Advisory Alpha

Advisory Alpha as of Dec. 31, 2020

Portfolio Holdings for Advisory Alpha

Advisory Alpha holds 107 positions in its portfolio as reported in the December 2020 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Spdr Ser Tr Prtflo S&p500 Gw (SPYG) 13.6 $66M 1.2M 55.29
Spdr Ser Tr Prtflo S&p500 Vl (SPYV) 11.2 $55M 1.6M 34.39
Spdr Index Shs Fds Portfolio Devlpd (SPDW) 9.7 $48M 1.4M 33.75
Spdr Ser Tr Portfolio S&p500 (SPLG) 7.7 $38M 860k 43.96
Spdr Index Shs Fds Portfolio Emg Mk (SPEM) 7.2 $35M 838k 42.16
Schwab Strategic Tr Us Mid-cap Etf (SCHM) 7.0 $34M 500k 68.18
Schwab Strategic Tr Us Sml Cap Etf (SCHA) 6.8 $34M 376k 89.00
Select Sector Spdr Tr Technology (XLK) 6.8 $33M 255k 130.02
Select Sector Spdr Tr Sbi Healthcare (XLV) 3.4 $16M 145k 113.44
Schwab Strategic Tr Intl Sceqt Etf (SCHC) 2.4 $12M 309k 37.65
Sherwin-Williams Company (SHW) 2.3 $11M 16k 734.90
Vanguard Intl Equity Index F Tt Wrld St Etf (VT) 2.2 $11M 119k 92.58
Select Sector Spdr Tr Communication (XLC) 1.8 $8.6M 127k 67.48
Select Sector Spdr Tr Sbi Cons Discr (XLY) 1.3 $6.2M 39k 160.77
Select Sector Spdr Tr Sbi Int-inds (XLI) 1.2 $6.1M 69k 88.56
Apple (AAPL) 1.2 $5.7M 43k 132.69
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 1.1 $5.6M 83k 67.45
Spdr Ser Tr Portfolio S&p400 (SPMD) 0.9 $4.5M 111k 40.40
Spdr Ser Tr Portfolio S&p600 (SPSM) 0.8 $3.7M 103k 35.80
Ishares Tr Eafe Value Etf (EFV) 0.6 $3.0M 64k 47.19
Ishares Tr Core S&p Mcp Etf (IJH) 0.5 $2.5M 11k 229.81
National Storage Affiliates Com Shs Ben In (NSA) 0.5 $2.5M 70k 36.03
Ishares Tr Eafe Grwth Etf (EFG) 0.5 $2.5M 25k 100.92
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.5 $2.4M 39k 62.70
Microsoft Corporation (MSFT) 0.4 $1.8M 8.1k 222.40
Eli Lilly & Co. (LLY) 0.3 $1.6M 9.7k 168.82
Archer Daniels Midland Company (ADM) 0.3 $1.6M 32k 50.41
Ball Corporation (BALL) 0.3 $1.4M 15k 93.17
Ishares Tr Core S&p Ttl Stk (ITOT) 0.3 $1.3M 15k 86.19
Amazon (AMZN) 0.2 $1.2M 372.00 3258.06
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.2 $1.2M 3.9k 305.90
Ark Etf Tr Next Gnrtn Inter (ARKW) 0.2 $1.1M 7.7k 146.42
Cme (CME) 0.2 $1.1M 6.0k 182.00
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.2 $1.0M 2.8k 373.78
At&t (T) 0.2 $990k 34k 28.75
Ishares Tr Core Msci Total (IXUS) 0.2 $979k 15k 67.19
Invesco Exchange Traded Fd T Dynmc Semicndt (PSI) 0.2 $968k 9.2k 104.90
Exxon Mobil Corporation (XOM) 0.2 $923k 22k 41.21
Schwab Strategic Tr Us Brd Mkt Etf (SCHB) 0.2 $885k 9.7k 91.04
Altria (MO) 0.2 $763k 19k 40.98
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.2 $741k 3.2k 231.78
Invesco Exch Traded Fd Tr Ii S&p Smlcp Helt (PSCH) 0.1 $725k 4.3k 169.79
Ishares Core Msci Emkt (IEMG) 0.1 $683k 11k 62.08
Ishares Tr S&p 500 Grwt Etf (IVW) 0.1 $677k 11k 63.78
Southern Company (SO) 0.1 $659k 11k 61.41
Ishares Tr Core S&p Scp Etf (IJR) 0.1 $653k 7.1k 91.97
Procter & Gamble Company (PG) 0.1 $641k 4.6k 139.14
Sarepta Therapeutics (SRPT) 0.1 $604k 3.5k 170.62
Ishares Tr U.s. Med Dvc Etf (IHI) 0.1 $561k 1.7k 327.50
Home Depot (HD) 0.1 $543k 2.0k 265.53
