Sterling Investment Counsel

Sterling Investment Counsel as of June 30, 2026

Portfolio Holdings for Sterling Investment Counsel

Sterling Investment Counsel holds 195 positions in its portfolio as reported in the June 2026 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr S&p 500 Grwt Etf (IVW) 9.3 $40M 288k 137.53
Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) 8.8 $37M 123k 302.97
J P Morgan Exchange Traded F Equity Premium (JEPI) 7.3 $31M 551k 56.48
Capital Group Intl Focus Eqt Shs Creat Unit (CGXU) 7.1 $30M 877k 34.62
Apple (AAPL) 4.0 $17M 59k 289.36
Ishares Tr Core S&p Mcp Etf (IJH) 3.7 $16M 203k 77.11
J P Morgan Exchange Traded F New York Tax Fre 3.0 $13M 254k 50.18
Alphabet Cap Stk Cl A (GOOGL) 2.7 $12M 32k 357.37
Ishares Tr Core S&p Scp Etf (IJR) 2.4 $10M 69k 148.31
Fidelity Covington Trust Msci Info Tech I (FTEC) 2.4 $10M 36k 285.58
NVIDIA Corporation (NVDA) 2.3 $9.6M 48k 200.09
Ishares Msci Emrg Chn (EMXC) 2.3 $9.6M 94k 102.30
Ishares Tr Core S&p500 Etf (IVV) 2.0 $8.7M 12k 748.92
Amazon (AMZN) 1.7 $7.3M 31k 238.34
Microsoft Corporation (MSFT) 1.6 $6.7M 18k 373.03
Berkshire Hathaway Inc Del Cl B New (BRK.B) 1.3 $5.5M 11k 500.40
JPMorgan Chase & Co. (JPM) 1.1 $4.8M 15k 327.33
Palo Alto Networks (PANW) 1.1 $4.5M 13k 341.02
Meta Platforms Cl A (META) 1.0 $4.4M 7.8k 563.29
Wal-Mart Stores (WMT) 0.9 $4.0M 36k 113.26
Visa Com Cl A (V) 0.9 $3.9M 11k 343.09
Ge Vernova (GEV) 0.8 $3.6M 3.0k 1174.88
Coca-Cola Company (KO) 0.8 $3.2M 40k 81.27
State Str Spdr S&p 500 Etf T Tr Unit (SPY) 0.7 $3.0M 4.1k 746.83
Eli Lilly & Co. (LLY) 0.7 $2.8M 2.3k 1199.43
Alphabet Cap Stk Cl C (GOOG) 0.6 $2.7M 7.8k 353.33
Ishares Tr Rus 1000 Grw Etf (IWF) 0.6 $2.7M 21k 124.17
Broadcom (AVGO) 0.6 $2.6M 6.8k 377.77
Abbvie (ABBV) 0.5 $2.3M 9.2k 251.64
Citizens Financial (CFG) 0.5 $2.3M 33k 70.07
Ishares Tr Core Msci Total (IXUS) 0.5 $2.3M 24k 95.44
Ishares Tr Core Div Grwth (DGRO) 0.5 $2.3M 30k 75.79
Eaton Corp SHS (ETN) 0.5 $2.2M 5.2k 426.09
Ishares Tr S&p 500 Val Etf (IVE) 0.5 $2.2M 9.7k 227.07
Ishares Tr Core S&p Us Gwt (IUSG) 0.5 $2.1M 11k 188.09
Analog Devices (ADI) 0.5 $2.1M 5.2k 397.17
Amphenol Corp Cl A (APH) 0.5 $2.1M 12k 176.32
Servicenow Call Option (NOW) 0.5 $2.0M 20k 99.28
Citigroup Com New (C) 0.5 $1.9M 14k 139.96
American Electric Power Company (AEP) 0.4 $1.8M 13k 136.81
Home Depot (HD) 0.4 $1.7M 4.9k 352.65
Merck & Co (MRK) 0.4 $1.7M 13k 128.50
Global X Fds Rbtcs Artfl Inte (BOTZ) 0.4 $1.7M 45k 37.94
Seagate Technology Hldngs Pl Ord Shs (STX) 0.4 $1.7M 1.7k 965.00
Select Sector Spdr Tr St Str Energ Etf (XLE) 0.4 $1.7M 32k 53.11
Ark Etf Tr Next Gnrtn Inter (ARKW) 0.4 $1.6M 11k 144.86
