Advisory Alpha

Latest statistics and disclosures from Advisory Alpha's latest quarterly 13F-HR filing:

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Portfolio Holdings for Advisory Alpha

Companies in the Advisory Alpha portfolio as of the March 2021 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Spdr Ser Tr Prtflo S&p500 Gw (SPYG) 8.8 $87M +28% 1.5M 56.40
Spdr Ser Tr Prtflo S&p500 Vl (SPYV) 6.9 $68M +13% 1.8M 37.90
Spdr Ser Tr Portfolio Agrgte (SPAB) 6.6 $65M NEW 2.2M 29.65
Spdr Index Shs Fds Portfolio Devlpd (SPDW) 5.0 $50M 1.4M 35.36
Spdr Index Shs Fds Portfolio Emg Mk (SPEM) 4.4 $43M +17% 987k 43.78
Schwab Strategic Tr Us Mid-cap Etf (SCHM) 4.3 $43M +15% 579k 74.43
Schwab Strategic Tr Us Sml Cap Etf (SCHA) 4.1 $41M +9% 411k 99.67
Select Sector Spdr Tr Technology (XLK) 3.8 $38M +12% 287k 132.81
Schwab Strategic Tr Us Tips Etf (SCHP) 3.5 $34M NEW 561k 61.16
Ishares Tr Jpmorgan Usd Emg (EMB) 2.9 $29M NEW 263k 108.88
Invesco Exch Traded Fd Tr Ii Sr Ln Etf (BKLN) 2.7 $27M NEW 1.2M 22.13
World Gold Tr Spdr Gld Minis (GLDM) 2.7 $26M NEW 1.6M 17.00
Invesco Exch Traded Fd Tr Ii Pfd Etf (PGX) 2.6 $26M NEW 1.7M 15.00
Spdr Ser Tr Portfolio S&p500 (SPLG) 2.5 $25M -37% 540k 46.61