Bank of America Corporation (BAC) 0.1 $531k 18k 30.30
First Tr Exchange-traded Dj Internt Idx (FDN) 0.1 $527k 2.5k 212.07
Royce Micro Capital Trust (RMT) 0.1 $515k 51k 10.11
Vanguard Index Fds Small Cp Etf (VB) 0.1 $488k 2.5k 194.89
Tesla Motors (TSLA) 0.1 $474k 671.00 706.41
Liberty All-Star Growth Fund (ASG) 0.1 $466k 57k 8.21
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.1 $451k 9.0k 50.11
Templeton Dragon Fund (TDF) 0.1 $425k 18k 23.34
Chevron Corporation (CVX) 0.1 $406k 4.8k 84.50
Stanley Black & Decker (SWK) 0.1 $404k 2.3k 178.60
CSX Corporation (CSX) 0.1 $399k 4.4k 90.85
Nextera Energy (NEE) 0.1 $395k 5.1k 77.21
Visa Com Cl A (V) 0.1 $390k 1.8k 218.73
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $381k 2.7k 141.22
Ishares Tr Core Msci Eafe (IEFA) 0.1 $374k 5.4k 69.13
Comcast Corp Cl A (CMCSA) 0.1 $357k 6.8k 52.37
Stryker Corporation (SYK) 0.1 $354k 1.4k 244.98
Caterpillar (CAT) 0.1 $346k 1.9k 182.01
Church & Dwight (CHD) 0.1 $346k 4.0k 87.31
MercadoLibre (MELI) 0.1 $338k 201.00 1681.59
Facebook Cl A (META) 0.1 $334k 1.2k 273.10
Liberty All Star Equity Sh Ben Int (USA) 0.1 $329k 48k 6.91
Spdr S&p Midcap 400 Etf Tr Utser1 S&pdcrp (MDY) 0.1 $327k 778.00 420.31
Pepsi (PEP) 0.1 $326k 2.2k 148.11
Amplify Etf Tr Onlin Retl Etf (IBUY) 0.1 $321k 2.8k 114.15
Marsh & McLennan Companies (MMC) 0.1 $319k 2.7k 117.11
American Express Company (AXP) 0.1 $317k 2.6k 121.04
Boulder Growth & Income Fund (STEW) 0.1 $305k 27k 11.13
Northrop Grumman Corporation (NOC) 0.1 $302k 990.00 305.05
Gabelli Hlthcare & Wellness SHS (GRX) 0.1 $300k 25k 11.95
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.1 $300k 873.00 343.64
Abbott Laboratories (ABT) 0.1 $296k 2.7k 109.63
Tekla World Healthcare Ben Int Shs (THW) 0.1 $289k 18k 15.84
Ishares Tr Intl Sel Div Etf (IDV) 0.1 $284k 9.6k 29.49
Pfizer (PFE) 0.1 $268k 7.3k 36.76
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.1 $268k 2.1k 127.62
Philip Morris International (PM) 0.1 $266k 3.2k 82.94
Coca-Cola Company (KO) 0.1 $264k 4.8k 54.85
Deere & Company (DE) 0.1 $258k 960.00 268.75
Ishares Tr Select Divid Etf (DVY) 0.1 $257k 2.7k 96.04
Cisco Systems (CSCO) 0.1 $253k 5.7k 44.75
Vanguard Index Fds Growth Etf (VUG) 0.1 $249k 982.00 253.56
Fidelity Covington Trust High Divid Etf (FDVV) 0.1 $248k 7.7k 32.07
Ishares Tr Core High Dv Etf (HDV) 0.1 $245k 2.8k 87.56
NVIDIA Corporation (NVDA) 0.0 $236k 451.00 523.28
Toronto Dominion Bk Ont Com New (TD) 0.0 $232k 4.1k 56.32
India Fund (IFN) 0.0 $232k 12k 19.98
Vanguard Whitehall Fds High Div Yld (VYM) 0.0 $229k 2.5k 91.45
Alphabet Cap Stk Cl A (GOOGL) 0.0 $224k 128.00 1750.00
JPMorgan Chase & Co. (JPM) 0.0 $217k 1.7k 126.97
Duke Energy Corp Com New (DUK) 0.0 $215k 2.3k 91.65
Royce Value Trust (RVT) 0.0 $210k 13k 16.13
Fidelity Covington Trust Msci Hlth Care I (FHLC) 0.0 $203k 3.5k 57.75
Vanguard Index Fds Total Stk Mkt (VTI) 0.0 $202k 1.0k 194.42
Prudential Financial (PRU) 0.0 $202k 2.6k 78.14
Great Panther Silver 0.0 $119k 140k 0.85
Macatawa Bank Corporation (MCBC) 0.0 $103k 12k 8.37