HF Advisory Group
Latest statistics and disclosures from HF Advisory Group's latest quarterly 13F-HR filing:
- Top 5 stock holdings are DGRO, FALN, VZ, LGLV, MSFT, and represent 11.99% of HF Advisory Group's stock portfolio.
- Added to shares of these 10 stocks: MSFT, FERG, KRC, ORCL, SO, BDX, FALN, AMZN, SPHY, BRK.B.
- Started 7 new stock positions in WAT, CVX, AON, FERG, VLO, CLX, AMRZ.
- Reduced shares in these 10 stocks: GOOG, EBAY, AMAT, PM, SILA, , FISV, XOM, TSM, .
- Sold out of its positions in MQT, SILA, EBAY, FISV, PFFD, PSK, UNH, ANGL, VTI.
- HF Advisory Group was a net buyer of stock by $8.4M.
- HF Advisory Group has $293M in assets under management (AUM), dropping by 2.38%.
- Central Index Key (CIK): 0001963169
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Portfolio Holdings for HF Advisory Group
HF Advisory Group holds 166 positions in its portfolio as reported in the March 2026 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Ishares Tr Core Div Grwth (DGRO) | 3.1 | $9.2M | +3% | 131k | 70.18 |
|
| Ishares Tr Faln Angls Usd (FALN) | 2.4 | $7.2M | +9% | 269k | 26.72 |
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| Verizon Communications (VZ) | 2.2 | $6.5M | +3% | 130k | 50.20 |
|
| Spdr Series Trust State Street Spd (LGLV) | 2.1 | $6.2M | 35k | 178.10 |
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| Microsoft Corporation (MSFT) | 2.1 | $6.1M | +26% | 17k | 370.16 |
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| Alphabet Cap Stk Cl C (GOOG) | 2.0 | $5.9M | -16% | 20k | 286.85 |
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| Plains Gp Hldgs Ltd Partnr Int A (PAGP) | 1.9 | $5.5M | 228k | 24.28 |
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| Spdr Series Trust State Street Spd (SPHY) | 1.8 | $5.3M | +9% | 229k | 23.32 |
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| JPMorgan Chase & Co. (JPM) | 1.8 | $5.3M | +7% | 18k | 294.16 |
|
| Tc Energy Corp (TRP) | 1.8 | $5.2M | +5% | 84k | 62.60 |
|
| Amazon (AMZN) | 1.6 | $4.7M | +11% | 23k | 208.27 |
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| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 1.6 | $4.7M | +10% | 9.8k | 479.20 |
|
| Shell Spon Ads (SHEL) | 1.6 | $4.6M | +6% | 49k | 93.00 |
|
| Exxon Mobil Corporation (XOM) | 1.5 | $4.4M | -6% | 26k | 169.66 |
|
| Wells Fargo & Company (WFC) | 1.5 | $4.3M | 55k | 79.61 |
|
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| Doubleline Etf Trust Shiller Cape U S (CAPE) | 1.4 | $4.2M | +8% | 138k | 30.85 |
|
| Kenvue (KVUE) | 1.4 | $4.1M | +4% | 240k | 17.24 |
|
| Southern Company (SO) | 1.4 | $4.1M | +18% | 42k | 96.52 |
|
| Spdr Series Trust State Street Spd (SPYM) | 1.4 | $4.0M | 53k | 76.54 |
|
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| Meta Platforms Cl A (META) | 1.3 | $3.9M | +12% | 6.9k | 572.14 |
|
| Pepsi (PEP) | 1.2 | $3.7M | +11% | 24k | 155.29 |
|
| Charles Schwab Corporation (SCHW) | 1.2 | $3.6M | +2% | 38k | 93.98 |
|
| Philip Morris International (PM) | 1.2 | $3.5M | -14% | 21k | 165.34 |
|
| Raytheon Technologies Corp (RTX) | 1.2 | $3.5M | +3% | 18k | 192.90 |
|
| At&t (T) | 1.2 | $3.4M | +9% | 117k | 28.99 |
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| ConocoPhillips (COP) | 1.1 | $3.4M | 26k | 132.00 |
|
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| Booking Holdings (BKNG) | 1.1 | $3.3M | +9% | 788.00 | 4212.95 |
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| Invesco Qqq Tr Unit Ser 1 (QQQ) | 1.1 | $3.3M | 5.7k | 577.24 |
|
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| Vanguard World Mega Cap Index (MGC) | 1.1 | $3.2M | 14k | 236.35 |
|
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| Vodafone Group Sponsored Adr (VOD) | 1.1 | $3.2M | -5% | 211k | 15.02 |
|
| Taiwan Semiconductor Manufac Sponsored Ads (TSM) | 1.1 | $3.1M | -7% | 9.3k | 337.97 |
|
| Spdr Series Trust State Street Spd (CWB) | 1.1 | $3.1M | +3% | 34k | 91.52 |
|
| NiSource (NI) | 1.0 | $3.0M | +9% | 65k | 46.66 |
|
| British Amern Tob Sponsored Adr (BTI) | 1.0 | $3.0M | +6% | 51k | 58.47 |
