Sterling Investment Counsel

Sterling Investment Counsel as of Dec. 31, 2024

Portfolio Holdings for Sterling Investment Counsel

Sterling Investment Counsel holds 128 positions in its portfolio as reported in the December 2024 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr S&p 500 Grwt Etf (IVW) 11.4 $17M 170k 101.53
Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) 9.2 $14M 66k 210.45
J P Morgan Exchange Traded F Equity Premium (JEPI) 7.0 $11M 184k 57.53
Apple (AAPL) 6.2 $9.3M 37k 250.42
Capital Group Intl Focus Eqt Shs Creation Uni (CGXU) 5.7 $8.7M 352k 24.67
Ishares Tr Core S&p Mcp Etf (IJH) 4.2 $6.3M 101k 62.31
Ishares Tr Core S&p Scp Etf (IJR) 3.0 $4.5M 39k 115.22
Alphabet Cap Stk Cl A (GOOGL) 2.8 $4.2M 22k 189.30
NVIDIA Corporation (NVDA) 2.4 $3.6M 27k 134.29
Ishares Msci Emrg Chn (EMXC) 2.4 $3.6M 65k 55.45
Microsoft Corporation (MSFT) 2.3 $3.4M 8.2k 421.50
Berkshire Hathaway Inc Del Cl B New (BRK.B) 2.3 $3.4M 7.5k 453.29
Amazon (AMZN) 1.7 $2.6M 12k 219.39
Meta Platforms Cl A (META) 1.2 $1.9M 3.2k 585.51
JPMorgan Chase & Co. (JPM) 1.2 $1.8M 7.5k 239.72
Ark Etf Tr Next Gnrtn Inter (ARKW) 1.2 $1.8M 16k 107.98
Ishares Tr Core S&p500 Etf (IVV) 1.1 $1.7M 2.9k 588.62
Ishares Tr Core S&p Us Gwt (IUSG) 1.1 $1.7M 12k 139.35
Cardinal Health (CAH) 1.0 $1.5M 13k 118.27
Ishares Tr Core Msci Total (IXUS) 0.9 $1.4M 22k 66.14
Hartford Fds Exchange Traded Mun Oportunite (HMOP) 0.9 $1.4M 37k 38.66
Visa Com Cl A (V) 0.9 $1.3M 4.3k 316.04
Costco Wholesale Corporation (COST) 0.8 $1.3M 1.4k 916.27
Ishares Tr Iboxx Hi Yd Etf (HYG) 0.8 $1.1M 15k 78.65
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.7 $1.1M 4.3k 253.75
Spdr Ser Tr Portfolio S&p400 (SPMD) 0.7 $1.0M 19k 54.69
Global X Fds Rbtcs Artfl Inte (BOTZ) 0.7 $1.0M 33k 31.95
Ishares Tr S&p 500 Val Etf (IVE) 0.6 $970k 5.1k 190.89
Tesla Motors (TSLA) 0.6 $922k 2.3k 403.84
UnitedHealth (UNH) 0.6 $888k 1.8k 506.19
Walt Disney Company (DIS) 0.6 $876k 7.9k 111.35
Wal-Mart Stores (WMT) 0.5 $808k 8.9k 90.35
Home Depot (HD) 0.5 $755k 1.9k 388.99
Coca-Cola Company (KO) 0.5 $746k 12k 62.26
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.5 $728k 17k 42.61
Tompkins Financial Corporation (TMP) 0.5 $696k 10k 67.83
Ishares Tr Expanded Tech (IGV) 0.4 $667k 6.7k 100.12
M&T Bank Corporation (MTB) 0.4 $658k 3.5k 188.02
Cincinnati Financial Corporation (CINF) 0.4 $640k 4.5k 143.70
Abbvie (ABBV) 0.4 $634k 3.6k 177.70
Cintas Corporation (CTAS) 0.4 $632k 3.5k 182.70
McDonald's Corporation (MCD) 0.4 $623k 2.2k 289.89
Select Sector Spdr Tr Energy (XLE) 0.4 $616k 7.2k 85.65
Mastercard Incorporated Cl A (MA) 0.4 $615k 1.2k 526.57
Global X Fds Cybrscurty Etf (BUG) 0.4 $612k 19k 32.09
Corning Incorporated (GLW) 0.4 $585k 12k 47.52
Merck & Co (MRK) 0.4 $557k 5.6k 99.48
Thermo Fisher Scientific (TMO) 0.4 $538k 1.0k 520.23
Broadcom (AVGO) 0.4 $531k 2.3k 231.84
International Paper Company (IP) 0.3 $512k 9.5k 53.82
Altria (MO) 0.3 $477k 9.1k 52.29
At&t (T) 0.3 $476k 21k 22.77
Lockheed Martin Corporation (LMT) 0.3 $469k 966.00 485.94
Entergy Corporation (ETR) 0.3 $462k 6.1k 75.82
Eaton Corp SHS (ETN) 0.3 $448k 1.4k 331.76
Uber Technologies (UBER) 0.3 $434k 7.2k 60.32
Fifth Third Ban (FITB) 0.3 $416k 9.8k 42.28
Philip Morris International (PM) 0.3 $414k 3.4k 120.35
MercadoLibre (MELI) 0.3 $413k 243.00 1700.44
Trane Technologies SHS (TT) 0.3 $413k 1.1k 369.35
United Parcel Service CL B (UPS) 0.3 $408k 3.2k 126.11
Palo Alto Networks (PANW) 0.3 $407k 2.2k 181.96
