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Friday Financial

Latest statistics and disclosures from Friday Financial's latest quarterly 13F-HR filing:

Top 5 stock holdings are ITOT, SCHG, BSVO, SCHV, VGIT, and represent 42.99% of Friday Financial's stock portfolio.
Added to shares of these 10 stocks: ITOT (+$21M), SCHG (+$13M), SCHV (+$8.0M), VXUS (+$7.1M), SCHF (+$6.9M), BSVO, IWF, VYM, CWI, VGIT.
Started 15 new stock positions in SPTL, JEPI, ORCL, MRK, JCPB, SPCX, LLY, PFE, Exxon Mobil Corp, ABBV. META, AMGN, CMI, IEI, CVX.
Reduced shares in these 7 stocks: DUHP, DFSV, IBIT, AAAU, WEC, VTI, SPTM.
Sold out of its positions in DFSV, DUHP, AAAU, WEC.
Friday Financial was a net buyer of stock by $132M.
Friday Financial has $506M in assets under management (AUM), dropping by 35.44%.
Central Index Key (CIK): 0002048792

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Portfolio Holdings for Friday Financial

Friday Financial holds 119 positions in its portfolio as reported in the September 2026 quarterly 13F filing

Company (Ticker)	Portfolio Weight	Valued At	Change in Shares	Share Count	Share Price
Ishares Tr Core S&p Ttl Stk (ITOT)	21.4	$108M	+24%	650k	166.67	View chart
Schwab Strategic Tr Us Lcap Gr Etf (SCHG)	8.0	$41M	+49%	1.1M	36.00	View chart
Ea Series Trust Brid Omn Sma Etf (BSVO)	5.4	$27M	+19%	967k	28.23	View chart
Schwab Strategic Tr Us Lcap Va Etf (SCHV)	4.1	$21M	+61%	628k	33.38	View chart
Vanguard Scottsdale Fds Inter Term Treas (VGIT)	4.0	$20M	+25%	356k	56.64	View chart
Ishares Tr Core Msci Intl (IDEV)	3.5	$18M	+19%	200k	88.67	View chart
American Centy Etf Tr Intl Smcp Vlu (AVDV)	3.3	$17M	+18%	155k	108.06	View chart
Schwab Strategic Tr Intl Eqty Etf (SCHF)	3.2	$16M	+74%	597k	27.25	View chart
Schwab Strategic Tr Us Dividend Eq (SCHD)	3.0	$15M	+29%	470k	32.66	View chart
Dimensional Etf Trust Shor Dur Fix Etf (DFSD)	2.9	$15M	+15%	319k	46.56	View chart
Spdr Index Shs Fds St Str Acwi Etf (CWI)	2.9	$15M	+38%	368k	40.16	View chart
Dimensional Etf Trust Emerging Mkts Co (DFEM)	2.8	$14M	+21%	362k	39.73	View chart
Vanguard Star Fds Vg Tl Intl Stk F (VXUS)	2.2	$11M	+185%	130k	84.46	View chart
Vanguard Malvern Fds Strm Infproidx (VTIP)	1.8	$9.0M	+23%	186k	48.41	View chart
Ishares Tr Rus 1000 Grw Etf (IWF)	1.8	$8.9M	+91%	71k	125.73	View chart
Apple (AAPL)	1.6	$8.1M	+20%	25k	330.32	View chart
Vanguard Specialized Funds Div App Etf (VIG)	1.2	$6.3M	+27%	27k	233.53	View chart
Vanguard Index Fds MRNGSTR TTL STK (VTI)	1.2	$6.0M		16k	375.18	View chart
Spdr Series Trust St Str P500val (SPYV)	1.1	$5.6M	+41%	92k	61.24	View chart
