Mogy Joel R Investment Counsel as of Dec. 31, 2016
Portfolio Holdings for Mogy Joel R Investment Counsel
Mogy Joel R Investment Counsel holds 124 positions in its portfolio as reported in the December 2016 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Berkshire Hathaway (BRK.B) | 5.0 | $28M | 171k | 162.98 | |
| Apple (AAPL) | 5.0 | $27M | 236k | 115.82 | |
| Microsoft Corporation (MSFT) | 3.9 | $21M | 342k | 62.14 | |
| Johnson & Johnson (JNJ) | 3.8 | $21M | 181k | 115.21 | |
| Starbucks Corporation (SBUX) | 3.4 | $19M | 339k | 55.52 | |
| Costco Wholesale Corporation (COST) | 3.1 | $17M | 108k | 160.11 | |
| Cisco Systems (CSCO) | 3.0 | $16M | 544k | 30.22 | |
| Alphabet Inc Class C cs (GOOG) | 2.8 | $16M | 20k | 771.80 | |
| Visa (V) | 2.8 | $15M | 197k | 78.02 | |
| Walt Disney Company (DIS) | 2.6 | $14M | 137k | 104.22 | |
| Home Depot (HD) | 2.6 | $14M | 106k | 134.08 | |
| Exxon Mobil Corporation (XOM) | 2.4 | $13M | 147k | 90.26 | |
| Pepsi (PEP) | 2.4 | $13M | 126k | 104.63 | |
| Procter & Gamble Company (PG) | 2.3 | $13M | 151k | 84.08 | |
| General Electric Company | 2.3 | $13M | 394k | 31.60 | |
| Verizon Communications (VZ) | 2.2 | $12M | 226k | 53.38 | |
| Alphabet Inc Class A cs (GOOGL) | 2.2 | $12M | 15k | 792.46 | |
| salesforce (CRM) | 2.2 | $12M | 174k | 68.46 | |
| Amazon (AMZN) | 2.0 | $11M | 15k | 749.90 | |
| Stryker Corporation (SYK) | 1.9 | $11M | 89k | 119.81 | |
| Facebook Inc cl a (META) | 1.8 | $9.7M | 85k | 115.05 | |
| Oracle Corporation (ORCL) | 1.7 | $9.4M | 246k | 38.45 | |
| Accenture (ACN) | 1.7 | $9.4M | 80k | 117.13 | |
| Financial Engines | 1.7 | $9.3M | 253k | 36.75 | |
| At&t (T) | 1.6 | $9.1M | 213k | 42.53 | |
| Express Scripts Holding | 1.6 | $8.7M | 127k | 68.79 | |
| AutoZone (AZO) | 1.5 | $8.3M | 11k | 789.77 | |
| Nike (NKE) | 1.2 | $6.9M | 135k | 50.83 | |
| Henry Schein (HSIC) | 1.2 | $6.6M | 44k | 151.71 | |
| Union Pacific Corporation (UNP) | 1.2 | $6.4M | 62k | 103.68 | |
| IDEXX Laboratories (IDXX) | 1.1 | $5.9M | 50k | 117.26 | |
| Intuit (INTU) | 1.0 | $5.5M | 48k | 114.61 | |
| Altria (MO) | 0.9 | $4.9M | 72k | 67.62 | |
| Philip Morris International (PM) | 0.9 | $4.9M | 54k | 91.49 | |
| Pfizer (PFE) | 0.9 | $4.7M | 145k | 32.48 | |
| Abbvie (ABBV) | 0.8 | $4.6M | 73k | 62.62 | |
| Intel Corporation (INTC) | 0.8 | $4.4M | 120k | 36.27 | |
| MasterCard Incorporated (MA) | 0.8 | $4.2M | 41k | 103.26 | |
| O'reilly Automotive (ORLY) | 0.7 | $4.1M | 15k | 278.38 | |
| Boeing Company (BA) | 0.7 | $3.7M | 24k | 155.69 | |
