HF Advisory Group
Latest statistics and disclosures from HF Advisory Group's latest quarterly 13F-HR filing:
- Top 5 stock holdings are DGRO, MSFT, FALN, GOOG, LGLV, and represent 12.14% of HF Advisory Group's stock portfolio.
- Added to shares of these 10 stocks: PM, ABNB, ELV, BRK.B, MAS, MCK, UL, FALN, UPS, SPHY.
- Started 2 new stock positions in ABNB, MAS.
- Reduced shares in these 10 stocks: TSM, ORCL, META, VTI, MSFT, EBAY, AMZN, GOOG, IQV, BTI.
- HF Advisory Group was a net buyer of stock by $7.5M.
- HF Advisory Group has $272M in assets under management (AUM), dropping by 7.62%.
- Central Index Key (CIK): 0001963169
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Portfolio Holdings for HF Advisory Group
HF Advisory Group holds 166 positions in its portfolio as reported in the September 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Ishares Tr Core Div Grwth (DGRO) | 3.0 | $8.3M | +4% | 122k | 68.08 |
|
| Microsoft Corporation (MSFT) | 2.4 | $6.6M | -8% | 13k | 517.93 |
|
| Ishares Tr Faln Angls Usd (FALN) | 2.3 | $6.2M | +8% | 225k | 27.78 |
|
| Alphabet Cap Stk Cl C (GOOG) | 2.3 | $6.2M | -7% | 26k | 243.55 |
|
| Spdr Series Trust Ssga Us Lrg Etf (LGLV) | 2.1 | $5.7M | +4% | 32k | 178.16 |
|
| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 1.8 | $5.0M | +19% | 9.9k | 502.74 |
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| JPMorgan Chase & Co. (JPM) | 1.8 | $5.0M | +4% | 16k | 315.43 |
|
| Verizon Communications (VZ) | 1.7 | $4.7M | +9% | 107k | 43.95 |
|
| Spdr Series Trust Portfli High Yld (SPHY) | 1.7 | $4.5M | +12% | 188k | 23.94 |
|
| Wells Fargo & Company (WFC) | 1.6 | $4.4M | +7% | 52k | 83.82 |
|
| Meta Platforms Cl A (META) | 1.6 | $4.3M | -23% | 5.8k | 734.29 |
|
| Spdr Series Trust Portfolio S&p500 (SPLG) | 1.5 | $4.1M | +2% | 52k | 78.34 |
|
| Tc Energy Corp (TRP) | 1.4 | $3.9M | +9% | 72k | 54.41 |
|
| Doubleline Etf Trust Shiller Cape U S (CAPE) | 1.4 | $3.9M | 120k | 32.58 |
|
|
| Booking Holdings (BKNG) | 1.4 | $3.9M | 718.00 | 5400.93 |
|
|
| Pfizer (PFE) | 1.4 | $3.8M | +8% | 149k | 25.48 |
|
| Amazon (AMZN) | 1.3 | $3.7M | -12% | 17k | 219.57 |
|
| Charles Schwab Corporation (SCHW) | 1.3 | $3.5M | +2% | 37k | 95.47 |
|
| Plains Gp Hldgs Ltd Partnr Int A (PAGP) | 1.3 | $3.5M | +14% | 193k | 18.24 |
|
| Visa Com Cl A (V) | 1.3 | $3.5M | +2% | 10k | 341.39 |
|
| Invesco Qqq Tr Unit Ser 1 (QQQ) | 1.3 | $3.5M | 5.8k | 600.45 |
|
|
| Vanguard World Mega Cap Index (MGC) | 1.2 | $3.3M | 14k | 244.09 |
|
|
| Philip Morris International (PM) | 1.2 | $3.1M | +55% | 19k | 162.20 |
|
| Southern Company (SO) | 1.1 | $3.0M | +8% | 32k | 94.77 |
|
| Shell Spon Ads (SHEL) | 1.1 | $3.0M | +8% | 42k | 71.53 |
|
| Raytheon Technologies Corp (RTX) | 1.1 | $3.0M | -2% | 18k | 167.33 |
|
| Kilroy Realty Corporation (KRC) | 1.1 | $2.9M | +3% | 69k | 42.25 |
|
| Ishares Tr Esg Awr Msci Usa (ESGU) | 1.1 | $2.9M | 20k | 145.60 |
|
|
| NVIDIA Corporation (NVDA) | 1.1 | $2.9M | 15k | 186.58 |
|
|
| Exxon Mobil Corporation (XOM) | 1.1 | $2.9M | 26k | 112.75 |
|
|
| Apple (AAPL) | 1.0 | $2.9M | 11k | 254.63 |
|
|
| Spdr Series Trust Bbg Conv Sec Etf (CWB) | 1.0 | $2.8M | +3% | 32k | 90.50 |
|
| Pepsi (PEP) | 1.0 | $2.8M | +7% | 20k | 140.44 |
|
| Taiwan Semiconductor Mfg Sponsored Ads (TSM) | 1.0 | $2.7M | -40% | 9.5k | 279.30 |
