Sterling Investment Counsel

Sterling Investment Counsel as of March 31, 2026

Portfolio Holdings for Sterling Investment Counsel

Sterling Investment Counsel holds 196 positions in its portfolio as reported in the March 2026 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr S&p 500 Grwt Etf (IVW) 9.0 $32M 283k 113.11
J P Morgan Exchange Traded F Equity Premium (JEPI) 8.5 $30M 532k 56.68
Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) 8.1 $29M 121k 237.62
Capital Group Intl Focus Eqt Shs Creation Uni (CGXU) 7.1 $25M 854k 29.49
Apple (AAPL) 4.3 $15M 61k 253.79
Ishares Tr Core S&p Mcp Etf (IJH) 3.8 $13M 199k 67.53
Alphabet Cap Stk Cl A (GOOGL) 2.6 $9.2M 32k 287.56
Ishares Tr Core S&p Scp Etf (IJR) 2.4 $8.5M 68k 124.31
NVIDIA Corporation (NVDA) 2.3 $8.0M 46k 174.40
Ishares Tr Core S&p500 Etf (IVV) 2.1 $7.6M 12k 653.18
Ishares Msci Emrg Chn (EMXC) 2.1 $7.3M 93k 78.66
Fidelity Covington Trust Msci Info Tech I (FTEC) 2.0 $7.2M 35k 208.05
Microsoft Corporation (MSFT) 1.8 $6.4M 17k 370.18
Amazon (AMZN) 1.8 $6.3M 30k 208.27
Berkshire Hathaway Inc Del Cl B New (BRK.B) 1.5 $5.3M 11k 479.21
Wal-Mart Stores (WMT) 1.2 $4.4M 36k 124.28
JPMorgan Chase & Co. (JPM) 1.2 $4.4M 15k 294.15
Meta Platforms Cl A (META) 1.2 $4.1M 7.2k 572.17
Visa Com Cl A (V) 1.0 $3.5M 11k 302.24
Coca-Cola Company (KO) 0.8 $3.0M 39k 76.05
Ge Vernova (GEV) 0.7 $2.7M 3.0k 872.91
State Str Spdr S&p 500 Etf T Tr Unit (SPY) 0.7 $2.6M 4.1k 650.40
Cardinal Health (CAH) 0.7 $2.4M 11k 211.30
Ishares Tr Rus 1000 Grw Etf (IWF) 0.7 $2.3M 5.5k 426.37
Ishares Tr Core Msci Total (IXUS) 0.6 $2.3M 27k 86.64
Select Sector Spdr Tr State Street Ene (XLE) 0.6 $2.3M 37k 61.26
Alphabet Cap Stk Cl C (GOOG) 0.6 $2.3M 7.9k 286.86
Ishares Tr Core Div Grwth (DGRO) 0.6 $2.2M 31k 70.18
Eli Lilly & Co. (LLY) 0.6 $2.1M 2.3k 919.77
Ishares Tr S&p 500 Val Etf (IVE) 0.6 $2.1M 9.8k 211.16
Broadcom (AVGO) 0.6 $2.0M 6.5k 309.52
Palo Alto Networks (PANW) 0.6 $2.0M 13k 160.32
Ishares Tr Core S&p Us Gwt (IUSG) 0.5 $2.0M 13k 155.11
Citizens Financial (CFG) 0.5 $1.9M 32k 59.97
Abbvie (ABBV) 0.5 $1.9M 8.8k 217.49
Eaton Corp SHS (ETN) 0.5 $1.9M 5.3k 357.66
Servicenow (NOW) 0.5 $1.8M 17k 104.55
American Electric Power Company (AEP) 0.5 $1.7M 13k 131.08
Analog Devices (ADI) 0.5 $1.7M 5.2k 318.14
McDonald's Corporation (MCD) 0.5 $1.6M 5.3k 310.81
Merck & Co (MRK) 0.4 $1.6M 13k 120.29
Home Depot (HD) 0.4 $1.6M 4.8k 328.87
Costco Wholesale Corporation (COST) 0.4 $1.6M 1.6k 996.56
Citigroup Com New (C) 0.4 $1.5M 14k 113.41
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.4 $1.5M 37k 42.31
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.4 $1.4M 2.4k 597.55