| Simon Property (SPG) | 0.7 | $3.6M | 20k | 177.67 | |
| Time Warner | 0.7 | $3.6M | 37k | 96.54 | |
| Chevron Corporation (CVX) | 0.7 | $3.6M | 31k | 117.71 | |
| Allergan | 0.6 | $3.4M | 16k | 210.02 | |
| T. Rowe Price (TROW) | 0.6 | $3.2M | 43k | 75.26 | |
| Bed Bath & Beyond | 0.6 | $3.2M | 79k | 40.64 | |
| Berkshire Hathaway (BRK.A) | 0.6 | $3.2M | 13.00 | 244153.85 | |
| International Business Machines (IBM) | 0.6 | $3.2M | 19k | 165.99 | |
| Merck & Co (MRK) | 0.6 | $3.1M | 52k | 58.87 | |
| Palo Alto Networks (PANW) | 0.5 | $3.0M | 24k | 125.06 | |
| Intuitive Surgical (ISRG) | 0.5 | $2.9M | 4.5k | 634.18 | |
| Abbott Laboratories (ABT) | 0.5 | $2.8M | 73k | 38.40 | |
| iShares S&P MidCap 400 Index (IJH) | 0.5 | $2.7M | 16k | 165.35 | |
| Mondelez Int (MDLZ) | 0.5 | $2.7M | 60k | 44.33 | |
| Schlumberger (SLB) | 0.4 | $2.3M | 27k | 83.95 | |
| Celgene Corporation | 0.4 | $2.2M | 19k | 115.77 | |
| Nextera Energy (NEE) | 0.4 | $2.0M | 17k | 119.47 | |
| Southern Company (SO) | 0.4 | $2.0M | 40k | 49.20 | |
| Bristol Myers Squibb (BMY) | 0.3 | $1.9M | 33k | 58.44 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $2.0M | 16k | 120.99 | |
| 3M Company (MMM) | 0.3 | $1.9M | 11k | 178.57 | |
| Adobe Systems Incorporated (ADBE) | 0.3 | $1.9M | 18k | 102.94 | |
| Biogen Idec (BIIB) | 0.3 | $1.8M | 6.5k | 283.54 | |
| Comcast Corporation (CMCSA) | 0.3 | $1.6M | 24k | 69.04 | |
| Wal-Mart Stores (WMT) | 0.3 | $1.6M | 24k | 69.12 | |
| Wells Fargo & Company (WFC) | 0.3 | $1.6M | 29k | 55.09 | |
| Medtronic (MDT) | 0.3 | $1.5M | 21k | 71.21 | |
| Wec Energy Group (WEC) | 0.3 | $1.5M | 25k | 58.64 | |
| Raytheon Company | 0.3 | $1.4M | 10k | 141.98 | |
| Coca-Cola Company (KO) | 0.2 | $1.3M | 30k | 41.48 | |
| priceline.com Incorporated | 0.2 | $1.3M | 875.00 | 1466.29 | |
| CSX Corporation (CSX) | 0.2 | $1.2M | 32k | 35.94 | |
| Johnson Controls International Plc equity (JCI) | 0.2 | $1.2M | 28k | 41.21 | |
| Netflix (NFLX) | 0.2 | $1.1M | 8.7k | 123.86 | |
| Vanguard Mid-Cap ETF (VO) | 0.2 | $1.1M | 8.4k | 131.65 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.2 | $1.1M | 7.7k | 137.53 | |
| McDonald's Corporation (MCD) | 0.2 | $919k | 7.6k | 121.67 | |
| iShares Russell 2000 Index (IWM) | 0.2 | $944k | 7.0k | 134.90 | |
| Walgreen Boots Alliance (WBA) | 0.2 | $930k | 11k | 82.73 | |
| Kraft Heinz (KHC) | 0.2 | $916k | 11k | 87.32 | |
| Amgen (AMGN) | 0.2 | $863k | 5.9k | 146.27 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $800k | 3.2k | 250.00 | |