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.4 $1.6M 2.2k 736.40
McDonald's Corporation (MCD) 0.4 $1.6M 5.8k 270.33
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.4 $1.6M 37k 42.41
Thermo Fisher Scientific (TMO) 0.4 $1.5M 3.1k 501.36
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.4 $1.5M 2.2k 686.81
Parker-Hannifin Corporation (PH) 0.3 $1.5M 1.5k 978.12
Corning Incorporated (GLW) 0.3 $1.5M 5.8k 255.43
Costco Wholesale Corporation (COST) 0.3 $1.5M 1.6k 935.71
Uber Technologies (UBER) 0.3 $1.4M 20k 72.16
Select Sector Spdr Tr St Str Mater Etf (XLB) 0.3 $1.4M 27k 50.83
Applied Materials (AMAT) 0.3 $1.4M 1.9k 723.18
Cardinal Health (CAH) 0.3 $1.4M 5.7k 237.55
Ishares Msci Eurzone Etf (EZU) 0.3 $1.3M 19k 69.50
Micron Technology (MU) 0.3 $1.3M 1.1k 1154.53
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.3 $1.2M 3.8k 306.30
Blackrock (BLK) 0.3 $1.1M 1.2k 961.56
Gilead Sciences (GILD) 0.3 $1.1M 9.0k 126.34
Global X Fds Cybrscurty Etf (BUG) 0.3 $1.1M 29k 38.19
Ishares Tr Iboxx Hi Yd Etf (HYG) 0.3 $1.1M 14k 79.97
Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) 0.3 $1.1M 11k 103.22
Johnson & Johnson (JNJ) 0.2 $1.1M 4.2k 253.95
salesforce (CRM) 0.2 $1.0M 6.7k 156.66
Deere & Company (DE) 0.2 $1.0M 1.6k 634.48
Vaneck Etf Trust Urani Nucle Etf (NLR) 0.2 $1.0M 8.8k 115.98
M&T Bank Corporation (MTB) 0.2 $1.0M 4.2k 238.03
Spdr Series Trust St Str P400mid (SPMD) 0.2 $1.0M 15k 67.56
Tesla Motors (TSLA) 0.2 $964k 2.3k 420.60
Equinix (EQIX) 0.2 $952k 913.00 1042.39
Ishares Tr Expanded Tech (IGV) 0.2 $938k 10k 90.60
Ishares Tr U S Equity Factr (LRGF) 0.2 $936k 12k 75.63
Mastercard Incorporated Cl A (MA) 0.2 $928k 1.8k 513.60
Stryker Corporation (SYK) 0.2 $821k 2.6k 314.84
MercadoLibre (MELI) 0.2 $786k 463.00 1697.39
State Str Spdr Dow Jones Ind Ut Ser 1 (DIA) 0.2 $780k 1.5k 522.39
Vanguard World Inf Tech Etf (VGT) 0.2 $774k 6.5k 119.52
Ishares Tr Rus Mid Cap Etf (IWR) 0.2 $762k 6.9k 110.32
Vanguard Admiral Fds 500 Grth Idx F (VOOG) 0.2 $762k 9.2k 82.62
Charles Schwab Corporation (SCHW) 0.2 $753k 8.2k 92.27
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.2 $749k 1.00 748850.00
Caterpillar (CAT) 0.2 $747k 701.00 1065.47
Iqvia Holdings (IQV) 0.2 $728k 3.8k 193.22
Ishares Msci Japan Etf (EWJ) 0.1 $626k 6.7k 93.27
Vanguard Whitehall Fds High Div Yld (VYM) 0.1 $623k 3.9k 158.03
Goldman Sachs (GS) 0.1 $599k 592.00 1011.09
Vanguard World Mega Grwth Ind (MGK) 0.1 $596k 6.8k 87.91
Exxon Mobil Corporation (XOM) 0.1 $590k 4.3k 136.72
Philip Morris International (PM) 0.1 $577k 3.2k 180.91
Ishares Tr Russell 2000 Etf (IWM) 0.1 $566k 1.9k 300.45
Pepsi (PEP) 0.1 $566k 4.2k 135.40
Cintas Corporation (CTAS) 0.1 $564k 3.3k 170.08
