TRUE Private Wealth Advisors

TRUE Private Wealth Advisors as of Dec. 31, 2025

Portfolio Holdings for TRUE Private Wealth Advisors

TRUE Private Wealth Advisors holds 266 positions in its portfolio as reported in the December 2025 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr Core Msci Total (IXUS) 6.1 $60M 714k 84.64
Ishares Tr Ibonds 27 Trm Ts (IBTH) 4.4 $44M 1.9M 22.47
Ishares Msci Emrg Chn (EMXC) 4.3 $43M 584k 72.68
Ishares Tr Ibonds 29 Trm Ts (IBTJ) 4.3 $43M 1.9M 21.95
Ishares Tr Ibonds Oct 2028 (IBIE) 4.2 $42M 1.6M 25.98
Ishares Tr Ibonds Dec 2031 (IBTL) 4.0 $40M 1.9M 20.52
Ishares Tr Ibonds Oct 2030 (IBIG) 3.9 $39M 1.5M 26.05
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 3.9 $39M 202k 191.56
Ishares Tr Core Msci Euro (IEUR) 3.6 $36M 511k 70.98
Ishares Tr Core S&p Ttl Stk (ITOT) 3.4 $34M 227k 148.69
First Tr Exchange-traded SHS (FDL) 3.3 $33M 741k 44.34
Apple (AAPL) 2.9 $29M 105k 271.86
Zacks Trust Small/mid Cap (SMIZ) 2.2 $22M 592k 36.99
Ishares Tr Ishares Semicdtr (SOXX) 1.9 $19M 65k 301.15
Vaneck Etf Trust Clo Etf (CLOI) 1.9 $19M 358k 52.81
Ishares U S Etf Tr Gsci Cmdty Stgy (COMT) 1.7 $17M 688k 24.89
Alps Etf Tr Alerian Mlp (AMLP) 1.7 $17M 354k 47.02
Ishares Tr Russell 2000 Etf (IWM) 1.6 $16M 64k 246.16
Microsoft Corporation (MSFT) 1.6 $16M 32k 483.62
Vanguard World Inf Tech Etf (VGT) 1.5 $15M 20k 753.79
Ishares Tr S&p 500 Grwt Etf (IVW) 1.4 $14M 111k 123.26
NVIDIA Corporation (NVDA) 1.3 $13M 68k 186.50
Schwab Strategic Tr Us Dividend Eq (SCHD) 1.3 $13M 456k 27.43
Amazon (AMZN) 1.0 $10M 45k 230.82
Zacks Trust Earngs Constant (ZECP) 0.9 $8.8M 254k 34.76
Ishares Tr Core 60/40 Balan (AOR) 0.8 $8.1M 125k 65.01
Eli Lilly & Co. (LLY) 0.8 $7.7M 7.1k 1074.62
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.7 $7.4M 12k 627.14
JPMorgan Chase & Co. (JPM) 0.7 $7.1M 22k 322.22
Spdr Gold Tr Gold Shs (GLD) 0.7 $6.8M 17k 396.31
Johnson & Johnson (JNJ) 0.7 $6.6M 32k 206.95
Abbvie (ABBV) 0.6 $6.2M 27k 228.49
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.6 $6.1M 12k 502.64
Alphabet Cap Stk Cl A (GOOGL) 0.6 $6.0M 19k 313.01
Graniteshares Etf Tr 2x Long Nvda Dai (NVDL) 0.6 $5.9M 67k 88.01
Micron Technology (MU) 0.5 $5.4M 19k 285.41
Goldman Sachs (GS) 0.5 $5.3M 6.0k 878.97
Chevron Corporation (CVX) 0.5 $5.1M 34k 152.41
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.5 $5.1M 8.3k 614.32
Exxon Mobil Corporation (XOM) 0.5 $4.9M 41k 120.34