| Charles Schwab Corporation (SCHW) | 0.1 | $771k | 20k | 39.49 | |
| Spdr S&p 500 Etf (SPY) | 0.1 | $772k | 3.5k | 223.51 | |
| Honeywell International (HON) | 0.1 | $776k | 6.7k | 115.82 | |
| Vanguard High Dividend Yield ETF (VYM) | 0.1 | $792k | 11k | 75.79 | |
| Williams-Sonoma (WSM) | 0.1 | $731k | 15k | 48.41 | |
| Vanguard Value ETF (VTV) | 0.1 | $732k | 7.9k | 92.95 | |
| Dominion Resources (D) | 0.1 | $583k | 7.6k | 76.59 | |
| Yum! Brands (YUM) | 0.1 | $613k | 9.7k | 63.33 | |
| General Mills (GIS) | 0.1 | $630k | 10k | 61.76 | |
| Royal Dutch Shell | 0.1 | $597k | 11k | 54.34 | |
| Vanguard Growth ETF (VUG) | 0.1 | $624k | 5.6k | 111.43 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $547k | 6.3k | 86.24 | |
| U.S. Bancorp (USB) | 0.1 | $563k | 11k | 51.37 | |
| Nordstrom (JWN) | 0.1 | $496k | 10k | 47.92 | |
| Crane | 0.1 | $504k | 7.0k | 72.10 | |
| PPG Industries (PPG) | 0.1 | $360k | 3.8k | 94.74 | |
| Colgate-Palmolive Company (CL) | 0.1 | $401k | 6.1k | 65.48 | |
| Kellogg Company (K) | 0.1 | $383k | 5.2k | 73.65 | |
| Mead Johnson Nutrition | 0.1 | $405k | 5.7k | 70.74 | |
| PacWest Ban | 0.1 | $381k | 7.0k | 54.43 | |
| FedEx Corporation (FDX) | 0.1 | $344k | 1.9k | 185.95 | |
| United Parcel Service (UPS) | 0.1 | $344k | 3.0k | 114.67 | |
| McCormick & Company, Incorporated (MKC) | 0.1 | $350k | 3.8k | 93.33 | |
| Vanguard Total Stock Market ETF (VTI) | 0.1 | $358k | 3.1k | 115.34 | |
| Charter Communications Inc New Cl A cl a (CHTR) | 0.1 | $341k | 1.2k | 288.25 | |
| Mercury General Corporation (MCY) | 0.1 | $301k | 5.0k | 60.20 | |
| Travelers Companies (TRV) | 0.1 | $258k | 2.1k | 122.51 | |
| Becton, Dickinson and (BDX) | 0.1 | $298k | 1.8k | 165.56 | |
| Illinois Tool Works (ITW) | 0.1 | $269k | 2.2k | 122.27 | |
| Lowe's Companies (LOW) | 0.1 | $277k | 3.9k | 71.03 | |
| Yum China Holdings (YUMC) | 0.1 | $253k | 9.7k | 26.14 | |
| BP (BP) | 0.0 | $235k | 6.3k | 37.30 | |
| PAREXEL International Corporation | 0.0 | $207k | 3.2k | 65.71 | |
| CVS Caremark Corporation (CVS) | 0.0 | $235k | 3.0k | 78.83 | |
| Novartis (NVS) | 0.0 | $225k | 3.1k | 72.91 | |
| Qualcomm (QCOM) | 0.0 | $218k | 3.4k | 65.07 | |
| Luxottica Group S.p.A. | 0.0 | $209k | 3.9k | 53.59 | |
| Vanguard Small-Cap ETF (VB) | 0.0 | $230k | 1.8k | 128.85 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.0 | $223k | 2.3k | 97.38 | |
| Air Lease Corp (AL) | 0.0 | $244k | 7.1k | 34.37 | |
| Dunkin' Brands Group | 0.0 | $210k | 4.0k | 52.50 | |
| Dentsply Sirona (XRAY) | 0.0 | $219k | 3.8k | 57.63 |
