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Friday Financial

Latest statistics and disclosures from Friday Financial's latest quarterly 13F-HR filing:

Top 5 stock holdings are ITOT, SCHG, BSVO, VGIT, IDEV, and represent 44.64% of Friday Financial's stock portfolio.
Added to shares of these 10 stocks: ITOT (+$9.6M), SCHG, SCHF, IWF, VGIT, DFSD, SCHV, QQQ, IDEV, AVDV.
Started 17 new stock positions in SPY, MDYG, WDC, MS, JPEF, TXN, WEC, MDY, JNJ, PG. KO, GOOGL, HITI, VOO, SNDK, SCHZ, AMD.
Reduced shares in these 10 stocks: CAT, , JEPI, VTI, JEPQ, XLP, VOE, CSCO, TSLA, VBR.
Sold out of its positions in XOM, JEPI.
Friday Financial was a net buyer of stock by $55M.
Friday Financial has $373M in assets under management (AUM), dropping by 28.68%.
Central Index Key (CIK): 0002048792

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Portfolio Holdings for Friday Financial

Friday Financial holds 108 positions in its portfolio as reported in the June 2026 quarterly 13F filing

Company (Ticker)	Portfolio Weight	Valued At	Change in Shares	Share Count	Share Price
Ishares Tr Core S&p Ttl Stk (ITOT)	23.0	$86M	+12%	523k	164.12	View chart
Schwab Strategic Tr Us Lcap Gr Etf (SCHG)	7.0	$26M	+20%	757k	34.31	View chart
Ea Series Trust Brid Omn Sma Etf (BSVO)	6.2	$23M	+5%	810k	28.74	View chart
Vanguard Scottsdale Fds Inter Term Treas (VGIT)	4.4	$17M	+26%	283k	58.61	View chart
Ishares Tr Core Msci Intl (IDEV)	4.0	$15M	+14%	167k	89.41	View chart
American Centy Etf Tr Intl Smcp Vlu (AVDV)	3.6	$14M	+11%	131k	103.78	View chart
Schwab Strategic Tr Us Lcap Va Etf (SCHV)	3.6	$13M	+23%	388k	34.33	View chart
Dimensional Etf Trust Shor Dur Fix Etf (DFSD)	3.5	$13M	+24%	275k	47.69	View chart
Schwab Strategic Tr Us Dividend Eq (SCHD)	3.2	$12M	+9%	364k	32.54	View chart
Dimensional Etf Trust Emerging Mkts Co (DFEM)	3.1	$12M	+10%	297k	39.18	View chart
Spdr Index Shs Fds St Str Acwi Etf (CWI)	2.9	$11M		266k	40.15	View chart
Schwab Strategic Tr Intl Eqty Etf (SCHF)	2.5	$9.4M	+71%	343k	27.48	View chart
Vanguard Malvern Fds Strm Infproidx (VTIP)	2.0	$7.4M	+18%	150k	49.64	View chart
Apple (AAPL)	1.7	$6.3M	+11%	20k	310.66	View chart
Vanguard Index Fds Total Stk Mkt (VTI)	1.6	$6.0M		16k	369.61	View chart
Vanguard Specialized Funds Div App Etf (VIG)	1.3	$5.0M	+10%	21k	238.88	View chart
Ishares Tr Rus 1000 Grw Etf (IWF)	1.2	$4.5M	+346%	37k	121.35	View chart
American Centy Etf Tr Us Sml Cp Valu (AVUV)	1.2	$4.5M	+18%	36k	123.15	View chart
Dimensional Etf Trust Us High Prof Etf (DUHP)	1.2	$4.4M	+9%	107k	41.50	View chart
Spdr Series Trust St Str P500val (SPYV)	1.1	$4.0M	+8%	65k	61.80	View chart
UMB Financial Corporation (UMBF)	1.1	$4.0M	+5%	27k	146.00	View chart
Dimensional Etf Trust Intl High Profit (DIHP)	1.1	$3.9M	+10%	116k	34.11	View chart
Vanguard Star Fds Vg Tl Intl Stk F (VXUS)	1.0	$3.9M		46k	84.65	View chart
Invesco Qqq Tr Unit Ser 1 (QQQ)	0.8	$2.8M	+300%	4.0k	709.34	View chart
Spdr Series Trust St Nuve High Etf (HYMB)	0.6	$2.3M	+2%	92k	25.27	View chart
Ishares Tr Rus Md Cp Gr Etf (IWP)	0.5	$1.9M	+19%	14k	141.94	View chart
First Tr Exch Traded Fd Iii Managd Mun Etf (FMB)	0.5	$1.8M	+14%	36k	51.28	View chart
