Sterling Investment Counsel

Sterling Investment Counsel as of Sept. 30, 2025

Portfolio Holdings for Sterling Investment Counsel

Sterling Investment Counsel holds 130 positions in its portfolio as reported in the September 2025 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr S&p 500 Grwt Etf (IVW) 11.4 $36M 294k 120.72
Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) 9.6 $30M 122k 247.12
J P Morgan Exchange Traded F Equity Premium (JEPI) 8.6 $27M 468k 57.10
Capital Group Intl Focus Eqt Shs Creation Uni (CGXU) 6.6 $21M 700k 29.62
Apple (AAPL) 4.6 $14M 56k 254.63
Ishares Tr Core S&p Mcp Etf (IJH) 4.0 $13M 192k 65.26
Ishares Tr Core S&p500 Etf (IVV) 2.5 $7.9M 12k 669.32
Ishares Tr Core S&p Scp Etf (IJR) 2.5 $7.7M 64k 118.83
NVIDIA Corporation (NVDA) 2.4 $7.3M 39k 186.58
Hartford Fds Exchange Traded Mun Oportunite (HMOP) 2.2 $6.9M 176k 38.97
Alphabet Cap Stk Cl A (GOOGL) 2.2 $6.8M 28k 243.10
Microsoft Corporation (MSFT) 2.0 $6.3M 12k 517.93
Ishares Msci Emrg Chn (EMXC) 1.9 $6.1M 90k 67.51
Amazon (AMZN) 1.9 $6.1M 28k 219.57
Berkshire Hathaway Inc Del Cl B New (BRK.B) 1.6 $5.0M 9.9k 502.75
Ishares Tr 0-3 Mnth Treasry (SGOV) 1.5 $4.7M 46k 100.70
Meta Platforms Cl A (META) 1.4 $4.5M 6.1k 734.33
JPMorgan Chase & Co. (JPM) 1.4 $4.3M 14k 315.44
Visa Com Cl A (V) 1.1 $3.4M 10k 341.38
Wal-Mart Stores (WMT) 1.0 $3.2M 31k 103.06
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.9 $2.7M 4.1k 666.24
Ishares Tr Core S&p Us Gwt (IUSG) 0.8 $2.6M 16k 164.54
Ishares Tr Rus 1000 Grw Etf (IWF) 0.8 $2.5M 5.4k 468.38
Ishares Tr Core Msci Total (IXUS) 0.7 $2.3M 28k 82.58
Ishares Tr Core Div Grwth (DGRO) 0.7 $2.3M 33k 68.08
Palo Alto Networks (PANW) 0.7 $2.2M 11k 203.62
Coca-Cola Company (KO) 0.7 $2.2M 33k 66.32
Ishares Tr S&p 500 Val Etf (IVE) 0.7 $2.2M 11k 206.52
Servicenow (NOW) 0.6 $1.8M 2.0k 920.28
Alphabet Cap Stk Cl C (GOOG) 0.6 $1.8M 7.4k 243.55
Eaton Corp SHS (ETN) 0.6 $1.8M 4.8k 374.24
Uber Technologies (UBER) 0.6 $1.8M 18k 97.97
Ge Vernova (GEV) 0.6 $1.8M 2.9k 614.91
Cardinal Health (CAH) 0.6 $1.8M 11k 156.96
Abbvie (ABBV) 0.6 $1.7M 7.4k 231.54
Broadcom (AVGO) 0.5 $1.7M 5.1k 329.93
Eli Lilly & Co. (LLY) 0.5 $1.7M 2.2k 763.00
Select Sector Spdr Tr Energy (XLE) 0.5 $1.6M 18k 89.34
Ark Etf Tr Next Gnrtn Inter (ARKW) 0.5 $1.6M 9.1k 174.61
Walt Disney Company (DIS) 0.5 $1.6M 14k 114.50
Global X Fds Rbtcs Artfl Inte (BOTZ) 0.5 $1.5M 42k 35.43
Blackrock (BLK) 0.5 $1.5M 1.3k 1165.87
Amphenol Corp Cl A (APH) 0.5 $1.4M 12k 123.75
Home Depot (HD) 0.4 $1.4M 3.5k 405.21
Citizens Financial (CFG) 0.4 $1.2M 23k 53.16
Analog Devices (ADI) 0.4 $1.2M 4.9k 245.70
McDonald's Corporation (MCD) 0.4 $1.2M 3.8k 303.91
Select Sector Spdr Tr Sbi Materials (XLB) 0.4 $1.2M 13k 89.62
Spdr Series Trust Portfolio S&p400 (SPMD) 0.4 $1.1M 20k 57.19
J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) 0.4 $1.1M 22k 50.73
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.3 $1.1M 1.8k 600.37
salesforce (CRM) 0.3 $1.1M 4.5k 236.98
Tesla Motors (TSLA) 0.3 $1.0M 2.3k 444.72
Corning Incorporated (GLW) 0.3 $1.0M 12k 82.03
Vaneck Etf Trust Uranium And Nucl (NLR) 0.3 $989k 7.3k 135.65
Citigroup Com New (C) 0.3 $976k 9.6k 101.50
Parker-Hannifin Corporation (PH) 0.3 $942k 1.2k 758.15
Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) 0.3 $933k 11k 89.13
Thermo Fisher Scientific (TMO) 0.3 $927k 1.9k 485.02
Stryker Corporation (SYK) 0.3 $920k 2.5k 369.67
M&T Bank Corporation (MTB) 0.3 $876k 4.4k 197.64
American Electric Power Company (AEP) 0.3 $868k 7.7k 112.50
MercadoLibre (MELI) 0.3 $860k 368.00 2336.94
Ishares Tr Expanded Tech (IGV) 0.3 $860k 7.5k 115.01
