Prentice Capital Management
Latest statistics and disclosures from Prentice Capital Management's latest quarterly 13F-HR filing:
- Top 5 stock holdings are SNAP, GRPN, NN, JBLU, PTON, and represent 57.09% of Prentice Capital Management's stock portfolio.
- Added to shares of these 10 stocks: OPEN, GRPN, SBUX, Nextnav, COTY, RH, NN, GPRO, NWL, CWH.
- Started 8 new stock positions in OPEN, SBUX, OPENL, Nextnav, OPENZ, NWL, RH, CWH.
- Reduced shares in these 10 stocks: JBLU, COMP, LYFT, CALY, PTON, HLF, SNAP, BMBL, Hydrofarm Holdings Group Ord, Oatly Group Ads Rep Ord.
- Sold out of its positions in COMP, LYFT.
- Prentice Capital Management was a net buyer of stock by $3.2M.
- Prentice Capital Management has $64M in assets under management (AUM), dropping by -3.07%.
- Central Index Key (CIK): 0001326150
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Portfolio Holdings for Prentice Capital Management
Prentice Capital Management holds 24 positions in its portfolio as reported in the December 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Snap Cl A (SNAP) | 13.9 | $8.8M | -7% | 1.1M | 8.07 |
|
| Groupon Com New (GRPN) | 13.8 | $8.8M | +40% | 498k | 17.61 |
|
| Nextnav Common Stock (NN) | 13.3 | $8.4M | +14% | 508k | 16.64 |
|
| JetBlue Airways Corporation (JBLU) | 10.6 | $6.8M | -34% | 1.5M | 4.55 |
|
| Peloton Interactive Cl A Com (PTON) | 5.4 | $3.4M | -27% | 558k | 6.16 |
|
| Coty Com Cl A (COTY) | 5.4 | $3.4M | +62% | 1.1M | 3.08 |
|
| Opendoor Technologies (OPEN) | 5.1 | $3.2M | NEW | 553k | 5.83 |
|
| Gopro Cl A (GPRO) | 4.2 | $2.7M | +66% | 1.9M | 1.41 |
|
| Frontier Group Hldgs (ULCC) | 3.9 | $2.5M | 530k | 4.71 |
|
|
| Callaway Golf Company (CALY) | 3.6 | $2.3M | -39% | 196k | 11.67 |
|
| Starbucks Corporation (SBUX) | 3.3 | $2.1M | NEW | 25k | 84.21 |
|
| Herbalife Com Shs (HLF) | 3.1 | $2.0M | -36% | 154k | 12.89 |
|
| Nextnav Call | 3.0 | $1.9M | NEW | 250k | 7.60 |
|
| Bumble Com Cl A (BMBL) | 2.9 | $1.8M | -12% | 511k | 3.57 |
|
| Turtle Beach Corp Com New (TBCH) | 2.5 | $1.6M | 113k | 14.03 |
|
|
| Rh (RH) | 1.8 | $1.2M | NEW | 6.5k | 179.15 |
|
| Newell Rubbermaid (NWL) | 1.3 | $798k | NEW | 214k | 3.72 |
|
| Camping World Hldgs Cl A (CWH) | 1.2 | $781k | NEW | 80k | 9.73 |
|
| Growgeneration Corp (GRWG) | 0.6 | $411k | +65% | 274k | 1.50 |
|
| Childrens Pl Cl A (PLCE) | 0.4 | $279k | +21% | 70k | 3.98 |
|
| Oatly Group Ab Sponsored Ads | 0.4 | $229k | 22k | 10.69 |
|
|
| Hydrofarm Holdings Group Ord | 0.1 | $69k | -6% | 46k | 1.51 |
|
| Opendoor Technologies *w Exp 11/20/202 (OPENL) | 0.0 | $14k | NEW | 26k | 0.52 |
|
| Opendoor Technologies *w Exp 11/20/202 (OPENZ) | 0.0 | $5.2k | NEW | 13k | 0.40 |
|
Past Filings by Prentice Capital Management
SEC 13F filings are viewable for Prentice Capital Management going back to 2013
- Prentice Capital Management 2025 Q4 filed Feb. 17, 2026
- Prentice Capital Management 2025 Q3 filed Nov. 14, 2025
- Prentice Capital Management 2025 Q2 filed Aug. 14, 2025
- Prentice Capital Management 2025 Q1 filed May 15, 2025
- Prentice Capital Management 2024 Q4 filed Feb. 14, 2025
- Prentice Capital Management 2024 Q3 filed Nov. 14, 2024
- Prentice Capital Management 2024 Q2 filed Aug. 14, 2024
- Prentice Capital Management 2024 Q1 filed May 15, 2024
- Prentice Capital Management 2023 Q4 filed Feb. 14, 2024
- Prentice Capital Management 2023 Q3 filed Nov. 14, 2023
- Prentice Capital Management 2023 Q2 filed Aug. 14, 2023
- Prentice Capital Management 2023 Q1 filed May 16, 2023
- Prentice Capital Management 2022 Q4 filed Feb. 14, 2023
- Prentice Capital Management 2022 Q3 filed Nov. 14, 2022
- Prentice Capital Management 2022 Q2 filed Aug. 15, 2022
- Prentice Capital Management 2022 Q1 filed May 16, 2022