American Centy Etf Tr Avantis Emgmkt (AVEM)	0.5	$1.8M	+53%	20k	92.59	View chart
Spdr Series Trust St Str Sp600grwo (SLYG)	0.5	$1.8M	+25%	16k	116.70	View chart
Tesla Motors (TSLA)	0.5	$1.8M		4.5k	402.90	View chart
Deere & Company (DE)	0.5	$1.8M		3.0k	603.58	View chart
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO)	0.5	$1.8M	+2%	30k	58.88	View chart
Ishares Bitcoin Trust Etf Shs Ben Int (IBIT)	0.5	$1.7M	+2%	48k	36.15	View chart
Vaneck Etf Trust High Yld Munietf (HYD)	0.5	$1.7M	+24%	33k	51.46	View chart
Ishares Core Msci Emkt (IEMG)	0.5	$1.7M		21k	79.79	View chart
Vanguard Index Fds Sm Cp Val Etf (VBR)	0.4	$1.7M		6.8k	242.32	View chart
Vanguard Index Fds Sml Cp Grw Etf (VBK)	0.4	$1.6M	+3%	4.7k	354.21	View chart
Ishares Tr S&p 500 Grwt Etf (IVW)	0.4	$1.6M	+2%	12k	136.06	View chart
J P Morgan Exchange Traded F Municipal Etf (JMUB)	0.4	$1.5M	+55%	30k	50.42	View chart
Vanguard Index Fds Mcap Gr Idxvip (VOT)	0.4	$1.5M	+10%	4.9k	300.72	View chart
Vanguard Index Fds Mcap Vl Idxvip (VOE)	0.4	$1.4M		6.9k	200.70	View chart
Spdr Series Trust St Str Sp400val (MDYV)	0.3	$1.3M	+130%	14k	93.77	View chart
Spdr Series Trust ST STR PR SP1500 (SPTM)	0.3	$1.3M		14k	90.78	View chart
Quanta Services (PWR)	0.3	$1.2M		1.8k	656.79	View chart
Ishares Tr Rus Mdcp Val Etf (IWS)	0.3	$1.2M		7.0k	165.73	View chart
Dimensional Etf Trust Emgr Cre Eqt Mng (DFAE)	0.3	$1.1M	+50%	29k	38.72	View chart
Ishares Tr Rus 2000 Grw Etf (IWO)	0.3	$1.1M	+41%	2.8k	385.72	View chart
Dimensional Etf Trust Us Small Cap Etf (DFSV)	0.3	$1.0M	+68%	27k	38.57	View chart
Ishares Tr National Mun Etf (MUB)	0.3	$1.0M	+86%	9.6k	107.24	View chart
Vanguard Index Fds S&p 500 Etf Shs (VOO)	0.3	$1.0M	NEW	1.5k	687.05	View chart
Ishares Tr Msci Emg Mkt Etf (EEM)	0.3	$972k		15k	65.72	View chart
NVIDIA Corporation (NVDA)	0.3	$963k	+3%	4.9k	196.94	View chart
JPMorgan Chase & Co. (JPM)	0.2	$930k	+15%	2.7k	339.26	View chart
Dimensional Etf Trust Intl Small Cap V (DISV)	0.2	$902k		22k	40.87	View chart
Wal-Mart Stores (WMT)	0.2	$838k	+14%	7.5k	111.54	View chart
Wisdomtree Tr Us Midcap Divid (DON)	0.2	$813k		14k	56.67	View chart
Dimensional Etf Trust Natl Mun Bd Etf (DFNM)	0.2	$807k	+21%	17k	48.28	View chart
Spdr Series Trust ST STR SP600SM C (SLYV)	0.2	$748k	+25%	7.0k	107.16	View chart
Broadcom (AVGO)	0.2	$702k		1.9k	370.78	View chart
Ishares Tr Msci Usa Value (VLUE)	0.2	$685k		3.6k	191.87	View chart
J P Morgan Exchange Traded F Equity Focus Etf (JPEF)	0.2	$669k	NEW	8.3k	80.39	View chart
Pimco Etf Tr Inter Mun Bd Act (MUNI)	0.2	$653k	+21%	13k	52.38	View chart
Vanguard World Inf Tech Etf (VGT)	0.2	$629k	+700%	5.5k	114.06	View chart
Vanguard Whitehall Fds Intl High Etf (VYMI)	0.2	$615k		6.2k	99.97	View chart
Alphabet Cap Stk Cl C (GOOG)	0.2	$609k	+2%	1.7k	363.62	View chart
Berkshire Hathaway Inc Del Cl B New (BRK.B)	0.2	$607k		1.2k	504.00	View chart
Ishares Tr Eafe Value Etf (EFV)	0.2	$598k		7.7k	78.12	View chart
International Business Machines (IBM)	0.2	$583k		1.9k	306.13	View chart
Vanguard Whitehall Fds High Div Yld (VYM)	0.2	$562k		3.5k	160.64	View chart
Sandisk Corp (SNDK)	0.1	$539k	NEW	333.00	1617.70	View chart