Spdr Series Trust State Street Spd (SPAB) 0.4 $4.5M 173k 25.75
Costco Wholesale Corporation (COST) 0.4 $4.4M 5.1k 862.31
Alphabet Cap Stk Cl C (GOOG) 0.4 $4.2M 13k 313.81
Us Bancorp Del Com New (USB) 0.4 $4.1M 77k 53.36
Emerson Electric (EMR) 0.4 $3.9M 30k 132.72
3M Company (MMM) 0.4 $3.9M 25k 160.10
Zacks Trust Quality Internat (QUIZ) 0.4 $3.9M 146k 26.52
Ishares Tr Rus 1000 Val Etf (IWD) 0.4 $3.8M 18k 210.34
Dutch Bros Cl A (BROS) 0.4 $3.7M 60k 61.22
Ishares Tr Core Msci Eafe (IEFA) 0.4 $3.6M 41k 89.46
United Rentals (URI) 0.4 $3.5M 4.4k 809.23
Ishares Tr U.s. Tech Etf (IYW) 0.4 $3.5M 18k 199.68
Pepsi (PEP) 0.3 $3.4M 24k 143.52
Ishares Tr Core S&p Mcp Etf (IJH) 0.3 $3.4M 52k 66.00
Ishares Tr Core S&p500 Etf (IVV) 0.3 $3.1M 4.6k 684.93
Ark Etf Tr Innovation Etf (ARKK) 0.3 $3.0M 40k 76.92
Ishares Gold Tr Ishares New (IAU) 0.3 $3.0M 37k 81.17
Tesla Motors (TSLA) 0.3 $3.0M 6.6k 449.70
Ark Etf Tr Blockchain & Fin (ARKF) 0.3 $2.6M 54k 47.63
Vanguard Whitehall Fds High Div Yld (VYM) 0.3 $2.5M 17k 143.52
Spdr Series Trust State Street Spd (CWB) 0.2 $2.5M 28k 89.20
Ishares Tr S&p 500 Val Etf (IVE) 0.2 $2.5M 12k 212.07
Janus Detroit Str Tr Hendrson Aaa Cl (JAAA) 0.2 $2.5M 49k 50.58
Ishares Tr Core 40/60 Moder (AOM) 0.2 $2.4M 50k 47.73
Verizon Communications (VZ) 0.2 $2.4M 59k 40.73
Ishares Tr Agency Bond Etf (AGZ) 0.2 $2.3M 21k 110.25
Ishares Core Msci Emkt (IEMG) 0.2 $2.2M 33k 67.22
Direxion Shs Etf Tr Dly Tech Bull 3x (TECL) 0.2 $2.2M 19k 117.49
Spdr Series Trust State Street Spd (SDY) 0.2 $2.2M 16k 139.16
Bank Montreal Que Cal Lkd 45 (FNGU) 0.2 $2.2M 85k 25.26
Ishares Tr Core S&p Scp Etf (IJR) 0.2 $2.1M 17k 120.18
Vaneck Etf Trust Morningstar Smid (SMOT) 0.2 $2.0M 56k 36.20
International Business Machines (IBM) 0.2 $2.0M 6.9k 296.20
Wells Fargo & Company (WFC) 0.2 $2.0M 22k 93.20
Meta Platforms Cl A (META) 0.2 $2.0M 3.1k 659.98
Vanguard Scottsdale Fds Mtg-bkd Secs Etf (VMBS) 0.2 $2.0M 42k 47.08
Direxion Shs Etf Tr Direxion 2x Shar (AMZU) 0.2 $1.9M 53k 34.95
Direxion Shs Etf Tr Dly Aapl Bull 2x (AAPU) 0.2 $1.8M 55k 33.58
Ishares Tr Fltg Rate Nt Etf (FLOT) 0.2 $1.8M 35k 50.86
Ishares Tr Hdg Msci Eafe (HEFA) 0.2 $1.8M 42k 41.36
Lazard Active Etf Tr Us Systematic Sm (SYZ) 0.2 $1.7M 69k 25.29
Spdr Series Trust State Street Spd (SPIB) 0.2 $1.7M 51k 33.81
Ishares Tr Pfd And Incm Sec (PFF) 0.2 $1.7M 55k 30.96
Pfizer (PFE) 0.2 $1.7M 68k 24.90
Direxion Shs Etf Tr Daily Msft 2x Sh (MSFU) 0.2 $1.7M 40k 41.45
