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Friday Financial

Latest statistics and disclosures from Friday Financial's latest quarterly 13F-HR filing:

Top 5 stock holdings are ITOT, BSVO, SCHG, VGIT, IDEV, and represent 44.69% of Friday Financial's stock portfolio.
Added to shares of these 10 stocks: ITOT, BSVO, DFSD, IWF, DUHP, AVDV, PLTR, XOM, SCHF, VTIP.
Started 5 new stock positions in JEPQ, XOM, JPIB, PLTR, PGX.
Reduced shares in these 10 stocks: DFEM, DFSV, , CMBMF, IWO, DFNM, MUB, IWN, IEMG, DGRW.
Sold out of its positions in ORCL, CMBMF.
Friday Financial was a net buyer of stock by $8.6M.
Friday Financial has $290M in assets under management (AUM), dropping by 2.31%.
Central Index Key (CIK): 0002048792

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Portfolio Holdings for Friday Financial

Friday Financial holds 93 positions in its portfolio as reported in the March 2026 quarterly 13F filing

Company (Ticker)	Portfolio Weight	Valued At	Change in Shares	Share Count	Share Price
Ishares Tr Core S&p Ttl Stk (ITOT)	22.8	$66M	+4%	465k	142.43	View chart
Ea Series Trust Ea Bridgeway Omn (BSVO)	6.7	$20M	+8%	771k	25.37	View chart
Schwab Strategic Tr Us Lcap Gr Etf (SCHG)	6.3	$18M		630k	29.13	View chart
Vanguard Scottsdale Fds Inter Term Treas (VGIT)	4.6	$13M		224k	59.55	View chart
Ishares Tr Core Msci Intl (IDEV)	4.2	$12M		147k	83.57	View chart
American Centy Etf Tr Intl Smcp Vlu (AVDV)	4.0	$12M	+2%	118k	99.86	View chart
Dimensional Etf Trust Short Duration F (DFSD)	3.6	$11M	+9%	220k	47.88	View chart
Schwab Strategic Tr Us Dividend Eq (SCHD)	3.5	$10M		331k	30.68	View chart
Spdr Index Shs Fds State Street Spd (CWI)	3.3	$9.6M		263k	36.59	View chart
Schwab Strategic Tr Us Lcap Va Etf (SCHV)	3.3	$9.6M		314k	30.50	View chart
Dimensional Etf Trust Emerging Mkts Co (DFEM)	3.2	$9.3M	-2%	270k	34.55	View chart
Vanguard Malvern Fds Strm Infproidx (VTIP)	2.2	$6.3M	+3%	126k	49.95	View chart
Vanguard Index Fds Total Stk Mkt (VTI)	1.8	$5.3M		17k	320.81	View chart
Schwab Strategic Tr Intl Eqty Etf (SCHF)	1.7	$4.9M	+4%	199k	24.75	View chart
Apple (AAPL)	1.6	$4.6M		18k	253.79	View chart
Vanguard Specialized Funds Div App Etf (VIG)	1.4	$4.1M	+3%	19k	215.06	View chart
Dimensional Etf Trust Us High Profitab (DUHP)	1.2	$3.6M	+8%	97k	36.76	View chart
Ishares Tr Rus 1000 Grw Etf (IWF)	1.2	$3.6M	+10%	8.3k	426.40	View chart
Vanguard Star Fds Vg Tl Intl Stk F (VXUS)	1.2	$3.5M		45k	77.11	View chart
Spdr Series Trust State Street Spd (SPYV)	1.2	$3.4M	+5%	60k	56.58	View chart
American Centy Etf Tr Us Sml Cp Valu (AVUV)	1.2	$3.4M		31k	110.47	View chart
Dimensional Etf Trust Intl High Profit (DIHP)	1.2	$3.4M	+3%	105k	32.22	View chart
UMB Financial Corporation (UMBF)	1.0	$2.9M		26k	112.79	View chart