|
| Truist Financial Corp equities (TFC) | 1.0 | $2.6M | +4% | 57k | 45.72 |
|
| At&t (T) | 1.0 | $2.6M | +5% | 93k | 28.24 |
|
| Anthem (ELV) | 1.0 | $2.6M | +49% | 8.1k | 323.12 |
|
| Kenvue (KVUE) | 0.9 | $2.5M | +16% | 156k | 16.23 |
|
| Vodafone Group Sponsored Adr (VOD) | 0.9 | $2.4M | -2% | 208k | 11.60 |
|
| Vanguard World Inf Tech Etf (VGT) | 0.9 | $2.4M | +2% | 3.2k | 746.57 |
|
| Applied Materials (AMAT) | 0.9 | $2.4M | +8% | 12k | 204.74 |
|
| Oracle Corporation (ORCL) | 0.9 | $2.4M | -41% | 8.4k | 281.23 |
|
| NiSource (NI) | 0.9 | $2.4M | +7% | 55k | 43.30 |
|
| Texas Instruments Incorporated (TXN) | 0.8 | $2.3M | 12k | 183.73 |
|
|
| United Parcel Service CL B (UPS) | 0.8 | $2.2M | +28% | 27k | 83.53 |
|
| Gilead Sciences (GILD) | 0.8 | $2.2M | +7% | 20k | 111.00 |
|
| Altria (MO) | 0.8 | $2.2M | +3% | 33k | 66.06 |
|
| British Amern Tob Sponsored Adr (BTI) | 0.8 | $2.2M | -12% | 41k | 53.08 |
|
| Tesla Motors (TSLA) | 0.8 | $2.1M | 4.8k | 444.72 |
|
|
| Wisdomtree Tr Us Midcap Divid (DON) | 0.8 | $2.1M | +5% | 41k | 52.30 |
|
| ConocoPhillips (COP) | 0.7 | $2.0M | +10% | 21k | 94.59 |
|
| General Dynamics Corporation (GD) | 0.7 | $1.9M | +3% | 5.7k | 341.04 |
|
| Mastercard Incorporated Cl A (MA) | 0.7 | $1.9M | -2% | 3.3k | 568.89 |
|
| Unilever Spon Adr New (UL) | 0.7 | $1.9M | +48% | 31k | 59.28 |
|
| salesforce (CRM) | 0.7 | $1.8M | +21% | 7.8k | 236.97 |
|
| Lloyds Banking Group Sponsored Adr (LYG) | 0.7 | $1.8M | +4% | 402k | 4.54 |
|
| Invesco Exchange Traded Fd T S&p500 Quality (SPHQ) | 0.6 | $1.8M | +5% | 24k | 73.29 |
|
| Eli Lilly & Co. (LLY) | 0.6 | $1.7M | +35% | 2.2k | 762.99 |
|
| Spdr Series Trust Russell Low Vol (ONEV) | 0.6 | $1.7M | +4% | 12k | 133.10 |
|
| CarMax (KMX) | 0.6 | $1.6M | +30% | 36k | 44.87 |
|
| Analog Devices (ADI) | 0.6 | $1.6M | +4% | 6.5k | 245.69 |
|
| McKesson Corporation (MCK) | 0.6 | $1.6M | +69% | 2.1k | 772.61 |
|
| Pacer Fds Tr Us Cash Cows 100 (COWZ) | 0.6 | $1.6M | +5% | 27k | 57.47 |
|
| Iqvia Holdings (IQV) | 0.6 | $1.6M | -24% | 8.2k | 189.94 |
|
| Adobe Systems Incorporated (ADBE) | 0.5 | $1.5M | +13% | 4.2k | 352.75 |
|
| Comcast Corp Cl A (CMCSA) | 0.5 | $1.5M | +22% | 47k | 31.42 |
|
| Sanofi Sa Sponsored Adr (SNY) | 0.5 | $1.5M | +14% | 31k | 47.20 |
|
| Wisdomtree Tr Floatng Rat Trea (USFR) | 0.5 | $1.5M | +7% | 29k | 50.27 |
|
| Medtronic SHS (MDT) | 0.5 | $1.5M | +7% | 15k | 95.24 |
|
| Spdr Series Trust Portfolio Agrgte (SPAB) | 0.5 | $1.4M | +7% | 56k | 25.85 |
|
| Ishares Tr Rusel 2500 Etf (SMMD) | 0.5 | $1.4M | +2% | 19k | 73.73 |
|
| Marriott Intl Cl A (MAR) | 0.5 | $1.4M | 5.5k | 260.43 |
|
|
| Novartis Sponsored Adr (NVS) | 0.5 | $1.4M | +6% | 11k | 128.24 |
|
| Enbridge (ENB) | 0.5 | $1.3M | 27k | 50.46 |
|
|
| Walt Disney Company (DIS) | 0.5 | $1.3M | -8% | 12k | 114.51 |
|
| Spdr S&p 500 Etf Tr Tr Unit (SPY) | 0.5 | $1.3M | -4% | 2.0k | 666.33 |
|
| Spdr Series Trust S&p 400 Mdcp Val (MDYV) | 0.5 | $1.3M | +5% | 16k | 83.41 |
|
| Vanguard Index Fds Growth Etf (VUG) | 0.5 | $1.3M | 2.7k | 479.66 |
|
|
| Fidelity Covington Trust Msci Rl Est Etf (FREL) | 0.5 | $1.3M | +7% | 47k | 27.81 |
|
| Ishares Tr MRGSTR MD CP GRW (IMCG) | 0.5 | $1.2M | +9% | 15k | 82.73 |
|
| Starbucks Corporation (SBUX) | 0.4 | $1.2M | 14k | 84.60 |
|
|
| Bank of America Corporation (BAC) | 0.4 | $1.2M | +4% | 23k | 51.59 |
