Advisory Alpha

Advisory Alpha as of Sept. 30, 2021

Portfolio Holdings for Advisory Alpha

Advisory Alpha holds 238 positions in its portfolio as reported in the September 2021 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Spdr Ser Tr Prtflo S&p500 Gw (SPYG) 8.8 $122M 1.9M 64.02
Spdr Ser Tr Prtflo S&p500 Vl (SPYV) 6.1 $86M 2.2M 39.00
Spdr Ser Tr Portfolio Agrgte (SPAB) 5.9 $82M 2.7M 29.85
Spdr Index Shs Fds Portfolio Devlpd (SPDW) 4.3 $60M 1.7M 36.21
Schwab Strategic Tr Us Mid-cap Etf (SCHM) 4.0 $55M 723k 76.66
Ishares Tr Broad Usd High (USHY) 3.9 $55M 1.3M 41.50
Spdr Index Shs Fds Portfolio Emg Mk (SPEM) 3.7 $52M 1.2M 42.53
Schwab Strategic Tr Us Sml Cap Etf (SCHA) 3.6 $50M 502k 100.10
Select Sector Spdr Tr Technology (XLK) 3.5 $49M 328k 149.32
Schwab Strategic Tr Us Tips Etf (SCHP) 3.4 $48M 758k 62.58
Ishares Tr Jpmorgan Usd Emg (EMB) 3.0 $42M 385k 110.07
Invesco Exch Traded Fd Tr Ii Sr Ln Etf (BKLN) 2.8 $39M 1.8M 22.11
World Gold Tr Spdr Gld Minis 2.8 $39M 2.2M 17.46
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 2.7 $37M 450k 82.41
Invesco Exch Traded Fd Tr Ii Pfd Etf (PGX) 2.6 $36M 2.4M 15.03
Vanguard Scottsdale Fds Mtg-bkd Secs Etf (VMBS) 2.5 $35M 650k 53.29
Ishares Tr Cre U S Reit Etf (USRT) 2.0 $28M 470k 58.65
Spdr Ser Tr Portfolio Ln Cor (SPLB) 1.8 $24M 780k 31.36
Schwab Strategic Tr Intl Sceqt Etf (SCHC) 1.7 $24M 574k 41.52
Spdr Ser Tr Portfolio S&p500 (SPLG) 1.6 $23M 450k 50.46
Select Sector Spdr Tr Sbi Healthcare (XLV) 1.5 $21M 164k 127.30
Spdr Ser Tr BLMBRG BRC CNVRT (CWB) 1.4 $19M 225k 85.37
Select Sector Spdr Tr Sbi Cons Discr (XLY) 1.2 $17M 92k 179.45
Sherwin-Williams Company (SHW) 0.9 $12M 43k 279.73
Vanguard Intl Equity Index F Tt Wrld St Etf (VT) 0.9 $12M 118k 101.83
Select Sector Spdr Tr Communication (XLC) 0.9 $12M 148k 80.11
Select Sector Spdr Tr Financial (XLF) 0.8 $11M 282k 37.53
Apple (AAPL) 0.6 $8.8M 62k 141.51
Select Sector Spdr Tr Sbi Int-inds (XLI) 0.6 $8.4M 86k 97.84
Spdr Ser Tr Blomberg Brc Inv (FLRN) 0.5 $7.6M 246k 30.66
Ishares Tr Core Intl Aggr (IAGG) 0.5 $7.4M 135k 55.02
Vanguard Scottsdale Fds Int-term Corp (VCIT) 0.5 $7.3M 77k 94.41
Invesco Exch Trd Slf Idx Bulshs 2021 Hy 0.5 $7.1M 310k 22.99
Spdr Ser Tr Portfolio Ln Tsr (SPTL) 0.5 $6.5M 159k 41.29
Invesco Exch Trd Slf Idx Bulshs 2022 Hy 0.5 $6.5M 279k 23.24
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.4 $5.7M 125k 45.70
Ishares Tr Eafe Grwth Etf (EFG) 0.4 $5.7M 53k 106.47
Invesco Exch Trd Slf Idx Bulshs 2023 Hy 0.4 $5.5M 218k 25.32
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.3 $4.7M 69k 68.84
Invesco Exch Trd Slf Idx Bulshs 2024 Cb (BSCO) 0.3 $4.5M 181k 25.04
Invesco Exch Traded Fd Tr Ii Gbl Srt Trm Hy (PGHY) 0.3 $4.4M 201k 21.73
