Mogy Joel R Investment Counsel as of Dec. 31, 2018
Portfolio Holdings for Mogy Joel R Investment Counsel
Mogy Joel R Investment Counsel holds 113 positions in its portfolio as reported in the December 2018 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Berkshire Hathaway (BRK.B) | 5.5 | $35M | 172k | 204.18 | |
| Apple (AAPL) | 5.4 | $35M | 222k | 157.74 | |
| Microsoft Corporation (MSFT) | 5.4 | $35M | 342k | 101.57 | |
| Visa (V) | 4.1 | $26M | 198k | 131.94 | |
| Amazon (AMZN) | 4.1 | $26M | 17k | 1501.95 | |
| salesforce (CRM) | 4.0 | $26M | 188k | 136.97 | |
| Johnson & Johnson (JNJ) | 3.6 | $23M | 182k | 129.05 | |
| Starbucks Corporation (SBUX) | 3.5 | $23M | 354k | 64.40 | |
| Cisco Systems (CSCO) | 3.5 | $23M | 522k | 43.33 | |
| Costco Wholesale Corporation (COST) | 3.4 | $22M | 109k | 203.71 | |
| Alphabet Inc Class C cs (GOOG) | 3.4 | $22M | 21k | 1035.62 | |
| Home Depot (HD) | 3.0 | $19M | 113k | 171.82 | |
| Alphabet Inc Class A cs (GOOGL) | 2.4 | $16M | 15k | 1044.97 | |
| Walt Disney Company (DIS) | 2.3 | $15M | 135k | 109.65 | |
| Pepsi (PEP) | 2.2 | $14M | 127k | 110.48 | |
| Stryker Corporation (SYK) | 2.1 | $14M | 87k | 156.75 | |
| Intuit (INTU) | 2.1 | $14M | 68k | 196.86 | |
| Procter & Gamble Company (PG) | 2.1 | $13M | 145k | 91.92 | |
| Accenture (ACN) | 2.0 | $13M | 92k | 141.01 | |
| Facebook Inc cl a (META) | 1.8 | $11M | 87k | 131.09 | |
| Verizon Communications (VZ) | 1.6 | $10M | 185k | 56.22 | |
| IDEXX Laboratories (IDXX) | 1.6 | $10M | 54k | 186.02 | |
| Boeing Company (BA) | 1.5 | $9.9M | 31k | 322.51 | |
| Oracle Corporation (ORCL) | 1.5 | $9.4M | 208k | 45.15 | |
| Nike (NKE) | 1.4 | $8.9M | 120k | 74.14 | |
| Intuitive Surgical (ISRG) | 1.4 | $8.8M | 18k | 478.94 | |
| Union Pacific Corporation (UNP) | 1.3 | $8.4M | 61k | 138.23 | |
| MasterCard Incorporated (MA) | 1.3 | $8.2M | 43k | 188.65 | |
| iShares S&P MidCap 400 Index (IJH) | 1.2 | $7.8M | 47k | 166.06 | |
| Adobe Systems Incorporated (ADBE) | 1.2 | $7.6M | 34k | 226.24 | |
| Abbvie (ABBV) | 1.0 | $6.5M | 71k | 92.19 | |
| Pfizer (PFE) | 0.9 | $6.1M | 139k | 43.65 | |
| Palo Alto Networks (PANW) | 0.9 | $5.5M | 30k | 188.35 | |
| Intel Corporation (INTC) | 0.8 | $5.4M | 115k | 46.93 | |
| Abbott Laboratories (ABT) | 0.8 | $5.0M | 70k | 72.33 | |
| At&t (T) | 0.7 | $4.2M | 149k | 28.54 | |
| Exxon Mobil Corporation (XOM) | 0.7 | $4.2M | 61k | 68.19 | |
| Berkshire Hathaway (BRK.A) | 0.6 | $4.0M | 13.00 | 306000.00 | |
| Equinix (EQIX) | 0.6 | $3.8M | 11k | 352.55 | |
| Merck & Co (MRK) | 0.6 | $3.5M | 46k | 76.42 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.6 | $3.6M | 51k | 69.32 | |
| Altria (MO) | 0.5 | $3.3M | 66k | 49.39 | |
| Prologis (PLD) | 0.5 | $3.1M | 54k | 58.72 | |
| BlackRock | 0.5 | $3.1M | 7.9k | 392.77 | |
| Netflix (NFLX) | 0.4 | $2.8M | 11k | 267.71 | |
| Charles Schwab Corporation (SCHW) | 0.4 | $2.8M | 67k | 41.52 | |
| Nextera Energy (NEE) | 0.4 | $2.5M | 14k | 173.80 | |
| Philip Morris International (PM) | 0.4 | $2.5M | 38k | 66.76 | |
| Chevron Corporation (CVX) | 0.4 | $2.4M | 22k | 108.80 | |
| Mondelez Int (MDLZ) | 0.4 | $2.4M | 59k | 40.04 | |
| Simon Property (SPG) | 0.3 | $2.2M | 13k | 167.96 | |
| Wal-Mart Stores (WMT) | 0.3 | $2.1M | 22k | 93.15 | |
| T. Rowe Price (TROW) | 0.3 | $2.1M | 22k | 92.33 | |
| Mkt Vectors Biotech Etf etf (BBH) | 0.3 | $2.1M | 19k | 110.72 | |
| CSX Corporation (CSX) | 0.3 | $2.0M | 32k | 62.12 | |
| 3M Company (MMM) | 0.3 | $2.0M | 10k | 190.53 | |
