Advisory Alpha

Advisory Alpha as of June 30, 2021

Portfolio Holdings for Advisory Alpha

Advisory Alpha holds 188 positions in its portfolio as reported in the June 2021 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Spdr Ser Tr Prtflo S&p500 Gw (SPYG) 8.8 $107M 1.7M 62.97
Spdr Ser Tr Prtflo S&p500 Vl (SPYV) 6.3 $77M 1.9M 39.54
Spdr Ser Tr Portfolio Agrgte (SPAB) 6.0 $73M 2.4M 30.01
Spdr Index Shs Fds Portfolio Devlpd (SPDW) 4.5 $55M 1.5M 36.79
Ishares Tr Broad Usd High (USHY) 4.5 $54M 1.3M 41.72
Schwab Strategic Tr Us Mid-cap Etf (SCHM) 4.2 $51M 650k 78.27
Spdr Index Shs Fds Portfolio Emg Mk (SPEM) 4.0 $48M 1.1M 45.50
Schwab Strategic Tr Us Sml Cap Etf (SCHA) 3.8 $46M 441k 104.18
Select Sector Spdr Tr Technology (XLK) 3.6 $44M 297k 147.66
Schwab Strategic Tr Us Tips Etf (SCHP) 3.5 $42M 679k 62.51
Ishares Tr Jpmorgan Usd Emg (EMB) 2.8 $34M 303k 112.46
Invesco Exch Traded Fd Tr Ii Sr Ln Etf (BKLN) 2.7 $32M 1.5M 22.15
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 2.6 $32M 385k 82.71
World Gold Tr Spdr Gld Minis 2.5 $31M 1.8M 17.61
Vanguard Scottsdale Fds Mortg-back Sec (VMBS) 2.5 $31M 571k 53.37
Invesco Exch Traded Fd Tr Ii Pfd Etf (PGX) 2.4 $30M 1.9M 15.32
Ishares Tr Cre U S Reit Etf (USRT) 2.0 $24M 418k 58.34
Spdr Ser Tr Portfolio S&p500 (SPLG) 1.9 $23M 454k 50.33
Schwab Strategic Tr Intl Sceqt Etf (SCHC) 1.7 $21M 510k 41.60
Spdr Ser Tr Portfolio Ln Cor (SPLB) 1.6 $20M 622k 31.78
Select Sector Spdr Tr Sbi Healthcare (XLV) 1.6 $19M 154k 125.95
Spdr Ser Tr BLMBRG BRC CNVRT (CWB) 1.3 $15M 176k 86.73
Select Sector Spdr Tr Sbi Cons Discr (XLY) 1.1 $14M 77k 178.54
Vanguard Intl Equity Index F Tt Wrld St Etf (VT) 1.1 $13M 124k 103.61
Sherwin-Williams Company (SHW) 1.0 $13M 47k 272.45
Select Sector Spdr Tr Communication (XLC) 0.9 $11M 139k 80.97
Ishares Jp Mrgn Em Hi Bd (EMHY) 0.8 $10M 223k 45.72
Select Sector Spdr Tr Financial (XLF) 0.8 $9.7M 263k 36.69
Select Sector Spdr Tr Sbi Int-inds (XLI) 0.6 $7.9M 77k 102.40
Invesco Exch Trd Slf Idx Bulshs 2021 Hy 0.6 $7.3M 316k 23.01
Apple (AAPL) 0.6 $7.0M 51k 136.95
Vanguard Scottsdale Fds Int-term Corp (VCIT) 0.5 $6.7M 70k 95.07
Invesco Exch Trd Slf Idx Bulshs 2022 Hy 0.5 $6.6M 284k 23.35
Spdr Ser Tr Blomberg Brc Inv (FLRN) 0.5 $6.1M 198k 30.65
Invesco Exch Trd Slf Idx Bulshs 2023 Hy 0.5 $5.8M 226k 25.47
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.4 $5.4M 117k 46.06
Ishares Tr Eafe Value Etf (EFV) 0.4 $5.4M 104k 51.76
Invesco Exch Trd Slf Idx Bulshs 2024 Cb 0.4 $4.8M 192k 25.17
Invesco Exch Trd Slf Idx Bulshs 2025 Hy (BSJP) 0.4 $4.6M 184k 24.72
Vanguard Bd Index Fds Total Bnd Mrkt (BND) 0.4 $4.5M 53k 85.90
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.4 $4.5M 64k 69.98
