0.0 $274k 723.00 378.94
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Eli Lilly & Co. (LLY) 0.0 $266k 348.00 763.59
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Spdr Gold Tr Gold Shs (GLD) 0.0 $259k 729.00 355.47
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Ishares Tr Msci Usa Qlt Fct (QUAL) 0.0 $253k 1.3k 194.50
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Blackrock (BLK) 0.0 $253k NEW 217.00 1165.87
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Texas Instruments Incorporated (TXN) 0.0 $252k 1.4k 183.70
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Spdr Series Trust Bloomberg Emg Mk (EMHC) 0.0 $248k 9.8k 25.19
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At&t (T) 0.0 $244k 8.6k 28.24
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Costco Wholesale Corporation (COST) 0.0 $240k 259.00 925.63
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Lowe's Companies (LOW) 0.0 $238k 947.00 251.38
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Schwab Strategic Tr Us Aggregate B (SCHZ) 0.0 $238k 10k 23.47
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Equifax (EFX) 0.0 $236k 918.00 256.53
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Vanguard Index Fds Sml Cp Grw Etf (VBK) 0.0 $232k 781.00 297.62
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Netflix (NFLX) 0.0 $231k 193.00 1198.92
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Ishares Tr Rus 2000 Val Etf (IWN) 0.0 $220k NEW 1.2k 176.81
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Dimensional Etf Trust Intl Core Eqt Mk (DFAI) 0.0 $218k 6.0k 36.35
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United Parcel Service CL B (UPS) 0.0 $209k 2.5k 83.53
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Chevron Corporation (CVX) 0.0 $207k NEW 1.3k 155.30
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Ishares Tr Rus 1000 Val Etf (IWD) 0.0 $207k NEW 1.0k 203.61
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Trustmark Corporation (TRMK) 0.0 $204k NEW 5.1k 39.60
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Public Service Enterprise (PEG) 0.0 $201k -48% 2.4k 83.46
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Heartbeam (BEAT) 0.0 $130k +14% 79k 1.65
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Superior Uniform (SGC) 0.0 $129k 12k 10.72
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Medical Properties Trust (MPW) 0.0 $101k 20k 5.07
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Past Filings by Cannon Financial Strategists

SEC 13F filings are viewable for Cannon Financial Strategists going back to 2024

View all past filings