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Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 2.5 $24M NEW 295k 82.50
Vanguard Scottsdale Fds Mortg-back Sec (VMBS) 2.4 $24M NEW 441k 53.37
Schwab Strategic Tr Intl Sceqt Etf (SCHC) 1.9 $19M +57% 487k 39.42
Select Sector Spdr Tr Sbi Healthcare (XLV) 1.9 $19M +9% 159k 116.74
Spdr Ser Tr Portfolio Ln Cor (SPLB) 1.7 $17M NEW 556k 30.17
Ishares Tr Cre U S Reit Etf (USRT) 1.7 $16M NEW 314k 52.40
Spdr Ser Tr BLMBRG BRC CNVRT (CWB) 1.5 $15M NEW 174k 83.35
Vanguard Intl Equity Index F Tt Wrld St Etf (VT) 1.2 $12M +3% 124k 97.29
Select Sector Spdr Tr Sbi Cons Discr (XLY) 1.1 $11M +67% 65k 168.07
Select Sector Spdr Tr Communication (XLC) 1.1 $11M +12% 144k 73.32
Select Sector Spdr Tr Sbi Int-finl (XLF) 0.9 $8.9M NEW 262k 34.05
Invesco Exch Trd Slf Idx Bulshs 2021 Hy (BSJL) 0.8 $7.8M NEW 337k 23.06
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.8 $7.7M +208% 120k 64.04
Select Sector Spdr Tr Sbi Int-inds (XLI) 0.8 $7.5M +11% 76k 98.45
Spdr Ser Tr Blomberg Brc Inv (FLRN) 0.7 $7.2M NEW 236k 30.64
Invesco Exch Trd Slf Idx Bulshs 2022 Hy (BSJM) 0.7 $6.9M NEW 297k 23.35
Ishares Jp Mrgn Em Hi Bd (EMHY) 0.7 $6.8M NEW 153k 44.47
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.7 $6.5M +13% 95k 68.31
Apple (AAPL) 0.6 $6.2M +17% 50k 122.16
Invesco Exch Trd Slf Idx Bulshs 2023 Hy (BSJN) 0.6 $6.0M NEW 237k 25.30
Ishares Tr Eafe Value Etf (EFV) 0.6 $5.5M +68% 108k 50.97
Invesco Exch Trd Slf Idx Bulshs 2024 Hy (BSJO) 0.5 $5.1M NEW 203k 24.98
Vanguard Scottsdale Fds Int-term Corp (VCIT) 0.5 $4.8M NEW 52k 93.03
Invesco Exch Trd Slf Idx Bulshs 2025 Hy (BSJP) 0.5 $4.6M NEW 189k 24.55
Spdr Ser Tr Portfolio S&p600 (SPSM) 0.5 $4.5M +4% 107k 42.27
Spdr Ser Tr Portfolio S&p400 (SPMD) 0.4 $4.0M -22% 87k 45.75
Sherwin-Williams Company (SHW) 0.4 $3.8M 16k 246.00
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.4 $3.8M NEW 82k 45.80
Ishares Tr Eafe Grwth Etf (EFG) 0.3 $3.4M +38% 34k 100.46
Innovator Etfs Tr S&p 500 Buffer E (BDEC) 0.3 $3.4M NEW 106k 31.85
Innovator Etfs Tr S&p 500 Ultra (UJAN) 0.3 $3.3M NEW 109k 30.36
Innovator Etfs Tr S&p 500 Buffer (BJAN) 0.3 $3.3M NEW 95k 34.14
Innovator Etfs Tr S&p 500 Power (PJAN) 0.3 $3.2M NEW 103k 31.55
Innovator Etfs Tr S&p 500 Pwr Bu (PDEC) 0.3 $3.2M NEW 109k 29.76
Innovator Etfs Tr S&p 500 Ultra (UDEC) 0.3 $3.2M NEW 111k 28.98
Spdr Ser Tr Nuveen Bbg Brcly (HYMB) 0.3 $3.1M NEW 52k 59.34
Ishares Tr Core S&p Mcp Etf (IJH) 0.3 $2.8M -2% 11k 260.35
Invesco Exch Traded Fd Tr Ii Gbl Srt Trm Hy (PGHY) 0.3 $2.8M NEW 128k 22.10
National Storage Affiliates Com Shs Ben In (NSA) 0.3 $2.8M 70k 39.93
Pgim Etf Tr Ultra Short (PULS) 0.3 $2.6M NEW 52k 49.85
Ishares Tr Core Intl Aggr (IAGG) 0.2 $2.3M NEW 42k 54.87
Microsoft Corporation (MSFT) 0.2 $2.1M +10% 8.9k 235.80
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.2 $2.0M NEW 9.4k 214.57
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.2 $1.8M +65% 4.6k 396.39
Invesco Exch Traded Fd Tr Ii Natl Amt Muni (PZA) 0.2 $1.8M NEW 68k 26.76
CSX Corporation (CSX) 0.2 $1.8M +325% 19k 96.41
Eli Lilly & Co. (LLY) 0.2 $1.8M 9.6k 186.79
Archer Daniels Midland Company (ADM) 0.2 $1.8M 32k 57.00
Pimco Etf Tr Enhan Shrt Ma Ac (MINT) 0.2 $1.8M NEW 17k 101.89
Ishares Tr Shrt Nat Mun Etf (SUB) 0.1 $1.4M NEW 13k 107.79
Ishares Tr National Mun Etf (MUB) 0.1 $1.4M NEW 12k 116.07
