Mogy Joel R Investment Counsel as of Sept. 30, 2016
Portfolio Holdings for Mogy Joel R Investment Counsel
Mogy Joel R Investment Counsel holds 124 positions in its portfolio as reported in the September 2016 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 4.9 | $27M | 237k | 113.05 | |
| Berkshire Hathaway (BRK.B) | 4.5 | $25M | 170k | 144.47 | |
| Johnson & Johnson (JNJ) | 3.9 | $21M | 180k | 118.13 | |
| Microsoft Corporation (MSFT) | 3.6 | $20M | 343k | 57.60 | |
| Starbucks Corporation (SBUX) | 3.4 | $18M | 340k | 54.14 | |
| Cisco Systems (CSCO) | 3.1 | $17M | 541k | 31.72 | |
| Costco Wholesale Corporation (COST) | 3.0 | $16M | 107k | 152.51 | |
| Visa (V) | 3.0 | $16M | 197k | 82.70 | |
| Alphabet Inc Class C cs (GOOG) | 2.9 | $16M | 20k | 777.30 | |
| Procter & Gamble Company (PG) | 2.5 | $14M | 151k | 89.75 | |
| Pepsi (PEP) | 2.4 | $13M | 123k | 108.77 | |
| Home Depot (HD) | 2.4 | $13M | 102k | 128.68 | |
| Walt Disney Company (DIS) | 2.4 | $13M | 139k | 92.86 | |
| Exxon Mobil Corporation (XOM) | 2.3 | $13M | 146k | 87.28 | |
| salesforce (CRM) | 2.2 | $12M | 171k | 71.33 | |
| Alphabet Inc Class A cs (GOOGL) | 2.2 | $12M | 15k | 804.06 | |
| Verizon Communications (VZ) | 2.1 | $12M | 224k | 51.98 | |
| Amazon (AMZN) | 2.1 | $12M | 14k | 837.30 | |
| Facebook Inc cl a (META) | 1.9 | $11M | 82k | 128.27 | |
| Stryker Corporation (SYK) | 1.9 | $10M | 88k | 116.41 | |
| General Electric Company | 1.9 | $10M | 343k | 29.62 | |
| Oracle Corporation (ORCL) | 1.8 | $9.7M | 246k | 39.28 | |
| Accenture (ACN) | 1.7 | $9.5M | 77k | 122.17 | |
| Express Scripts Holding | 1.7 | $9.2M | 130k | 70.53 | |
| At&t (T) | 1.6 | $8.7M | 213k | 40.61 | |
| AutoZone (AZO) | 1.5 | $8.1M | 11k | 768.30 | |
| Financial Engines | 1.4 | $7.4M | 250k | 29.71 | |
| Nike (NKE) | 1.3 | $7.1M | 135k | 52.65 | |
| Henry Schein (HSIC) | 1.3 | $6.9M | 43k | 162.98 | |
| Union Pacific Corporation (UNP) | 1.1 | $6.0M | 62k | 97.53 | |
| IDEXX Laboratories (IDXX) | 1.1 | $5.8M | 51k | 112.73 | |
| Philip Morris International (PM) | 1.0 | $5.2M | 54k | 97.23 | |
| Allergan | 0.9 | $5.1M | 22k | 230.31 | |
| Pfizer (PFE) | 0.9 | $4.8M | 142k | 33.87 | |
| Intel Corporation (INTC) | 0.9 | $4.7M | 124k | 37.75 | |
| Gilead Sciences (GILD) | 0.8 | $4.6M | 59k | 79.12 | |
| Abbvie (ABBV) | 0.8 | $4.6M | 73k | 63.07 | |
| Altria (MO) | 0.8 | $4.5M | 71k | 63.23 | |
| Intuit (INTU) | 0.8 | $4.4M | 40k | 110.01 | |
| Simon Property (SPG) | 0.8 | $4.2M | 21k | 207.00 | |