Amphenol Corp Cl A (APH) 0.4 $1.4M 11k 126.35
Thermo Fisher Scientific (TMO) 0.4 $1.4M 2.9k 491.53
Global X Fds Rbtcs Artfl Inte (BOTZ) 0.4 $1.4M 43k 33.22
Uber Technologies (UBER) 0.4 $1.3M 19k 71.93
Parker-Hannifin Corporation (PH) 0.4 $1.3M 1.5k 895.24
Select Sector Spdr Tr State Street Mat (XLB) 0.4 $1.3M 26k 49.97
Ark Etf Tr Next Gnrtn Inter (ARKW) 0.4 $1.3M 11k 120.61
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.4 $1.3M 2.2k 577.18
Gilead Sciences (GILD) 0.3 $1.2M 8.8k 139.36
salesforce (CRM) 0.3 $1.2M 6.3k 186.66
Corning Incorporated (GLW) 0.3 $1.2M 8.5k 135.96
Vaneck Etf Trust Uranium And Nucl (NLR) 0.3 $1.1M 8.3k 133.19
Blackrock (BLK) 0.3 $1.1M 1.1k 961.71
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.3 $1.1M 4.2k 257.35
Ishares Tr Iboxx Hi Yd Etf (HYG) 0.3 $1.1M 14k 79.56
Ishares Msci Eurzone Etf (EZU) 0.3 $1.1M 17k 62.64
Johnson & Johnson (JNJ) 0.3 $1.0M 4.2k 244.43
Spdr Series Trust State Street Spd (SPMD) 0.3 $1.0M 17k 59.22
Deere & Company (DE) 0.3 $923k 1.6k 563.39
Mastercard Incorporated Cl A (MA) 0.3 $910k 1.8k 499.66
Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) 0.2 $888k 11k 84.91
Equinix (EQIX) 0.2 $872k 890.00 980.24
M&T Bank Corporation (MTB) 0.2 $871k 4.2k 206.73
Tesla Motors (TSLA) 0.2 $861k 2.3k 371.75
Stryker Corporation (SYK) 0.2 $833k 2.5k 328.59
Exxon Mobil Corporation (XOM) 0.2 $798k 4.7k 169.65
MercadoLibre (MELI) 0.2 $745k 431.00 1729.02
Chevron Corporation (CVX) 0.2 $729k 3.5k 206.90
Baron Etf Tr Financials Etf (BCFN) 0.2 $727k 35k 20.86
J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) 0.2 $724k 14k 50.61
Ishares Tr U S Equity Factr (LRGF) 0.2 $718k 11k 66.00
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.2 $718k 1.00 718140.00
Ishares Tr Expanded Tech (IGV) 0.2 $706k 8.8k 80.05
Seagate Technology Hldngs Pl Ord Shs (STX) 0.2 $697k 1.8k 391.76
Ishares Tr Rus Mid Cap Etf (IWR) 0.2 $696k 7.2k 97.23
State Str Spdr Dow Jones Ind Ut Ser 1 (DIA) 0.2 $694k 1.5k 463.19
Global X Fds Cybrscurty Etf (BUG) 0.2 $680k 27k 25.11
Applied Materials (AMAT) 0.2 $668k 2.0k 341.81
Tompkins Financial Corporation (TMP) 0.2 $653k 8.3k 78.84
Pepsi (PEP) 0.2 $650k 4.2k 155.29
Charles Schwab Corporation (SCHW) 0.2 $629k 6.7k 93.97
Vanguard Admiral Fds 500 Grth Idx F (VOOG) 0.2 $626k 1.5k 407.77
Cintas Corporation (CTAS) 0.2 $624k 3.7k 169.14
At&t (T) 0.2 $619k 21k 28.99
Iqvia Holdings (IQV) 0.2 $616k 3.6k 170.54
Vanguard World Inf Tech Etf (VGT) 0.2 $565k 809.00 697.72
Caterpillar (CAT) 0.2 $539k 761.00 708.63
Philip Morris International (PM) 0.1 $530k 3.2k 165.34
Ishares Msci Japan Etf (EWJ) 0.1 $528k 6.3k 84.44
Vanguard World Mega Grwth Ind (MGK) 0.1 $521k 1.4k 367.44