| Biogen Idec (BIIB) | 0.3 | $2.0M | 6.5k | 300.92 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $1.8M | 16k | 114.05 | |
| Alibaba Group Holding (BABA) | 0.3 | $1.7M | 12k | 137.08 | |
| Comcast Corporation (CMCSA) | 0.2 | $1.6M | 47k | 34.06 | |
| Bristol Myers Squibb (BMY) | 0.2 | $1.6M | 31k | 51.97 | |
| Booking Holdings (BKNG) | 0.2 | $1.6M | 925.00 | 1722.16 | |
| Raytheon Company | 0.2 | $1.5M | 10k | 153.37 | |
| Southern Company (SO) | 0.2 | $1.4M | 33k | 43.92 | |
| Coca-Cola Company (KO) | 0.2 | $1.4M | 29k | 47.35 | |
| McDonald's Corporation (MCD) | 0.2 | $1.3M | 7.3k | 177.60 | |
| Amgen (AMGN) | 0.2 | $1.3M | 6.6k | 194.73 | |
| Live Nation Entertainment (LYV) | 0.2 | $1.2M | 25k | 49.24 | |
| Vanguard Mid-Cap ETF (VO) | 0.2 | $1.2M | 8.8k | 138.21 | |
| Wec Energy Group (WEC) | 0.2 | $1.2M | 17k | 69.28 | |
| International Business Machines (IBM) | 0.2 | $1.1M | 9.7k | 113.66 | |
| NVIDIA Corporation (NVDA) | 0.2 | $1.0M | 7.8k | 133.50 | |
| Medtronic (MDT) | 0.2 | $1.0M | 11k | 90.93 | |
| Yum! Brands (YUM) | 0.1 | $890k | 9.7k | 91.94 | |
| Honeywell International (HON) | 0.1 | $885k | 6.7k | 132.09 | |
| iShares Russell 2000 Index (IWM) | 0.1 | $882k | 6.6k | 133.86 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $812k | 3.1k | 261.94 | |
| Spdr S&p 500 Etf (SPY) | 0.1 | $763k | 3.1k | 249.84 | |
| Vanguard Total Stock Market ETF (VTI) | 0.1 | $751k | 5.9k | 127.55 | |
| Vanguard Growth ETF (VUG) | 0.1 | $692k | 5.2k | 134.37 | |
| Vanguard High Dividend Yield ETF (VYM) | 0.1 | $682k | 8.7k | 78.03 | |
| Walgreen Boots Alliance | 0.1 | $737k | 11k | 68.29 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $651k | 6.7k | 97.69 | |
| Lazard Ltd-cl A shs a | 0.1 | $667k | 18k | 36.91 | |
| Vanguard Value ETF (VTV) | 0.1 | $617k | 6.3k | 97.94 | |
| Crane | 0.1 | $490k | 6.8k | 72.16 | |
| Williams-Sonoma (WSM) | 0.1 | $489k | 9.7k | 50.41 | |
| McCormick & Company, Incorporated (MKC) | 0.1 | $446k | 3.2k | 139.38 | |
| Becton, Dickinson and (BDX) | 0.1 | $394k | 1.8k | 225.14 | |
| Colgate-Palmolive Company (CL) | 0.1 | $357k | 6.0k | 59.50 | |
| General Mills (GIS) | 0.1 | $397k | 10k | 38.92 | |
| Kraft Heinz (KHC) | 0.1 | $391k | 9.1k | 43.01 | |
| U.S. Bancorp (USB) | 0.1 | $300k | 6.6k | 45.74 | |
| FedEx Corporation (FDX) | 0.1 | $298k | 1.9k | 161.08 | |
| United Parcel Service (UPS) | 0.1 | $293k | 3.0k | 97.67 | |
| Lowe's Companies (LOW) | 0.1 | $353k | 3.8k | 92.29 | |
| Kellogg Company (K) | 0.1 | $296k | 5.2k | 56.92 | |
| Charter Communications Inc New Cl A cl a (CHTR) | 0.1 | $337k | 1.2k | 285.11 | |
| Yum China Holdings (YUMC) | 0.1 | $325k | 9.7k | 33.57 | |
| BP (BP) | 0.0 | $239k | 6.3k | 37.94 | |
| Mercury General Corporation (MCY) | 0.0 | $259k | 5.0k | 51.80 | |
| PPG Industries (PPG) | 0.0 | $286k | 2.8k | 102.14 | |
| Wells Fargo & Company (WFC) | 0.0 | $262k | 5.7k | 46.17 | |
| Automatic Data Processing (ADP) | 0.0 | $249k | 1.9k | 131.05 | |
| Royal Dutch Shell | 0.0 | $235k | 4.0k | 58.23 | |
| Illinois Tool Works (ITW) | 0.0 | $283k | 2.2k | 126.62 | |
| PacWest Ban | 0.0 | $233k | 7.0k | 33.29 | |
| Vanguard Small-Cap ETF (VB) | 0.0 | $261k | 2.0k | 132.15 | |
| Dunkin' Brands Group | 0.0 | $256k | 4.0k | 64.00 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.0 | $206k | 2.2k | 95.37 | |
| Air Lease Corp (AL) | 0.0 | $214k | 7.1k | 30.14 | |
| Invesco Qqq Trust Series 1 (QQQ) | 0.0 | $206k | 1.3k | 153.96 | |
| General Electric Company | 0.0 | $82k | 11k | 7.56 |