| Palo Alto Networks (PANW) | 0.8 | $4.1M | 26k | 159.32 | |
| MasterCard Incorporated (MA) | 0.7 | $3.8M | 37k | 101.78 | |
| O'reilly Automotive (ORLY) | 0.7 | $3.8M | 14k | 280.12 | |
| Bed Bath & Beyond | 0.6 | $3.4M | 79k | 43.11 | |
| Merck & Co (MRK) | 0.6 | $3.3M | 52k | 62.41 | |
| Chevron Corporation (CVX) | 0.6 | $3.1M | 31k | 102.91 | |
| Abbott Laboratories (ABT) | 0.6 | $3.1M | 72k | 42.29 | |
| International Business Machines (IBM) | 0.6 | $3.1M | 19k | 158.84 | |
| Time Warner | 0.5 | $3.0M | 37k | 79.60 | |
| T. Rowe Price (TROW) | 0.5 | $3.0M | 45k | 66.50 | |
| Intuitive Surgical (ISRG) | 0.5 | $2.9M | 4.1k | 724.72 | |
| Boeing Company (BA) | 0.5 | $2.9M | 22k | 131.74 | |
| Berkshire Hathaway (BRK.A) | 0.5 | $2.8M | 13.00 | 216230.77 | |
| Mondelez Int (MDLZ) | 0.5 | $2.6M | 60k | 43.91 | |
| iShares S&P MidCap 400 Index (IJH) | 0.4 | $2.4M | 16k | 154.73 | |
| Celgene Corporation | 0.4 | $2.3M | 22k | 104.53 | |
| Schlumberger (SLB) | 0.4 | $2.1M | 27k | 78.65 | |
| Nextera Energy (NEE) | 0.4 | $2.1M | 17k | 122.33 | |
| Biogen Idec (BIIB) | 0.4 | $2.0M | 6.5k | 313.08 | |
| Southern Company (SO) | 0.4 | $2.0M | 40k | 51.30 | |
| Adobe Systems Incorporated (ADBE) | 0.4 | $2.0M | 18k | 108.56 | |
| 3M Company (MMM) | 0.3 | $1.9M | 11k | 176.20 | |
| Medtronic (MDT) | 0.3 | $1.8M | 21k | 86.40 | |
| Bristol Myers Squibb (BMY) | 0.3 | $1.8M | 33k | 53.93 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $1.8M | 16k | 110.66 | |
| Wal-Mart Stores (WMT) | 0.3 | $1.7M | 24k | 72.14 | |
| Comcast Corporation (CMCSA) | 0.3 | $1.6M | 24k | 66.35 | |
| Wec Energy Group (WEC) | 0.3 | $1.5M | 26k | 59.88 | |
| Raytheon Company | 0.2 | $1.4M | 10k | 136.14 | |
| Wells Fargo & Company (WFC) | 0.2 | $1.3M | 30k | 44.26 | |
| priceline.com Incorporated | 0.2 | $1.3M | 875.00 | 1472.00 | |
| Johnson Controls International Plc equity (JCI) | 0.2 | $1.3M | 28k | 46.51 | |
| Coca-Cola Company (KO) | 0.2 | $1.3M | 30k | 42.34 | |
| Vanguard Mid-Cap ETF (VO) | 0.2 | $1.0M | 8.1k | 129.48 | |
| CSX Corporation (CSX) | 0.2 | $976k | 32k | 30.50 | |
| Amgen (AMGN) | 0.2 | $990k | 5.9k | 166.84 | |
| Kraft Heinz (KHC) | 0.2 | $966k | 11k | 89.53 | |
| Walgreen Boots Alliance | 0.2 | $906k | 11k | 80.59 | |
| McDonald's Corporation (MCD) | 0.2 | $871k | 7.6k | 115.32 | |
| Yum! Brands (YUM) | 0.2 | $879k | 9.7k | 90.81 | |
| iShares Russell 2000 Index (IWM) | 0.2 | $869k | 7.0k | 124.18 | |
| Williams-Sonoma (WSM) | 0.1 | $837k | 16k | 51.10 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.1 | $826k | 6.7k | 124.21 | |
