Proffitt & Goodson

Proffitt & Goodson as of Dec. 31, 2010

Portfolio Holdings for Proffitt & Goodson

Proffitt & Goodson holds 50 positions in its portfolio as reported in the December 2010 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Spdr S&p 500 Etf (SPY) 21.6 $23M 182k 125.75
iShares MSCI EAFE Index Fund (EFA) 12.6 $13M 229k 58.22
Vanguard Total Stock Market ETF (VTI) 10.2 $11M 167k 64.93
iShares Russell Midcap Index Fund (IWR) 6.4 $6.8M 67k 101.76
iShares Russell 2000 Index (IWM) 5.5 $5.8M 74k 78.24
Ipath Dow Jones-aig Commodity (DJP) 4.6 $4.9M 99k 49.12
Vanguard Emerging Markets ETF (VWO) 3.6 $3.8M 79k 48.14
Financial Select Sector SPDR (XLF) 3.5 $3.7M 232k 15.95
Google 1.1 $1.1M 1.9k 594.07
Schlumberger (SLB) 1.0 $1.1M 13k 83.47
Cisco Systems (CSCO) 0.9 $985k 49k 20.23
SPDR S&P Emerging Europe 0.9 $952k 19k 49.53
EMC Corporation 0.9 $939k 41k 22.90
General Electric Company 0.9 $931k 51k 18.29
Emerson Electric (EMR) 0.9 $938k 16k 57.20
SPDR S&P Pharmaceuticals (XPH) 0.9 $929k 20k 46.09
Microsoft Corporation (MSFT) 0.9 $921k 33k 27.91
ConocoPhillips (COP) 0.8 $901k 13k 68.08
Procter & Gamble Company (PG) 0.8 $906k 14k 64.30
Oracle Corporation (ORCL) 0.8 $906k 29k 31.31
Chevron Corporation (CVX) 0.8 $889k 9.7k 91.21
Parker-Hannifin Corporation (PH) 0.8 $893k 10k 86.35
iShares FTSE/Xinhua China 25 Index (FXI) 0.8 $885k 21k 43.11
Energy Select Sector SPDR (XLE) 0.8 $880k 13k 68.24
Comcast Corporation (CMCSA) 0.8 $870k 40k 21.98
Exxon Mobil Corporation (XOM) 0.8 $875k 12k 73.16
Target Corporation (TGT) 0.8 $869k 14k 60.15
Broadcom Corporation 0.8 $874k 20k 43.54
SPDR S&P Biotech (XBI) 0.8 $871k 14k 63.09
Walt Disney Company (DIS) 0.8 $856k 23k 37.49
Intel Corporation (INTC) 0.8 $864k 41k 21.02
Ingersoll-rand Co Ltd-cl A 0.8 $864k 18k 47.09
Home Depot (HD) 0.8 $853k 24k 35.08
Johnson & Johnson (JNJ) 0.8 $846k 14k 61.82
E.I. du Pont de Nemours & Company 0.8 $851k 17k 49.89
Walgreen Company 0.8 $852k 22k 38.94
Catalyst Health Solutions 0.8 $847k 18k 46.49
Duke Energy Corporation 0.8 $830k 47k 17.81
3M Company (MMM) 0.8 $797k 9.2k 86.35
Pepsi (PEP) 0.8 $791k 12k 65.33
Wal-Mart Stores (WMT) 0.7 $752k 14k 53.91
Colgate-Palmolive Company (CL) 0.7 $720k 9.0k 80.34
Amgen (AMGN) 0.7 $712k 13k 54.90
Air Products & Chemicals (APD) 0.7 $695k 7.6k 90.91
Zimmer Holdings (ZBH) 0.7 $698k 13k 53.68
Exelon Corporation (EXC) 0.7 $691k 17k 41.66
Sprint Nextel Corporation 0.6 $668k 158k 4.23
iShares Dow Jones US Financial (IYF) 0.2 $211k 3.7k 57.49
Saks Incorporated 0.1 $107k 10k 10.70
Jefferson Bancshares 0.0 $38k 12k 3.26