Spdr Series Trust State Street Spd (HYMB)	0.8	$2.2M	+4%	90k	24.80	View chart
Ishares Bitcoin Trust Etf Shs Ben Int (IBIT)	0.6	$1.8M		46k	38.42	View chart
Tesla Motors (TSLA)	0.6	$1.7M		4.5k	371.73	View chart
Deere & Company (DE)	0.6	$1.7M		3.0k	563.21	View chart
First Tr Exch Traded Fd Iii Managd Mun Etf (FMB)	0.5	$1.6M		31k	50.66	View chart
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO)	0.5	$1.6M		29k	54.05	View chart
Vanguard Index Fds Sm Cp Val Etf (VBR)	0.5	$1.5M	+4%	6.8k	217.25	View chart
Ishares Core Msci Emkt (IEMG)	0.5	$1.5M	-2%	21k	69.75	View chart
Ishares Tr Rus Md Cp Gr Etf (IWP)	0.5	$1.4M		11k	128.12	View chart
Vanguard Index Fds Sml Cp Grw Etf (VBK)	0.5	$1.4M	+5%	4.5k	302.25	View chart
Ishares Tr S&p 500 Grwt Etf (IVW)	0.5	$1.3M		12k	113.11	View chart
Vaneck Etf Trust High Yld Munietf (HYD)	0.5	$1.3M	+6%	27k	50.14	View chart
Vanguard Index Fds Mcap Vl Idxvip (VOE)	0.4	$1.3M	+3%	6.9k	184.28	View chart
Spdr Series Trust State Street Spd (SLYG)	0.4	$1.2M		12k	96.62	View chart
Vanguard Index Fds Mcap Gr Idxvip (VOT)	0.4	$1.1M	+6%	4.4k	257.35	View chart
Spdr Series Trust State Street Spd (SPTM)	0.4	$1.1M		14k	79.06	View chart
American Centy Etf Tr Avantis Emgmkt (AVEM)	0.4	$1.0M	+4%	13k	80.58	View chart
Quanta Services (PWR)	0.3	$999k		1.8k	549.02	View chart
Ishares Tr Rus Mdcp Val Etf (IWS)	0.3	$999k	+2%	6.9k	145.74	View chart
J P Morgan Exchange Traded F Municipal Etf (JMUB)	0.3	$972k		19k	49.99	View chart
Dimensional Etf Trust Intl Small Cap V (DISV)	0.3	$871k		22k	39.44	View chart
Ishares Tr Msci Emg Mkt Etf (EEM)	0.3	$837k		15k	56.79	View chart
NVIDIA Corporation (NVDA)	0.3	$823k		4.7k	174.41	View chart
Wal-Mart Stores (WMT)	0.3	$813k		6.5k	124.28	View chart
Wisdomtree Tr Us Midcap Divid (DON)	0.3	$754k		14k	52.54	View chart
JPMorgan Chase & Co. (JPM)	0.2	$700k		2.4k	294.21	View chart
Dimensional Etf Trust Natl Mun Bd Etf (DFNM)	0.2	$662k	-9%	14k	47.93	View chart
Dimensional Etf Trust Emgr Cre Eqt Mng (DFAE)	0.2	$642k	+18%	19k	33.86	View chart
Caterpillar (CAT)	0.2	$636k		898.00	708.46	View chart
Ishares Tr Rus 2000 Grw Etf (IWO)	0.2	$621k	-10%	2.0k	313.84	View chart
Broadcom (AVGO)	0.2	$584k		1.9k	309.51	View chart
Berkshire Hathaway Inc Del Cl B New (BRK.B)	0.2	$577k		1.2k	479.20	View chart
Vanguard Whitehall Fds Intl High Etf (VYMI)	0.2	$575k		6.1k	94.24	View chart
Invesco Qqq Tr Unit Ser 1 (QQQ)	0.2	$571k		990.00	576.89	View chart
Ishares Tr Eafe Value Etf (EFV)	0.2	$569k		7.7k	74.35	View chart
Dimensional Etf Trust Us Small Cap Val (DFSV)	0.2	$562k	-29%	16k	35.04	View chart
Ishares Tr National Mun Etf (MUB)	0.2	$547k	-9%	5.2k	106.15	View chart
Pimco Etf Tr Inter Mun Bd Act (MUNI)	0.2	$536k		10k	52.19	View chart