American Centy Etf Tr Us Sml Cp Valu (AVUV)	1.1	$5.6M	+28%	47k	119.10	View chart
Dimensional Etf Trust Intl High Profit (DIHP)	1.0	$4.9M	+26%	146k	33.48	View chart
Spdr Series Trust St Nuve High Etf (HYMB)	0.9	$4.7M	+117%	201k	23.43	View chart
Vanguard Whitehall Fds High Div Yld (VYM)	0.9	$4.7M	+763%	30k	155.35	View chart
Vanguard Index Fds MRNGSTR SM CP GR (VBK)	0.7	$3.7M	+134%	11k	340.36	View chart
Ishares Tr Rus Md Cp Gr Etf (IWP)	0.7	$3.7M	+95%	27k	139.64	View chart
Ishares Tr Rus Mdcp Val Etf (IWS)	0.7	$3.7M	+228%	23k	161.77	View chart
UMB Financial Corporation (UMBF)	0.7	$3.6M		28k	129.79	View chart
Dimensional Etf Trust Natl Mun Bd Etf (DFNM)	0.6	$3.0M	+294%	66k	46.24	View chart
American Centy Etf Tr Avantis Emgmkt (AVEM)	0.6	$3.0M	+64%	32k	94.06	View chart
Spdr Series Trust ST STR SP600SM C (SLYV)	0.6	$3.0M	+319%	29k	102.99	View chart
Invesco Qqq Tr Unit Ser 1 (QQQ)	0.6	$3.0M		4.0k	742.10	View chart
Ishares Tr Msci Emg Mkt Etf (EEM)	0.6	$2.8M	+183%	42k	66.81	View chart
Ishares Tr S&p 500 Grwt Etf (IVW)	0.5	$2.6M	+52%	18k	142.53	View chart
Vanguard Index Fds S&p 500 Etf Shs (VOO)	0.5	$2.5M	+143%	3.6k	702.29	View chart
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO)	0.5	$2.5M	+40%	42k	59.03	View chart
Spdr Series Trust St Str Sp600grwo (SLYG)	0.5	$2.4M	+41%	22k	107.47	View chart
Spdr Series Trust St Str Sp400val (MDYV)	0.4	$2.1M	+71%	24k	89.40	View chart
Vanguard Index Fds MRNGSTR MD CP GR (VOT)	0.4	$2.1M	+44%	7.1k	294.94	View chart
Deere & Company (DE)	0.4	$2.0M	+2%	3.0k	667.30	View chart
Ishares Bitcoin Trust Etf Shs Ben Int (IBIT)	0.4	$2.0M	-12%	42k	47.96	View chart
J P Morgan Exchange Traded F Equity Focus Etf (JPEF)	0.4	$1.9M	+186%	24k	81.18	View chart
State Str Spdr S&p 500 Etf T Tr Unit (SPY)	0.4	$1.9M	+728%	2.5k	764.02	View chart
Vanguard Index Fds Mrngstr Md Cp Va (VOE)	0.4	$1.9M	+40%	9.6k	197.30	View chart
Microsoft Corporation (MSFT)	0.4	$1.9M	+222%	3.6k	512.87	View chart
Vanguard Index Fds MRNGSTR SML CP V (VBR)	0.4	$1.8M	+16%	7.9k	232.48	View chart
Ishares Core Msci Emkt (IEMG)	0.4	$1.8M	+5%	22k	81.22	View chart
First Tr Exch Traded Fd Iii Managd Mun Etf (FMB)	0.4	$1.8M	+4%	37k	48.15	View chart
Tesla Motors (TSLA)	0.3	$1.7M	+8%	4.9k	354.11	View chart
J P Morgan Exchange Traded F Municipal Etf (JMUB)	0.3	$1.7M	+16%	35k	47.69	View chart
Vaneck Etf Trust High Yld Munietf (HYD)	0.3	$1.6M	+2%	34k	48.06	View chart
NVIDIA Corporation (NVDA)	0.3	$1.6M	+41%	6.9k	230.87	View chart
Ishares Tr Rus 2000 Grw Etf (IWO)	0.3	$1.6M	+57%	4.4k	357.66	View chart
