HF Advisory Group
Latest statistics and disclosures from HF Advisory Group's latest quarterly 13F-HR filing:
- Top 5 stock holdings are DGRO, GOOG, FALN, MSFT, LGLV, and represent 12.38% of HF Advisory Group's stock portfolio.
- Added to shares of these 10 stocks: UL, GIS, DOC, KVUE, PM, AMZN, VZ, PAGP, FALN, SPHY.
- Started 3 new stock positions in DOC, KHC, UL.
- Reduced shares in these 10 stocks: Unilever, UPS, PFE, V, BRK.B, ABNB, AMAT, MA, ELV, GOOG.
- Sold out of its position in Unilever.
- HF Advisory Group was a net buyer of stock by $9.4M.
- HF Advisory Group has $287M in assets under management (AUM), dropping by 5.26%.
- Central Index Key (CIK): 0001963169
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Portfolio Holdings for HF Advisory Group
HF Advisory Group holds 168 positions in its portfolio as reported in the December 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Ishares Tr Core Div Grwth (DGRO) | 3.1 | $8.8M | +4% | 127k | 69.42 |
|
| Alphabet Cap Stk Cl C (GOOG) | 2.7 | $7.6M | -4% | 24k | 313.80 |
|
| Ishares Tr Faln Angls Usd (FALN) | 2.3 | $6.7M | +9% | 246k | 27.30 |
|
| Microsoft Corporation (MSFT) | 2.2 | $6.3M | 13k | 483.61 |
|
|
| Spdr Series Trust State Street Spd (LGLV) | 2.1 | $6.0M | +7% | 34k | 175.57 |
|
| JPMorgan Chase & Co. (JPM) | 1.9 | $5.4M | +7% | 17k | 322.22 |
|
| Wells Fargo & Company (WFC) | 1.8 | $5.1M | +5% | 55k | 93.20 |
|
| Verizon Communications (VZ) | 1.8 | $5.1M | +16% | 125k | 40.73 |
|
| Spdr Series Trust State Street Spd (SPHY) | 1.7 | $5.0M | +11% | 210k | 23.67 |
|
| Amazon (AMZN) | 1.6 | $4.7M | +21% | 20k | 230.82 |
|
| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 1.6 | $4.5M | -10% | 8.9k | 502.65 |
|
| Tc Energy Corp (TRP) | 1.5 | $4.4M | +9% | 79k | 55.01 |
|
| Plains Gp Hldgs Ltd Partnr Int A (PAGP) | 1.5 | $4.3M | +16% | 226k | 19.14 |
|
| Spdr Series Trust State Street Spd (SPYM) | 1.5 | $4.2M | 53k | 80.22 |
|
|
| Doubleline Etf Trust Shiller Cape U S (CAPE) | 1.4 | $4.1M | +6% | 127k | 32.24 |
|
| Meta Platforms Cl A (META) | 1.4 | $4.1M | +5% | 6.1k | 660.11 |
|
| Philip Morris International (PM) | 1.4 | $4.0M | +27% | 25k | 160.40 |
|
| Kenvue (KVUE) | 1.4 | $4.0M | +47% | 230k | 17.25 |
|
| Booking Holdings (BKNG) | 1.3 | $3.9M | 722.00 | 5355.04 |
|
|
| Charles Schwab Corporation (SCHW) | 1.3 | $3.8M | 38k | 99.91 |
|
|
| Invesco Qqq Tr Unit Ser 1 (QQQ) | 1.2 | $3.5M | 5.7k | 614.28 |
|
|
| Vanguard World Mega Cap Index (MGC) | 1.2 | $3.5M | +2% | 14k | 251.16 |
|
| Shell Spon Ads (SHEL) | 1.2 | $3.4M | +9% | 46k | 73.48 |
|
| Exxon Mobil Corporation (XOM) | 1.2 | $3.3M | +8% | 28k | 120.34 |
|
| Raytheon Technologies Corp (RTX) | 1.1 | $3.2M | 17k | 183.40 |
|
|
| Southern Company (SO) | 1.1 | $3.1M | +10% | 36k | 87.20 |
|
| Truist Financial Corp equities (TFC) | 1.1 | $3.1M | +8% | 62k | 49.21 |
|
| Taiwan Semiconductor Mfg Sponsored Ads (TSM) | 1.1 | $3.0M | +5% | 10k | 303.90 |
|
| Pepsi (PEP) | 1.1 | $3.0M | +7% | 21k | 143.52 |
|
| Ishares Tr Esg Awr Msci Usa (ESGU) | 1.1 | $3.0M | 20k | 148.98 |