Morgan Stanley Com New (MS) 0.2 $1.7M 9.4k 177.52
Spdr Index Shs Fds Portfolio Emg Mk (SPEM) 0.2 $1.6M 35k 46.81
Raytheon Technologies Corp (RTX) 0.2 $1.6M 8.8k 183.40
Ishares Tr 1 3 Yr Treas Bd (SHY) 0.2 $1.6M 19k 82.82
salesforce (CRM) 0.2 $1.6M 6.0k 264.91
Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) 0.2 $1.6M 6.3k 252.91
Ishares Msci Eurzone Etf (EZU) 0.2 $1.6M 25k 64.10
Pacer Fds Tr Globl Cash Etf (GCOW) 0.2 $1.5M 37k 41.22
Grayscale Bitcoin Trust Etf Shs Rep Com Ut (GBTC) 0.2 $1.5M 22k 68.36
Visa Com Cl A (V) 0.2 $1.5M 4.3k 350.70
Tidal Trust Iii Mrp Synthequity (SNTH) 0.1 $1.5M 53k 27.69
Pacer Fds Tr Developed Mrkt (ICOW) 0.1 $1.5M 38k 38.68
Boeing Company (BA) 0.1 $1.4M 6.6k 217.12
Graniteshares Etf Tr 2x Long Meta Dai (FBL) 0.1 $1.4M 43k 32.51
Direxion Shs Etf Tr Daily Googl 2x S (GGLL) 0.1 $1.3M 14k 96.88
Vanguard Index Fds Value Etf (VTV) 0.1 $1.3M 6.9k 190.98
Palo Alto Networks (PANW) 0.1 $1.3M 7.0k 184.20
Caterpillar (CAT) 0.1 $1.3M 2.2k 572.87
Key (KEY) 0.1 $1.2M 60k 20.64
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.1 $1.2M 5.8k 211.80
UnitedHealth (UNH) 0.1 $1.2M 3.7k 330.15
Fortinet (FTNT) 0.1 $1.2M 15k 79.41
Broadcom (AVGO) 0.1 $1.1M 3.3k 346.07
Cisco Systems (CSCO) 0.1 $1.1M 14k 77.03
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 0.1 $1.1M 14k 79.73
Spdr Index Shs Fds Euro Stoxx 50 (FEZ) 0.1 $1.1M 17k 64.39
Nike CL B (NKE) 0.1 $1.0M 16k 63.71
Invesco Exch Traded Fd Tr Ii S&p 500 Hb Etf (SPHB) 0.1 $1.0M 8.9k 116.97
Procter & Gamble Company (PG) 0.1 $1.0M 7.1k 143.30
Bitwise Bitcoin Etf Tr Shs Ben Int (BITB) 0.1 $1.0M 21k 47.56
Direxion Shs Etf Tr Daily Pltr Bull (PLTU) 0.1 $1.0M 14k 73.54
Philip Morris International (PM) 0.1 $989k 6.2k 160.40
Proshares Tr Ultrapro Qqq (TQQQ) 0.1 $972k 18k 52.72
Vanguard Scottsdale Fds Vng Rus1000val (VONV) 0.1 $968k 11k 92.30
Ishares Tr Rus 1000 Grw Etf (IWF) 0.1 $954k 2.0k 473.30
Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) 0.1 $937k 10k 91.40
Ishares Tr Ibonds Dec 2029 (IBMR) 0.1 $927k 36k 25.43
Ishares Tr Ibonds Dec 27 (IBMP) 0.1 $926k 37k 25.39
Ishares Tr Core 80/20 Aggre (AOA) 0.1 $915k 10k 89.56
Lam Research Corp Com New (LRCX) 0.1 $884k 5.2k 171.19
Vanguard Index Fds Growth Etf (VUG) 0.1 $856k 1.8k 487.86
Direxion Shs Etf Tr Daily Tsla 2x Sh (TSLL) 0.1 $845k 44k 19.11
Bank of America Corporation (BAC) 0.1 $827k 15k 55.00
