HF Advisory Group
Latest statistics and disclosures from HF Advisory Group's latest quarterly 13F-HR filing:
- Top 5 stock holdings are DGRO, FALN, LGLV, GOOG, MSFT, and represent 11.82% of HF Advisory Group's stock portfolio.
- Added to shares of these 10 stocks: BKNG, VGT, TMO, VUG, V, AON, AMRZ, GIS, VTI, ICE.
- Started 8 new stock positions in TMO, AMD, SYK, ACN, VTI, UBER, TWLO, ICE.
- Reduced shares in these 10 stocks: KMX, BAC, BNY, AMAT, TXN, GOOG, , TSM, NVS, MCK.
- Sold out of its positions in ADP, BAC, KMX, CVX, DEO, WAT.
- HF Advisory Group was a net buyer of stock by $18M.
- HF Advisory Group has $324M in assets under management (AUM), dropping by 10.24%.
- Central Index Key (CIK): 0001963169
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Portfolio Holdings for HF Advisory Group
HF Advisory Group holds 168 positions in its portfolio as reported in the June 2026 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Ishares Tr Core Div Grwth (DGRO) | 3.2 | $10M | +4% | 137k | 75.79 |
|
| Ishares Tr Faln Angls Usd (FALN) | 2.5 | $8.0M | +9% | 294k | 27.24 |
|
| Spdr Series Trust St Str R1k Lowv (LGLV) | 2.1 | $6.9M | +8% | 38k | 181.46 |
|
| Alphabet Cap Stk Cl C (GOOG) | 2.0 | $6.6M | -8% | 19k | 353.32 |
|
| Microsoft Corporation (MSFT) | 2.0 | $6.4M | +4% | 17k | 373.02 |
|
| Spdr Series Trust St Port High Etf (SPHY) | 1.8 | $5.9M | +10% | 253k | 23.44 |
|
| Verizon Communications (VZ) | 1.8 | $5.8M | +6% | 138k | 42.34 |
|
| JPMorgan Chase & Co. (JPM) | 1.8 | $5.7M | -4% | 17k | 327.33 |
|
| Tc Energy Corp (TRP) | 1.7 | $5.4M | -2% | 82k | 66.29 |
|
| Plains Gp Hldgs Ltd Partnr Int A (PAGP) | 1.6 | $5.1M | -7% | 212k | 24.27 |
|
| Amazon (AMZN) | 1.6 | $5.0M | -6% | 21k | 238.34 |
|
| Wells Fargo & Company (WFC) | 1.6 | $5.0M | +11% | 61k | 82.64 |
|
| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 1.5 | $5.0M | 9.9k | 500.39 |
|
|
| Kenvue (KVUE) | 1.5 | $5.0M | +8% | 260k | 19.11 |
|
| Doubleline Etf Trust Shil Cap U S Etf (CAPE) | 1.5 | $4.9M | +8% | 150k | 32.44 |
|
| Spdr Series Trust St Str P500etf (SPYM) | 1.4 | $4.6M | 53k | 87.88 |
|
|
| Applied Materials (AMAT) | 1.4 | $4.5M | -13% | 6.2k | 723.01 |
|
| Southern Company (SO) | 1.3 | $4.3M | +6% | 45k | 95.71 |
|
| Invesco Qqq Tr Unit Ser 1 (QQQ) | 1.3 | $4.2M | 5.7k | 736.45 |
|
|
| Booking Holdings (BKNG) | 1.3 | $4.1M | +2807% | 23k | 178.24 |
|
| Meta Platforms Cl A (META) | 1.2 | $4.0M | +2% | 7.1k | 563.30 |
|
| Raytheon Technologies Corp (RTX) | 1.2 | $3.9M | +15% | 21k | 189.73 |
|
| Visa Com Cl A (V) | 1.2 | $3.9M | +32% | 11k | 343.09 |
|
| Philip Morris International (PM) | 1.2 | $3.9M | 21k | 180.91 |
|
|
| Taiwan Semiconductor Manufac Sponsored Ads (TSM) | 1.2 | $3.9M | -12% | 8.1k | 477.61 |
|
| Kilroy Realty Corporation (KRC) | 1.2 | $3.9M | +5% | 103k | 37.47 |
|
| Charles Schwab Corporation (SCHW) | 1.2 | $3.8M | +7% | 41k | 92.27 |