|
|
| Apple (AAPL) | 1.0 | $3.0M | -2% | 11k | 271.87 |
|
| Vodafone Group Sponsored Adr (VOD) | 1.0 | $3.0M | +7% | 224k | 13.21 |
|
| Spdr Series Trust State Street Spd (CWB) | 1.0 | $2.9M | +5% | 33k | 89.20 |
|
| Visa Com Cl A (V) | 1.0 | $2.9M | -19% | 8.2k | 350.72 |
|
| NVIDIA Corporation (NVDA) | 1.0 | $2.9M | 15k | 186.50 |
|
|
| British Amern Tob Sponsored Adr (BTI) | 0.9 | $2.7M | +16% | 48k | 56.62 |
|
| At&t (T) | 0.9 | $2.6M | +15% | 107k | 24.84 |
|
| Kilroy Realty Corporation (KRC) | 0.9 | $2.6M | 70k | 37.37 |
|
|
| Gilead Sciences (GILD) | 0.9 | $2.5M | +3% | 21k | 122.74 |
|
| Applied Materials (AMAT) | 0.9 | $2.5M | -15% | 9.8k | 256.97 |
|
| NiSource (NI) | 0.9 | $2.5M | +8% | 59k | 41.76 |
|
| ConocoPhillips (COP) | 0.8 | $2.4M | +20% | 26k | 93.61 |
|
| Anthem (ELV) | 0.8 | $2.4M | -15% | 6.8k | 350.54 |
|
| Vanguard World Inf Tech Etf (VGT) | 0.8 | $2.3M | -2% | 3.1k | 753.78 |
|
| Tesla Motors (TSLA) | 0.8 | $2.3M | +5% | 5.1k | 449.72 |
|
| General Mills (GIS) | 0.8 | $2.3M | +298% | 49k | 46.50 |
|
| Lloyds Banking Group Sponsored Adr (LYG) | 0.8 | $2.2M | +4% | 421k | 5.30 |
|
| Pfizer (PFE) | 0.8 | $2.2M | -40% | 89k | 24.90 |
|
| Wisdomtree Tr Us Midcap Divid (DON) | 0.8 | $2.2M | +4% | 42k | 51.60 |
|
| Eli Lilly & Co. (LLY) | 0.8 | $2.2M | -8% | 2.0k | 1074.57 |
|
| Altria (MO) | 0.8 | $2.2M | +12% | 38k | 57.66 |
|
| Texas Instruments Incorporated (TXN) | 0.8 | $2.2M | 13k | 173.49 |
|
|
| Unilever Spon Adr New (UL) | 0.7 | $2.0M | NEW | 31k | 65.40 |
|
| General Dynamics Corporation (GD) | 0.7 | $2.0M | +4% | 5.9k | 336.67 |
|
| salesforce (CRM) | 0.7 | $1.9M | -6% | 7.3k | 264.91 |
|
| Invesco Exchange Traded Fd T S&p500 Quality (SPHQ) | 0.7 | $1.9M | +3% | 25k | 75.05 |
|
| Analog Devices (ADI) | 0.6 | $1.9M | +5% | 6.9k | 271.19 |
|
| Iqvia Holdings (IQV) | 0.6 | $1.8M | 8.2k | 225.41 |
|
|
| CarMax (KMX) | 0.6 | $1.8M | +26% | 46k | 38.64 |
|
| Spdr Series Trust State Street Spd (ONEV) | 0.6 | $1.7M | +5% | 13k | 133.18 |
|
| McKesson Corporation (MCK) | 0.6 | $1.7M | 2.1k | 820.28 |
|
|
| Marriott Intl Cl A (MAR) | 0.6 | $1.7M | 5.5k | 310.27 |
|
|
| Comcast Corp Cl A (CMCSA) | 0.6 | $1.7M | +21% | 57k | 29.89 |
|
| Pacer Fds Tr Us Cash Cows 100 (COWZ) | 0.6 | $1.7M | +2% | 28k | 60.17 |
|
| Novartis Sponsored Adr (NVS) | 0.6 | $1.6M | +8% | 12k | 137.87 |
|
| Sanofi Sa Sponsored Adr (SNY) | 0.6 | $1.6M | +7% | 33k | 48.46 |
|
| Medtronic SHS (MDT) | 0.6 | $1.6M | +9% | 17k | 96.06 |
|
| Wisdomtree Tr Floatng Rat Trea (USFR) | 0.5 | $1.5M | +4% | 30k | 50.32 |
|
| Peak (DOC) | 0.5 | $1.5M | NEW | 94k | 16.08 |
|
| Spdr Series Trust State Street Spd (SPAB) | 0.5 | $1.5M | +4% | 58k | 25.75 |
|
| Ishares Tr Rusel 2500 Etf (SMMD) | 0.5 | $1.5M | 20k | 74.94 |
|
|
| Mastercard Incorporated Cl A (MA) | 0.5 | $1.5M | -23% | 2.6k | 570.83 |
|
| Oracle Corporation (ORCL) | 0.5 | $1.4M | -15% | 7.1k | 194.91 |
|
| Spdr Series Trust State Street Spd (MDYV) | 0.5 | $1.4M | +2% | 16k | 84.65 |
|
| Vanguard Index Fds Growth Etf (VUG) | 0.5 | $1.4M | +3% | 2.8k | 487.77 |