Invesco Exch Trd Slf Idx Bulshs 2025 Hy (BSJP) 0.3 $4.2M 171k 24.58
Spdr Ser Tr Portfolio S&p600 (SPSM) 0.3 $4.2M 98k 42.60
Vanguard Malvern Fds Strm Infproidx (VTIP) 0.3 $4.1M 79k 52.58
Dimensional Etf Trust Us Core Eqt Mkt (DFAU) 0.3 $4.1M 135k 30.14
Spdr Ser Tr Portfolio S&p400 (SPMD) 0.3 $4.0M 87k 46.16
Ishares Tr Esg Awr Msci Usa (ESGU) 0.3 $3.9M 39k 98.45
Ishares Jp Mrgn Em Hi Bd (EMHY) 0.3 $3.8M 85k 44.36
Spdr Ser Tr Nuveen Bbg Brcly (HYMB) 0.3 $3.7M 62k 59.96
National Storage Affiliates Com Shs Ben In (NSA) 0.3 $3.7M 70k 52.79
Invesco Exch Traded Fd Tr Ii Natl Amt Muni (PZA) 0.3 $3.6M 133k 26.86
Select Sector Spdr Tr Energy (XLE) 0.2 $3.4M 65k 52.08
Schwab Strategic Tr Intrm Trm Tres (SCHR) 0.2 $3.4M 59k 56.70
Vanguard Index Fds Growth Etf (VUG) 0.2 $3.2M 11k 290.21
Ishares Tr Eafe Value Etf (EFV) 0.2 $3.1M 62k 50.85
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.2 $3.1M 48k 63.88
Ishares Tr Core 1 5 Yr Usd (ISTB) 0.2 $3.0M 58k 51.07
Select Sector Spdr Tr Sbi Materials (XLB) 0.2 $2.9M 36k 79.12
Microsoft Corporation (MSFT) 0.2 $2.7M 9.5k 281.93
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.2 $2.7M 11k 236.34
Ishares Tr Cmbs Etf (CMBS) 0.2 $2.6M 49k 54.06
Vanguard World Fds Inf Tech Etf (VGT) 0.2 $2.6M 6.4k 401.22
Global X Fds Rbtcs Artfl Inte (BOTZ) 0.2 $2.6M 70k 36.58
Schwab Strategic Tr Us Lrg Cap Etf (SCHX) 0.2 $2.5M 24k 104.01
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.2 $2.5M 17k 149.85
Global X Fds Lithium Btry Etf (LIT) 0.2 $2.5M 30k 81.96
J P Morgan Exchange-traded F Ultra Shrt Inc (JPST) 0.2 $2.5M 49k 50.73
Vanguard Specialized Funds Div App Etf (VIG) 0.2 $2.4M 16k 153.60
Global X Fds Us Infr Dev Etf (PAVE) 0.2 $2.3M 92k 25.41
Vanguard Bd Index Fds Total Bnd Mrkt (BND) 0.2 $2.3M 27k 85.45
Ark Etf Tr Autnmus Technlgy (ARKQ) 0.2 $2.3M 30k 78.06
Ishares Tr Shrt Nat Mun Etf (SUB) 0.2 $2.3M 22k 107.59
Amazon (AMZN) 0.2 $2.3M 700.00 3285.71
Ark Etf Tr Fintech Innova (ARKF) 0.2 $2.3M 46k 49.36
Eli Lilly & Co. (LLY) 0.2 $2.2M 9.7k 231.10
Invesco Exch Traded Fd Tr Ii S&p500 Hdl Vol (SPHD) 0.2 $2.2M 53k 42.34
Pgim Etf Tr Ultra Short (PULS) 0.2 $2.1M 42k 49.68
Ishares Tr Core S&p Mcp Etf (IJH) 0.1 $2.0M 7.7k 263.10
Archer Daniels Midland Company (ADM) 0.1 $1.9M 33k 60.02
Ishares Tr National Mun Etf (MUB) 0.1 $1.9M 17k 116.18
Janus Detroit Str Tr Hendrsn Shrt Etf (VNLA) 0.1 $1.8M 37k 50.18
Schwab Strategic Tr Us Lcap Gr Etf (SCHG) 0.1 $1.8M 12k 148.06
Innovator Etfs Tr Us Eqty Pwr Buf (PJUL) 0.1 $1.8M 61k 29.75
Innovator Etfs Tr Us Eqty Pwr Buf (PJUN) 0.1 $1.8M 58k 31.05
Innovator Etfs Tr Us Eqt Ultra Bf (UJUN) 0.1 $1.8M 63k 28.72
Innovator Etfs Tr Us Eqty Bufr Jun (BJUN) 0.1 $1.8M 54k 32.78
Innovator Etfs Tr Us Eqty Bufr Jul (BJUL) 0.1 $1.8M 57k 31.57