Goldman Sachs (GS) 0.1 $502k 594.00 845.76
Procter & Gamble Company (PG) 0.1 $494k 3.4k 144.44
Prologis (PLD) 0.1 $493k 3.7k 132.18
Cincinnati Financial Corporation (CINF) 0.1 $469k 3.0k 157.35
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $467k 2.5k 184.28
Ishares Tr Russell 2000 Etf (IWM) 0.1 $467k 1.9k 248.00
Ishares Tr Jpmorgan Usd Emg (EMB) 0.1 $466k 5.0k 93.93
Vanguard Index Fds Value Etf (VTV) 0.1 $465k 2.4k 196.20
Duke Energy Corp Com New (DUK) 0.1 $453k 3.5k 130.94
Trane Technologies SHS (TT) 0.1 $441k 1.1k 416.74
Lowe's Companies (LOW) 0.1 $436k 1.8k 236.28
Fidelity Natl Finl Com Shs (FNF) 0.1 $434k 9.4k 46.38
Williams Companies (WMB) 0.1 $432k 5.9k 72.78
Graham Hldgs Com Cl B (GHC) 0.1 $427k 404.00 1057.92
Vanguard Whitehall Fds High Div Yld (VYM) 0.1 $424k 2.9k 148.11
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $416k 1.9k 215.06
Spdr Gold Tr Gold Shs (GLD) 0.1 $415k 964.00 430.29
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.1 $412k 2.1k 191.83
Hca Holdings (HCA) 0.1 $410k 867.00 473.24
Micron Technology (MU) 0.1 $410k 1.2k 337.87
Us Bancorp Com New (USB) 0.1 $409k 7.9k 52.01
Marathon Petroleum Corp (MPC) 0.1 $407k 1.7k 244.18
Fifth Third Ban (FITB) 0.1 $401k 8.6k 46.46
Ishares Tr New York Mun Etf (NYF) 0.1 $390k 7.3k 53.12
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.1 $387k 1.8k 217.25
Global X Fds S&p 500 Catholic (CATH) 0.1 $381k 4.9k 78.15
Bank of America Corporation (BAC) 0.1 $379k 7.8k 48.75
United Parcel Svcs CL B (UPS) 0.1 $376k 3.8k 98.39
Amgen (AMGN) 0.1 $376k 1.1k 351.85
Vanguard World Mega Cap Val Etf (MGV) 0.1 $371k 2.6k 144.95
Ishares Msci Cda Etf (EWC) 0.1 $368k 6.7k 54.79
Altria (MO) 0.1 $363k 5.5k 65.99
International Business Machines (IBM) 0.1 $362k 1.5k 242.39
Select Sector Spdr Tr State Street Tec (XLK) 0.1 $345k 2.6k 132.90
Entergy Corporation (ETR) 0.1 $344k 3.1k 112.36
Lockheed Martin Corporation (LMT) 0.1 $339k 560.00 604.39
Hartford Financial Services (HIG) 0.1 $337k 2.5k 135.23
Edison International (EIX) 0.1 $330k 4.5k 73.18
Netflix (NFLX) 0.1 $328k 3.4k 96.15
UnitedHealth (UNH) 0.1 $325k 1.2k 270.59
CSX Corporation (CSX) 0.1 $323k 7.9k 41.05
Ishares Tr S&P SML 600 GWT (IJT) 0.1 $320k 2.2k 144.73
Eversource Energy (ES) 0.1 $318k 4.6k 69.28
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $311k 3.4k 92.75
Linde SHS (LIN) 0.1 $309k 624.00 495.76
Proshares Tr Sp500 Ex Enrgy (SPXE) 0.1 $306k 4.4k 69.50
Wisdomtree Tr Us Smallcap Divd (DES) 0.1 $303k 8.4k 35.94
Ishares Tr Shrt Nat Mun Etf (SUB) 0.1 $299k 2.8k 106.50
Ishares Tr Rus Mdcp Val Etf (IWS) 0.1 $298k 2.0k 145.74
MetLife (MET) 0.1 $296k 4.2k 70.72
Ford Motor Company (F) 0.1 $294k 26k 11.54