|
| Adobe Systems Incorporated (ADBE) | 0.5 | $1.4M | -7% | 3.9k | 349.99 |
|
| Spdr S&p 500 Etf Tr Tr Unit (SPY) | 0.5 | $1.4M | 2.0k | 682.16 |
|
|
| Bank of America Corporation (BAC) | 0.5 | $1.3M | +4% | 24k | 55.00 |
|
| Fidelity Covington Trust Msci Rl Est Etf (FREL) | 0.5 | $1.3M | +4% | 49k | 26.89 |
|
| Enbridge (ENB) | 0.4 | $1.3M | 27k | 47.83 |
|
|
| Ishares Tr MRGSTR MD CP GRW (IMCG) | 0.4 | $1.2M | +4% | 16k | 79.84 |
|
| Walt Disney Company (DIS) | 0.4 | $1.2M | -7% | 11k | 113.78 |
|
| Starbucks Corporation (SBUX) | 0.4 | $1.2M | 15k | 84.21 |
|
|
| Ishares Tr Esg Aw Msci Eafe (ESGD) | 0.4 | $1.2M | +2% | 13k | 95.09 |
|
| Bank of New York Mellon Corporation (BK) | 0.4 | $1.2M | +8% | 10k | 116.10 |
|
| Wisdomtree Tr Dynamic Intl Eqt (DDWM) | 0.4 | $1.2M | 27k | 43.54 |
|
|
| Global X Fds Nasdaq 100 Cover (QYLD) | 0.4 | $1.2M | +6% | 67k | 17.67 |
|
| Omni (OMC) | 0.4 | $1.1M | +10% | 14k | 80.75 |
|
| Becton, Dickinson and (BDX) | 0.4 | $1.1M | +9% | 5.7k | 194.07 |
|
| International Flavors & Fragrances (IFF) | 0.4 | $1.1M | +9% | 16k | 67.39 |
|
| Cardinal Health (CAH) | 0.4 | $1.1M | 5.2k | 205.50 |
|
|
| Wisdomtree Tr Yield Enhanced (SHAG) | 0.4 | $1.1M | +3% | 22k | 48.03 |
|
| Pimco Dynamic Income SHS (PDI) | 0.4 | $1.1M | +6% | 59k | 17.71 |
|
| Spdr Series Trust State Street Spd (SMLV) | 0.4 | $1.1M | +5% | 8.0k | 131.12 |
|
| United Parcel Service CL B (UPS) | 0.4 | $1.0M | -61% | 10k | 99.19 |
|
| eBay (EBAY) | 0.4 | $1.0M | +11% | 12k | 87.09 |
|
| Ishares Tr U.s. Finls Etf (IYF) | 0.3 | $976k | +3% | 7.6k | 128.93 |
|
| Autodesk (ADSK) | 0.3 | $954k | -12% | 3.2k | 296.01 |
|
| Johnson & Johnson (JNJ) | 0.3 | $951k | -6% | 4.6k | 206.93 |
|
| Qualcomm (QCOM) | 0.3 | $908k | -10% | 5.3k | 171.07 |
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| Vanguard Index Fds Mcap Vl Idxvip (VOE) | 0.3 | $885k | +4% | 5.0k | 177.39 |
|
| Waste Management (WM) | 0.3 | $860k | +6% | 3.9k | 219.73 |
|
| Janus Detroit Str Tr Hendersn Cap Etf (JSML) | 0.3 | $854k | 12k | 73.57 |
|
|
| Diageo Spon Adr New (DEO) | 0.3 | $852k | 9.9k | 86.27 |
|
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| Ecolab (ECL) | 0.3 | $808k | -2% | 3.1k | 262.54 |
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| Automatic Data Processing (ADP) | 0.3 | $763k | 3.0k | 257.21 |
|
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| Williams Companies (WMB) | 0.3 | $744k | 12k | 60.11 |
|
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| Amgen (AMGN) | 0.3 | $739k | +2% | 2.3k | 327.37 |
|
| Check Point Software Tech Lt Ord (CHKP) | 0.3 | $723k | -3% | 3.9k | 185.56 |
|
| AmerisourceBergen (COR) | 0.3 | $717k | -14% | 2.1k | 337.76 |
|
| Lamar Advertising Cl A (LAMR) | 0.2 | $709k | 5.6k | 126.58 |
|
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| Air Products & Chemicals (APD) | 0.2 | $702k | -2% | 2.8k | 247.02 |
|
| Airbnb Com Cl A (ABNB) | 0.2 | $700k | -40% | 5.2k | 135.72 |
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| Spdr Series Trust State Street Spd (SPYV) | 0.2 | $687k | -3% | 12k | 56.81 |