Palantir Technologies Cl A (PLTR) 0.1 $795k 4.5k 177.76
Netflix (NFLX) 0.1 $782k 8.3k 93.76
Merck & Co (MRK) 0.1 $757k 7.2k 105.26
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.1 $755k 1.00 754800.00
Vanguard Scottsdale Fds Short Term Treas (VGSH) 0.1 $729k 12k 58.73
Ishares Tr Ibonds Dec 2030 (IBMS) 0.1 $727k 28k 26.06
Blackstone Group Inc Com Cl A (BX) 0.1 $724k 4.7k 154.14
Ishares Tr Ibonds Dec 28 (IBMQ) 0.1 $702k 27k 25.58
Abbott Laboratories (ABT) 0.1 $648k 5.2k 125.29
Direxion Shs Etf Tr Dly Enrgy Bull2x (ERX) 0.1 $620k 11k 55.85
Zacks Trust Focus Growth Etf (GROZ) 0.1 $619k 21k 29.80
Ishares Tr Rus 1000 Etf (IWB) 0.1 $618k 1.7k 373.44
Alaska Air (ALK) 0.1 $603k 12k 50.30
Kroger (KR) 0.1 $589k 9.4k 62.48
Direxion Shs Etf Tr Dly Aerospc 3x (DFEN) 0.1 $582k 9.1k 63.88
McDonald's Corporation (MCD) 0.1 $576k 1.9k 305.67
Ishares Tr U.s. Fin Svc Etf (IYG) 0.1 $573k 6.2k 92.25
J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) 0.1 $572k 11k 50.59
Ishares Tr Core Div Grwth (DGRO) 0.1 $569k 8.2k 69.42
Airbnb Com Cl A (ABNB) 0.1 $558k 4.1k 135.72
Crowdstrike Hldgs Cl A (CRWD) 0.1 $555k 1.2k 468.76
Bristol Myers Squibb (BMY) 0.1 $552k 10k 53.94
Northwest Natural Holdin (NWN) 0.1 $548k 12k 46.74
Wal-Mart Stores (WMT) 0.1 $548k 4.9k 111.42
Ishares Tr Tips Bd Etf (TIP) 0.1 $527k 4.8k 109.91
Tidal Trust I Fundstrat Granny (GRNY) 0.1 $521k 21k 24.76
Starbucks Corporation (SBUX) 0.1 $515k 6.1k 84.21
Ishares Tr U.s. Energy Etf (IYE) 0.1 $509k 11k 47.53
Vanguard Star Fds Vg Tl Intl Stk F (VXUS) 0.1 $508k 6.7k 75.45
Ishares Tr Core 30/70 Conse (AOK) 0.1 $508k 13k 40.13
Louisiana-Pacific Corporation (LPX) 0.1 $506k 6.3k 80.77
Ishares Tr Core S&p Us Gwt (IUSG) 0.0 $498k 3.0k 167.92
Ishares Tr Iboxx Inv Cp Etf (LQD) 0.0 $492k 4.5k 110.18
Advanced Micro Devices (AMD) 0.0 $482k 2.3k 214.13
Vanguard Whitehall Fds Intl High Etf (VYMI) 0.0 $478k 5.3k 89.99
RBB Motley Fol Etf (TMFC) 0.0 $472k 6.6k 71.77
Mastercard Incorporated Cl A (MA) 0.0 $465k 815.00 570.96
At&t (T) 0.0 $460k 19k 24.84
Home Depot (HD) 0.0 $450k 1.3k 344.08
Ishares Tr Core S&p Us Vlu (IUSV) 0.0 $449k 4.4k 102.54
Ishares Msci Gbl Gold Mn (RING) 0.0 $443k 6.0k 73.64
Alibaba Group Hldg Sponsored Ads (BABA) 0.0 $443k 3.0k 146.58
Zscaler Incorporated (ZS) 0.0 $437k 1.9k 224.91
Qualcomm (QCOM) 0.0 $437k 2.6k 171.07
Janus Detroit Str Tr Henderson Mtg (JMBS) 0.0 $425k 9.3k 45.69
Intuitive Surgical Com New (ISRG) 0.0 $421k 744.00 566.36