|
| Spdr Series Trust St Str Conv Etf (CWB) | 1.2 | $3.8M | 35k | 107.82 |
|
|
| Shell Spon Ads (SHEL) | 1.2 | $3.7M | 48k | 77.54 |
|
|
| Vanguard World Mega Cap Index (MGC) | 1.2 | $3.7M | 14k | 273.64 |
|
|
| Pepsi (PEP) | 1.1 | $3.5M | +9% | 26k | 135.40 |
|
| Exxon Mobil Corporation (XOM) | 1.1 | $3.5M | 25k | 136.72 |
|
|
| British Amern Tob Sponsored Adr (BTI) | 1.1 | $3.4M | +8% | 55k | 61.76 |
|
| Truist Financial Corp equities (TFC) | 1.0 | $3.4M | +8% | 68k | 49.82 |
|
| Ishares Tr Esg Awr Msci Usa (ESGU) | 1.0 | $3.4M | +2% | 21k | 163.67 |
|
| NiSource (NI) | 1.0 | $3.3M | +6% | 69k | 47.55 |
|
| Altria (MO) | 1.0 | $3.1M | +3% | 43k | 71.95 |
|
| Apple (AAPL) | 0.9 | $3.0M | -2% | 11k | 289.37 |
|
| NVIDIA Corporation (NVDA) | 0.9 | $3.0M | 15k | 200.09 |
|
|
| Texas Instruments Incorporated (TXN) | 0.9 | $3.0M | -18% | 10k | 298.05 |
|
| Gilead Sciences (GILD) | 0.9 | $3.0M | +12% | 24k | 126.34 |
|
| Vodafone Group Sponsored Adr (VOD) | 0.9 | $2.9M | +4% | 220k | 13.22 |
|
| General Mills (GIS) | 0.9 | $2.9M | +41% | 83k | 34.80 |
|
| Peak (DOC) | 0.9 | $2.8M | +9% | 130k | 21.40 |
|
| Vanguard World Inf Tech Etf (VGT) | 0.9 | $2.8M | +694% | 23k | 119.52 |
|
| At&t (T) | 0.8 | $2.7M | +12% | 132k | 20.70 |
|
| Eli Lilly & Co. (LLY) | 0.8 | $2.7M | +14% | 2.2k | 1199.77 |
|
| Wisdomtree Tr Us Midcap Divid (DON) | 0.8 | $2.6M | +2% | 47k | 56.52 |
|
| Anthem (ELV) | 0.8 | $2.6M | -4% | 6.8k | 386.77 |
|
| Unilever Spon Adr New (UL) | 0.8 | $2.6M | +21% | 43k | 60.12 |
|
| Lloyds Banking Group Sponsored Adr (LYG) | 0.8 | $2.6M | +14% | 446k | 5.83 |
|
| Pfizer (PFE) | 0.8 | $2.5M | +8% | 102k | 24.08 |
|
| General Dynamics Corporation (GD) | 0.7 | $2.4M | +5% | 6.8k | 354.21 |
|
| ConocoPhillips (COP) | 0.7 | $2.3M | -11% | 23k | 103.96 |
|
| Invesco Exchange Traded Fd T S&p500 Quality (SPHQ) | 0.7 | $2.3M | 26k | 90.10 |
|
|
| Tesla Motors (TSLA) | 0.7 | $2.1M | 5.0k | 420.60 |
|
|
| Marriott Intl Cl A (MAR) | 0.7 | $2.1M | +3% | 5.7k | 370.61 |
|
| Analog Devices (ADI) | 0.6 | $2.1M | -18% | 5.2k | 397.22 |
|
| Pacer Fds Tr Us Cash Cows 100 (COWZ) | 0.6 | $1.9M | +2% | 30k | 62.20 |
|
| Becton, Dickinson and (BDX) | 0.6 | $1.9M | +28% | 12k | 151.33 |
|
| Spdr Series Trust St Str R1k Lowv (ONEV) | 0.6 | $1.8M | +6% | 13k | 143.06 |
|
| Oracle Corporation (ORCL) | 0.5 | $1.8M | -2% | 12k | 146.55 |
|
| Iqvia Holdings (IQV) | 0.5 | $1.8M | +25% | 9.1k | 193.22 |
|
| Medtronic SHS (MDT) | 0.5 | $1.8M | +20% | 22k | 78.23 |
|
| Ishares Tr Rusel 2500 Etf (SMMD) | 0.5 | $1.7M | 19k | 91.63 |
|
|
| Comcast Corp Cl A (CMCSA) | 0.5 | $1.7M | +7% | 70k | 24.55 |
|
| Spdr Series Trust St Str Aggre Etf (SPAB) | 0.5 | $1.7M | +4% | 67k | 25.52 |
|
| Wisdomtree Tr Floatng Rat Trea (USFR) | 0.5 | $1.7M | +3% | 34k | 50.35 |
|
| salesforce (CRM) | 0.5 | $1.7M | +13% | 11k | 156.66 |
|