|
| First Tr Exchange Traded Finls Alphadex (FXO) | 0.2 | $681k | -2% | 11k | 60.35 |
|
| Coca-Cola Company (KO) | 0.2 | $656k | +5% | 9.4k | 69.91 |
|
| Boeing Company (BA) | 0.2 | $630k | +6% | 2.9k | 217.10 |
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| Welltower Inc Com reit (WELL) | 0.2 | $629k | -8% | 3.4k | 185.60 |
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| First Tr Exchange-traded Dj Internt Idx (FDN) | 0.2 | $596k | -2% | 2.2k | 269.18 |
|
| Vanguard Whitehall Fds Intl High Etf (VYMI) | 0.2 | $594k | -17% | 6.6k | 90.00 |
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| Vanguard World Health Car Etf (VHT) | 0.2 | $590k | -2% | 2.0k | 287.86 |
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| Vanguard Star Fds Vg Tl Intl Stk F (VXUS) | 0.2 | $574k | -18% | 7.6k | 75.43 |
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| Amplify Etf Tr Cwp Enhanced Div (DIVO) | 0.2 | $555k | 13k | 44.50 |
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| Sila Realty Trust Common Stock (SILA) | 0.2 | $550k | -6% | 24k | 23.31 |
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| Ishares Tr Cre U S Reit Etf (USRT) | 0.2 | $548k | +4% | 9.6k | 56.96 |
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| Masco Corporation (MAS) | 0.2 | $547k | -10% | 8.6k | 63.46 |
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| Lockheed Martin Corporation (LMT) | 0.2 | $545k | -6% | 1.1k | 483.65 |
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| UnitedHealth (UNH) | 0.2 | $517k | -38% | 1.6k | 330.11 |
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| Veeva Sys Cl A Com (VEEV) | 0.2 | $516k | -10% | 2.3k | 223.23 |
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| American Electric Power Company (AEP) | 0.2 | $505k | 4.4k | 115.30 |
|
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| Vaneck Etf Trust Semiconductr Etf (SMH) | 0.2 | $459k | -8% | 1.3k | 360.17 |
|
| Mondelez Intl Cl A (MDLZ) | 0.2 | $447k | 8.3k | 53.83 |
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| Spdr Series Trust State Street Spd (KCE) | 0.2 | $434k | +17% | 2.9k | 149.95 |
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| Select Sector Spdr Tr State Street Con (XLY) | 0.1 | $424k | +102% | 3.6k | 119.43 |
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| GSK Sponsored Adr (GSK) | 0.1 | $424k | -9% | 8.6k | 49.04 |
|
| Alphabet Cap Stk Cl A (GOOGL) | 0.1 | $395k | -2% | 1.3k | 313.02 |
|
| Ford Motor Company (F) | 0.1 | $371k | -16% | 28k | 13.12 |
|
| CVS Caremark Corporation (CVS) | 0.1 | $369k | -10% | 4.6k | 79.37 |
|
| Pacer Fds Tr Globl Cash Etf (GCOW) | 0.1 | $367k | +2% | 8.9k | 41.22 |
|
| Caterpillar (CAT) | 0.1 | $358k | -12% | 625.00 | 573.18 |
|
| Etfis Ser Tr I Virtus Newfleet (NFLT) | 0.1 | $344k | +6% | 15k | 23.04 |
|
| Spdr Series Trust State Street Spd (SLYG) | 0.1 | $342k | +15% | 3.6k | 94.20 |
|
| Invesco Exchange Traded Fd T Finl Pfd Etf (PGF) | 0.1 | $339k | +8% | 24k | 14.14 |
|