Costco Wholesale Corporation (COST) 0.3 $809k 874.00 925.44
Merck & Co (MRK) 0.2 $777k 9.3k 83.93
Global X Fds Cybrscurty Etf (BUG) 0.2 $773k 22k 35.19
Johnson & Johnson (JNJ) 0.2 $768k 4.1k 185.44
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.2 $754k 1.00 754200.00
Ishares Tr U S Equity Factr (LRGF) 0.2 $752k 11k 69.08
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.2 $744k 1.6k 463.74
Deere & Company (DE) 0.2 $733k 1.6k 457.23
Gilead Sciences (GILD) 0.2 $725k 6.5k 111.00
Tompkins Financial Corporation (TMP) 0.2 $681k 10k 66.21
Vanguard Admiral Fds 500 Grth Idx F (VOOG) 0.2 $669k 1.5k 435.54
Equinix (EQIX) 0.2 $652k 832.00 783.24
Iqvia Holdings (IQV) 0.2 $649k 3.4k 189.94
Ishares Tr National Mun Etf (MUB) 0.2 $646k 6.1k 106.49
Vanguard World Inf Tech Etf (VGT) 0.2 $606k 811.00 746.63
Exxon Mobil Corporation (XOM) 0.2 $504k 4.5k 112.74
Lowe's Companies (LOW) 0.2 $496k 2.0k 251.31
Goldman Sachs (GS) 0.2 $495k 622.00 796.14
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.1 $467k 2.4k 194.50
Graham Hldgs Com Cl B (GHC) 0.1 $463k 394.00 1175.84
Grayscale Bitcoin Trust Etf Shs Rep Com Ut (GBTC) 0.1 $419k 4.7k 89.77
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $417k 1.9k 215.79
Pepsi (PEP) 0.1 $412k 2.9k 140.44
Global X Fds S&p 500 Catholic (CATH) 0.1 $412k 5.1k 81.06
Netflix (NFLX) 0.1 $406k 339.00 1198.92
Applied Materials (AMAT) 0.1 $397k 1.9k 204.75
Caterpillar (CAT) 0.1 $354k 743.00 476.94
Vanguard Whitehall Fds High Div Yld (VYM) 0.1 $346k 2.5k 140.97
Spdr Series Trust Prtflo S&p500 Vl (SPYV) 0.1 $344k 6.2k 55.33
Bank of America Corporation (BAC) 0.1 $341k 6.6k 51.59
Spdr Gold Tr Gold Shs (GLD) 0.1 $341k 958.00 355.47
Crowdstrike Hldgs Cl A (CRWD) 0.1 $334k 680.00 490.38
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.1 $331k 1.1k 293.79
Proshares Tr Sp500 Ex Enrgy (SPXE) 0.1 $325k 4.5k 72.16
Mastercard Incorporated Cl A (MA) 0.1 $323k 567.00 568.81
Automatic Data Processing (ADP) 0.1 $322k 1.1k 293.41
American Express Company (AXP) 0.1 $321k 967.00 332.04
Weave Communications (WEAV) 0.1 $319k 48k 6.68
Fidelity National Financial Com Shs (FNF) 0.1 $316k 5.2k 60.49
Procter & Gamble Company (PG) 0.1 $311k 2.0k 153.63
Ishares Tr S&P SML 600 GWT (IJT) 0.1 $309k 2.2k 141.51
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $303k 3.2k 95.15
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.1 $298k 487.00 612.38
Ishares Tr New York Mun Etf (NYF) 0.1 $294k 5.5k 53.35
Vanguard Index Fds Value Etf (VTV) 0.1 $293k 1.6k 186.49
Amgen (AMGN) 0.1 $290k 1.0k 282.20
Oracle Corporation (ORCL) 0.1 $284k 1.0k 281.22
United Parcel Service CL B (UPS) 0.1 $277k 3.3k 83.53
Ishares Tr Rus 1000 Val Etf (IWD) 0.1 $275k 1.3k 203.64
Ionq Inc Pipe (IONQ) 0.1 $268k 4.4k 61.50
On Hldg Namen Akt A (ONON) 0.1 $259k 6.1k 42.35
Vanguard Index Fds Total Stk Mkt (VTI) 0.1 $257k 782.00 328.14
Ishares Tr S&p Mc 400gr Etf (IJK) 0.1 $240k 2.5k 95.89
Linde SHS (LIN) 0.1 $239k 504.00 475.00
Oil-Dri Corporation of America (ODC) 0.1 $235k 3.9k 61.04
Ishares Tr Msci Acwi Ex Us (ACWX) 0.1 $230k 3.5k 65.01
Chevron Corporation (CVX) 0.1 $220k 1.4k 155.29
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $218k 1.5k 145.60
Ishares Tr S&p 100 Etf (OEF) 0.1 $214k 644.00 332.84
American Water Works (AWK) 0.1 $209k 1.5k 139.19
Select Sector Spdr Tr Technology (XLK) 0.1 $206k 731.00 281.86
Vanguard Intl Equity Index F Allwrld Ex Us (VEU) 0.1 $206k 2.9k 71.37
Vanguard World Health Car Etf (VHT) 0.1 $205k 790.00 259.60
Lithium Amers Corp Com Shs (LAC) 0.1 $158k 28k 5.71
Lithium Argentina Com Shs (LAR) 0.0 $92k 28k 3.34
Purple Innovatio (PRPL) 0.0 $9.3k 10k 0.93