Duke Energy Corp Com New (DUK) 0.0 $420k 3.6k 117.19
Lowe's Companies (LOW) 0.0 $419k 1.7k 241.11
Walt Disney Company (DIS) 0.0 $415k 3.6k 113.76
Ford Motor Company (F) 0.0 $414k 32k 13.12
Ge Aerospace Com New (GE) 0.0 $412k 1.3k 308.08
Sherwin-Williams Company (SHW) 0.0 $408k 1.3k 324.03
Oracle Corporation (ORCL) 0.0 $407k 2.1k 194.93
Marvell Technology (MRVL) 0.0 $406k 4.8k 84.98
Altria (MO) 0.0 $405k 7.0k 57.66
First Tr Exch Traded Fd Iii Pfd Secs Inc Etf (FPE) 0.0 $404k 22k 18.22
Kimberly-Clark Corporation (KMB) 0.0 $403k 4.0k 100.88
Ishares Tr Rus Tp200 Gr Etf (IWY) 0.0 $394k 1.4k 276.94
Ishares Tr Core Univrsl Usd (IUSB) 0.0 $393k 8.5k 46.54
Intel Corporation (INTC) 0.0 $387k 11k 36.90
Ishares Tr Msci Eafe Etf (EFA) 0.0 $386k 4.0k 96.03
Columbia Banking System (COLB) 0.0 $378k 14k 27.95
Vanguard Whitehall Fds Intl Dvd Etf (VIGI) 0.0 $371k 4.1k 91.45
Honeywell International (HON) 0.0 $370k 1.9k 195.12
Select Sector Spdr Tr State Street Tec (XLK) 0.0 $366k 2.5k 143.99
Citigroup Com New (C) 0.0 $354k 3.0k 116.68
Vaneck Etf Trust Mrngstr Wde Moat (MOAT) 0.0 $353k 3.4k 103.56
Applied Materials (AMAT) 0.0 $350k 1.4k 256.99
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.0 $346k 1.7k 198.60
Agilent Technologies Inc C ommon (A) 0.0 $337k 2.5k 136.07
Schwab Strategic Tr Us Lrg Cap Etf (SCHX) 0.0 $337k 13k 26.91
Ats (ATS) 0.0 $333k 12k 27.54
Ishares Tr Rusel 2500 Etf (SMMD) 0.0 $323k 4.3k 74.94
Coca-Cola Company (KO) 0.0 $323k 4.6k 69.90
Deere & Company (DE) 0.0 $321k 690.00 465.57
Weyerhaeuser Co Mtn Be Com New (WY) 0.0 $317k 13k 23.69
Ishares Tr Expanded Tech (IGV) 0.0 $310k 2.9k 105.69
Ishares Tr Msci Usa Min Vol (USMV) 0.0 $309k 3.3k 94.15
Vanguard Scottsdale Fds Vng Rus2000val (VTWV) 0.0 $309k 1.9k 159.91
Vertex Pharmaceuticals Incorporated (VRTX) 0.0 $306k 676.00 453.16
Ishares Tr National Mun Etf (MUB) 0.0 $300k 2.8k 107.11
Constellation Energy (CEG) 0.0 $295k 836.00 353.36
Taiwan Semiconductor Mfg Sponsored Ads (TSM) 0.0 $293k 963.00 303.86
Ishares Tr Eafe Value Etf (EFV) 0.0 $292k 4.1k 71.41
Stryker Corporation (SYK) 0.0 $291k 829.00 351.52
Spdr Series Trust State Street Spd (BIL) 0.0 $285k 3.1k 91.39
Paypal Holdings (PYPL) 0.0 $278k 4.8k 58.38
Amplitude Com Cl A (AMPL) 0.0 $273k 24k 11.58
Grayscale Ethereum Trust Etf SHS (ETHE) 0.0 $272k 11k 24.37
Linde SHS (LIN) 0.0 $272k 638.00 426.39
Spdr Series Trust State Street Spd (SPTM) 0.0 $269k 3.3k 82.50