Ishares Tr Global Reit Etf (REET) 0.1 $1.4M NEW 55k 25.49
J P Morgan Exchange-traded F Ultra Shrt Inc (JPST) 0.1 $1.4M NEW 28k 50.75
Vanguard Bd Index Fds Total Bnd Mrkt (BND) 0.1 $1.4M NEW 17k 84.75
Exxon Mobil Corporation (XOM) 0.1 $1.3M +7% 24k 55.82
Schwab Strategic Tr Intrm Trm Tres (SCHR) 0.1 $1.3M NEW 23k 56.43
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.1 $1.3M 3.9k 330.08
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $1.3M -5% 14k 91.59
Ball Corporation (BLL) 0.1 $1.3M 15k 84.72
Amazon (AMZN) 0.1 $1.2M +8% 403.00 3094.29
Cme (CME) 0.1 $1.2M 6.1k 204.30
Ishares Tr Cmbs Etf (CMBS) 0.1 $1.2M NEW 22k 53.88
Ishares Tr Core Us Aggbd Et (AGG) 0.1 $1.1M NEW 10k 113.79
Vanguard Malvern Fds Strm Infproidx (VTIP) 0.1 $1.1M NEW 21k 51.52
At&t (T) 0.1 $1.0M -2% 33k 30.27
Altria (MO) 0.1 $948k 19k 51.15
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $939k NEW 7.0k 134.91
Alps Etf Tr Rivrfrnt Str Inc (RIGS) 0.1 $911k NEW 37k 24.67
Ishares Tr Core Msci Total (IXUS) 0.1 $886k -13% 13k 70.28
Fidelity Covington Trust Ltd Trm Bd Etf (FLTB) 0.1 $879k NEW 17k 52.25
Ishares Gold Tr Ishares (IAU) 0.1 $859k NEW 53k 16.26
Ishares Tr Agency Bond Etf (AGZ) 0.1 $838k NEW 7.1k 117.78
Vaneck Vectors Etf Tr Shrt Hgh Yld Mun (SHYD) 0.1 $794k NEW 32k 25.04
Ishares Tr S&p 500 Grwt Etf (IVW) 0.1 $775k +12% 12k 65.12
Strategy Ns 7handl Idx (HNDL) 0.1 $763k NEW 31k 24.74
Bank of America Corporation (BAC) 0.1 $738k +8% 19k 38.67
Ishares Tr Core S&p Scp Etf (IJR) 0.1 $714k -7% 6.6k 108.56
Ishares Tr 1 3 Yr Treas Bd (SHY) 0.1 $656k NEW 7.6k 86.28
Ishares Core Msci Emkt (IEMG) 0.1 $649k -8% 10k 64.39
Ishares Tr Ishs 5-10yr Invt (IGIB) 0.1 $642k NEW 11k 59.21
Southern Company (SO) 0.1 $638k -4% 10k 62.19
Ishares Tr Core 1 5 Yr Usd (ISTB) 0.1 $624k NEW 12k 51.26
Home Depot (HD) 0.1 $620k 2.0k 305.27
Chevron Corporation (CVX) 0.1 $593k +17% 5.7k 104.86
Procter & Gamble Company (PG) 0.1 $577k -7% 4.3k 135.38
Vanguard Charlotte Fds Intl Bd Idx Etf (BNDX) 0.1 $574k NEW 10k 57.10
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.1 $571k +21% 11k 52.02
Ishares Tr Mortge Rel Etf (REM) 0.1 $568k NEW 16k 35.27
Fidelity Covington Trust Total Bd Etf (FBND) 0.1 $563k NEW 11k 52.45
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.1 $541k -33% 2.1k 255.55
Vanguard Index Fds Small Cp Etf (VB) 0.1 $503k -6% 2.3k 214.22
Tesla Motors (TSLA) 0.0 $489k +9% 732.00 668.03
Royce Micro Capital Trust (RMT) 0.0 $463k -19% 41k 11.31
Facebook Cl A (FB) 0.0 $442k +22% 1.5k 294.67
Stanley Black & Decker (SWK) 0.0 $437k -3% 2.2k 199.54
Caterpillar (CAT) 0.0 $425k -3% 1.8k 231.99
Fidelity Covington Trust High Divid Etf (FDVV) 0.0 $425k +54% 12k 35.58
Comcast Corp Cl A (CMCSA) 0.0 $415k +12% 7.7k 54.16
Spdr Ser Tr Bloomberg Srt Tr (SJNK) 0.0 $404k NEW 15k 27.35
Ishares Tr Tips Bd Etf (TIP) 0.0 $403k NEW 3.2k 125.55
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.0 $401k +26% 1.1k 364.55
Ishares Tr Core Msci Eafe (IEFA) 0.0 $394k 5.5k 72.02
NVIDIA Corporation (NVDA) 0.0 $394k +63% 738.00 533.88
TreeHouse Foods (THS) 0.0 $394k NEW 7.5k 52.19
Spdr S&p Midcap 400 Etf Tr Utser1 S&pdcrp (MDY) 0.0 $374k 784.00 477.04
American Express Company (AXP) 0.0 $371k 2.6k 141.60
Visa Com Cl A (V) 0.0 $367k -2% 1.7k 211.65
JPMorgan Chase & Co. (JPM) 0.0 $366k +40% 2.4k 152.31
Deere & Company (DE) 0.0 $360k 961.00 374.61