Innovator Etfs Tr Us Eqt Ultra Bf (UJUL) 0.1 $1.8M 66k 26.91
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $1.7M 23k 73.52
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.1 $1.7M 5.0k 338.40
Deere & Company (DE) 0.1 $1.7M 5.0k 335.06
At&t (T) 0.1 $1.6M 60k 27.01
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.1 $1.5M 3.5k 429.27
Ishares Tr Msci Usa Mmentm (MTUM) 0.1 $1.5M 8.5k 175.62
Exxon Mobil Corporation (XOM) 0.1 $1.5M 25k 58.83
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.1 $1.4M 3.7k 394.47
Ishares Tr Global Reit Etf (REET) 0.1 $1.4M 52k 27.41
Ball Corporation (BALL) 0.1 $1.4M 16k 89.95
Ishares Esg Awr Msci Em (ESGE) 0.1 $1.4M 33k 41.43
Ishares Tr U.s. Tech Etf (IYW) 0.1 $1.3M 13k 101.23
Pimco Etf Tr Enhncd Lw Dur Ac (LDUR) 0.1 $1.3M 12k 101.80
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $1.2M 8.9k 139.60
Cme (CME) 0.1 $1.2M 6.1k 193.39
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $1.2M 12k 98.39
Duke Energy Corp Com New (DUK) 0.1 $1.1M 11k 97.59
Pimco Etf Tr Enhan Shrt Ma Ac (MINT) 0.1 $1.1M 11k 101.92
Ishares Tr Core Us Aggbd Et (AGG) 0.1 $1.1M 9.6k 114.83
Applied Materials (AMAT) 0.1 $1.1M 8.4k 128.71
Fidelity Merrimack Str Tr Ltd Trm Bd Etf (FLTB) 0.1 $1.1M 21k 52.23
Vanguard Index Fds Small Cp Etf (VB) 0.1 $1.1M 4.9k 218.75
Dimensional Etf Trust Intl Core Eqt Mk (DFAI) 0.1 $1.1M 36k 28.92
Bank of America Corporation (BAC) 0.1 $1.0M 24k 42.45
Wisdomtree Tr Hedged Hi Yld Bd (HYZD) 0.1 $983k 44k 22.22
First Tr Exchng Traded Fd Vi Tcw Opportunis (FIXD) 0.1 $964k 18k 53.53
Tesla Motors (TSLA) 0.1 $909k 1.2k 775.60
Dimensional Etf Trust Emgr Cre Eqt Mng (DFAE) 0.1 $909k 33k 27.26
First Tr Value Line Divid In SHS (FVD) 0.1 $900k 23k 39.22
Ishares Tr S&p 500 Grwt Etf (IVW) 0.1 $897k 12k 73.91
Home Depot (HD) 0.1 $880k 2.7k 328.24
Ishares Tr Core Msci Total (IXUS) 0.1 $875k 12k 70.99
Fidelity Covington Trust Msci Indl Indx (FIDU) 0.1 $874k 17k 51.92
Ishares Tr Rus Mid Cap Etf (IWR) 0.1 $871k 11k 78.19
Johnson & Johnson (JNJ) 0.1 $864k 5.4k 161.50
Strategy Ns 7handl Idx (HNDL) 0.1 $861k 35k 24.94
Altria (MO) 0.1 $845k 19k 45.50
Procter & Gamble Company (PG) 0.1 $845k 6.0k 139.78
Ishares Tr Agency Bond Etf (AGZ) 0.1 $843k 7.1k 118.48
Invesco Exchange Traded Fd T S&p Mdcp Quality (XMHQ) 0.1 $758k 10k 75.97
Verizon Communications (VZ) 0.1 $756k 14k 54.01
Southern Company (SO) 0.1 $734k 12k 62.00
Ishares Tr Core S&p Scp Etf (IJR) 0.1 $713k 6.5k 109.24
Ishares Core Msci Emkt (IEMG) 0.1 $709k 12k 61.79
Ishares Tr 1 3 Yr Treas Bd (SHY) 0.1 $705k 8.2k 86.16
Ishares Tr Core Msci Eafe (IEFA) 0.1 $698k 9.4k 74.25
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.0 $693k 14k 50.03
Invesco Exchange Traded Fd T S&p 500 Top 50 (XLG) 0.0 $692k 2.1k 330.15
