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Friday Financial

Latest statistics and disclosures from Friday Financial's latest quarterly 13F-HR filing:

Top 5 stock holdings are ITOT, SCHG, BSVO, VGIT, IDEV, and represent 44.64% of Friday Financial's stock portfolio.
Added to shares of these 10 stocks: ITOT (+$6.9M), SCHF, SCHG, SCHD, BSVO, SCHV, VGIT, IDEV, AVDV, DFSD.
Started 6 new stock positions in EFV, JCPB, SCHZ, SPTL, JPIB, IDOG.
Reduced shares in these 10 stocks: HMOP, CAT, JMUB, FMB, AAPL, BRK.B, MSFT, QQQ, JPM, PWR.
Sold out of its position in HMOP.
Friday Financial was a net buyer of stock by $28M.
Friday Financial has $239M in assets under management (AUM), dropping by 21.50%.
Central Index Key (CIK): 0002048792

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Portfolio Holdings for Friday Financial

Friday Financial holds 91 positions in its portfolio as reported in the September 2025 quarterly 13F filing

Company (Ticker)	Portfolio Weight	Valued At	Change in Shares	Share Count	Share Price
Ishares Tr Core S&p Ttl Stk (ITOT)	22.8	$54M	+14%	373k	145.65	View chart
Schwab Strategic Tr Us Lcap Gr Etf (SCHG)	7.7	$18M	+14%	577k	31.91	View chart
Ea Series Trust Ea Bridgeway Omn (BSVO)	5.4	$13M	+14%	573k	22.65	View chart
Vanguard Scottsdale Fds Inter Term Treas (VGIT)	4.6	$11M	+12%	184k	60.03	View chart
Ishares Tr Core Msci Intl (IDEV)	4.1	$9.8M	+13%	123k	80.17	View chart
American Centy Etf Tr Intl Smcp Vlu (AVDV)	3.6	$8.5M	+10%	96k	89.03	View chart
Spdr Index Shs Fds Msci Acwi Exus (CWI)	3.5	$8.3M		238k	34.92	View chart
Schwab Strategic Tr Us Lcap Va Etf (SCHV)	3.4	$8.0M	+20%	276k	29.11	View chart
Dimensional Etf Trust Short Duration F (DFSD)	3.3	$7.9M	+11%	163k	48.19	View chart
Dimensional Etf Trust Emerging Mkts Co (DFEM)	3.2	$7.5M	+10%	235k	32.07	View chart
Schwab Strategic Tr Us Dividend Eq (SCHD)	3.1	$7.5M	+34%	274k	27.30	View chart
Schwab Strategic Tr Intl Eqty Etf (SCHF)	2.6	$6.1M	+77%	263k	23.28	View chart
Vanguard Index Fds Total Stk Mkt (VTI)	2.3	$5.4M		17k	328.17	View chart
Vanguard Malvern Fds Strm Infproidx (VTIP)	2.2	$5.1M	+9%	101k	50.63	View chart
Apple (AAPL)	1.9	$4.6M		18k	254.63	View chart
Vanguard Specialized Funds Div App Etf (VIG)	1.5	$3.6M	+4%	17k	215.79	View chart
UMB Financial Corporation (UMBF)	1.3	$3.0M	+2%	26k	118.35	View chart
Spdr Series Trust Prtflo S&p500 Vl (SPYV)	1.2	$2.9M		53k	55.33	View chart
American Centy Etf Tr Us Sml Cp Valu (AVUV)	1.2	$2.9M	+33%	29k	99.53	View chart
Dimensional Etf Trust Us High Profitab (DUHP)	1.1	$2.5M	+6%	67k	37.77	View chart
Ishares Tr Rus 1000 Grw Etf (IWF)	0.9	$2.2M		4.8k	468.41	View chart