Spdr Ser Tr Portfolio S&p600 (SPSM) 0.3 $4.2M 96k 43.94
Spdr Ser Tr Portfolio S&p400 (SPMD) 0.3 $4.1M 87k 47.21
Dimensional Etf Trust Us Core Eqt Mkt (DFAU) 0.3 $3.7M 123k 30.21
Ishares Tr Eafe Grwth Etf (EFG) 0.3 $3.7M 35k 107.28
Spdr Ser Tr Nuveen Bbg Brcly (HYMB) 0.3 $3.6M 60k 60.83
National Storage Affiliates Com Shs Ben In (NSA) 0.3 $3.5M 70k 50.57
Invesco Exch Traded Fd Tr Ii Gbl Srt Trm Hy (PGHY) 0.3 $3.5M 160k 22.08
Invesco Exch Traded Fd Tr Ii Natl Amt Muni (PZA) 0.3 $3.3M 121k 27.26
Vanguard Specialized Funds Div App Etf (VIG) 0.3 $3.2M 21k 154.79
Vanguard Index Fds Growth Etf (VUG) 0.3 $3.2M 11k 286.81
Select Sector Spdr Tr Energy (XLE) 0.2 $3.0M 55k 53.86
Vanguard World Fds Inf Tech Etf (VGT) 0.2 $3.0M 7.4k 398.71
Innovator Etfs Tr S&p 500 Buffer (BAPR) 0.2 $2.9M 92k 31.68
Innovator Etfs Tr S&p 500 Pwr Bu (PAPR) 0.2 $2.9M 103k 28.46
Innovator Etfs Tr S&p 500 Ultra (UAPR) 0.2 $2.9M 113k 25.68
Innovator Etfs Tr S&p 500 Ultra (UMAR) 0.2 $2.9M 100k 29.11
Innovator Etfs Tr S&p 500 Buffer (BMAR) 0.2 $2.9M 87k 32.82
Innovator Etfs Tr S&p 500 Pwr Bufr (PMAR) 0.2 $2.8M 93k 30.54
Select Sector Spdr Tr Sbi Materials (XLB) 0.2 $2.7M 33k 82.31
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.2 $2.7M 43k 63.22
Ishares Tr Core S&p Mcp Etf (IJH) 0.2 $2.7M 10k 268.79
Wisdomtree Tr Yield Enhancd Us (AGGY) 0.2 $2.7M 51k 52.19
Ishares Tr Core Intl Aggr (IAGG) 0.2 $2.6M 47k 55.11
Microsoft Corporation (MSFT) 0.2 $2.4M 8.9k 270.94
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.2 $2.4M 10k 236.33
J P Morgan Exchange-traded F Ultra Shrt Inc (JPST) 0.2 $2.3M 46k 50.74
Eli Lilly & Co. (LLY) 0.2 $2.2M 9.6k 229.49
Pgim Etf Tr Ultra Short (PULS) 0.2 $2.2M 44k 49.75
Ishares Tr Shrt Nat Mun Etf (SUB) 0.2 $2.2M 20k 107.83
Ishares Tr Msci Usa Mmentm (MTUM) 0.2 $2.1M 12k 173.45
Archer Daniels Midland Company (ADM) 0.2 $2.0M 33k 60.60
Ssga Active Etf Tr Spdr Tr Tactic (TOTL) 0.2 $1.9M 40k 48.41
Ishares Tr National Mun Etf (MUB) 0.2 $1.9M 16k 117.20
Ishares Tr 1 3 Yr Treas Bd (SHY) 0.2 $1.9M 22k 86.18
Schwab Strategic Tr Intrm Trm Tres (SCHR) 0.2 $1.9M 33k 56.88
Ishares Tr Cmbs Etf (CMBS) 0.1 $1.8M 33k 54.38
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $1.5M 21k 73.60
Vanguard Malvern Fds Strm Infproidx (VTIP) 0.1 $1.5M 29k 52.41
Exxon Mobil Corporation (XOM) 0.1 $1.5M 24k 63.06
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.1 $1.5M 3.4k 428.20
Ishares Tr Global Reit Etf (REET) 0.1 $1.4M 52k 27.73
Amazon (AMZN) 0.1 $1.4M 404.00 3440.59
Ishares Tr Blackrock Ultra (ICSH) 0.1 $1.4M 27k 50.52
Cme (CME) 0.1 $1.3M 6.1k 212.73
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.1 $1.3M 3.7k 344.84