Spdr Series Trust State Street Spd (SLYV)	0.2	$526k	+14%	5.6k	94.58	View chart
Vanguard Whitehall Fds High Div Yld (VYM)	0.2	$518k		3.5k	148.10	View chart
Spdr Series Trust State Street Spd (MDYV)	0.2	$515k	-2%	6.0k	85.15	View chart
Ishares Tr Msci Usa Value (VLUE)	0.2	$507k		3.6k	142.19	View chart
Ishares Tr Msci Intl Qualty (IQLT)	0.2	$490k		11k	46.23	View chart
Vanguard World Inf Tech Etf (VGT)	0.2	$481k		689.00	697.72	View chart
Alps Etf Tr Intl Sec Dv Dog (IDOG)	0.2	$477k		11k	41.65	View chart
Alphabet Cap Stk Cl C (GOOG)	0.2	$469k		1.6k	286.86	View chart
Ishares Tr S&p Mc 400gr Etf (IJK)	0.2	$467k		4.6k	100.62	View chart
International Business Machines (IBM)	0.2	$453k	+8%	1.9k	242.39	View chart
Wisdomtree Tr Us Qtly Div Grt (DGRW)	0.1	$430k	-7%	4.9k	87.84	View chart
Ishares Tr Rus 2000 Val Etf (IWN)	0.1	$416k	-10%	2.2k	189.59	View chart
Amazon (AMZN)	0.1	$391k		1.9k	208.27	View chart
Microsoft Corporation (MSFT)	0.1	$349k	+12%	944.00	370.02	View chart
New York Life Invts Active E Nyli Mackay Mun (MMIT)	0.1	$340k		14k	24.11	View chart
Ishares Tr S&p 500 Val Etf (IVE)	0.1	$338k		1.6k	211.15	View chart
Vanguard Whitehall Fds Intl Dvd Etf (VIGI)	0.1	$332k		3.8k	88.46	View chart
Goldman Sachs Physical Gold Unit (AAAU)	0.1	$309k		6.7k	46.19	View chart
Wisdomtree Tr Us High Dividend (DHS)	0.1	$301k		2.8k	109.21	View chart
Spdr Series Trust State Street Spd (SDY)	0.1	$278k		1.9k	145.94	View chart
Dimensional Etf Trust Us Core Eqt Mkt (DFAU)	0.1	$270k		6.0k	45.12	View chart
Walt Disney Company (DIS)	0.1	$257k		2.7k	96.39	View chart
Cisco Systems (CSCO)	0.1	$251k		3.2k	77.59	View chart
Palantir Technologies Cl A (PLTR)	0.1	$241k	NEW	1.6k	146.28	View chart
Vanguard Bd Index Fds Intermed Term (BIV)	0.1	$240k		3.1k	77.18	View chart
Ishares Tr S&p Mc 400vl Etf (IJJ)	0.1	$228k		1.7k	132.51	View chart
Exxon Mobil Corporation (XOM)	0.1	$223k	NEW	1.3k	169.71	View chart
Select Sector Spdr Tr State Street Con (XLP)	0.1	$217k		2.7k	81.98	View chart
J P Morgan Exchange Traded F Nasdaq Eqt Prem (JEPQ)	0.1	$207k	NEW	3.7k	55.52	View chart
Invesco Exch Traded Fd Tr Ii Pfd Etf (PGX)	0.1	$206k	NEW	19k	10.88	View chart
J P Morgan Exchange Traded F Equity Premium (JEPI)	0.1	$205k		3.6k	56.68	View chart
J P Morgan Exchange Traded F Intl Bd Opp Etf (JPIB)	0.1	$202k	NEW	4.2k	47.82	View chart

Past Filings by Friday Financial

SEC 13F filings are viewable for Friday Financial going back to 2024

Friday Financial 2026 Q1 filed April 16, 2026
Friday Financial 2025 Q4 filed Jan. 9, 2026
Friday Financial 2025 Q3 filed Oct. 7, 2025
Friday Financial 2025 Q2 filed July 14, 2025
Friday Financial 2025 Q1 filed April 22, 2025
Friday Financial 2024 Q4 filed Feb. 11, 2025

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