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| Gilead Sciences (GILD) | 1.0 | $2.9M | 21k | 139.37 |
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| Truist Financial Corp equities (TFC) | 1.0 | $2.9M | 62k | 45.97 |
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| Ishares Tr Esg Awr Msci Usa (ESGU) | 1.0 | $2.8M | 20k | 141.42 |
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| Kilroy Realty Corporation (KRC) | 0.9 | $2.8M | +39% | 98k | 28.21 |
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| Apple (AAPL) | 0.9 | $2.7M | 11k | 253.79 |
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| Altria (MO) | 0.9 | $2.7M | +10% | 42k | 65.99 |
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| Pfizer (PFE) | 0.9 | $2.6M | +5% | 94k | 28.08 |
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| NVIDIA Corporation (NVDA) | 0.9 | $2.6M | 15k | 174.40 |
|
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| Visa Com Cl A (V) | 0.9 | $2.6M | +4% | 8.6k | 302.22 |
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| Applied Materials (AMAT) | 0.8 | $2.4M | -26% | 7.1k | 341.80 |
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| Wisdomtree Tr Us Midcap Divid (DON) | 0.8 | $2.4M | +8% | 46k | 52.54 |
|
| Texas Instruments Incorporated (TXN) | 0.8 | $2.4M | 12k | 194.13 |
|
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| General Mills (GIS) | 0.7 | $2.2M | +21% | 59k | 37.22 |
|
| General Dynamics Corporation (GD) | 0.7 | $2.2M | +8% | 6.4k | 343.22 |
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| Anthem (ELV) | 0.7 | $2.1M | +4% | 7.1k | 292.77 |
|
| Unilever Spon Adr New (UL) | 0.7 | $2.0M | +14% | 36k | 56.97 |
|
| Vanguard World Inf Tech Etf (VGT) | 0.7 | $2.0M | -6% | 2.9k | 697.56 |
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| Analog Devices (ADI) | 0.7 | $2.0M | -7% | 6.3k | 318.16 |
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| Peak (DOC) | 0.7 | $2.0M | +27% | 120k | 16.43 |
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| Lloyds Banking Group Sponsored Adr (LYG) | 0.7 | $2.0M | -7% | 388k | 5.03 |
|
| Sanofi Sa Sponsored Adr (SNY) | 0.7 | $1.9M | +21% | 40k | 48.18 |
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| CarMax (KMX) | 0.7 | $1.9M | 46k | 41.58 |
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| Invesco Exchange Traded Fd T S&p500 Quality (SPHQ) | 0.6 | $1.9M | +2% | 25k | 75.19 |
|
| McKesson Corporation (MCK) | 0.6 | $1.9M | +5% | 2.2k | 865.62 |
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| Comcast Corp Cl A (CMCSA) | 0.6 | $1.9M | +15% | 65k | 28.71 |
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| Tesla Motors (TSLA) | 0.6 | $1.9M | 5.0k | 371.75 |
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| Pacer Fds Tr Us Cash Cows 100 (COWZ) | 0.6 | $1.8M | +6% | 30k | 62.56 |
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| Novartis Sponsored Adr (NVS) | 0.6 | $1.8M | 12k | 152.75 |
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| Oracle Corporation (ORCL) | 0.6 | $1.8M | +73% | 12k | 147.11 |
|
| Eli Lilly & Co. (LLY) | 0.6 | $1.8M | -2% | 2.0k | 919.63 |
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| Marriott Intl Cl A (MAR) | 0.6 | $1.8M | 5.5k | 327.07 |
|
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| salesforce (CRM) | 0.6 | $1.8M | +28% | 9.4k | 186.67 |
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| Spdr Series Trust State Street Spd (SPAB) | 0.6 | $1.6M | +9% | 64k | 25.62 |
|
| Wisdomtree Tr Floatng Rat Trea (USFR) | 0.6 | $1.6M | +6% | 32k | 50.34 |
|
| Medtronic SHS (MDT) | 0.5 | $1.6M | +12% | 19k | 86.65 |
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| Spdr Series Trust State Street Spd (ONEV) | 0.5 | $1.6M | -9% | 12k | 134.17 |
|
| Becton, Dickinson and (BDX) | 0.5 | $1.5M | +70% | 9.7k | 157.23 |
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| Spdr Series Trust State Street Spd (MDYV) | 0.5 | $1.5M | +7% | 18k | 85.15 |
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| Ishares Tr Rusel 2500 Etf (SMMD) | 0.5 | $1.5M | 19k | 76.35 |