Global X Fds Millennial Consu (MILN) 0.0 $678k 16k 42.96
Fidelity Covington Trust Msci Consm Dis (FDIS) 0.0 $659k 8.2k 80.24
Vanguard Charlotte Fds Total Int Bd Etf (BNDX) 0.0 $645k 11k 56.99
Comcast Corp Cl A (CMCSA) 0.0 $639k 11k 55.90
Vanguard Index Fds Sml Cp Grw Etf (VBK) 0.0 $634k 2.3k 280.28
Truist Financial Corp equities (TFC) 0.0 $621k 11k 58.61
Chevron Corporation (CVX) 0.0 $615k 6.1k 101.40
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.0 $612k 2.2k 272.97
Pimco Etf Tr Active Bd Etf (BOND) 0.0 $609k 5.5k 110.49
NVIDIA Corporation (NVDA) 0.0 $606k 2.9k 207.18
Pepsi (PEP) 0.0 $592k 3.9k 150.48
Vanguard Index Fds Total Stk Mkt (VTI) 0.0 $587k 2.6k 222.18
Dbx Etf Tr Xtrack Usd High (HYLB) 0.0 $586k 15k 40.07
Fidelity Merrimack Str Tr Total Bd Etf (FBND) 0.0 $585k 11k 53.11
Wal-Mart Stores (WMT) 0.0 $580k 4.2k 139.52
Waste Management (WM) 0.0 $579k 3.9k 149.50
Lowe's Companies (LOW) 0.0 $578k 2.8k 202.95
Ishares Tr Mortge Rel Etf (REM) 0.0 $563k 16k 36.19
Spdr Ser Tr Ice Pfd Sec Etf (PSK) 0.0 $548k 13k 43.43
Pfizer (PFE) 0.0 $532k 12k 42.99
JPMorgan Chase & Co. (JPM) 0.0 $525k 3.2k 163.81
Facebook Cl A (META) 0.0 $525k 1.5k 339.15
Alphabet Cap Stk Cl C (GOOG) 0.0 $521k 195.00 2671.79
Wisdomtree Tr Yield Enhancd Us (AGGY) 0.0 $517k 10k 51.88
Ishares Tr Tips Bd Etf (TIP) 0.0 $511k 4.0k 127.81
Toronto Dominion Bk Ont Com New (TD) 0.0 $502k 7.6k 66.10
Abbott Laboratories (ABT) 0.0 $496k 4.2k 118.04
Sempra Energy (SRE) 0.0 $474k 3.7k 126.53
Abbvie (ABBV) 0.0 $470k 4.4k 107.85
Intel Corporation (INTC) 0.0 $470k 8.8k 53.26
Spdr Gold Tr Gold Shs (GLD) 0.0 $451k 2.7k 164.12
Alphabet Cap Stk Cl A (GOOGL) 0.0 $436k 163.00 2674.85
Ishares Tr Russell 2000 Etf (IWM) 0.0 $420k 1.9k 218.64
International Business Machines (IBM) 0.0 $416k 3.0k 139.04
Global X Fds Nasdaq 100 Cover (QYLD) 0.0 $416k 19k 22.04
Ishares Tr Msci Acwi Exus (HAWX) 0.0 $414k 13k 32.00
Schwab Strategic Tr Us Brd Mkt Etf (SCHB) 0.0 $412k 4.0k 103.94
Ishares Tr Barclays 7 10 Yr (IEF) 0.0 $411k 3.6k 115.22
Invesco Exch Trd Slf Idx Defensive Eqty (POWA) 0.0 $404k 6.1k 66.14
Hp (HPQ) 0.0 $402k 15k 27.34
American Express Company (AXP) 0.0 $400k 2.4k 167.71
Visa Com Cl A (V) 0.0 $390k 1.8k 222.60
Stryker Corporation (SYK) 0.0 $388k 1.5k 263.59
Fidelity Covington Trust High Divid Etf (FDVV) 0.0 $384k 10k 37.04
Ssga Active Etf Tr Spdr Tr Tactic (TOTL) 0.0 $376k 7.8k 48.26
Ishares Tr Blackrock Ultra (ICSH) 0.0 $375k 7.4k 50.53
Stanley Black & Decker (SWK) 0.0 $372k 2.1k 175.47
CSX Corporation (CSX) 0.0 $368k 12k 29.70
Fidelity Covington Trust Msci Finls Idx (FNCL) 0.0 $365k 6.8k 53.65
Dimensional Etf Trust Us Core Equity 2 (DFAC) 0.0 $361k 14k 26.54
Cisco Systems (CSCO) 0.0 $361k 6.6k 54.49
