Holland Advisory Services as of Dec. 31, 2023
Portfolio Holdings for Holland Advisory Services
Holland Advisory Services holds 40 positions in its portfolio as reported in the December 2023 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Ishares Tr Core S&p500 Etf (IVV) | 22.8 | $20M | 42k | 477.63 | |
| Pacer Fds Tr Us Cash Cows 100 (COWZ) | 12.6 | $11M | 212k | 51.99 | |
| Pacer Fds Tr Developed Mrkt (ICOW) | 12.2 | $11M | 341k | 31.24 | |
| Ishares Tr Core S&p Mcp Etf (IJH) | 11.9 | $10M | 37k | 277.15 | |
| Vanguard Scottsdale Fds Int-term Corp (VCIT) | 11.6 | $10M | 125k | 81.28 | |
| Pacer Fds Tr Pacer Us Small (CALF) | 8.0 | $7.0M | 146k | 48.03 | |
| Vanguard Index Fds Total Stk Mkt (VTI) | 1.8 | $1.6M | 6.8k | 237.23 | |
| Apple (AAPL) | 1.8 | $1.5M | 8.0k | 192.54 | |
| Microsoft Corporation (MSFT) | 1.5 | $1.3M | 3.5k | 376.06 | |
| Ishares Tr Core S&p Scp Etf (IJR) | 1.2 | $1.1M | 9.9k | 108.25 | |
| Ishares Tr Rus Md Cp Gr Etf (IWP) | 1.2 | $1.0M | 10k | 104.46 | |
| Ishares Tr Core Msci Eafe (IEFA) | 0.9 | $806k | 12k | 70.35 | |
| Philip Morris International (PM) | 0.9 | $754k | 8.0k | 94.08 | |
| McDonald's Corporation (MCD) | 0.9 | $743k | 2.5k | 296.52 | |
| Mondelez Intl Cl A (MDLZ) | 0.7 | $634k | 8.8k | 72.43 | |
| JPMorgan Chase & Co. (JPM) | 0.7 | $609k | 3.6k | 170.10 | |
| Exxon Mobil Corporation (XOM) | 0.6 | $551k | 5.5k | 99.98 | |
| Procter & Gamble Company (PG) | 0.6 | $547k | 3.7k | 146.55 | |
| Brown & Brown (BRO) | 0.6 | $521k | 7.3k | 71.11 | |
| Invesco Qqq Tr Unit Ser 1 (QQQ) | 0.5 | $471k | 1.1k | 409.52 | |
| Vanguard Index Fds Value Etf (VTV) | 0.5 | $450k | 3.0k | 149.48 | |
| Ishares Tr Rus Mdcp Val Etf (IWS) | 0.5 | $414k | 3.6k | 116.30 | |
| Johnson & Johnson (JNJ) | 0.4 | $385k | 2.5k | 156.76 | |
| Amgen (AMGN) | 0.4 | $384k | 1.3k | 287.97 | |
| Wal-Mart Stores (WMT) | 0.4 | $368k | 2.3k | 157.67 | |
| Carnival Corp Unit 99/99/9999 (CCL) | 0.4 | $359k | 19k | 18.54 | |
| Comcast Corp Cl A (CMCSA) | 0.4 | $325k | 7.4k | 43.85 | |
| Ishares Tr S&p 500 Grwt Etf (IVW) | 0.3 | $304k | 4.1k | 75.11 | |
| Vanguard Specialized Funds Div App Etf (VIG) | 0.3 | $303k | 1.8k | 170.40 | |
| Altria (MO) | 0.3 | $297k | 7.4k | 40.34 | |
| Boeing Company (BA) | 0.3 | $274k | 1.1k | 260.73 | |
| Ishares Tr Rus 2000 Grw Etf (IWO) | 0.3 | $267k | 1.1k | 252.18 | |
| Hubbell (HUBB) | 0.3 | $266k | 810.00 | 328.82 | |
| Vanguard Index Fds Sm Cp Val Etf (VBR) | 0.3 | $256k | 1.4k | 179.91 | |
| Caterpillar (CAT) | 0.3 | $253k | 856.00 | 295.71 | |
| Select Sector Spdr Tr Financial (XLF) | 0.3 | $240k | 6.4k | 37.60 | |
| Ishares Tr S&p Mc 400vl Etf (IJJ) | 0.3 | $236k | 2.1k | 114.07 | |
| Visa Com Cl A (V) | 0.2 | $215k | 824.00 | 260.45 | |
| Cisco Systems (CSCO) | 0.2 | $203k | 4.0k | 50.52 | |
| International Business Machines (IBM) | 0.2 | $203k | 1.2k | 163.59 |