Vanguard Star Fds Vg Tl Intl Stk F (VXUS)	0.8	$2.0M	+7%	27k	73.46	View chart
Dimensional Etf Trust Intl High Profit (DIHP)	0.8	$1.9M		62k	30.39	View chart
Spdr Series Trust Nuveen Ice High (HYMB)	0.8	$1.8M	+81%	73k	24.93	View chart
Ishares Tr Rus Md Cp Gr Etf (IWP)	0.7	$1.8M	+29%	12k	142.41	View chart
Tesla Motors (TSLA)	0.7	$1.7M	+2%	3.8k	444.72	View chart
Ishares Core Msci Emkt (IEMG)	0.7	$1.7M	+36%	26k	65.92	View chart
Spdr Series Trust S&P 600 SMCP GRW (SLYG)	0.6	$1.4M	+23%	15k	94.31	View chart
Ishares Tr S&p 500 Grwt Etf (IVW)	0.6	$1.4M		12k	120.72	View chart
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO)	0.5	$1.2M		23k	54.18	View chart
Spdr Series Trust Portfoli S&p1500 (SPTM)	0.5	$1.1M		14k	80.65	View chart
Vanguard Index Fds Mcap Vl Idxvip (VOE)	0.5	$1.1M	+5%	6.5k	174.58	View chart
Ishares Bitcoin Trust Etf Shs Ben Int (IBIT)	0.5	$1.1M	+9%	17k	65.00	View chart
Vaneck Etf Trust High Yld Munietf (HYD)	0.4	$905k		18k	50.90	View chart
Vanguard Index Fds Sml Cp Grw Etf (VBK)	0.4	$863k		2.9k	297.62	View chart
Vanguard Index Fds Sm Cp Val Etf (VBR)	0.4	$854k		4.1k	208.71	View chart
NVIDIA Corporation (NVDA)	0.4	$851k	+8%	4.6k	186.59	View chart
Ishares Tr Msci Emg Mkt Etf (EEM)	0.3	$787k		15k	53.40	View chart
Dimensional Etf Trust Intl Small Cap V (DISV)	0.3	$786k		22k	35.69	View chart
American Centy Etf Tr Avantis Emgmkt (AVEM)	0.3	$758k	+11%	10k	75.11	View chart
First Tr Exch Traded Fd Iii Managd Mun Etf (FMB)	0.3	$754k	-8%	15k	50.70	View chart
Vanguard Index Fds Mcap Gr Idxvip (VOT)	0.3	$752k		2.6k	293.79	View chart
Quanta Services (PWR)	0.3	$750k		1.8k	414.42	View chart
Dimensional Etf Trust Natl Mun Bd Etf (DFNM)	0.3	$705k	+7%	15k	47.98	View chart
Dimensional Etf Trust Us Small Cap Val (DFSV)	0.3	$683k	+3%	22k	31.84	View chart
Wal-Mart Stores (WMT)	0.3	$675k	+2%	6.5k	103.06	View chart
JPMorgan Chase & Co. (JPM)	0.3	$650k		2.1k	315.36	View chart
Ishares Tr Rus Mdcp Val Etf (IWS)	0.3	$632k	+27%	4.5k	139.67	View chart
Berkshire Hathaway Inc Del Cl B New (BRK.B)	0.3	$605k	-2%	1.2k	502.74	View chart
Invesco Qqq Tr Unit Ser 1 (QQQ)	0.2	$594k		990.00	600.07	View chart
Ishares Tr Rus 2000 Grw Etf (IWO)	0.2	$567k	+61%	1.8k	320.08	View chart
Vanguard Whitehall Fds Intl High Etf (VYMI)	0.2	$510k		6.0k	84.68	View chart
Schwab Strategic Tr Us Aggregate B (SCHZ)	0.2	$499k	NEW	21k	23.47	View chart
Vanguard Whitehall Fds High Div Yld (VYM)	0.2	$493k		3.5k	140.95	View chart
Spdr Series Trust S&p 400 Mdcp Val (MDYV)	0.2	$476k	+25%	5.7k	83.41	View chart
Wisdomtree Tr Us Qtly Div Grt (DGRW)	0.2	$472k		5.3k	88.96	View chart
Ishares Tr Msci Intl Qualty (IQLT)	0.2	$468k		11k	44.19	View chart
J P Morgan Exchange Traded F Municipal Etf (JMUB)	0.2	$464k	-20%	9.2k	50.47	View chart