Cincinnati Financial Corporation (CINF) 0.1 $552k 3.0k 185.14
Vanguard Index Fds Value Etf (VTV) 0.1 $531k 2.4k 217.93
Crowdstrike Hldgs Cl A (CRWD) 0.1 $526k 689.00 763.14
J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) 0.1 $525k 10k 50.57
Trane Technologies SHS (TT) 0.1 $520k 1.1k 491.16
Prologis (PLD) 0.1 $506k 3.7k 135.47
Select Sector Spdr Tr St Str Techn Etf (XLK) 0.1 $494k 2.6k 190.52
Fifth Third Ban (FITB) 0.1 $487k 8.6k 56.37
Ishares Tr Jpmorgan Usd Emg (EMB) 0.1 $477k 4.9k 96.44
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $476k 2.4k 197.60
Us Bancorp Com New (USB) 0.1 $475k 7.9k 60.40
Graham Hldgs Com Cl B (GHC) 0.1 $462k 405.00 1140.33
Procter & Gamble Company (PG) 0.1 $457k 3.1k 146.64
Ishares Msci Cda Etf (EWC) 0.1 $455k 7.9k 57.64
Fidelity Natl Finl Com Shs (FNF) 0.1 $443k 9.4k 47.16
At&t (T) 0.1 $442k 21k 20.70
Williams Companies (WMB) 0.1 $441k 5.9k 74.34
Bank of America Corporation (BAC) 0.1 $434k 7.6k 56.98
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.1 $427k 1.8k 242.99
Marathon Petroleum Corp (MPC) 0.1 $426k 1.7k 255.67
UnitedHealth (UNH) 0.1 $422k 1.0k 415.63
Global X Fds S&p 500 Catholic (CATH) 0.1 $419k 4.7k 88.50
Advanced Micro Devices (AMD) 0.1 $412k 710.00 580.91
Lowe's Companies (LOW) 0.1 $410k 1.9k 220.49
United Parcel Svcs CL B (UPS) 0.1 $405k 3.8k 107.50
Vanguard World Mega Cap Val Etf (MGV) 0.1 $402k 2.5k 163.45
International Business Machines (IBM) 0.1 $396k 1.4k 281.21
Ishares Tr New York Mun Etf (NYF) 0.1 $396k 7.3k 53.91
Ford Motor Company (F) 0.1 $395k 28k 13.90
Oil-Dri Corporation of America (ODC) 0.1 $394k 3.9k 102.21
Ishares Tr S&P SML 600 GWT (IJT) 0.1 $392k 2.2k 178.63
Tompkins Financial Corporation (TMP) 0.1 $375k 4.0k 94.52
CSX Corporation (CSX) 0.1 $374k 7.9k 47.53
Edison International (EIX) 0.1 $371k 5.0k 74.45
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $370k 1.6k 236.62
Cisco Systems (CSCO) 0.1 $359k 3.1k 117.46
Proshares Tr Sp500 Ex Enrgy (SPXE) 0.1 $357k 4.4k 80.70
MetLife (MET) 0.1 $356k 4.2k 84.61
Spdr Gold Tr Gold Shs (GLD) 0.1 $355k 964.00 368.38
Entergy Corporation (ETR) 0.1 $350k 3.1k 114.86
Quanta Services (PWR) 0.1 $349k 485.00 720.04
Wisdomtree Tr Us Smallcap Divd (DES) 0.1 $343k 8.4k 40.68
Chevron Corporation (CVX) 0.1 $339k 2.0k 165.76
Hca Holdings (HCA) 0.1 $334k 857.00 389.89
Amgen (AMGN) 0.1 $334k 921.00 362.12
Linde SHS (LIN) 0.1 $331k 638.00 518.94
Hartford Financial Services (HIG) 0.1 $330k 2.5k 132.52
Eversource Energy (ES) 0.1 $329k 4.5k 72.27
Kla Corp Com New (KLAC) 0.1 $326k 1.1k 301.71
Ishares Tr Msci Usa Min Etf (USMV) 0.1 $322k 3.3k 96.47
Ishares Msci Pac Jp Etf (EPP) 0.1 $310k 5.8k 53.26
