Sterling Investment Counsel

Sterling Investment Counsel as of Dec. 31, 2025

Portfolio Holdings for Sterling Investment Counsel

Sterling Investment Counsel holds 187 positions in its portfolio as reported in the December 2025 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr S&p 500 Grwt Etf (IVW) 10.2 $36M 290k 123.26
Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) 8.8 $31M 121k 252.92
J P Morgan Exchange Traded F Equity Premium (JEPI) 8.0 $28M 486k 57.24
Capital Group Intl Focus Eqt Shs Creation Uni (CGXU) 6.1 $21M 717k 29.55
Apple (AAPL) 5.0 $18M 65k 268.10
Ishares Tr Core S&p Mcp Etf (IJH) 3.6 $13M 193k 66.00
Alphabet Cap Stk Cl A (GOOGL) 2.8 $9.7M 34k 289.57
Ishares Tr Core S&p500 Etf (IVV) 2.4 $8.2M 12k 684.97
NVIDIA Corporation (NVDA) 2.3 $8.0M 45k 180.55
Microsoft Corporation (MSFT) 2.3 $7.9M 17k 466.06
Ishares Tr Core S&p Scp Etf (IJR) 2.3 $7.9M 65k 120.18
Amazon (AMZN) 2.0 $6.9M 30k 229.70
Ishares Msci Emrg Chn (EMXC) 1.9 $6.5M 90k 72.68
Berkshire Hathaway Inc Del Cl B New (BRK.B) 1.6 $5.5M 11k 498.11
JPMorgan Chase & Co. (JPM) 1.4 $4.7M 16k 305.16
Meta Platforms Cl A (META) 1.3 $4.5M 6.8k 656.74
Visa Com Cl A (V) 1.2 $4.1M 12k 345.00
Wal-Mart Stores (WMT) 1.1 $3.9M 36k 108.65
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.8 $2.8M 4.1k 681.98
Coca-Cola Company (KO) 0.8 $2.7M 40k 68.61
Ishares Tr Core S&p Us Gwt (IUSG) 0.7 $2.5M 15k 167.94
Ishares Tr Rus 1000 Grw Etf (IWF) 0.7 $2.5M 5.2k 473.26
Alphabet Cap Stk Cl C (GOOG) 0.7 $2.5M 8.6k 287.92
Eli Lilly & Co. (LLY) 0.7 $2.4M 2.3k 1066.60
Cardinal Health (CAH) 0.7 $2.3M 11k 205.49
Ishares Tr Core Msci Total (IXUS) 0.7 $2.3M 27k 84.64
Ishares Tr Core Div Grwth (DGRO) 0.6 $2.2M 32k 69.42
Ishares Tr S&p 500 Val Etf (IVE) 0.6 $2.2M 11k 212.08
Broadcom (AVGO) 0.6 $2.1M 6.4k 327.10
Palo Alto Networks (PANW) 0.6 $2.1M 11k 184.20
Ge Vernova (GEV) 0.6 $1.9M 3.0k 653.58
Abbvie (ABBV) 0.5 $1.9M 8.7k 220.17
Home Depot (HD) 0.5 $1.8M 5.0k 357.60
Walt Disney Company (DIS) 0.5 $1.8M 16k 113.38
Costco Wholesale Corporation (COST) 0.5 $1.8M 2.0k 892.77
Citizens Financial (CFG) 0.5 $1.7M 32k 54.27
Select Sector Spdr Tr State Street Ene (XLE) 0.5 $1.7M 37k 44.71
McDonald's Corporation (MCD) 0.5 $1.6M 5.3k 302.17
Servicenow (NOW) 0.4 $1.6M 10k 153.19
Eaton Corp SHS (ETN) 0.4 $1.6M 4.9k 318.50
Uber Technologies (UBER) 0.4 $1.5M 19k 81.71
Thermo Fisher Scientific (TMO) 0.4 $1.5M 2.7k 564.40
Global X Fds Rbtcs Artfl Inte (BOTZ) 0.4 $1.5M 42k 36.23
Amphenol Corp Cl A (APH) 0.4 $1.5M 11k 135.14