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| Enbridge (ENB) | 0.5 | $1.5M | 27k | 54.14 |
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| Fidelity Covington Trust Msci Rl Est Etf (FREL) | 0.5 | $1.4M | +10% | 54k | 26.91 |
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| International Flavors & Fragrances (IFF) | 0.4 | $1.3M | +9% | 18k | 72.55 |
|
| State Str Spdr S&p 500 Etf T Tr Unit (SPY) | 0.4 | $1.3M | 2.0k | 650.40 |
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| Ishares Tr Esg Aw Msci Eafe (ESGD) | 0.4 | $1.3M | +3% | 13k | 95.62 |
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| Wisdomtree Tr Dynamic Intl Eqt (DDWM) | 0.4 | $1.3M | +4% | 29k | 44.11 |
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| Vanguard Index Fds Growth Etf (VUG) | 0.4 | $1.3M | +2% | 2.9k | 436.69 |
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| Iqvia Holdings (IQV) | 0.4 | $1.2M | -11% | 7.2k | 170.54 |
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| Omni (OMC) | 0.4 | $1.2M | +13% | 16k | 75.31 |
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| Ishares Tr MRGSTR MD CP GRW (IMCG) | 0.4 | $1.2M | -2% | 15k | 78.77 |
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| Bank of New York Mellon Corporation (BK) | 0.4 | $1.2M | -3% | 10k | 118.63 |
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| Mastercard Incorporated Cl A (MA) | 0.4 | $1.2M | -9% | 2.3k | 499.63 |
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| Adobe Systems Incorporated (ADBE) | 0.4 | $1.2M | +21% | 4.7k | 243.08 |
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| Ferguson Enterprises Common Stock New (FERG) | 0.4 | $1.1M | NEW | 4.9k | 233.26 |
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| Global X Fds Nasdaq 100 Cover (QYLD) | 0.4 | $1.1M | 67k | 17.15 |
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| Starbucks Corporation (SBUX) | 0.4 | $1.1M | -12% | 13k | 89.60 |
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| Wisdomtree Tr Yield Enhanced (SHAG) | 0.4 | $1.1M | +4% | 23k | 47.58 |
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| Bank of America Corporation (BAC) | 0.4 | $1.1M | -6% | 22k | 48.75 |
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| Pimco Dynamic Income SHS (PDI) | 0.4 | $1.1M | +3% | 61k | 17.11 |
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| Johnson & Johnson (JNJ) | 0.3 | $1.0M | -9% | 4.2k | 244.46 |
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| Walt Disney Company (DIS) | 0.3 | $993k | -5% | 10k | 96.38 |
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| United Parcel Svcs CL B (UPS) | 0.3 | $990k | -2% | 10k | 98.38 |
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| Cardinal Health (CAH) | 0.3 | $987k | -10% | 4.7k | 211.31 |
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| Spdr Series Trust State Street Spd (SMLV) | 0.3 | $986k | -10% | 7.2k | 137.07 |
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| Check Point Software Tech Lt Ord (CHKP) | 0.3 | $939k | +68% | 6.6k | 142.85 |
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| Waste Management (WM) | 0.3 | $917k | 4.0k | 229.82 |
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| Williams Companies (WMB) | 0.3 | $896k | 12k | 72.78 |
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| Ishares Tr U.s. Finls Etf (IYF) | 0.3 | $855k | -4% | 7.3k | 117.66 |
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| Vanguard Index Fds Mcap Vl Idxvip (VOE) | 0.3 | $854k | -7% | 4.6k | 184.28 |
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| Autodesk (ADSK) | 0.3 | $810k | +4% | 3.4k | 239.40 |
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| Vanguard Whitehall Fds Intl High Etf (VYMI) | 0.3 | $800k | +28% | 8.5k | 94.24 |
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| Ecolab (ECL) | 0.3 | $800k | -2% | 3.0k | 266.06 |
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| Janus Detroit Str Tr Hendersn Cap Etf (JSML) | 0.3 | $781k | -3% | 11k | 70.03 |
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| Vanguard Star Fds Vg Tl Intl Stk F (VXUS) | 0.3 | $757k | +29% | 9.8k | 77.11 |