Western Digital (WDC)	0.1	$532k	NEW	1.0k	532.10	View chart
Ishares Tr Rus 2000 Val Etf (IWN)	0.1	$530k	+9%	2.4k	220.18	View chart
Ishares Tr S&p Mc 400gr Etf (IJK)	0.1	$528k		4.6k	113.85	View chart
Ishares Tr Msci Intl Qualty (IQLT)	0.1	$524k		11k	49.47	View chart
Amazon (AMZN)	0.1	$508k	+9%	2.1k	245.98	View chart
Alps Etf Tr Intl Sec Dv Dog (IDOG)	0.1	$476k		11k	41.60	View chart
Wisdomtree Tr Us Qtly Div Grt (DGRW)	0.1	$472k		4.9k	96.34	View chart
Microsoft Corporation (MSFT)	0.1	$438k	+19%	1.1k	388.72	View chart
Spdr Series Trust ST STR SP400GRW (MDYG)	0.1	$372k	NEW	3.4k	108.52	View chart
Ishares Tr S&p 500 Val Etf (IVE)	0.1	$369k		1.6k	230.78	View chart
Cisco Systems (CSCO)	0.1	$360k		3.2k	111.79	View chart
Vanguard Whitehall Fds Intl Dvd Etf (VIGI)	0.1	$358k		3.8k	95.27	View chart
New York Life Invts Active E Mackay Mun Inter (MMIT)	0.1	$343k		14k	24.33	View chart
State Str Spdr S&p Midcap 40 Utser1 S&pdcrp (MDY)	0.1	$328k	NEW	477.00	688.12	View chart
Procter & Gamble Company (PG)	0.1	$328k	NEW	2.1k	152.75	View chart
Alphabet Cap Stk Cl A (GOOGL)	0.1	$319k	NEW	869.00	367.03	View chart
Wisdomtree Tr Us High Dividend (DHS)	0.1	$318k		2.8k	115.63	View chart
Dimensional Etf Trust Us Core Eqt Mkt (DFAU)	0.1	$310k		6.0k	51.71	View chart
Spdr Series Trust St Str Sp Div (SDY)	0.1	$296k		1.9k	155.62	View chart
Vanguard Bd Index Fds Intermed Term (BIV)	0.1	$291k	+22%	3.8k	76.10	View chart
J P Morgan Exchange Traded F Intl Bd Opp Etf (JPIB)	0.1	$290k	+42%	6.0k	48.19	View chart
Caterpillar (CAT)	0.1	$285k	-66%	303.00	940.12	View chart
Johnson & Johnson (JNJ)	0.1	$284k	NEW	1.1k	267.32	View chart
Goldman Sachs Physical Gold Unit (AAAU)	0.1	$271k		6.7k	40.57	View chart
Schwab Strategic Tr Us Aggregate B (SCHZ)	0.1	$264k	NEW	12k	22.95	View chart
Walt Disney Company (DIS)	0.1	$259k		2.7k	97.49	View chart
Advanced Micro Devices (AMD)	0.1	$259k	NEW	502.00	516.11	View chart
Ishares Tr S&p Mc 400vl Etf (IJJ)	0.1	$252k		1.7k	146.01	View chart
Morgan Stanley Com New (MS)	0.1	$250k	NEW	1.1k	222.04	View chart
Coca-Cola Company (KO)	0.1	$240k	NEW	2.9k	84.05	View chart
Wec Energy Group (WEC)	0.1	$229k	NEW	1.9k	117.68	View chart
State Str Spdr S&p 500 Etf T Tr Unit (SPY)	0.1	$226k	NEW	302.00	747.71	View chart
Palantir Technologies Cl A (PLTR)	0.1	$221k		1.6k	134.37	View chart
Texas Instruments Incorporated (TXN)	0.1	$217k	NEW	738.00	293.30	View chart
Select Sector Spdr Tr St Str Stapl Etf (XLP)	0.1	$212k	-5%	2.5k	84.86	View chart
J P Morgan Exchange Traded F Nasdaq Eqt Prem (JEPQ)	0.1	$208k	-5%	3.5k	59.31	View chart
Invesco Exch Traded Fd Tr Ii Pfd Etf (PGX)	0.1	$206k		19k	10.88	View chart
High Tide Com New (HITI)	0.0	$29k	NEW	13k	2.24	View chart

Past Filings by Friday Financial

SEC 13F filings are viewable for Friday Financial going back to 2024

Friday Financial 2026 Q2 filed July 9, 2026
Friday Financial 2026 Q1 filed April 16, 2026
Friday Financial 2025 Q4 filed Jan. 9, 2026
Friday Financial 2025 Q3 filed Oct. 7, 2025
Friday Financial 2025 Q2 filed July 14, 2025
Friday Financial 2025 Q1 filed April 22, 2025
Friday Financial 2024 Q4 filed Feb. 11, 2025

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