Wisdomtree Tr Us Midcap Divid (DON)	0.2	$462k	+26%	8.8k	52.30	View chart
Deere & Company (DE)	0.2	$448k	+13%	980.00	457.46	View chart
Ishares Tr Msci Usa Value (VLUE)	0.2	$446k		3.6k	125.05	View chart
Ishares Tr S&p Mc 400gr Etf (IJK)	0.2	$445k		4.6k	95.89	View chart
Broadcom (AVGO)	0.2	$438k		1.3k	329.91	View chart
J P Morgan Exchange Traded F Intl Bd Opp Etf (JPIB)	0.2	$430k	NEW	8.8k	49.03	View chart
Caterpillar (CAT)	0.2	$429k	-31%	898.00	477.15	View chart
Microsoft Corporation (MSFT)	0.2	$428k		827.00	517.65	View chart
Ishares Tr Rus 2000 Val Etf (IWN)	0.2	$421k	+5%	2.4k	176.81	View chart
Amazon (AMZN)	0.2	$419k	+10%	1.9k	219.57	View chart
Strategy Cl A New (MSTR)	0.2	$416k		1.3k	322.21	View chart
Alps Etf Tr Intl Sec Dv Dog (IDOG)	0.2	$407k	NEW	11k	35.60	View chart
International Business Machines (IBM)	0.2	$398k		1.4k	282.16	View chart
Alphabet Cap Stk Cl C (GOOG)	0.2	$391k	+11%	1.6k	243.55	View chart
Ishares Tr National Mun Etf (MUB)	0.1	$352k		3.3k	106.49	View chart
Spdr Series Trust S&p 600 Smcp Val (SLYV)	0.1	$343k		3.9k	88.65	View chart
Spdr Series Trust Portfolio Ln Tsr (SPTL)	0.1	$343k	NEW	13k	26.95	View chart
New York Life Invts Active E Nyli Mackay Mun (MMIT)	0.1	$342k		14k	24.30	View chart
Ishares Tr S&p 500 Val Etf (IVE)	0.1	$330k		1.6k	206.51	View chart
Walt Disney Company (DIS)	0.1	$304k		2.7k	114.51	View chart
Pimco Etf Tr Inter Mun Bd Act (MUNI)	0.1	$288k		5.5k	52.28	View chart
Oracle Corporation (ORCL)	0.1	$286k		1.0k	281.24	View chart
J P Morgan Exchange Traded F Core Plus Bd Etf (JCPB)	0.1	$283k	NEW	6.0k	47.55	View chart
Goldman Sachs Physical Gold Unit (AAAU)	0.1	$282k		7.4k	38.12	View chart
Wisdomtree Tr Us High Dividend (DHS)	0.1	$277k		2.8k	100.74	View chart
Select Sector Spdr Tr Sbi Cons Stpls (XLP)	0.1	$267k		3.4k	78.37	View chart
Spdr Series Trust S&p Divid Etf (SDY)	0.1	$266k		1.9k	140.05	View chart
Vanguard Bd Index Fds Intermed Term (BIV)	0.1	$243k		3.1k	78.09	View chart
Ishares Tr S&p Mc 400vl Etf (IJJ)	0.1	$224k		1.7k	129.73	View chart
J P Morgan Exchange Traded F Equity Premium (JEPI)	0.1	$207k		3.6k	57.10	View chart
Ishares Tr Eafe Value Etf (EFV)	0.1	$204k	NEW	3.0k	67.83	View chart
Cisco Systems (CSCO)	0.1	$202k		3.0k	68.42	View chart
Cambium Networks Corp SHS (CMBM)	0.0	$48k		53k	0.89	View chart

Past Filings by Friday Financial

SEC 13F filings are viewable for Friday Financial going back to 2024

Friday Financial 2025 Q3 filed Oct. 7, 2025
Friday Financial 2025 Q2 filed July 14, 2025
Friday Financial 2025 Q1 filed April 22, 2025
Friday Financial 2024 Q4 filed Feb. 11, 2025

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