Stryker Corporation (SYK) 0.0 $357k 1.5k 243.35
Spdr Ser Tr Portfolio Sh Tsr (SPTS) 0.0 $355k NEW 12k 30.62
Ishares Tr Barclays 7 10 Yr (IEF) 0.0 $347k NEW 3.1k 112.88
Liberty All-Star Growth Fund (ASG) 0.0 $346k -29% 40k 8.62
Vanguard Index Fds Growth Etf (VUG) 0.0 $344k +36% 1.3k 257.10
Church & Dwight (CHD) 0.0 $339k -2% 3.9k 87.35
Templeton Dragon Fund (TDF) 0.0 $329k -23% 14k 23.56
Northrop Grumman Corporation (NOC) 0.0 $327k +2% 1.0k 323.76
Duke Energy Corp Com New (DUK) 0.0 $326k +44% 3.4k 96.42
Vanguard Specialized Funds Div App Etf (VIG) 0.0 $323k -18% 2.2k 147.29
Alphabet Cap Stk Cl A (GOOGL) 0.0 $320k +21% 155.00 2064.52
Spdr Gold Tr Gold Shs (GLD) 0.0 $318k NEW 2.0k 159.88
Marsh & McLennan Companies (MMC) 0.0 $314k -5% 2.6k 121.99
Cisco Systems (CSCO) 0.0 $300k +2% 5.8k 51.74
Pfizer (PFE) 0.0 $297k +12% 8.2k 36.27
MercadoLibre (MELI) 0.0 $297k 201.00 1477.61
Philip Morris International (PM) 0.0 $291k +2% 3.3k 88.72
Ishares Tr Ishs 1-5yr Invs (IGSB) 0.0 $284k NEW 5.2k 54.73
Clough Global Opportunities Sh Ben Int (GLO) 0.0 $282k NEW 23k 12.23
Ishares Tr Select Divid Etf (DVY) 0.0 $280k -8% 2.5k 114.15
Mondelez Intl Cl A (MDLZ) 0.0 $278k NEW 4.7k 58.63
Ishares Tr A Rate Cp Bd Etf (QLTA) 0.0 $277k NEW 5.0k 55.46
Toronto Dominion Bk Ont Com New (TD) 0.0 $267k 4.1k 65.31
Ishares Tr Core High Dv Etf (HDV) 0.0 $266k 2.8k 94.80
Blackrock Res & Commodities SHS (BCX) 0.0 $264k NEW 30k 8.88
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.0 $262k -11% 1.9k 141.47
Coca-Cola Company (KO) 0.0 $256k 4.9k 52.69
Abbott Laboratories (ABT) 0.0 $255k -21% 2.1k 119.66
Liberty All Star Equity Sh Ben Int (USA) 0.0 $255k -29% 34k 7.62
Sarepta Therapeutics (SRPT) 0.0 $253k -4% 3.4k 74.63
Ishares Tr 3 7 Yr Treas Bd (IEI) 0.0 $252k NEW 1.9k 129.83
DTE Energy Company (DTE) 0.0 $252k NEW 1.9k 133.05
Pepsi (PEP) 0.0 $251k -19% 1.8k 141.57
India Fund (IFN) 0.0 $244k -2% 11k 21.49
Ishares Tr Intl Sel Div Etf (IDV) 0.0 $243k -19% 7.7k 31.51
Salient Midstream & M Sh Ben Int (SMM) 0.0 $243k NEW 48k 5.11
Boulder Growth & Income Fund (BIF) 0.0 $241k -30% 19k 12.60
Oge Energy Corp (OGE) 0.0 $232k NEW 7.2k 32.37
Royce Value Trust (RVT) 0.0 $229k -2% 13k 18.11
Schwab Strategic Tr Us Brd Mkt Etf (SCHB) 0.0 $218k -76% 2.3k 96.59
Ishares Tr Short Treas Bd (SHV) 0.0 $217k NEW 2.0k 110.55
Spdr Ser Tr Portfli Intrmdit (SPTI) 0.0 $216k NEW 6.7k 32.05
Spdr Ser Tr S&p 600 Sml Cap (SLY) 0.0 $213k NEW 2.3k 94.04
Gabelli Hlthcare & Wellness SHS (GRX) 0.0 $210k -32% 17k 12.44
Spdr Ser Tr Spdr Bloomberg (BIL) 0.0 $208k NEW 2.3k 91.55
Public Service Enterprise (PEG) 0.0 $206k NEW 3.4k 60.27
Ishares Tr Core S&p500 Etf (IVV) 0.0 $206k NEW 517.00 398.45
UnitedHealth (UNH) 0.0 $205k NEW 550.00 372.73
Prudential Financial (PRU) 0.0 $205k -12% 2.3k 91.07
Ishares Tr U.s. Tech Etf (IYW) 0.0 $201k NEW 2.3k 87.70
Nuveen Real Estate Income Fund (JRS) 0.0 $199k NEW 21k 9.57
Neuberger Berman Mlp Income (NML) 0.0 $197k NEW 47k 4.21
Tekla World Healthcare Ben Int Shs (THW) 0.0 $183k -33% 12k 15.03
Macatawa Bank Corporation (MCBC) 0.0 $154k +26% 16k 9.92
Voya Emerging Markets High I etf (IHD) 0.0 $126k NEW 16k 8.00
DNP Select Income Fund (DNP) 0.0 $113k NEW 11k 9.91
Great Panther Silver (GPL) 0.0 $108k 140k 0.77

Past Filings by Advisory Alpha

SEC 13F filings are viewable for Advisory Alpha going back to 2013

View all past filings