Mogy Joel R Investment Counsel as of Dec. 31, 2017
Portfolio Holdings for Mogy Joel R Investment Counsel
Mogy Joel R Investment Counsel holds 118 positions in its portfolio as reported in the December 2017 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 6.0 | $39M | 229k | 169.23 | |
| Berkshire Hathaway (BRK.B) | 5.3 | $34M | 172k | 198.22 | |
| Microsoft Corporation (MSFT) | 4.6 | $30M | 345k | 85.54 | |
| Johnson & Johnson (JNJ) | 4.0 | $25M | 181k | 139.72 | |
| Visa (V) | 3.5 | $23M | 199k | 114.02 | |
| Alphabet Inc Class C cs (GOOG) | 3.4 | $21M | 21k | 1046.39 | |
| Home Depot (HD) | 3.3 | $21M | 111k | 189.53 | |
| Costco Wholesale Corporation (COST) | 3.2 | $20M | 109k | 186.12 | |
| Cisco Systems (CSCO) | 3.2 | $20M | 528k | 38.30 | |
| Amazon (AMZN) | 3.1 | $20M | 17k | 1169.46 | |
| Starbucks Corporation (SBUX) | 3.1 | $20M | 343k | 57.43 | |
| salesforce (CRM) | 3.0 | $19M | 187k | 102.23 | |
| Facebook Inc cl a (META) | 2.5 | $16M | 91k | 176.46 | |
| Alphabet Inc Class A cs (GOOGL) | 2.5 | $16M | 15k | 1053.41 | |
| Pepsi (PEP) | 2.4 | $15M | 129k | 119.92 | |
| Walt Disney Company (DIS) | 2.3 | $15M | 137k | 107.51 | |
| Procter & Gamble Company (PG) | 2.2 | $14M | 150k | 91.88 | |
| Accenture (ACN) | 2.1 | $14M | 89k | 153.10 | |
| Stryker Corporation (SYK) | 2.1 | $13M | 86k | 154.84 | |
| Verizon Communications (VZ) | 1.8 | $12M | 218k | 52.93 | |
| Oracle Corporation (ORCL) | 1.7 | $11M | 235k | 47.28 | |
| Intuit (INTU) | 1.7 | $11M | 68k | 157.78 | |
| Boeing Company (BA) | 1.4 | $8.7M | 30k | 294.92 | |
| iShares S&P MidCap 400 Index (IJH) | 1.3 | $8.5M | 45k | 189.78 | |
| Union Pacific Corporation (UNP) | 1.3 | $8.2M | 61k | 134.10 | |
| Financial Engines | 1.3 | $8.2M | 271k | 30.30 | |
| At&t (T) | 1.2 | $7.8M | 202k | 38.88 | |
| IDEXX Laboratories (IDXX) | 1.2 | $7.8M | 50k | 156.38 | |
| Exxon Mobil Corporation (XOM) | 1.2 | $7.6M | 90k | 83.64 | |
| Nike (NKE) | 1.2 | $7.5M | 120k | 62.55 | |
| Abbvie (ABBV) | 1.1 | $6.9M | 71k | 96.70 | |
| MasterCard Incorporated (MA) | 1.0 | $6.4M | 42k | 151.35 | |
| Intuitive Surgical (ISRG) | 1.0 | $6.2M | 17k | 364.92 | |
| Philip Morris International (PM) | 0.8 | $5.5M | 52k | 105.65 | |
| Intel Corporation (INTC) | 0.8 | $5.3M | 115k | 46.16 | |
| Pfizer (PFE) | 0.8 | $5.2M | 143k | 36.22 | |
| Altria (MO) | 0.8 | $5.0M | 70k | 71.41 | |
| Abbott Laboratories (ABT) | 0.6 | $4.0M | 70k | 57.07 | |
| Berkshire Hathaway (BRK.A) | 0.6 | $3.9M | 13.00 | 297615.38 | |
| Palo Alto Networks (PANW) | 0.6 | $3.9M | 27k | 144.93 | |
| Adobe Systems Incorporated (ADBE) | 0.6 | $3.8M | 22k | 175.23 | |
| Equinix (EQIX) | 0.6 | $3.7M | 8.2k | 453.19 | |
| Time Warner | 0.5 | $3.4M | 37k | 91.48 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.5 | $3.3M | 43k | 76.81 | |
| Simon Property (SPG) | 0.5 | $3.1M | 18k | 171.75 | |
| Chevron Corporation (CVX) | 0.5 | $2.9M | 23k | 125.19 | |
| Merck & Co (MRK) | 0.4 | $2.8M | 50k | 56.26 | |
| Prologis (PLD) | 0.4 | $2.8M | 43k | 64.51 | |
| Mondelez Int (MDLZ) | 0.4 | $2.6M | 61k | 42.79 | |
| Nextera Energy (NEE) | 0.4 | $2.5M | 16k | 156.18 | |
| 3M Company (MMM) | 0.4 | $2.5M | 11k | 235.37 | |
| T. Rowe Price (TROW) | 0.4 | $2.4M | 23k | 104.91 | |
| Wal-Mart Stores (WMT) | 0.3 | $2.2M | 22k | 98.76 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $2.2M | 17k | 132.76 | |
| Biogen Idec (BIIB) | 0.3 | $2.1M | 6.5k | 318.62 | |
| Comcast Corporation (CMCSA) | 0.3 | $1.9M | 48k | 40.06 | |
| Bristol Myers Squibb (BMY) | 0.3 | $1.9M | 32k | 61.27 | |
| Raytheon Company | 0.3 | $1.9M | 10k | 187.82 | |