California Water Service (CWT) 0.0 $269k 6.2k 43.33
Charles Schwab Corporation (SCHW) 0.0 $265k 2.7k 99.92
Ishares Tr Us Aer Def Etf (ITA) 0.0 $265k 1.2k 214.77
Ge Vernova (GEV) 0.0 $264k 404.00 653.25
Aon Shs Cl A (AON) 0.0 $263k 746.00 353.08
Ishares Tr Msci Usa Mmentm (MTUM) 0.0 $260k 1.0k 250.19
Graniteshares Etf Tr 2x Long Tsla Dai (TSLR) 0.0 $259k 8.1k 32.02
Trane Technologies SHS (TT) 0.0 $259k 666.00 389.25
Amgen (AMGN) 0.0 $257k 784.00 327.47
Keysight Technologies (KEYS) 0.0 $253k 1.2k 203.19
Vanguard Intl Equity Index F Ftse Europe Etf (VGK) 0.0 $249k 3.0k 83.62
Roblox Corp Cl A (RBLX) 0.0 $246k 3.0k 81.02
Ishares Tr Intl Sel Div Etf (IDV) 0.0 $246k 6.2k 39.45
AutoZone (AZO) 0.0 $244k 72.00 3391.50
Garmin SHS (GRMN) 0.0 $243k 1.2k 202.87
MetLife (MET) 0.0 $241k 3.0k 78.95
Gilead Sciences (GILD) 0.0 $238k 1.9k 122.74
Iron Mountain (IRM) 0.0 $233k 2.8k 82.94
Stagwell Com Cl A (STGW) 0.0 $233k 48k 4.89
Vanguard Index Fds Total Stk Mkt (VTI) 0.0 $228k 681.00 335.32
Shopify Cl A Sub Vtg Shs (SHOP) 0.0 $228k 1.4k 160.99
Ark 21shares Bitcoin Etf Shs Ben Int (ARKB) 0.0 $227k 7.8k 29.04
Public Storage (PSA) 0.0 $226k 870.00 259.50
Teledyne Technologies Incorporated (TDY) 0.0 $225k 440.00 510.68
Ishares Tr Msci Emg Mkt Etf (EEM) 0.0 $224k 4.1k 54.71
Grayscale Bitcoin Mini Tr Et Shs New (BTC) 0.0 $223k 5.8k 38.73
Texas Instruments Incorporated (TXN) 0.0 $223k 1.3k 173.49
Kinder Morgan (KMI) 0.0 $222k 8.1k 27.49
Semtech Corporation (SMTC) 0.0 $221k 3.0k 73.69
First Tr Exchange Traded Risng Divd Achiv (RDVY) 0.0 $213k 3.1k 69.48
Credo Technology Group Holdi Ordinary Shares (CRDO) 0.0 $210k 1.5k 143.89
Thermo Fisher Scientific (TMO) 0.0 $208k 360.00 578.88
Vanguard Index Fds Large Cap Etf (VV) 0.0 $207k 657.00 314.80
Invesco Actvely Mngd Etc Optimum Yield (PDBC) 0.0 $205k 16k 13.25
Paychex (PAYX) 0.0 $205k 1.8k 112.18
Novo-nordisk A S Adr (NVO) 0.0 $204k 4.0k 50.88
Snap Cl A (SNAP) 0.0 $204k 25k 8.07
Progressive Corporation (PGR) 0.0 $203k 892.00 227.72
Waste Management (WM) 0.0 $203k 924.00 219.75
Comcast Corp Cl A (CMCSA) 0.0 $202k 6.8k 29.89
Direxion Shs Etf Tr Daily Nvda 2x Sh (NVDU) 0.0 $202k 1.7k 117.71
Mosaic (MOS) 0.0 $200k 8.3k 24.09
DNP Select Income Fund (DNP) 0.0 $104k 10k 9.99
Aurora Cannabis (ACB) 0.0 $50k 12k 4.22
Lithium Amers Corp Com Shs (LAC) 0.0 $48k 11k 4.36
Blackstone Mortgage Trust In Note 5.500% 3/1 0.0 $13k 13k 0.99
Nanoviricides (NNVC) 0.0 $11k 10k 1.13