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| Amgen (AMGN) | 0.3 | $741k | -6% | 2.1k | 352.00 |
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| Air Products & Chemicals (APD) | 0.2 | $732k | -11% | 2.5k | 290.53 |
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| Lamar Advertising Cl A (LAMR) | 0.2 | $723k | 5.7k | 126.67 |
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| Coca-Cola Company (KO) | 0.2 | $713k | 9.4k | 76.05 |
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| Welltower Inc Com reit (WELL) | 0.2 | $660k | 3.3k | 197.68 |
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| First Tr Exchange-traded Finls Alphadex (FXO) | 0.2 | $650k | +2% | 12k | 56.19 |
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| Qualcomm (QCOM) | 0.2 | $639k | -6% | 5.0k | 128.77 |
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| Airbnb Com Cl A (ABNB) | 0.2 | $631k | -3% | 5.0k | 126.28 |
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| Spdr Series Trust State Street Spd (SPYV) | 0.2 | $602k | -11% | 11k | 56.58 |
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| Lockheed Martin Corporation (LMT) | 0.2 | $602k | -11% | 996.00 | 604.56 |
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| Boeing Company (BA) | 0.2 | $591k | +2% | 3.0k | 199.01 |
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| Diageo Spon Adr New (DEO) | 0.2 | $585k | -20% | 7.9k | 74.45 |
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| American Electric Power Company (AEP) | 0.2 | $583k | 4.4k | 131.09 |
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| Vanguard World Health Car Etf (VHT) | 0.2 | $554k | 2.0k | 272.21 |
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| Mondelez Intl Cl A (MDLZ) | 0.2 | $547k | +14% | 9.5k | 57.64 |
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| First Tr Exchange-traded Dj Internt Idx (FDN) | 0.2 | $546k | +5% | 2.3k | 234.03 |
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| Amplify Etf Tr Cwp Enhanced Div (DIVO) | 0.2 | $528k | -5% | 12k | 44.85 |
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| AmerisourceBergen (COR) | 0.2 | $521k | -21% | 1.7k | 314.11 |
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| Ishares Tr Cre U S Reit Etf (USRT) | 0.2 | $520k | -8% | 8.8k | 59.19 |
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| Masco Corporation (MAS) | 0.2 | $518k | 8.6k | 60.37 |
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| Veeva Sys Cl A Com (VEEV) | 0.2 | $480k | +18% | 2.7k | 175.66 |
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| Automatic Data Processing (ADP) | 0.1 | $407k | -32% | 2.0k | 203.13 |
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| GSK Sponsored Adr (GSK) | 0.1 | $404k | -15% | 7.3k | 55.19 |
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| Vaneck Etf Trust Semiconductr Etf (SMH) | 0.1 | $402k | -17% | 1.0k | 383.21 |
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| Caterpillar (CAT) | 0.1 | $396k | -10% | 558.00 | 709.20 |
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| Pacer Fds Tr Globl Cash Etf (GCOW) | 0.1 | $394k | -4% | 8.5k | 46.24 |
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| Select Sector Spdr Tr State Street Con (XLY) | 0.1 | $380k | 3.5k | 108.98 |
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| CVS Caremark Corporation (CVS) | 0.1 | $376k | +12% | 5.2k | 71.82 |
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| Spdr Series Trust State Street Spd (KCE) | 0.1 | $375k | -5% | 2.7k | 137.58 |
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| Etfis Ser Tr I Virtus Newfleet (NFLT) | 0.1 | $365k | +7% | 16k | 22.75 |
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| Costco Wholesale Corporation (COST) | 0.1 | $337k | 338.00 | 995.57 |
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| Ford Motor Company (F) | 0.1 | $333k | 29k | 11.54 |
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| Alphabet Cap Stk Cl A (GOOGL) | 0.1 | $328k | -9% | 1.1k | 287.53 |