Dimensional Etf Trust Emgr Cre Eqt Mng (DFAE)	0.3	$1.6M	+38%	39k	39.34	View chart
Ishares Tr National Mun Etf (MUB)	0.3	$1.3M	+33%	13k	101.34	View chart
Spdr Series Trust ST STR PR SP1500 (SPTM)	0.3	$1.3M		14k	92.29	View chart
Quanta Services (PWR)	0.2	$1.2M		1.8k	662.60	View chart
Spdr Series Trust ST STR SP400GRW (MDYG)	0.2	$1.1M	+203%	10k	105.76	View chart
Schwab Strategic Tr Us Aggregate B (SCHZ)	0.2	$985k	+287%	45k	22.07	View chart
JPMorgan Chase & Co. (JPM)	0.2	$977k	+6%	2.9k	333.15	View chart
Dimensional Etf Trust Intl Small Cap V (DISV)	0.2	$942k		22k	42.65	View chart
Wisdomtree Tr Us Midcap Divid (DON)	0.2	$813k	+4%	15k	54.29	View chart
Wal-Mart Stores (WMT)	0.2	$797k		7.6k	104.26	View chart
Broadcom (AVGO)	0.2	$787k	+20%	2.3k	343.64	View chart
Amazon (AMZN)	0.1	$751k	+46%	3.0k	248.23	View chart
Spdr Series Trust St Lon Treas Etf (SPTL)	0.1	$733k	NEW	31k	23.82	View chart
Ishares Tr Msci Usa Value (VLUE)	0.1	$715k		3.6k	200.36	View chart
J P Morgan Exchange Traded F Core Plus Bd Etf (JCPB)	0.1	$711k	NEW	16k	44.64	View chart
Vanguard World Inf Tech Etf (VGT)	0.1	$700k		5.5k	127.01	View chart
J P Morgan Exchange Traded F Intl Bd Opp Etf (JPIB)	0.1	$697k	+148%	15k	46.47	View chart
Ishares Tr S&p Mc 400gr Etf (IJK)	0.1	$685k	+33%	6.2k	110.85	View chart
Ishares Tr Rus 2000 Val Etf (IWN)	0.1	$669k	+32%	3.2k	210.55	View chart
Pimco Etf Tr Inter Mun Bd Act (MUNI)	0.1	$661k	+6%	13k	49.79	View chart
Berkshire Hathaway Inc Del Cl B New (BRK.B)	0.1	$642k	+6%	1.3k	500.50	View chart
Alphabet Cap Stk Cl C (GOOG)	0.1	$632k	+12%	1.9k	334.93	View chart
Alps Etf Tr Intl Sec Dv Dog (IDOG)	0.1	$627k	+31%	15k	41.57	View chart
Vanguard Whitehall Fds Intl High Etf (VYMI)	0.1	$618k		6.2k	99.82	View chart
Ishares Tr Eafe Value Etf (EFV)	0.1	$614k	+3%	7.9k	77.88	View chart
Sandisk Corp (SNDK)	0.1	$606k		339.00	1787.69	View chart
Advanced Micro Devices (AMD)	0.1	$570k	+84%	926.00	615.73	View chart
Ishares Tr Msci Intl Qualty (IQLT)	0.1	$530k		11k	49.20	View chart
Wisdomtree Tr Us Qtly Div Grt (DGRW)	0.1	$477k		4.9k	97.42	View chart
Western Digital (WDC)	0.1	$473k	+2%	1.0k	462.56	View chart
International Business Machines (IBM)	0.1	$472k	+9%	2.1k	225.62	View chart
Alphabet Cap Stk Cl A (GOOGL)	0.1	$421k	+43%	1.2k	338.24	View chart
Palantir Technologies Cl A (PLTR)	0.1	$417k	+33%	2.2k	190.04	View chart
Vanguard Whitehall Fds Intl Dvd Etf (VIGI)	0.1	$394k	+11%	4.2k	93.85	View chart
Cisco Systems (CSCO)	0.1	$391k	+11%	3.6k	108.76	View chart
Ishares Tr S&p 500 Val Etf (IVE)	0.1	$366k		1.6k	228.61	View chart
Spdr Series Trust St Str Sp Div (SDY)	0.1	$361k	+28%	2.4k	147.49	View chart