Ball Corporation (BALL) 0.1 $1.3M 16k 81.05
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $1.2M 12k 98.78
At&t (T) 0.1 $1.2M 42k 28.79
Pimco Etf Tr Enhan Shrt Ma Ac (MINT) 0.1 $1.2M 12k 102.01
Duke Energy Corp Com New (DUK) 0.1 $1.1M 12k 98.76
Ishares Tr Core Us Aggbd Et (AGG) 0.1 $1.1M 9.4k 115.34
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $1.1M 7.6k 140.51
Fidelity Merrimack Str Tr Ltd Trm Bd Etf (FLTB) 0.1 $1.1M 20k 52.39
Ishares Tr Tips Bd Etf (TIP) 0.1 $1.0M 7.9k 127.96
Bank of America Corporation (BAC) 0.1 $960k 23k 41.21
Ishares Tr Core Msci Total (IXUS) 0.1 $940k 13k 73.28
Dimensional Etf Trust Emgr Cre Eqt Mng (DFAE) 0.1 $909k 31k 29.63
Dimensional Etf Trust Intl Core Eqt Mk (DFAI) 0.1 $907k 31k 29.22
Altria (MO) 0.1 $879k 18k 47.68
Wal-Mart Stores (WMT) 0.1 $848k 6.0k 141.05
Ishares Tr Agency Bond Etf (AGZ) 0.1 $842k 7.1k 118.34
Ishares Tr S&p 500 Grwt Etf (IVW) 0.1 $837k 12k 72.74
Ishares Tr Core S&p Scp Etf (IJR) 0.1 $831k 7.4k 113.02
Home Depot (HD) 0.1 $824k 2.6k 319.01
Johnson & Johnson (JNJ) 0.1 $800k 4.9k 164.85
Strategy Ns 7handl Idx (HNDL) 0.1 $761k 30k 25.60
Chevron Corporation (CVX) 0.1 $684k 6.5k 104.76
Southern Company (SO) 0.1 $682k 11k 60.55
Ishares Core Msci Emkt (IEMG) 0.1 $671k 10k 66.95
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.1 $643k 2.3k 277.99
Vanguard Charlotte Fds Intl Bd Idx Etf (BNDX) 0.1 $634k 11k 57.08
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.1 $617k 11k 54.28
Comcast Corp Cl A (CMCSA) 0.1 $616k 11k 57.02
Ishares Tr Core 1 5 Yr Usd (ISTB) 0.0 $608k 12k 51.28
Deere & Company (DE) 0.0 $587k 1.7k 352.98
Fidelity Merrimack Str Tr Total Bd Etf (FBND) 0.0 $586k 11k 53.35
Ishares Tr Mortge Rel Etf (REM) 0.0 $580k 16k 37.10
Procter & Gamble Company (PG) 0.0 $577k 4.3k 135.03
Verizon Communications (VZ) 0.0 $564k 10k 56.08
Ishares Tr Ishs 5-10yr Invt (IGIB) 0.0 $533k 8.8k 60.57
Lowe's Companies (LOW) 0.0 $531k 2.7k 194.08
Toronto Dominion Bk Ont Com New (TD) 0.0 $531k 7.6k 70.04
Tesla Motors (TSLA) 0.0 $515k 757.00 680.32
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.0 $511k 1.3k 393.38
Sempra Energy (SRE) 0.0 $496k 3.7k 132.41
Invesco Exch Trd Slf Idx Defensive Eqty (POWA) 0.0 $479k 7.3k 65.91
Abbott Laboratories (ABT) 0.0 $468k 4.0k 115.99
Facebook Cl A (META) 0.0 $460k 1.3k 347.69
Stanley Black & Decker (SWK) 0.0 $449k 2.2k 205.02
International Business Machines (IBM) 0.0 $448k 3.1k 146.69
Ishares Tr Core Msci Eafe (IEFA) 0.0 $426k 5.7k 74.79
Vanguard Index Fds Total Stk Mkt (VTI) 0.0 $412k 1.8k 222.82
Alphabet Cap Stk Cl C (GOOG) 0.0 $409k 163.00 2509.20
JPMorgan Chase & Co. (JPM) 0.0 $407k 2.6k 155.52
Caterpillar (CAT) 0.0 $399k 1.8k 217.79