Vanguard Index Fds Small Cp Etf (VB) 0.3 $396k 1.6k 240.28
Williams Companies (WMB) 0.3 $394k 7.3k 54.12
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.3 $390k 723.00 538.81
Ishares Tr Rus Mdcp Val Etf (IWS) 0.3 $389k 3.0k 129.34
Prologis (PLD) 0.3 $385k 3.6k 105.70
salesforce (CRM) 0.3 $382k 1.1k 334.36
Us Bancorp Del Com New (USB) 0.3 $379k 7.9k 47.83
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.2 $372k 635.00 586.08
Ishares Tr Jpmorgan Usd Emg (EMB) 0.2 $370k 4.2k 89.04
Citizens Financial (CFG) 0.2 $368k 8.4k 43.76
Vanguard World Mega Grwth Ind (MGK) 0.2 $367k 1.1k 343.41
Ishares Tr Core Div Grwth (DGRO) 0.2 $363k 5.9k 61.34
Exxon Mobil Corporation (XOM) 0.2 $359k 3.3k 107.57
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.2 $358k 2.2k 161.77
Wisdomtree Tr Us Smallcap Divd (DES) 0.2 $357k 10k 34.35
International Business Machines (IBM) 0.2 $357k 1.6k 219.83
Duke Energy Corp Com New (DUK) 0.2 $352k 3.3k 107.74
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.2 $347k 1.8k 198.18
Alphabet Cap Stk Cl C (GOOG) 0.2 $343k 1.8k 190.44
Graham Hldgs Com Cl B (GHC) 0.2 $339k 389.00 872.16
Paychex (PAYX) 0.2 $333k 2.4k 140.22
Hca Holdings (HCA) 0.2 $330k 1.1k 300.15
MetLife (MET) 0.2 $325k 4.0k 81.88
Global X Fds S&p 500 Catholic (CATH) 0.2 $323k 4.6k 70.84
Parker-Hannifin Corporation (PH) 0.2 $323k 507.00 636.02
Servicenow (NOW) 0.2 $322k 304.00 1060.12
Chevron Corporation (CVX) 0.2 $316k 2.2k 144.84
Spdr Ser Tr Bloomberg High Y (JNK) 0.2 $314k 3.3k 95.47
Verizon Communications (VZ) 0.2 $310k 7.8k 39.99
Public Service Enterprise (PEG) 0.2 $305k 3.6k 84.49
Adobe Systems Incorporated (ADBE) 0.2 $294k 662.00 444.68
Honeywell International (HON) 0.2 $292k 1.3k 225.89
Procter & Gamble Company (PG) 0.2 $286k 1.7k 167.65
Metropcs Communications (TMUS) 0.2 $283k 1.3k 220.73
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.2 $278k 1.6k 178.13
Bank of America Corporation (BAC) 0.2 $270k 6.1k 43.95
Southern Company (SO) 0.2 $263k 3.2k 82.32
Vanguard World Mega Cap Val Etf (MGV) 0.2 $258k 2.1k 124.91
Hartford Financial Services (HIG) 0.2 $258k 2.4k 109.40
Goldman Sachs (GS) 0.2 $258k 450.00 572.41
On Hldg Namen Akt A (ONON) 0.2 $251k 4.6k 54.77
Vanguard Charlotte Fds Total Int Bd Etf (BNDX) 0.2 $244k 5.0k 49.05
Regions Financial Corporation (RF) 0.2 $240k 10k 23.52
General Mills (GIS) 0.2 $235k 3.7k 63.77
Zoetis Cl A (ZTS) 0.2 $234k 1.4k 162.93
Fidelity National Financial Fnf Group Com (FNF) 0.2 $232k 4.1k 56.14
Caterpillar (CAT) 0.1 $227k 625.00 362.68
Eversource Energy (ES) 0.1 $225k 3.9k 57.43
Cme (CME) 0.1 $223k 959.00 232.23
Marathon Petroleum Corp (MPC) 0.1 $222k 1.6k 139.50
Quanta Services (PWR) 0.1 $221k 699.00 316.05
Dominion Resources (D) 0.1 $221k 4.1k 53.86
Citigroup Com New (C) 0.1 $221k 3.1k 70.39
Applied Materials (AMAT) 0.1 $211k 1.3k 162.67
Select Sector Spdr Tr Sbi Materials (XLB) 0.1 $208k 2.5k 84.14
Ishares Tr Us Treas Bd Etf (GOVT) 0.1 $208k 9.0k 22.98
FirstEnergy (FE) 0.1 $207k 5.2k 39.78
J P Morgan Exchange Traded F Intrnl Res Eqt (JIRE) 0.1 $207k 3.5k 58.51
Northrop Grumman Corporation (NOC) 0.1 $205k 436.00 469.29
Ishares Tr Shrt Nat Mun Etf (SUB) 0.1 $202k 1.9k 105.48
Analog Devices (ADI) 0.1 $202k 950.00 212.46
Sempra Energy (SRE) 0.1 $201k 2.3k 87.72
TJX Companies (TJX) 0.1 $201k 1.7k 120.81
Ishares Tr Ishares Biotech (IBB) 0.1 $201k 1.5k 132.21
Ford Motor Company (F) 0.1 $130k 13k 9.90
Purple Innovatio (PRPL) 0.0 $7.8k 10k 0.78