Procter & Gamble Company (PG)	0.1	$345k	+11%	2.4k	143.95	View chart
Nylim Active Etf Tr Mackay Mun Inter (MMIT)	0.1	$325k		14k	23.04	View chart
Space Exploration Techn Corp Class A Com Stk (SPCX)	0.1	$324k	NEW	2.2k	148.05	View chart
State Str Spdr S&p Midcap 40 Utser1 S&pdcrp (MDY)	0.1	$316k		477.00	663.38	View chart
Dimensional Etf Trust Us Core Eqt Mkt (DFAU)	0.1	$315k		6.0k	52.51	View chart
Ishares Tr 3 7 Yr Treas Bd (IEI)	0.1	$314k	NEW	2.8k	113.40	View chart
Wisdomtree Tr Us High Dividend (DHS)	0.1	$309k		2.8k	112.02	View chart
Walt Disney Company (DIS)	0.1	$297k	+10%	2.9k	101.32	View chart
Johnson & Johnson (JNJ)	0.1	$292k	+6%	1.1k	258.77	View chart
Exxonmobil Holdings Corp Com Shs	0.1	$286k	NEW	1.7k	163.86	View chart
Caterpillar (CAT)	0.1	$280k	+11%	339.00	826.35	View chart
Vanguard Bd Index Fds Intermed Term (BIV)	0.1	$278k		3.8k	72.79	View chart
Texas Instruments Incorporated (TXN)	0.1	$278k	+34%	989.00	281.31	View chart
Coca-Cola Company (KO)	0.1	$268k	+9%	3.1k	86.10	View chart
Merck & Co (MRK)	0.1	$263k	NEW	1.8k	143.81	View chart
Chevron Corporation (CVX)	0.1	$260k	NEW	1.3k	207.10	View chart
Meta Platforms Cl A (META)	0.1	$257k	NEW	354.00	726.32	View chart
J P Morgan Exchange Traded F Equity Premium (JEPI)	0.1	$255k	NEW	4.6k	55.93	View chart
Eli Lilly & Co. (LLY)	0.0	$251k	NEW	218.00	1150.93	View chart
Cummins (CMI)	0.0	$245k	NEW	474.00	517.00	View chart
Ishares Tr S&p Mc 400vl Etf (IJJ)	0.0	$240k		1.7k	139.07	View chart
J P Morgan Exchange Traded F Nasdaq Eqt Prem (JEPQ)	0.0	$232k	+8%	3.8k	60.80	View chart
Pfizer (PFE)	0.0	$222k	NEW	7.9k	28.12	View chart
Morgan Stanley Com New (MS)	0.0	$220k	+4%	1.2k	188.01	View chart
Abbvie (ABBV)	0.0	$218k	NEW	840.00	259.93	View chart
Oracle Corporation (ORCL)	0.0	$212k	NEW	1.5k	138.07	View chart
Amgen (AMGN)	0.0	$208k	NEW	510.00	407.27	View chart
Select Sector Spdr Tr St Str Stapl Etf (XLP)	0.0	$201k		2.5k	80.33	View chart
Invesco Exch Traded Fd Tr Ii Pfd Etf (PGX)	0.0	$192k		19k	10.16	View chart
High Tide Com New (HITI)	0.0	$34k		13k	2.67	View chart

Past Filings by Friday Financial

SEC 13F filings are viewable for Friday Financial going back to 2024

Friday Financial 2026 Q3 filed Oct. 9, 2026
Friday Financial 2026 Q2 filed July 9, 2026
Friday Financial 2026 Q1 filed April 16, 2026
Friday Financial 2025 Q4 filed Jan. 9, 2026
Friday Financial 2025 Q3 filed Oct. 7, 2025
Friday Financial 2025 Q2 filed July 14, 2025
Friday Financial 2025 Q1 filed April 22, 2025
Friday Financial 2024 Q4 filed Feb. 11, 2025

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