| Spdr Series Trust State Street Spd (SPLB) | 0.1 | $338k | +4% | 15k | 22.58 |
|
| Fiserv (FI) | 0.1 | $302k | -16% | 4.5k | 67.17 |
|
| First Tr Exchange-traded Ny Arca Biotech (FBT) | 0.1 | $297k | +4% | 1.4k | 206.52 |
|
| Dominion Resources (D) | 0.1 | $295k | 5.0k | 58.59 |
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| Costco Wholesale Corporation (COST) | 0.1 | $293k | 339.00 | 863.03 |
|
|
| Vanguard Intl Equity Index F Allwrld Ex Us (VEU) | 0.1 | $289k | +11% | 3.9k | 73.56 |
|
| Vanguard Bd Index Fds Intermed Term (BIV) | 0.1 | $269k | +20% | 3.5k | 77.88 |
|
| Palo Alto Networks (PANW) | 0.1 | $265k | 1.4k | 184.20 |
|
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| Ishares Tr Ishares Semicdtr (SOXX) | 0.1 | $264k | -3% | 875.00 | 301.09 |
|
| 3M Company (MMM) | 0.1 | $255k | -11% | 1.6k | 160.08 |
|
| Spdr Series Trust State Street Spd (XAR) | 0.1 | $240k | -8% | 993.00 | 241.21 |
|
| Spdr Series Trust State Street Spd (PSK) | 0.1 | $237k | +4% | 7.5k | 31.69 |
|
| Wisdomtree Tr Yield Enhancd Us (AGGY) | 0.1 | $236k | 5.3k | 44.05 |
|
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| Ishares Tr Pfd And Incm Sec (PFF) | 0.1 | $231k | +2% | 7.5k | 30.96 |
|
| Ishares Tr Ultra Short Dur (ICSH) | 0.1 | $231k | +3% | 4.6k | 50.57 |
|
| Kraft Heinz (KHC) | 0.1 | $228k | NEW | 9.4k | 24.25 |
|
| Home Depot (HD) | 0.1 | $223k | 647.00 | 344.29 |
|
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| Ishares Tr Jpmorgan Usd Emg (EMB) | 0.1 | $222k | +4% | 2.3k | 96.28 |
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| Vaneck Etf Trust Fallen Angel Hg (ANGL) | 0.1 | $205k | +2% | 7.0k | 29.36 |
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| Global X Fds Us Pfd Etf (PFFD) | 0.1 | $202k | +3% | 11k | 18.91 |
|
| Vanguard Index Fds Total Stk Mkt (VTI) | 0.1 | $201k | -2% | 600.00 | 335.03 |
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| Cornerstone Strategic Value (CLM) | 0.1 | $197k | +3% | 24k | 8.36 |
|
| Cornerstone Total Rtrn Fd In (CRF) | 0.1 | $147k | +3% | 18k | 8.01 |
|
| Telefonaktiebolaget Lm Erics Adr B Sek 10 (ERIC) | 0.0 | $134k | -15% | 14k | 9.65 |
|
| Blackrock Muniyield Quality Fund II (MQT) | 0.0 | $109k | +2% | 11k | 10.05 |
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Past Filings by HF Advisory Group
SEC 13F filings are viewable for HF Advisory Group going back to 2022
- HF Advisory Group 2025 Q4 restated filed Jan. 23, 2026
- HF Advisory Group 2025 Q4 filed Jan. 16, 2026
- HF Advisory Group 2025 Q3 filed Oct. 6, 2025
- HF Advisory Group 2025 Q2 filed July 10, 2025
- HF Advisory Group 2025 Q1 filed April 10, 2025
- HF Advisory Group 2024 Q4 filed Jan. 15, 2025
- HF Advisory Group 2024 Q3 filed Oct. 30, 2024
- HF Advisory Group 2024 Q2 filed July 18, 2024
- HF Advisory Group 2024 Q1 filed April 22, 2024
- HF Advisory Group 2023 Q4 filed Jan. 31, 2024
- HF Advisory Group 2023 Q3 filed Oct. 31, 2023
- HF Advisory Group 2023 Q2 filed July 20, 2023
- HF Advisory Group 2023 Q1 filed April 19, 2023
- HF Advisory Group 2022 Q4 filed Feb. 7, 2023