| Spdr Series Trust St Str Sp400val (MDYV) | 0.5 | $1.7M | 18k | 94.85 |
|
|
| Fidelity Covington Trust Msci Rl Est Etf (FREL) | 0.5 | $1.6M | +2% | 55k | 29.30 |
|
| Sanofi Sa Sponsored Adr (SNY) | 0.5 | $1.6M | -7% | 37k | 42.66 |
|
| Ishares Tr MRGSTR MD CP GRW (IMCG) | 0.5 | $1.5M | 15k | 98.30 |
|
|
| Enbridge (ENB) | 0.5 | $1.5M | 27k | 54.21 |
|
|
| State Str Spdr S&p 500 Etf T Tr Unit (SPY) | 0.5 | $1.5M | 2.0k | 746.76 |
|
|
| Vanguard Index Fds Growth Etf (VUG) | 0.5 | $1.5M | +494% | 17k | 86.14 |
|
| International Flavors & Fragrances (IFF) | 0.4 | $1.4M | 18k | 79.22 |
|
|
| Ishares Tr Esg Aw Msci Eafe (ESGD) | 0.4 | $1.4M | +3% | 14k | 102.81 |
|
| Wisdomtree Tr Dynamic Intl Eqt (DDWM) | 0.4 | $1.4M | +3% | 30k | 46.18 |
|
| Novartis Sponsored Adr (NVS) | 0.4 | $1.3M | -28% | 8.6k | 156.72 |
|
| Cardinal Health (CAH) | 0.4 | $1.3M | +18% | 5.5k | 237.56 |
|
| Global X Fds Nasdaq 100 Cover (QYLD) | 0.4 | $1.3M | +3% | 69k | 18.43 |
|
| Thermo Fisher Scientific (TMO) | 0.4 | $1.2M | NEW | 2.5k | 501.36 |
|
| Mastercard Incorporated Cl A (MA) | 0.4 | $1.2M | 2.3k | 513.72 |
|
|
| Aon Shs Cl A (AON) | 0.4 | $1.2M | +392% | 3.6k | 331.69 |
|
| Spdr Series Trust St Str R2k Lowv (SMLV) | 0.4 | $1.2M | +5% | 7.6k | 157.37 |
|
| Omni (OMC) | 0.4 | $1.2M | 16k | 72.83 |
|
|
| Ferguson Enterprises Common Stock New (FERG) | 0.4 | $1.2M | 5.0k | 237.33 |
|
|
| United Parcel Svcs CL B (UPS) | 0.4 | $1.2M | +9% | 11k | 107.51 |
|
| Starbucks Corporation (SBUX) | 0.4 | $1.2M | -10% | 11k | 102.18 |
|
| Pimco Dynamic Income SHS (PDI) | 0.4 | $1.2M | +12% | 69k | 16.70 |
|
| McKesson Corporation (MCK) | 0.4 | $1.1M | -30% | 1.5k | 755.79 |
|
| Wisdomtree Tr Yield Enhanced (SHAG) | 0.4 | $1.1M | +4% | 24k | 47.32 |
|
| Amrize SHS (AMRZ) | 0.4 | $1.1M | +323% | 21k | 53.30 |
|
| Adobe Systems Incorporated (ADBE) | 0.4 | $1.1M | +16% | 5.5k | 205.02 |
|
| Johnson & Johnson (JNJ) | 0.3 | $1.1M | +3% | 4.3k | 253.99 |
|
| Check Point Software Tech Lt Ord (CHKP) | 0.3 | $1.1M | +26% | 8.3k | 131.43 |
|
| Janus Detroit Str Tr Hendersn Cap Etf (JSML) | 0.3 | $1.0M | 11k | 93.05 |
|
|
| Walt Disney Company (DIS) | 0.3 | $1.0M | +3% | 11k | 96.25 |
|
| Ishares Tr U.s. Finls Etf (IYF) | 0.3 | $976k | +5% | 7.7k | 127.52 |
|
| Vanguard Star Fds Vg Tl Intl Stk F (VXUS) | 0.3 | $967k | +15% | 11k | 85.49 |
|
| Vanguard Whitehall Fds Intl High Etf (VYMI) | 0.3 | $958k | +14% | 9.8k | 98.20 |
|
| Waste Management (WM) | 0.3 | $947k | +6% | 4.2k | 222.91 |
|
| Ecolab (ECL) | 0.3 | $933k | +11% | 3.3k | 278.59 |
|
| Vanguard Index Fds Mcap Vl Idxvip (VOE) | 0.3 | $923k | 4.7k | 197.57 |
|
|
| Lamar Advertising Cl A (LAMR) | 0.3 | $907k | 5.8k | 155.99 |
|
|
| Qualcomm (QCOM) | 0.3 | $870k | -5% | 4.7k | 184.78 |
|
| Amgen (AMGN) | 0.3 | $839k | +10% | 2.3k | 362.13 |
|
| Williams Companies (WMB) | 0.3 | $832k | -9% | 11k | 74.34 |
|
| Coca-Cola Company (KO) | 0.2 | $808k | +6% | 9.9k | 81.26 |