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.4 $1.5M 5.7k 258.57
Ark Etf Tr Next Gnrtn Inter (ARKW) 0.4 $1.5M 9.9k 147.73
Citigroup Com New (C) 0.4 $1.4M 13k 105.21
American Electric Power Company (AEP) 0.4 $1.4M 13k 107.06
salesforce (CRM) 0.4 $1.4M 5.0k 268.99
Analog Devices (ADI) 0.4 $1.4M 5.0k 271.20
Merck & Co (MRK) 0.4 $1.3M 13k 104.14
Parker-Hannifin Corporation (PH) 0.4 $1.3M 1.5k 859.79
Ishares Tr Iboxx Hi Yd Etf (HYG) 0.4 $1.3M 16k 78.65
Blackrock (BLK) 0.3 $1.2M 1.1k 1070.34
Spdr Series Trust State Street Spd (SPMD) 0.3 $1.1M 20k 57.91
Ishares Tr New York Mun Etf (NYF) 0.3 $1.1M 21k 53.51
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.3 $1.1M 1.8k 614.31
Tesla Motors (TSLA) 0.3 $1.1M 2.4k 441.34
Select Sector Spdr Tr State Street Mat (XLB) 0.3 $1.1M 24k 45.35
Vaneck Etf Trust Uranium And Nucl (NLR) 0.3 $1.0M 8.3k 124.20
Mastercard Incorporated Cl A (MA) 0.3 $999k 1.9k 540.15
Corning Incorporated (GLW) 0.3 $979k 11k 87.56
Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) 0.3 $956k 11k 91.40
MercadoLibre (MELI) 0.2 $858k 426.00 2014.26
Johnson & Johnson (JNJ) 0.2 $850k 4.1k 206.95
M&T Bank Corporation (MTB) 0.2 $849k 4.2k 201.47
Stryker Corporation (SYK) 0.2 $845k 2.4k 351.47
Gilead Sciences (GILD) 0.2 $810k 6.6k 122.75
Ishares Tr Expanded Tech (IGV) 0.2 $804k 7.6k 105.69
Baron Etf Tr Financials Etf 0.2 $764k 31k 24.90
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.2 $761k 1.6k 480.57
Ishares Tr U S Equity Factr (LRGF) 0.2 $756k 11k 69.43
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.2 $755k 1.00 754800.00
Iqvia Holdings (IQV) 0.2 $752k 3.3k 225.41
Deere & Company (DE) 0.2 $745k 1.6k 465.60
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.2 $725k 17k 42.61
Global X Fds Cybrscurty Etf (BUG) 0.2 $692k 23k 30.46
Cintas Corporation (CTAS) 0.2 $691k 3.8k 182.70
Vanguard Admiral Fds 500 Grth Idx F (VOOG) 0.2 $683k 1.5k 444.67
Exxon Mobil Corporation (XOM) 0.2 $673k 5.7k 117.56
Tompkins Financial Corporation (TMP) 0.2 $673k 9.3k 72.52
UnitedHealth (UNH) 0.2 $645k 1.3k 505.86
Cincinnati Financial Corporation (CINF) 0.2 $640k 4.5k 143.70
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.2 $632k 1.1k 575.41
J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) 0.2 $626k 12k 50.55
Vanguard World Inf Tech Etf (VGT) 0.2 $610k 809.00 753.78
Pepsi (PEP) 0.2 $605k 4.1k 146.03
Equinix (EQIX) 0.2 $572k 746.00 766.16
Procter & Gamble Company (PG) 0.2 $569k 3.7k 155.16
Goldman Sachs (GS) 0.2 $564k 642.00 878.78
Chevron Corporation (CVX) 0.2 $547k 3.7k 147.72