CSX Corporation (CSX) 0.0 $397k 12k 32.07
Fidelity Covington Trust High Divid Etf (FDVV) 0.0 $388k 10k 37.73
Abbvie (ABBV) 0.0 $388k 3.4k 112.66
Alphabet Cap Stk Cl A (GOOGL) 0.0 $381k 156.00 2442.31
Stryker Corporation (SYK) 0.0 $381k 1.5k 259.71
Visa Com Cl A (V) 0.0 $370k 1.6k 233.59
American Express Company (AXP) 0.0 $351k 2.1k 165.41
Mondelez Intl Cl A (MDLZ) 0.0 $344k 5.5k 62.48
Boeing Company (BA) 0.0 $343k 1.4k 239.86
TreeHouse Foods (THS) 0.0 $336k 7.5k 44.51
Spdr Ser Tr Portfolio Sh Tsr (SPTS) 0.0 $336k 11k 30.66
Spdr Gold Tr Gold Shs (GLD) 0.0 $332k 2.0k 165.42
Pepsi (PEP) 0.0 $326k 2.2k 148.32
Philip Morris International (PM) 0.0 $325k 3.3k 99.09
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.0 $321k 2.1k 150.63
Church & Dwight (CHD) 0.0 $320k 3.8k 85.29
Intel Corporation (INTC) 0.0 $319k 5.7k 56.19
MercadoLibre (MELI) 0.0 $316k 202.00 1564.36
Spdr S&p Midcap 400 Etf Tr Utser1 S&pdcrp (MDY) 0.0 $316k 644.00 490.68
Cisco Systems (CSCO) 0.0 $311k 5.9k 52.96
McDonald's Corporation (MCD) 0.0 $306k 1.3k 230.94
Pfizer (PFE) 0.0 $303k 7.7k 39.14
Wisdomtree Tr Floatng Rat Trea 0.0 $301k 12k 25.13
Fidelity Merrimack Str Tr Corp Bond Etf (FCOR) 0.0 $298k 5.3k 55.81
Marsh & McLennan Companies (MMC) 0.0 $282k 2.0k 140.93
Ishares Tr Barclays 7 10 Yr (IEF) 0.0 $278k 2.4k 115.30
Ishares Tr Select Divid Etf (DVY) 0.0 $275k 2.4k 116.62
Alps Etf Tr Rivrfrnt Str Inc (RIGS) 0.0 $271k 11k 24.82
Ishares Tr A Rate Cp Bd Etf (QLTA) 0.0 $267k 4.7k 56.87
Coca-Cola Company (KO) 0.0 $263k 4.9k 54.10
Ishares Tr Core High Dv Etf (HDV) 0.0 $262k 2.7k 96.61
Sarepta Therapeutics (SRPT) 0.0 $253k 3.3k 77.85
NVIDIA Corporation (NVDA) 0.0 $244k 305.00 800.00
Oge Energy Corp (OGE) 0.0 $241k 7.2k 33.62
Ishares Tr Intl Sel Div Etf (IDV) 0.0 $241k 7.4k 32.39
Ishares Tr Ishs 1-5yr Invs (IGSB) 0.0 $240k 4.4k 54.73
Schwab Strategic Tr Us Brd Mkt Etf (SCHB) 0.0 $237k 2.3k 104.27
General Mills (GIS) 0.0 $233k 3.8k 60.99
Proshares Tr S&p 500 Dv Arist (NOBL) 0.0 $230k 2.5k 90.73
Agilent Technologies Inc C ommon (A) 0.0 $229k 1.5k 147.93
Prudential Financial (PRU) 0.0 $228k 2.2k 102.66
Spdr Ser Tr S&p 600 Sml Cap 0.0 $221k 2.3k 97.57
Ishares Tr 3 7 Yr Treas Bd (IEI) 0.0 $217k 1.7k 130.72
Invesco Exchange Traded Fd T S&p500 Quality (SPHQ) 0.0 $211k 4.4k 48.51
First Tr Exchng Traded Fd Vi Tcw Opportunis (FIXD) 0.0 $209k 3.9k 53.52
First Tr Exchange-traded Senior Ln Fd (FTSL) 0.0 $207k 4.3k 47.97
DTE Energy Company (DTE) 0.0 $205k 1.9k 110.39
Public Service Enterprise (PEG) 0.0 $204k 3.4k 59.68
General Electric Company 0.0 $150k 11k 13.50
Macatawa Bank Corporation (MCBC) 0.0 $136k 16k 8.76
Great Panther Silver 0.0 $87k 140k 0.62
Jounce Therapeutics 0.0 $82k 12k 6.83