Ishares Tr S&p 100 Etf (OEF) 0.0 $354k 1.8k 197.65
Fidelity Merrimack Str Tr Corp Bond Etf (FCOR) 0.0 $348k 6.3k 55.32
Caterpillar (CAT) 0.0 $344k 1.8k 192.18
MercadoLibre (MELI) 0.0 $340k 202.00 1683.17
Invesco Exchange Traded Fd T S&p Mdcp Momntum (XMMO) 0.0 $339k 4.0k 84.14
EXACT Sciences Corporation (EXAS) 0.0 $336k 3.5k 95.56
Spdr Ser Tr Portfolio Sh Tsr (SPTS) 0.0 $336k 11k 30.66
Philip Morris International (PM) 0.0 $333k 3.5k 94.84
McDonald's Corporation (MCD) 0.0 $333k 1.4k 241.30
Mondelez Intl Cl A (MDLZ) 0.0 $329k 5.7k 58.20
Ishares Tr Rus Tp200 Gr Etf (IWY) 0.0 $327k 2.1k 152.45
Spdr S&p Midcap 400 Etf Tr Utser1 S&pdcrp (MDY) 0.0 $310k 644.00 481.37
Invesco Exchange Traded Fd T Dwa Momentum (PDP) 0.0 $309k 3.5k 89.46
Cti Biopharma 0.0 $306k 104k 2.95
Ishares Tr Rus 1000 Grw Etf (IWF) 0.0 $304k 1.1k 274.12
Marsh & McLennan Companies (MMC) 0.0 $303k 2.0k 151.42
Church & Dwight (CHD) 0.0 $301k 3.6k 82.53
Agilent Technologies Inc C ommon (A) 0.0 $301k 1.9k 157.59
TreeHouse Foods (THS) 0.0 $301k 7.5k 39.87
Coca-Cola Company (KO) 0.0 $294k 5.6k 52.50
Amplify Etf Tr High Income (YYY) 0.0 $290k 17k 16.83
Vanguard Index Fds Value Etf (VTV) 0.0 $288k 2.1k 135.40
Sarepta Therapeutics (SRPT) 0.0 $287k 3.1k 92.58
Vanguard Index Fds Mid Cap Etf (VO) 0.0 $279k 1.2k 237.04
Ishares Tr Grwt Allocat Etf (AOR) 0.0 $269k 4.9k 55.38
Vanguard Tax-managed Intl Ftse Dev Mkt Etf (VEA) 0.0 $265k 5.2k 50.56
ConocoPhillips (COP) 0.0 $262k 3.9k 67.72
First Tr Exchange Traded Us Eqty Oppt Etf (FPX) 0.0 $257k 2.1k 123.50
Union Pacific Corporation (UNP) 0.0 $257k 1.3k 195.88
Invesco Exch Traded Fd Tr Ii S&p500 Low Vol (SPLV) 0.0 $256k 4.2k 60.79
Ishares Tr Core High Dv Etf (HDV) 0.0 $256k 2.7k 94.19
Ishares Tr A Rate Cp Bd Etf (QLTA) 0.0 $239k 4.3k 56.24
Oge Energy Corp (OGE) 0.0 $236k 7.2k 32.92
Ishares Tr Select Divid Etf (DVY) 0.0 $234k 2.0k 114.87
General Mills (GIS) 0.0 $232k 3.9k 59.82
Prudential Financial (PRU) 0.0 $232k 2.2k 105.41
Ishares Tr Intl Sel Div Etf (IDV) 0.0 $230k 7.5k 30.48
Public Service Enterprise (PEG) 0.0 $217k 3.6k 60.97
Nextera Energy (NEE) 0.0 $217k 2.8k 78.65
Ishares Tr 3 7 Yr Treas Bd (IEI) 0.0 $216k 1.7k 130.12
Spdr Ser Tr S&p 600 Sml Cap 0.0 $215k 2.3k 94.92
J P Morgan Exchange-traded F Intl Bd Opp Etf (JPIB) 0.0 $214k 4.2k 51.34
Netflix (NFLX) 0.0 $213k 349.00 610.32
Proshares Tr S&p 500 Dv Arist (NOBL) 0.0 $211k 2.4k 88.47
Ishares Tr Core S&p Us Gwt (IUSG) 0.0 $211k 2.1k 102.28
Invesco Exchange Traded Fd T S&p500 Quality (SPHQ) 0.0 $211k 4.4k 48.51
General Electric Com New (GE) 0.0 $203k 2.0k 102.84
DTE Energy Company (DTE) 0.0 $203k 1.8k 111.85
Macatawa Bank Corporation (MCBC) 0.0 $125k 16k 8.06
Jounce Therapeutics 0.0 $89k 12k 7.41
Great Panther Silver 0.0 $64k 140k 0.46