Fidelity National Financial Com Shs (FNF) 0.2 $534k 9.7k 55.30
International Paper Company (IP) 0.1 $512k 9.5k 53.82
Entergy Corporation (ETR) 0.1 $494k 6.5k 75.82
Applied Materials (AMAT) 0.1 $482k 1.9k 254.50
Altria (MO) 0.1 $477k 9.1k 52.29
At&t (T) 0.1 $476k 21k 22.77
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.1 $476k 2.4k 198.62
Lockheed Martin Corporation (LMT) 0.1 $476k 979.00 485.94
Charles Schwab Corporation (SCHW) 0.1 $473k 4.7k 99.92
Lowe's Companies (LOW) 0.1 $464k 1.9k 241.16
Amgen (AMGN) 0.1 $462k 1.5k 305.34
Trane Technologies SHS (TT) 0.1 $461k 1.2k 369.35
Fifth Third Ban (FITB) 0.1 $447k 11k 42.28
Graham Hldgs Com Cl B (GHC) 0.1 $444k 404.00 1098.28
Vanguard Index Fds Small Cp Etf (VB) 0.1 $435k 1.8k 240.28
Williams Companies (WMB) 0.1 $433k 8.0k 54.12
Caterpillar (CAT) 0.1 $426k 743.00 572.85
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $425k 1.9k 219.78
Bank of America Corporation (BAC) 0.1 $421k 7.9k 53.18
Global X Fds S&p 500 Catholic (CATH) 0.1 $418k 5.1k 82.23
Philip Morris International (PM) 0.1 $414k 3.4k 120.35
Ishares Tr Rus Mdcp Val Etf (IWS) 0.1 $414k 3.2k 129.34
Vanguard Whitehall Fds High Div Yld (VYM) 0.1 $410k 2.9k 143.53
Prologis (PLD) 0.1 $408k 3.9k 105.70
Us Bancorp Del Com New (USB) 0.1 $402k 8.4k 47.83
Ishares Tr Jpmorgan Usd Emg (EMB) 0.1 $398k 4.5k 89.04
Duke Energy Corp Com New (DUK) 0.1 $382k 3.5k 107.74
International Business Machines (IBM) 0.1 $380k 1.7k 219.83
Spdr Gold Tr Gold Shs (GLD) 0.1 $380k 958.00 396.31
Ishares Tr Rus Md Cp Gr Etf (IWP) 0.1 $369k 2.7k 136.94
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $367k 3.9k 93.14
Spdr Series Trust State Street Spd (JNK) 0.1 $366k 3.8k 95.47
Weave Communications (WEAV) 0.1 $363k 48k 7.59
Hca Holdings (HCA) 0.1 $360k 1.2k 300.15
Wisdomtree Tr Us Smallcap Divd (DES) 0.1 $357k 10k 34.35
Spdr Series Trust State Street Spd (SPYV) 0.1 $353k 6.2k 56.81
MetLife (MET) 0.1 $353k 4.3k 81.88
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $349k 2.2k 161.77
American Express Company (AXP) 0.1 $349k 942.00 369.95
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.1 $339k 1.7k 198.18
Vanguard World Mega Grwth Ind (MGK) 0.1 $336k 979.00 343.41
United Parcel Service CL B (UPS) 0.1 $331k 3.3k 99.18
Public Service Enterprise (PEG) 0.1 $329k 3.9k 84.49
Adobe Systems Incorporated (ADBE) 0.1 $327k 735.00 444.68
Metropcs Communications (TMUS) 0.1 $325k 1.5k 220.73
Proshares Tr Sp500 Ex Enrgy (SPXE) 0.1 $324k 4.4k 73.88
Paychex (PAYX) 0.1 $324k 2.3k 140.22