|
| Autodesk (ADSK) | 0.4 | $1.2M | 3.7k | 317.67 |
|
|
| Ishares Tr Esg Aw Msci Eafe (ESGD) | 0.4 | $1.2M | +6% | 13k | 92.98 |
|
| Wisdomtree Tr Dynamic Intl Eqt (DDWM) | 0.4 | $1.1M | +4% | 27k | 41.80 |
|
| Pimco Dynamic Income SHS (PDI) | 0.4 | $1.1M | +2% | 56k | 19.80 |
|
| Global X Fds Nasdaq 100 Cover (QYLD) | 0.4 | $1.1M | +3% | 63k | 17.01 |
|
| Airbnb Com Cl A (ABNB) | 0.4 | $1.0M | NEW | 8.6k | 121.42 |
|
| Bank of New York Mellon Corporation (BK) | 0.4 | $1.0M | -7% | 9.5k | 108.96 |
|
| Omni (OMC) | 0.4 | $1.0M | +88% | 13k | 81.53 |
|
| Wisdomtree Tr Yield Enhanced (SHAG) | 0.4 | $1.0M | +5% | 21k | 47.98 |
|
| Spdr Series Trust Ssga Us Smal Etf (SMLV) | 0.4 | $989k | +4% | 7.6k | 129.73 |
|
| Qualcomm (QCOM) | 0.4 | $987k | -15% | 5.9k | 166.35 |
|
| Becton, Dickinson and (BDX) | 0.4 | $972k | -11% | 5.2k | 187.18 |
|
| eBay (EBAY) | 0.3 | $949k | -39% | 10k | 90.95 |
|
| Diageo Spon Adr New (DEO) | 0.3 | $937k | +3% | 9.8k | 95.43 |
|
| Ishares Tr U.s. Finls Etf (IYF) | 0.3 | $930k | +8% | 7.3k | 126.64 |
|
| Johnson & Johnson (JNJ) | 0.3 | $909k | -2% | 4.9k | 185.41 |
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| International Flavors & Fragrances (IFF) | 0.3 | $901k | +43% | 15k | 61.54 |
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| UnitedHealth (UNH) | 0.3 | $883k | +51% | 2.6k | 345.30 |
|
| Janus Detroit Str Tr Hendersn Cap Etf (JSML) | 0.3 | $875k | +11% | 12k | 74.78 |
|
| Automatic Data Processing (ADP) | 0.3 | $866k | 3.0k | 293.52 |
|
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| Ecolab (ECL) | 0.3 | $862k | -2% | 3.1k | 273.88 |
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| Check Point Software Tech Lt Ord (CHKP) | 0.3 | $832k | -17% | 4.0k | 206.91 |
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| Vanguard Index Fds Mcap Vl Idxvip (VOE) | 0.3 | $832k | +14% | 4.8k | 174.56 |
|
| Cardinal Health (CAH) | 0.3 | $813k | +8% | 5.2k | 156.97 |
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| Waste Management (WM) | 0.3 | $809k | +2% | 3.7k | 220.83 |
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| Air Products & Chemicals (APD) | 0.3 | $794k | -23% | 2.9k | 272.72 |
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| Williams Companies (WMB) | 0.3 | $787k | +4% | 12k | 63.35 |
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| AmerisourceBergen (COR) | 0.3 | $776k | -27% | 2.5k | 312.50 |
|
| Veeva Sys Cl A Com (VEEV) | 0.3 | $765k | +49% | 2.6k | 297.91 |
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| Fiserv (FI) | 0.3 | $694k | +41% | 5.4k | 128.93 |
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| Spdr Series Trust Prtflo S&p500 Vl (SPYV) | 0.3 | $691k | 13k | 55.33 |
|
|
| Vanguard Star Fds Vg Tl Intl Stk F (VXUS) | 0.3 | $688k | +9% | 9.4k | 73.46 |
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| First Tr Exchange Traded Finls Alphadex (FXO) | 0.3 | $685k | 12k | 59.39 |
|
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| Vanguard Whitehall Fds Intl High Etf (VYMI) | 0.2 | $678k | +9% | 8.0k | 84.68 |
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| Masco Corporation (MAS) | 0.2 | $675k | NEW | 9.6k | 70.39 |
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| Lamar Advertising Cl A (LAMR) | 0.2 | $673k | 5.5k | 122.43 |