| Spdr S&p 500 Etf (SPY) | 0.1 | $747k | 3.5k | 216.27 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $776k | 3.2k | 239.80 | |
| Honeywell International (HON) | 0.1 | $781k | 6.7k | 116.57 | |
| Netflix (NFLX) | 0.1 | $751k | 7.6k | 98.61 | |
| Vanguard High Dividend Yield ETF (VYM) | 0.1 | $739k | 10k | 72.10 | |
| Charles Schwab Corporation (SCHW) | 0.1 | $635k | 20k | 31.55 | |
| General Mills (GIS) | 0.1 | $652k | 10k | 63.92 | |
| Vanguard Value ETF (VTV) | 0.1 | $674k | 7.8k | 86.97 | |
| Vanguard Growth ETF (VUG) | 0.1 | $618k | 5.5k | 112.36 | |
| Dominion Resources (D) | 0.1 | $565k | 7.6k | 74.22 | |
| Nordstrom | 0.1 | $537k | 10k | 51.88 | |
| Royal Dutch Shell | 0.1 | $550k | 11k | 50.06 | |
| U.S. Bancorp (USB) | 0.1 | $470k | 11k | 42.89 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $422k | 6.3k | 66.53 | |
| Crane | 0.1 | $440k | 7.0k | 62.95 | |
| Colgate-Palmolive Company (CL) | 0.1 | $454k | 6.1k | 74.13 | |
| PPG Industries (PPG) | 0.1 | $393k | 3.8k | 103.42 | |
| Kellogg Company (K) | 0.1 | $403k | 5.2k | 77.50 | |
| Mead Johnson Nutrition | 0.1 | $387k | 4.9k | 79.06 | |
| McCormick & Company, Incorporated (MKC) | 0.1 | $375k | 3.8k | 100.00 | |
| Dollar General (DG) | 0.1 | $384k | 5.5k | 69.95 | |
| FedEx Corporation (FDX) | 0.1 | $323k | 1.9k | 174.59 | |
| United Parcel Service (UPS) | 0.1 | $328k | 3.0k | 109.33 | |
| Becton, Dickinson and (BDX) | 0.1 | $324k | 1.8k | 180.00 | |
| Vanguard Total Stock Market ETF (VTI) | 0.1 | $346k | 3.1k | 111.47 | |
| Charter Communications Inc New Cl A cl a (CHTR) | 0.1 | $319k | 1.2k | 269.65 | |
| Mercury General Corporation (MCY) | 0.1 | $274k | 5.0k | 54.80 | |
| CVS Caremark Corporation (CVS) | 0.1 | $265k | 3.0k | 88.90 | |
| Novartis (NVS) | 0.1 | $267k | 3.4k | 78.85 | |
| Illinois Tool Works (ITW) | 0.1 | $264k | 2.2k | 120.00 | |
| Lowe's Companies (LOW) | 0.1 | $282k | 3.9k | 72.31 | |
| PacWest Ban | 0.1 | $300k | 7.0k | 42.86 | |
| BP (BP) | 0.0 | $222k | 6.3k | 35.24 | |
| Travelers Companies (TRV) | 0.0 | $241k | 2.1k | 114.43 | |
| PAREXEL International Corporation | 0.0 | $219k | 3.2k | 69.52 | |
| Qualcomm (QCOM) | 0.0 | $238k | 3.5k | 68.59 | |
| Vanguard Small-Cap ETF (VB) | 0.0 | $218k | 1.8k | 122.13 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.0 | $214k | 2.3k | 93.45 | |
| Air Lease Corp (AL) | 0.0 | $203k | 7.1k | 28.59 | |
| Dunkin' Brands Group | 0.0 | $208k | 4.0k | 52.00 | |
| Dentsply Sirona (XRAY) | 0.0 | $226k | 3.8k | 59.47 |