|
| Vanguard Index Fds Total Stk Mkt (VTI) | 0.2 | $787k | NEW | 2.1k | 370.11 |
|
| Intercontinental Exchange (ICE) | 0.2 | $765k | NEW | 6.2k | 123.11 |
|
| Bank of New York Mellon Corporation (BNY) | 0.2 | $736k | -48% | 5.1k | 144.60 |
|
| First Tr Exchange-traded Finls Alphadex (FXO) | 0.2 | $736k | 12k | 62.46 |
|
|
| Welltower Inc Com reit (WELL) | 0.2 | $700k | -7% | 3.1k | 226.96 |
|
| Spdr Series Trust St Str P500val (SPYV) | 0.2 | $692k | +6% | 11k | 60.79 |
|
| Autodesk (ADSK) | 0.2 | $678k | +3% | 3.5k | 194.42 |
|
| First Tr Exchange-traded Dj Internt Idx (FDN) | 0.2 | $675k | +9% | 2.6k | 264.72 |
|
| Airbnb Com Cl A (ABNB) | 0.2 | $670k | -6% | 4.7k | 143.10 |
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| Boeing Company (BA) | 0.2 | $666k | +3% | 3.1k | 216.45 |
|
| Air Products & Chemicals (APD) | 0.2 | $655k | -11% | 2.2k | 293.17 |
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| Masco Corporation (MAS) | 0.2 | $647k | -7% | 8.0k | 81.37 |
|
| Vanguard World Health Car Etf (VHT) | 0.2 | $632k | +3% | 2.1k | 299.01 |
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| Ishares Tr Cre U S Reit Etf (USRT) | 0.2 | $615k | +5% | 9.3k | 66.45 |
|
| American Electric Power Company (AEP) | 0.2 | $598k | 4.4k | 136.83 |
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| Veeva Sys Cl A Com (VEEV) | 0.2 | $595k | +22% | 3.4k | 177.47 |
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| Lockheed Martin Corporation (LMT) | 0.2 | $586k | +15% | 1.2k | 509.78 |
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| Vaneck Etf Trust Semiconductr Etf (SMH) | 0.2 | $570k | -16% | 870.00 | 655.44 |
|
| Accenture Plc Ireland Shs Class A (ACN) | 0.2 | $561k | NEW | 4.5k | 124.44 |
|
| Mondelez Intl Cl A (MDLZ) | 0.2 | $553k | 9.6k | 57.84 |
|
|
| CVS Caremark Corporation (CVS) | 0.2 | $547k | 5.3k | 103.45 |
|
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| Amplify Etf Tr Cwp Enhanced Div (DIVO) | 0.2 | $547k | 12k | 45.70 |
|
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| Stryker Corporation (SYK) | 0.2 | $541k | NEW | 1.7k | 314.91 |
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| Caterpillar (CAT) | 0.2 | $536k | -9% | 503.00 | 1065.64 |
|
| AmerisourceBergen (COR) | 0.2 | $519k | +10% | 1.8k | 283.02 |
|
| Palo Alto Networks (PANW) | 0.2 | $491k | 1.4k | 341.02 |
|
|
| Ford Motor Company (F) | 0.1 | $461k | +15% | 33k | 13.90 |
|
| Ishares Tr Ishares Semicdtr (SOXX) | 0.1 | $437k | -16% | 682.00 | 640.76 |
|
| Select Sector Spdr Tr St Str Discr Etf (XLY) | 0.1 | $424k | +3% | 3.6k | 117.28 |
|
| Alphabet Cap Stk Cl A (GOOGL) | 0.1 | $407k | 1.1k | 357.18 |
|
|
| Etfis Ser Tr I Virtus Newfleet (NFLT) | 0.1 | $401k | +8% | 18k | 22.95 |
|
| Spdr Series Trust St Str Sp Capmkt (KCE) | 0.1 | $401k | 2.7k | 147.22 |
|
|
| GSK Sponsored Adr (GSK) | 0.1 | $397k | +3% | 7.6k | 52.42 |