Verizon Communications (VZ) 0.1 $290k 5.8k 50.20
Ishares Tr Us Treas Bd Etf (GOVT) 0.1 $290k 13k 22.91
Public Service Enterprise (PEG) 0.1 $288k 3.6k 80.95
J P Morgan Exchange Traded F Intrnl Res Eqt (JIRE) 0.1 $285k 3.8k 75.74
American Express Company (AXP) 0.1 $283k 934.00 302.60
Spdr Series Trust State Street Spd (SPYV) 0.1 $281k 5.0k 56.58
Vanguard Charlotte Fds Total Int Bd Etf (BNDX) 0.1 $280k 5.8k 48.05
TJX Companies (TJX) 0.1 $279k 1.7k 159.70
Ishares Tr Rus Md Cp Gr Etf (IWP) 0.1 $276k 2.2k 128.12
Spdr Series Trust State Street Spd (JNK) 0.1 $273k 2.9k 95.72
Ishares Tr Msci Uk Etf New (EWU) 0.1 $273k 6.0k 45.56
Ishares Tr Rus 1000 Val Etf (IWD) 0.1 $272k 1.3k 213.67
Quanta Services (PWR) 0.1 $266k 485.00 549.02
Crowdstrike Hldgs Cl A (CRWD) 0.1 $266k 680.00 390.41
Ishares Msci Pac Jp Etf (EPP) 0.1 $265k 5.0k 53.14
Dominion Resources (D) 0.1 $263k 4.3k 61.82
Ishares Tr Usd Inv Grde Etf (USIG) 0.1 $263k 5.1k 51.23
FirstEnergy (FE) 0.1 $263k 5.2k 50.66
Regions Financial Corporation (RF) 0.1 $261k 10k 26.12
Ishares Tr S&p Mc 400gr Etf (IJK) 0.1 $260k 2.6k 100.62
Vaneck Etf Trust Mrngstr Wde Moat (MOAT) 0.1 $258k 2.7k 96.70
Ishares Tr Core Msci Eafe (IEFA) 0.1 $258k 2.9k 90.53
Metropcs Communications (TMUS) 0.1 $258k 1.2k 210.03
American Water Works (AWK) 0.1 $252k 1.8k 136.09
Oil-Dri Corporation of America (ODC) 0.1 $251k 3.9k 65.09
Ssga Active Etf Tr State Street Bla (SRLN) 0.1 $247k 6.2k 40.14
Grayscale Bitcoin Trust Etf Shs Rep Com Ut (GBTC) 0.1 $246k 4.7k 52.76
Brookfield Infrastructure Pa Lp Int Unit (BIP) 0.1 $242k 6.7k 36.12
Ishares Tr Msci Acwi Ex Us (ACWX) 0.1 $242k 3.5k 68.47
Best Buy (BBY) 0.1 $242k 3.8k 64.20
Cisco Systems (CSCO) 0.1 $237k 3.1k 77.59
Vanguard Index Fds Total Stk Mkt (VTI) 0.1 $237k 738.00 320.78
Vanguard Intl Equity Index F Allwrld Ex Us (VEU) 0.1 $232k 3.1k 75.10
Unum (UNM) 0.1 $222k 3.0k 73.03
Weave Communications (WEAV) 0.1 $221k 48k 4.62
Ishares Tr Ishares Biotech (IBB) 0.1 $219k 1.3k 168.85
Markel Corporation (MKL) 0.1 $218k 114.00 1914.07
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $218k 1.5k 142.41
Vanguard World Health Car Etf (VHT) 0.1 $215k 790.00 272.33
Northrop Grumman Corporation (NOC) 0.1 $214k 313.00 682.24
Ishares Tr S&p 100 Etf (OEF) 0.1 $205k 644.00 318.07
Spdr Series Trust State Street Spd (XBI) 0.1 $204k 1.6k 127.71
Exelon Corporation (EXC) 0.1 $200k 4.1k 49.02
Lithium Argentina Com Shs (LAR) 0.1 $188k 28k 6.68
Soundhound Ai Class A Com (SOUN) 0.0 $157k 23k 6.87
Terawulf (WULF) 0.0 $153k 11k 14.43
Lithium Amers Corp Com Shs (LAC) 0.0 $113k 29k 3.95
Eva Live Com New 0.0 $94k 25k 3.75
Purple Innovatio (PRPL) 0.0 $6.6k 10k 0.66