Brand Asset Management Group

Brand Asset Management Group as of Dec. 31, 2023

Portfolio Holdings for Brand Asset Management Group

Brand Asset Management Group holds 76 positions in its portfolio as reported in the December 2023 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr Core S&p Mcp Etf (IJH) 10.2 $22M 80k 277.15
Ishares Core Msci Emkt (IEMG) 9.8 $22M 425k 50.58
Ishares Tr Eafe Sml Cp Etf (SCZ) 8.1 $18M 287k 61.90
Vanguard Index Fds Mid Cap Etf (VO) 5.4 $12M 51k 232.64
Vanguard Scottsdale Fds Vng Rus1000grw (VONG) 5.3 $12M 149k 78.02
Ishares Tr Rus 1000 Grw Etf (IWF) 5.1 $11M 37k 303.17
Schwab Strategic Tr Intl Eqty Etf (SCHF) 4.6 $10M 273k 36.96
Vanguard Scottsdale Fds Vng Rus1000val (VONV) 3.5 $7.6M 105k 72.54
Schwab Strategic Tr Us Lrg Cap Etf (SCHX) 3.4 $7.4M 132k 56.40
Schwab Strategic Tr Emrg Mkteq Etf (SCHE) 3.4 $7.4M 297k 24.79
Schwab Strategic Tr Us Mid-cap Etf (SCHM) 3.2 $7.0M 94k 75.32
Schwab Strategic Tr Us Lcap Va Etf (SCHV) 3.2 $7.0M 100k 70.10
Schwab Strategic Tr Intl Sceqt Etf (SCHC) 2.9 $6.3M 180k 34.89
Ishares Tr Rus 1000 Val Etf (IWD) 2.2 $4.9M 30k 165.25
Ishares Tr Core S&p500 Etf (IVV) 2.2 $4.8M 10k 477.65
Schwab Strategic Tr Us Sml Cap Etf (SCHA) 2.2 $4.8M 101k 47.24
Ishares Tr Morningstr Us Eq (ILCB) 1.7 $3.8M 58k 65.76
Palantir Technologies Cl A (PLTR) 1.4 $3.1M 182k 17.17
Vanguard Index Fds Small Cp Etf (VB) 1.3 $2.7M 13k 213.33
Schwab Strategic Tr Us Lcap Gr Etf (SCHG) 1.2 $2.7M 32k 82.96
Ishares Tr Mrgstr Md Cp Etf (IMCB) 1.2 $2.5M 38k 67.13
Ishares Tr Morningstar Grwt (ILCG) 1.1 $2.5M 37k 67.82
Vanguard World Mega Cap Index (MGC) 1.1 $2.4M 14k 169.28
Spdr S&p 500 Etf Tr Tr Unit (SPY) 1.0 $2.2M 4.5k 475.31
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.9 $2.0M 49k 41.10
Ishares Tr Rus 1000 Etf (IWB) 0.9 $2.0M 7.5k 262.27
Ishares Tr Mrgstr Sm Cp Etf (ISCB) 0.8 $1.8M 34k 53.61
UnitedHealth (UNH) 0.8 $1.7M 3.2k 526.50
Ishares Tr Shrt Nat Mun Etf (SUB) 0.7 $1.4M 14k 105.43
Ishares Tr Russell 2000 Etf (IWM) 0.6 $1.4M 6.8k 200.71
Apple (AAPL) 0.6 $1.3M 6.9k 192.53
Microsoft Corporation (MSFT) 0.6 $1.2M 3.2k 376.02
Vanguard Intl Equity Index F Allwrld Ex Us (VEU) 0.5 $1.2M 21k 56.14
Vanguard Intl Equity Index F Tt Wrld St Etf (VT) 0.5 $1.0M 10k 102.88
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.5 $1.0M 2.4k 436.78
Ishares Tr Morningstar Valu (ILCV) 0.4 $973k 14k 70.62
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.4 $864k 4.8k 179.97
Ishares Tr Msci Emg Mkt Etf (EEM) 0.4 $794k 20k 40.21
Spdr Index Shs Fds Dj Glb Rl Es Etf (RWO) 0.3 $759k 17k 43.71
Procter & Gamble Company (PG) 0.3 $705k 4.8k 146.53
Vanguard Bd Index Fds Short Trm Bond (BSV) 0.3 $694k 9.0k 77.02
Schwab Strategic Tr Us Aggregate B (SCHZ) 0.3 $672k 14k 46.62
Ishares Tr Jpmorgan Usd Emg (EMB) 0.3 $629k 7.1k 89.06
Spdr Index Shs Fds S&p Intl Smlcp (GWX) 0.3 $618k 20k 31.76
Ishares Tr Micro-cap Etf (IWC) 0.3 $579k 5.0k 116.03
Vanguard Tax-managed Fds Van Ftse Dev Mkt (VEA) 0.2 $513k 11k 47.90
Ishares Tr Msci Eafe Etf (EFA) 0.2 $507k 6.7k 75.35
Vanguard Intl Equity Index F Ftse Smcap Etf (VSS) 0.2 $504k 4.4k 115.03
NVIDIA Corporation (NVDA) 0.2 $496k 1.0k 495.22
Ishares Tr Rus Mid Cap Etf (IWR) 0.2 $455k 5.9k 77.73
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.2 $445k 1.1k 409.69
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.2 $405k 1.1k 356.66
Ishares Tr 10+ Yr Invst Grd (IGLB) 0.2 $403k 7.6k 52.69
Pepsi (PEP) 0.2 $401k 2.4k 169.84
Vanguard Mun Bd Fds Tax Exempt Bd (VTEB) 0.2 $385k 7.6k 51.05
Ishares Tr Core Msci Eafe (IEFA) 0.2 $364k 5.2k 70.35
Spdr S&p Midcap 400 Etf Tr Utser1 S&pdcrp (MDY) 0.2 $358k 705.00 507.38
Ishares Tr Msci Acwi Etf (ACWI) 0.2 $335k 3.3k 101.77
Us Bancorp Del Com New (USB) 0.2 $334k 7.7k 43.28
International Business Machines (IBM) 0.1 $314k 1.9k 163.55
Ishares Tr Core S&p Scp Etf (IJR) 0.1 $284k 2.6k 108.25
Dimensional Etf Trust Internatnal Val (DFIV) 0.1 $277k 8.1k 34.36
Vanguard Malvern Fds Strm Infproidx (VTIP) 0.1 $274k 5.8k 47.49
Pfizer (PFE) 0.1 $273k 9.5k 28.79
Columbia Etf Tr Ii Em Core Ex Etf (XCEM) 0.1 $271k 9.0k 30.27
Ishares Tr S&p 500 Grwt Etf (IVW) 0.1 $269k 3.6k 75.10
Vanguard Index Fds Growth Etf (VUG) 0.1 $264k 849.00 310.78
Vanguard Intl Equity Index F Ftse Europe Etf (VGK) 0.1 $262k 4.1k 64.48
Schwab Strategic Tr Us Reit Etf (SCHH) 0.1 $256k 12k 20.71
Ishares Tr MRGSTR MD CP GRW (IMCG) 0.1 $249k 3.9k 64.45
Amazon (AMZN) 0.1 $233k 1.5k 151.94
Johnson & Johnson (JNJ) 0.1 $222k 1.4k 156.74
Ameren Corporation (AEE) 0.1 $219k 3.0k 72.34
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.1 $216k 3.0k 72.03
Vanguard Scottsdale Fds Vng Rus2000idx (VTWO) 0.1 $204k 2.5k 81.10
Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) 0.1 $204k 1.2k 168.57