|
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| Welltower Inc Com reit (WELL) | 0.2 | $657k | 3.7k | 178.16 |
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| First Tr Exchange-traded Dj Internt Idx (FDN) | 0.2 | $636k | 2.3k | 279.84 |
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| Sila Realty Trust Common Stock (SILA) | 0.2 | $634k | -6% | 25k | 25.10 |
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| Amgen (AMGN) | 0.2 | $623k | 2.2k | 282.18 |
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| General Mills (GIS) | 0.2 | $614k | +17% | 12k | 50.42 |
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| Lockheed Martin Corporation (LMT) | 0.2 | $601k | +12% | 1.2k | 498.98 |
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| Coca-Cola Company (KO) | 0.2 | $590k | +3% | 8.9k | 66.32 |
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| Boeing Company (BA) | 0.2 | $589k | -7% | 2.7k | 215.81 |
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| Amplify Etf Tr Cwp Enhanced Div (DIVO) | 0.2 | $555k | 12k | 44.57 |
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| Vanguard World Health Car Etf (VHT) | 0.2 | $546k | +6% | 2.1k | 259.64 |
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| Ishares Tr Cre U S Reit Etf (USRT) | 0.2 | $543k | +2% | 9.2k | 58.71 |
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| Mondelez Intl Cl A (MDLZ) | 0.2 | $510k | +4% | 8.2k | 62.47 |
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| American Electric Power Company (AEP) | 0.2 | $496k | 4.4k | 112.50 |
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| Vaneck Etf Trust Semiconductr Etf (SMH) | 0.2 | $453k | 1.4k | 326.39 |
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| Select Sector Spdr Tr Sbi Cons Discr (XLY) | 0.2 | $420k | +6% | 1.8k | 239.71 |
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| GSK Sponsored Adr (GSK) | 0.2 | $413k | +2% | 9.6k | 43.16 |
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| Ford Motor Company (F) | 0.1 | $404k | 34k | 11.96 |
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| CVS Caremark Corporation (CVS) | 0.1 | $393k | +2% | 5.2k | 75.38 |
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| Spdr Series Trust S&p Cap Mkts (KCE) | 0.1 | $378k | -8% | 2.5k | 152.86 |
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| Pacer Fds Tr Globl Cash Etf (GCOW) | 0.1 | $345k | 8.7k | 39.62 |
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| Caterpillar (CAT) | 0.1 | $342k | -18% | 718.00 | 476.80 |
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| Spdr Series Trust Portfolio Ln Cor (SPLB) | 0.1 | $331k | +35% | 14k | 23.12 |
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| Invesco Exchange Traded Fd T Finl Pfd Etf (PGF) | 0.1 | $324k | +5% | 22k | 14.62 |
|
| Etfis Ser Tr I Virtus Newfleet (NFLT) | 0.1 | $322k | 14k | 23.07 |
|
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| Alphabet Cap Stk Cl A (GOOGL) | 0.1 | $315k | 1.3k | 243.14 |
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| Dominion Resources (D) | 0.1 | $314k | 5.1k | 61.17 |
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| Costco Wholesale Corporation (COST) | 0.1 | $314k | -2% | 339.00 | 925.06 |