| International Business Machines (IBM) | 0.3 | $1.9M | 12k | 153.40 | |
| Alibaba Group Holding (BABA) | 0.3 | $1.9M | 11k | 172.42 | |
| Netflix (NFLX) | 0.3 | $1.9M | 9.7k | 192.01 | |
| CSX Corporation (CSX) | 0.3 | $1.8M | 32k | 55.00 | |
| Mkt Vectors Biotech Etf etf (BBH) | 0.3 | $1.8M | 14k | 124.62 | |
| Southern Company (SO) | 0.3 | $1.7M | 36k | 48.10 | |
| priceline.com Incorporated | 0.2 | $1.6M | 930.00 | 1737.63 | |
| Bed Bath & Beyond | 0.2 | $1.5M | 67k | 22.00 | |
| Vanguard Mid-Cap ETF (VO) | 0.2 | $1.4M | 9.3k | 154.79 | |
| Coca-Cola Company (KO) | 0.2 | $1.3M | 29k | 45.90 | |
| McDonald's Corporation (MCD) | 0.2 | $1.3M | 7.6k | 172.12 | |
| Amgen (AMGN) | 0.2 | $1.2M | 6.8k | 173.93 | |
| iShares Russell 2000 Index (IWM) | 0.2 | $1.1M | 7.4k | 152.40 | |
| Wec Energy Group (WEC) | 0.2 | $1.2M | 17k | 66.41 | |
| Live Nation Entertainment (LYV) | 0.2 | $1.1M | 25k | 42.56 | |
| Lockheed Martin Corporation (LMT) | 0.2 | $995k | 3.1k | 320.97 | |
| Honeywell International (HON) | 0.2 | $1.0M | 6.7k | 153.43 | |
| Charles Schwab Corporation (SCHW) | 0.1 | $982k | 19k | 51.35 | |
| Lazard Ltd-cl A shs a | 0.1 | $949k | 18k | 52.52 | |
| Spdr S&p 500 Etf (SPY) | 0.1 | $921k | 3.5k | 266.80 | |
| Medtronic (MDT) | 0.1 | $890k | 11k | 80.76 | |
| Vanguard Total Stock Market ETF (VTI) | 0.1 | $815k | 5.9k | 137.23 | |
| Vanguard High Dividend Yield ETF (VYM) | 0.1 | $846k | 9.9k | 85.67 | |
| Kraft Heinz (KHC) | 0.1 | $816k | 11k | 77.79 | |
| Wells Fargo & Company (WFC) | 0.1 | $794k | 13k | 60.63 | |
| Yum! Brands (YUM) | 0.1 | $790k | 9.7k | 81.61 | |
| Vanguard Growth ETF (VUG) | 0.1 | $788k | 5.6k | 140.71 | |
| Vanguard Value ETF (VTV) | 0.1 | $776k | 7.3k | 106.30 | |
| Walgreen Boots Alliance | 0.1 | $784k | 11k | 72.65 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $678k | 6.3k | 106.89 | |
| General Electric Company | 0.1 | $691k | 40k | 17.45 | |
| Crane | 0.1 | $606k | 6.8k | 89.25 | |
| General Mills (GIS) | 0.1 | $605k | 10k | 59.31 | |
| Johnson Controls International Plc equity (JCI) | 0.1 | $545k | 14k | 38.11 | |
| U.S. Bancorp (USB) | 0.1 | $534k | 10k | 53.62 | |
| Williams-Sonoma (WSM) | 0.1 | $501k | 9.7k | 51.65 | |
| FedEx Corporation (FDX) | 0.1 | $462k | 1.9k | 249.73 | |
| PPG Industries (PPG) | 0.1 | $444k | 3.8k | 116.84 | |
| Colgate-Palmolive Company (CL) | 0.1 | $462k | 6.1k | 75.44 | |
| United Parcel Service (UPS) | 0.1 | $357k | 3.0k | 119.00 | |
| Becton, Dickinson and (BDX) | 0.1 | $375k | 1.8k | 214.29 | |
| Royal Dutch Shell | 0.1 | $359k | 5.4k | 66.65 | |
| Illinois Tool Works (ITW) | 0.1 | $367k | 2.2k | 166.82 | |
| Lowe's Companies (LOW) | 0.1 | $355k | 3.8k | 92.81 | |
| Kellogg Company (K) | 0.1 | $353k | 5.2k | 67.88 | |
| PacWest Ban | 0.1 | $353k | 7.0k | 50.43 | |
| Charter Communications Inc New Cl A cl a (CHTR) | 0.1 | $397k | 1.2k | 335.87 | |
| Yum China Holdings (YUMC) | 0.1 | $387k | 9.7k | 39.98 | |
| McCormick & Company, Incorporated (MKC) | 0.1 | $326k | 3.2k | 101.88 | |
| Air Lease Corp (AL) | 0.1 | $341k | 7.1k | 48.03 | |
| BP (BP) | 0.0 | $265k | 6.3k | 42.06 | |
| Mercury General Corporation (MCY) | 0.0 | $267k | 5.0k | 53.40 | |
| Schlumberger (SLB) | 0.0 | $273k | 4.0k | 67.44 | |
| Baidu (BIDU) | 0.0 | $241k | 1.0k | 233.98 | |
| Vanguard Small-Cap ETF (VB) | 0.0 | $264k | 1.8k | 147.90 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.0 | $263k | 2.4k | 111.44 | |
| Dunkin' Brands Group | 0.0 | $258k | 4.0k | 64.50 | |
| Automatic Data Processing (ADP) | 0.0 | $223k | 1.9k | 117.37 | |
| PowerShares QQQ Trust, Series 1 | 0.0 | $208k | 1.3k | 155.46 | |
| Adient (ADNT) | 0.0 | $221k | 2.8k | 78.76 |