J P Morgan Exchange Traded F Intrnl Res Eqt (JIRE) 0.1 $309k 3.7k 82.49
Vanguard Index Fds Total Stk Mkt (VTI) 0.1 $308k 833.00 370.01
Ishares Tr Msci Uk Etf New (EWU) 0.1 $306k 6.6k 46.14
American Express Company (AXP) 0.1 $305k 902.00 338.18
Regions Financial Corporation (RF) 0.1 $303k 10k 30.20
Ishares Tr Rus Md Cp Gr Etf (IWP) 0.1 $303k 2.1k 146.41
Ishares Tr S&p Mc 400gr Etf (IJK) 0.1 $303k 2.6k 117.50
Duke Energy Corp Com New (DUK) 0.1 $301k 2.4k 126.58
Lockheed Martin Corporation (LMT) 0.1 $296k 580.00 509.46
Dominion Resources (D) 0.1 $291k 4.3k 68.29
Ishares Tr Shrt Nat Mun Etf (SUB) 0.1 $289k 2.7k 106.47
Public Service Enterprise (PEG) 0.1 $289k 3.6k 81.16
Altria (MO) 0.1 $286k 4.0k 71.95
Spdr Series Trust St Bloo High Etf (JNK) 0.1 $279k 2.9k 96.37
Ishares Tr Rus Mdcp Val Etf (IWS) 0.1 $278k 1.7k 164.60
Ishares Tr Us Treas Bd Etf (GOVT) 0.1 $278k 12k 22.78
Vanguard Charlotte Fds Total Int Bd Etf (BNDX) 0.1 $275k 5.7k 48.43
Ishares Tr Msci Acwi Ex Us (ACWX) 0.1 $275k 3.6k 76.11
J P Morgan Exchange Traded F Nasdaq Eqt Prem (JEPQ) 0.1 $274k 4.5k 61.46
Unum (UNM) 0.1 $272k 3.0k 89.40
Ishares Tr Core Msci Eafe (IEFA) 0.1 $263k 2.7k 96.58
TJX Companies (TJX) 0.1 $262k 1.7k 151.50
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $261k 1.6k 164.25
Markel Corporation (MKL) 0.1 $258k 132.00 1953.01
Ishares Tr Usd Inv Grde Etf (USIG) 0.1 $254k 4.9k 51.29
Spdr Series Trust St Str Sp Biot (XBI) 0.1 $253k 1.6k 158.25
Spdr Series Trust St Str P500val (SPYV) 0.1 $250k 4.1k 60.79
Ssga Active Etf Tr St Str Bl Ln Etf (SRLN) 0.1 $248k 6.2k 40.29
Best Buy (BBY) 0.1 $247k 3.2k 75.88
FirstEnergy (FE) 0.1 $246k 5.2k 47.54
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.1 $246k 1.1k 219.36
Ishares Bitcoin Trust Etf Shs Ben Int (IBIT) 0.1 $245k 7.4k 33.29
Brookfield Infrastructure Pa Lp Int Unit (BIP) 0.1 $245k 6.7k 36.49
Netflix (NFLX) 0.1 $243k 3.4k 71.40
Vanguard World Health Car Etf (VHT) 0.1 $236k 790.00 299.01
Ishares Tr S&p 100 Etf (OEF) 0.1 $236k 644.00 365.87
Ishares Tr Ishares Biotech (IBB) 0.1 $230k 1.2k 190.19
Ishares Tr Rus 2000 Grw Etf (IWO) 0.1 $229k 581.00 393.96
Ishares Tr Esg Msci Usa Etf (USXF) 0.1 $223k 3.2k 69.45
Ishares Tr Esg Eafe Etf (DMXF) 0.1 $216k 2.6k 84.60
Exelon Corporation (EXC) 0.1 $214k 4.6k 46.62
Grayscale Bitcoin Trust Etf Shs Rep Com Ut (GBTC) 0.0 $212k 4.7k 45.52
Verizon Communications (VZ) 0.0 $209k 4.9k 42.34
Automatic Data Processing (ADP) 0.0 $207k 923.00 223.87
Metropcs Communications (TMUS) 0.0 $206k 1.2k 167.73
Soundhound Ai Class A Com (SOUN) 0.0 $108k 17k 6.47
Eva Live Com New (GOAI) 0.0 $66k 25k 2.63
Purple Innovatio (PRPL) 0.0 $3.6k 10k 0.36