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| Invesco Exchange Traded Fd T Finl Pfd Etf (PGF) | 0.1 | $328k | 24k | 13.76 |
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| Spdr Series Trust State Street Spd (SLYG) | 0.1 | $321k | -8% | 3.3k | 96.62 |
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| Spdr Series Trust State Street Spd (SPLB) | 0.1 | $321k | -3% | 14k | 22.22 |
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| Dominion Resources (D) | 0.1 | $316k | 5.1k | 61.82 |
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| Waters Corporation (WAT) | 0.1 | $291k | NEW | 976.00 | 297.80 |
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| Amrize SHS (AMRZ) | 0.1 | $282k | NEW | 5.0k | 56.02 |
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| Ishares Tr Ishares Semicdtr (SOXX) | 0.1 | $267k | -7% | 812.00 | 328.79 |
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| Vanguard Intl Equity Index F Allwrld Ex Us (VEU) | 0.1 | $265k | -10% | 3.5k | 75.10 |
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| Kraft Heinz (KHC) | 0.1 | $255k | +20% | 11k | 22.49 |
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| Vanguard Bd Index Fds Intermed Term (BIV) | 0.1 | $249k | -6% | 3.2k | 77.17 |
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| Spdr Series Trust State Street Spd (XAR) | 0.1 | $249k | 981.00 | 254.06 |
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| 3M Company (MMM) | 0.1 | $248k | +7% | 1.7k | 145.26 |
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| Valero Energy Corporation (VLO) | 0.1 | $247k | NEW | 999.00 | 246.99 |
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| First Tr Exchange-traded Ny Arca Biotech (FBT) | 0.1 | $243k | -15% | 1.2k | 200.82 |
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| Wisdomtree Tr Yield Enhancd Us (AGGY) | 0.1 | $242k | +4% | 5.6k | 43.45 |
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| Chevron Corporation (CVX) | 0.1 | $240k | NEW | 1.2k | 206.97 |
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| Aon Shs Cl A (AON) | 0.1 | $239k | NEW | 739.00 | 322.78 |
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| Palo Alto Networks (PANW) | 0.1 | $231k | 1.4k | 160.32 |
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| Ishares Tr Jpmorgan Usd Emg (EMB) | 0.1 | $222k | +2% | 2.4k | 93.91 |
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| Home Depot (HD) | 0.1 | $219k | +2% | 665.00 | 328.91 |
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| Clorox Company (CLX) | 0.1 | $214k | NEW | 2.1k | 103.62 |
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| Ishares Tr Ultra Short Dur (ICSH) | 0.1 | $210k | -9% | 4.1k | 50.62 |
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| Ishares Tr Pfd And Incm Sec (PFF) | 0.1 | $204k | -9% | 6.7k | 30.32 |
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| Telefonaktiebolaget Lm Erics Adr B Sek 10 (ERIC) | 0.1 | $195k | +24% | 17k | 11.27 |
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| Cornerstone Strategic Value (CLM) | 0.1 | $178k | +3% | 25k | 7.28 |
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| Cornerstone Total Rtrn Fd In (CRF) | 0.0 | $132k | +3% | 19k | 6.95 |
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Past Filings by HF Advisory Group
SEC 13F filings are viewable for HF Advisory Group going back to 2022
- HF Advisory Group 2026 Q1 filed April 21, 2026
- HF Advisory Group 2025 Q4 restated filed Jan. 23, 2026
- HF Advisory Group 2025 Q4 filed Jan. 16, 2026
- HF Advisory Group 2025 Q3 filed Oct. 6, 2025
- HF Advisory Group 2025 Q2 filed July 10, 2025
- HF Advisory Group 2025 Q1 filed April 10, 2025
- HF Advisory Group 2024 Q4 filed Jan. 15, 2025
- HF Advisory Group 2024 Q3 filed Oct. 30, 2024
- HF Advisory Group 2024 Q2 filed July 18, 2024
- HF Advisory Group 2024 Q1 filed April 22, 2024
- HF Advisory Group 2023 Q4 filed Jan. 31, 2024
- HF Advisory Group 2023 Q3 filed Oct. 31, 2023
- HF Advisory Group 2023 Q2 filed July 20, 2023
- HF Advisory Group 2023 Q1 filed April 19, 2023
- HF Advisory Group 2022 Q4 filed Feb. 7, 2023