Prentice Capital Management
Latest statistics and disclosures from Prentice Capital Management's latest quarterly 13F-HR filing:
- Top 5 stock holdings are SNAP, OPEN, NN, JBLU, PTON, and represent 67.66% of Prentice Capital Management's stock portfolio.
- Added to shares of these 9 stocks: OPEN, SNAP, FRMI, AAL, PTON, CWH, Nextnav, OPENW, ULCC.
- Started 3 new stock positions in AAL, OPENW, FRMI.
- Reduced shares in these 10 stocks: GRPN, JBLU, SBUX, , BMBL, COTY, NN, RH, CALY, NWL.
- Sold out of its positions in PLCE, RH, SBUX, HLF.
- Prentice Capital Management was a net seller of stock by $-4.9M.
- Prentice Capital Management has $46M in assets under management (AUM), dropping by -27.98%.
- Central Index Key (CIK): 0001326150
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Portfolio Holdings for Prentice Capital Management
Prentice Capital Management holds 23 positions in its portfolio as reported in the March 2026 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Snap Cl A (SNAP) | 21.4 | $9.8M | +94% | 2.1M | 4.60 |
|
| Opendoor Technologies (OPEN) | 16.4 | $7.5M | +189% | 1.6M | 4.68 |
|
| Nextnav Common Stock (NN) | 15.0 | $6.9M | -15% | 428k | 16.02 |
|
| JetBlue Airways Corporation (JBLU) | 8.1 | $3.7M | -43% | 837k | 4.42 |
|
| Peloton Interactive Cl A Com (PTON) | 6.8 | $3.1M | +29% | 721k | 4.29 |
|
| Callaway Golf Company (CALY) | 4.4 | $2.0M | -25% | 145k | 13.88 |
|
| Frontier Group Hldgs (ULCC) | 4.1 | $1.9M | 531k | 3.53 |
|
|
| Fermi (FRMI) | 3.6 | $1.6M | NEW | 282k | 5.84 |
|
| Nextnav Call | 3.3 | $1.5M | 252k | 6.07 |
|
|
| American Airls (AAL) | 3.3 | $1.5M | NEW | 140k | 10.74 |
|
| Gopro Cl A (GPRO) | 3.0 | $1.4M | -3% | 1.8M | 0.75 |
|
| Turtle Beach Corp Com New (TBCH) | 2.5 | $1.1M | 113k | 10.14 |
|
|
| Groupon Com New (GRPN) | 2.2 | $1.0M | -83% | 84k | 11.90 |
|
| Camping World Hldgs Cl A (CWH) | 1.9 | $846k | +54% | 124k | 6.83 |
|
| Coty Com Cl A (COTY) | 1.8 | $819k | -63% | 407k | 2.02 |
|
| Newell Rubbermaid (NWL) | 0.9 | $393k | -46% | 114k | 3.43 |
|
| Growgeneration Corp (GRWG) | 0.7 | $302k | 274k | 1.10 |
|
|
| Oatly Group Ab Sponsored Ads | 0.5 | $218k | 22k | 10.14 |
|
|
| Hydrofarm Holdings Group Ord | 0.1 | $46k | 46k | 1.02 |
|
|
| Bumble Com Cl A (BMBL) | 0.1 | $44k | -97% | 14k | 3.25 |
|
| Opendoor Technologies *w Exp 11/20/202 (OPENW) | 0.0 | $7.8k | NEW | 13k | 0.60 |
|
| Opendoor Technologies *w Exp 11/20/202 (OPENL) | 0.0 | $3.2k | -50% | 13k | 0.25 |
|
| Opendoor Technologies *w Exp 11/20/202 (OPENZ) | 0.0 | $3.1k | 13k | 0.24 |
|
Past Filings by Prentice Capital Management
SEC 13F filings are viewable for Prentice Capital Management going back to 2013
- Prentice Capital Management 2026 Q1 filed May 15, 2026
- Prentice Capital Management 2025 Q4 filed Feb. 17, 2026
- Prentice Capital Management 2025 Q3 filed Nov. 14, 2025
- Prentice Capital Management 2025 Q2 filed Aug. 14, 2025
- Prentice Capital Management 2025 Q1 filed May 15, 2025
- Prentice Capital Management 2024 Q4 filed Feb. 14, 2025
- Prentice Capital Management 2024 Q3 filed Nov. 14, 2024
- Prentice Capital Management 2024 Q2 filed Aug. 14, 2024
- Prentice Capital Management 2024 Q1 filed May 15, 2024
- Prentice Capital Management 2023 Q4 filed Feb. 14, 2024
- Prentice Capital Management 2023 Q3 filed Nov. 14, 2023
- Prentice Capital Management 2023 Q2 filed Aug. 14, 2023
- Prentice Capital Management 2023 Q1 filed May 16, 2023
- Prentice Capital Management 2022 Q4 filed Feb. 14, 2023
- Prentice Capital Management 2022 Q3 filed Nov. 14, 2022
- Prentice Capital Management 2022 Q2 filed Aug. 15, 2022