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| Spdr Series Trust S&P 600 SMCP GRW (SLYG) | 0.1 | $296k | 3.1k | 94.32 |
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| Palo Alto Networks (PANW) | 0.1 | $291k | 1.4k | 203.62 |
|
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| 3M Company (MMM) | 0.1 | $279k | 1.8k | 155.17 |
|
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| Home Depot (HD) | 0.1 | $259k | +7% | 639.00 | 405.37 |
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| Spdr Series Trust Aerospace Def (XAR) | 0.1 | $256k | -10% | 1.1k | 234.84 |
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| Vanguard Intl Equity Index F Allwrld Ex Us (VEU) | 0.1 | $250k | 3.5k | 71.36 |
|
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| First Tr Exchange-traded Ny Arca Biotech (FBT) | 0.1 | $247k | +7% | 1.4k | 179.29 |
|
| Ishares Tr Ishares Semicdtr (SOXX) | 0.1 | $246k | +5% | 906.00 | 271.31 |
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| Spdr Series Trust Ice Pfd Sec Etf (PSK) | 0.1 | $238k | -2% | 7.2k | 33.07 |
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| Wisdomtree Tr Yield Enhancd Us (AGGY) | 0.1 | $234k | 5.3k | 44.27 |
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| Ishares Tr Pfd And Incm Sec (PFF) | 0.1 | $229k | 7.2k | 31.62 |
|
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| Vanguard Bd Index Fds Intermed Term (BIV) | 0.1 | $225k | +2% | 2.9k | 78.09 |
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| Ishares Tr Ultra Short Dur (ICSH) | 0.1 | $224k | 4.4k | 50.75 |
|
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| Ishares Tr Jpmorgan Usd Emg (EMB) | 0.1 | $210k | 2.2k | 95.17 |
|
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| Vaneck Etf Trust Fallen Angel Hg (ANGL) | 0.1 | $203k | 6.8k | 29.73 |
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| Vanguard Index Fds Total Stk Mkt (VTI) | 0.1 | $202k | -86% | 614.00 | 328.27 |
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| Global X Fds Us Pfd Etf (PFFD) | 0.1 | $201k | 10k | 19.43 |
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| Cornerstone Strategic Value (CLM) | 0.1 | $188k | +3% | 23k | 8.28 |
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| Cornerstone Total Rtrn Fd In (CRF) | 0.1 | $143k | +3% | 18k | 8.04 |
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| Telefonaktiebolaget Lm Erics Adr B Sek 10 (ERIC) | 0.0 | $136k | +22% | 16k | 8.27 |
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| Blackrock Muniyield Quality Fund II (MQT) | 0.0 | $107k | 11k | 10.03 |
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Past Filings by HF Advisory Group
SEC 13F filings are viewable for HF Advisory Group going back to 2022
- HF Advisory Group 2025 Q3 filed Oct. 6, 2025
- HF Advisory Group 2025 Q2 filed July 10, 2025
- HF Advisory Group 2025 Q1 filed April 10, 2025
- HF Advisory Group 2024 Q4 filed Jan. 15, 2025
- HF Advisory Group 2024 Q3 filed Oct. 30, 2024
- HF Advisory Group 2024 Q2 filed July 18, 2024
- HF Advisory Group 2024 Q1 filed April 22, 2024
- HF Advisory Group 2023 Q4 filed Jan. 31, 2024
- HF Advisory Group 2023 Q3 filed Oct. 31, 2023
- HF Advisory Group 2023 Q2 filed July 20, 2023
- HF Advisory Group 2023 Q1 filed April 19, 2023
- HF Advisory Group 2022 Q4 filed Feb. 7, 2023