Vanguard Index Fds Value Etf (VTV) 0.1 $320k 1.7k 188.71
Grayscale Bitcoin Trust Etf Shs Rep Com Ut (GBTC) 0.1 $319k 4.7k 68.36
Crowdstrike Hldgs Cl A (CRWD) 0.1 $319k 680.00 468.76
Netflix (NFLX) 0.1 $318k 3.4k 93.76
Seagate Technology Hldngs Pl Ord Shs (STX) 0.1 $312k 1.9k 161.14
Ishares Tr S&P SML 600 GWT (IJT) 0.1 $312k 2.2k 141.17
Verizon Communications (VZ) 0.1 $310k 7.8k 39.99
Fidelity Covington Trust Msci Info Tech I (FTEC) 0.1 $294k 1.3k 224.62
Ishares Tr Rus 1000 Val Etf (IWD) 0.1 $284k 1.3k 210.39
Hartford Financial Services (HIG) 0.1 $281k 2.6k 109.40
On Hldg Namen Akt A (ONON) 0.1 $271k 5.8k 46.48
Linde SHS (LIN) 0.1 $268k 632.00 424.43
Ionq Inc Pipe (IONQ) 0.1 $263k 5.9k 44.87
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $262k 1.8k 148.66
Regions Financial Corporation (RF) 0.1 $253k 11k 23.52
Vanguard Index Fds Total Stk Mkt (VTI) 0.1 $247k 738.00 335.24
Automatic Data Processing (ADP) 0.1 $244k 948.00 257.14
Ishares Tr S&p Mc 400gr Etf (IJK) 0.1 $243k 2.5k 96.88
Quanta Services (PWR) 0.1 $240k 759.00 316.06
Eversource Energy (ES) 0.1 $238k 4.2k 57.43
Marathon Petroleum Corp (MPC) 0.1 $238k 1.7k 139.50
Ishares Tr Msci Acwi Ex Us (ACWX) 0.1 $237k 3.5k 67.13
Vanguard World Mega Cap Val Etf (MGV) 0.1 $236k 1.9k 124.91
General Mills (GIS) 0.1 $235k 3.7k 63.77
Dominion Resources (D) 0.1 $234k 4.4k 53.86
Zoetis Cl A (ZTS) 0.1 $234k 1.4k 162.93
TJX Companies (TJX) 0.1 $230k 1.9k 120.81
Micron Technology (MU) 0.1 $230k 804.00 285.43
Northrop Grumman Corporation (NOC) 0.1 $229k 487.00 469.29
Vanguard World Health Car Etf (VHT) 0.1 $227k 790.00 287.85
Markel Corporation (MKL) 0.1 $226k 105.00 2149.65
Vanguard Charlotte Fds Total Int Bd Etf (BNDX) 0.1 $224k 4.6k 49.05
FirstEnergy (FE) 0.1 $223k 5.6k 39.78
Ishares Tr S&p 100 Etf (OEF) 0.1 $221k 644.00 342.97
Ishares Tr Ishares Biotech (IBB) 0.1 $221k 1.3k 168.77
Cme (CME) 0.1 $216k 929.00 232.23
Unum (UNM) 0.1 $215k 2.9k 73.03
Brookfield Infrast Partners Lp Int Unit (BIP) 0.1 $213k 6.7k 31.79
Vanguard Intl Equity Index F Allwrld Ex Us (VEU) 0.1 $213k 2.9k 73.56
Sempra Energy (SRE) 0.1 $213k 2.4k 87.72
Ares Capital Corporation (ARCC) 0.1 $212k 9.7k 21.89
Nextera Energy (NEE) 0.1 $211k 2.9k 71.69
Cisco Systems (CSCO) 0.1 $209k 2.7k 77.03
Soundhound Ai Class A Com (SOUN) 0.1 $206k 21k 9.97
Select Sector Spdr Tr State Street Tec (XLK) 0.1 $200k 1.4k 143.97
Lithium Argentina Com Shs (LAR) 0.0 $157k 28k 5.58
Ford Motor Company (F) 0.0 $139k 14k 9.90
Lithium Amers Corp Com Shs (LAC) 0.0 $124k 28k 4.36
Purple Innovatio (PRPL) 0.0 $6.9k 10k 0.69