|
| Pacer Fds Tr Globl Cash Etf (GCOW) | 0.1 | $396k | +7% | 9.1k | 43.30 |
|
| Spdr Series Trust St Str Sp600grwo (SLYG) | 0.1 | $360k | -8% | 3.0k | 119.15 |
|
| Dominion Resources (D) | 0.1 | $350k | 5.1k | 68.30 |
|
|
| Invesco Exchange Traded Fd T Finl Pfd Etf (PGF) | 0.1 | $349k | +6% | 25k | 13.71 |
|
| Spdr Series Trust St Long Bd Etf (SPLB) | 0.1 | $345k | +6% | 15k | 22.40 |
|
| Costco Wholesale Corporation (COST) | 0.1 | $316k | 338.00 | 935.97 |
|
|
| First Tr Exchange-traded Ny Arca Biotech (FBT) | 0.1 | $315k | +4% | 1.3k | 247.89 |
|
| 3M Company (MMM) | 0.1 | $299k | +8% | 1.8k | 161.85 |
|
| Vanguard Intl Equity Index F Allwrld Ex Us (VEU) | 0.1 | $297k | 3.5k | 83.75 |
|
|
| Spdr Series Trust St Str Sp Aero (XAR) | 0.1 | $288k | +3% | 1.0k | 283.93 |
|
| Kraft Heinz (KHC) | 0.1 | $288k | +7% | 12k | 23.62 |
|
| Uber Technologies (UBER) | 0.1 | $283k | NEW | 3.9k | 72.16 |
|
| Home Depot (HD) | 0.1 | $256k | +9% | 727.00 | 352.70 |
|
| Wisdomtree Tr Yield Enhancd Us (AGGY) | 0.1 | $254k | +4% | 5.8k | 43.48 |
|
| Clorox Company (CLX) | 0.1 | $252k | +27% | 2.6k | 95.44 |
|
| Vanguard Bd Index Fds Intermed Term (BIV) | 0.1 | $252k | 3.3k | 76.69 |
|
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| Ishares Tr Pfd And Incm Sec (PFF) | 0.1 | $249k | +21% | 8.2k | 30.49 |
|
| Ishares Tr Jpmorgan Usd Emg (EMB) | 0.1 | $243k | +6% | 2.5k | 96.45 |
|
| Valero Energy Corporation (VLO) | 0.1 | $224k | -14% | 859.00 | 260.40 |
|
| Twilio Cl A (TWLO) | 0.1 | $221k | NEW | 1.1k | 206.33 |
|
| Telefonaktiebolaget Lm Erics Adr B Sek 10 (ERIC) | 0.1 | $205k | +6% | 18k | 11.15 |
|
| Ishares Tr Ultra Short Dur (ICSH) | 0.1 | $205k | -2% | 4.1k | 50.59 |
|
| Advanced Micro Devices (AMD) | 0.1 | $205k | NEW | 353.00 | 580.91 |
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| Cornerstone Strategic Value (CLM) | 0.1 | $193k | +4% | 26k | 7.56 |
|
| Cornerstone Total Rtrn Fd In (CRF) | 0.0 | $142k | +3% | 20k | 7.18 |
|
Past Filings by HF Advisory Group
SEC 13F filings are viewable for HF Advisory Group going back to 2022
- HF Advisory Group 2026 Q2 filed July 9, 2026
- HF Advisory Group 2026 Q1 filed April 21, 2026
- HF Advisory Group 2025 Q4 restated filed Jan. 23, 2026
- HF Advisory Group 2025 Q4 filed Jan. 16, 2026
- HF Advisory Group 2025 Q3 filed Oct. 6, 2025
- HF Advisory Group 2025 Q2 filed July 10, 2025
- HF Advisory Group 2025 Q1 filed April 10, 2025
- HF Advisory Group 2024 Q4 filed Jan. 15, 2025
- HF Advisory Group 2024 Q3 filed Oct. 30, 2024
- HF Advisory Group 2024 Q2 filed July 18, 2024
- HF Advisory Group 2024 Q1 filed April 22, 2024
- HF Advisory Group 2023 Q4 filed Jan. 31, 2024
- HF Advisory Group 2023 Q3 filed Oct. 31, 2023
- HF Advisory Group 2023 Q2 filed July 20, 2023
- HF Advisory Group 2023 Q1 filed April 19, 2023
- HF Advisory Group 2022 Q4 filed Feb. 7, 2023