Advisory Alpha

Advisory Alpha as of June 30, 2022

Portfolio Holdings for Advisory Alpha

Advisory Alpha holds 246 positions in its portfolio as reported in the June 2022 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Spdr Ser Tr Prtflo S&p500 Gw (SPYG) 10.1 $135M 2.6M 52.28
Spdr Ser Tr Prtflo S&p500 Vl (SPYV) 7.2 $96M 2.6M 36.82
Schwab Strategic Tr Us Mid-cap Etf (SCHM) 6.1 $81M 1.3M 62.73
Ishares Tr Broad Usd High (USHY) 4.8 $63M 1.8M 34.62
Spdr Index Shs Fds Portfolio Devlpd (SPDW) 4.6 $61M 2.1M 28.84
Schwab Strategic Tr Us Sml Cap Etf (SCHA) 4.4 $58M 1.5M 38.99
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 3.8 $51M 667k 76.27
Spdr Ser Tr Portfolio Sh Tsr (SPTS) 3.6 $48M 1.6M 29.45
Spdr Ser Tr Portfolio Ln Cor (SPLB) 3.4 $45M 1.9M 24.09
Select Sector Spdr Tr Technology (XLK) 3.0 $40M 318k 127.12
Spdr Index Shs Fds Portfolio Emg Mk (SPEM) 2.9 $39M 1.1M 34.77
Invesco Exch Traded Fd Tr Ii Pfd Etf (PGX) 2.8 $37M 3.0M 12.34
Schwab Strategic Tr Intl Sceqt Etf (SCHC) 2.4 $32M 1.0M 31.23
Ishares Tr Jpmorgan Usd Emg (EMB) 2.3 $30M 356k 85.34
Invesco Exch Traded Fd Tr Ii Sr Ln Etf (BKLN) 2.2 $30M 1.5M 20.27
Vanguard Scottsdale Fds Mtg-bkd Secs Etf (VMBS) 2.0 $27M 569k 47.82
Ishares Tr Cre U S Reit Etf (USRT) 2.0 $26M 486k 53.41
Schwab Strategic Tr Us Tips Etf (SCHP) 1.9 $25M 446k 55.81
Spdr Ser Tr Bbg Conv Sec Etf (CWB) 1.8 $24M 367k 64.57
Spdr Ser Tr Portfolio Ln Tsr (SPTL) 1.7 $22M 677k 33.07
Spdr Ser Tr Portfolio S&p500 (SPLG) 1.4 $18M 406k 44.34
Select Sector Spdr Tr Sbi Healthcare (XLV) 1.3 $17M 136k 128.24
Select Sector Spdr Tr Sbi Cons Discr (XLY) 1.2 $16M 116k 137.48
Spdr Ser Tr Portfolio Agrgte (SPAB) 1.0 $14M 514k 26.35
Select Sector Spdr Tr Communication (XLC) 0.9 $12M 216k 54.27
Select Sector Spdr Tr Financial (XLF) 0.7 $9.8M 310k 31.45
Select Sector Spdr Tr Sbi Int-inds (XLI) 0.7 $9.5M 109k 87.34
Vanguard Intl Equity Index F Tt Wrld St Etf (VT) 0.7 $9.4M 110k 85.34
Apple (AAPL) 0.7 $9.0M 66k 136.72
Spdr Ser Tr Portfolio S&p400 (SPMD) 0.6 $7.8M 198k 39.69
Vanguard Scottsdale Fds Int-term Corp (VCIT) 0.5 $7.1M 88k 80.02
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.5 $6.6M 92k 72.18
Schwab Strategic Tr Int-trm U.s Tres (SCHR) 0.5 $6.5M 127k 51.60
Spdr Ser Tr Bloomberg Invt (FLRN) 0.5 $6.5M 216k 30.11
Spdr Ser Tr Portfolio S&p600 (SPSM) 0.4 $5.3M 147k 35.98
Invesco Exch Trd Slf Idx Bulshs 2022 Hy 0.4 $5.3M 239k 22.05
Select Sector Spdr Tr Energy (XLE) 0.4 $4.9M 68k 71.52
Dimensional Etf Trust Us Core Eqt Mkt (DFAU) 0.4 $4.8M 181k 26.43
Invesco Exch Trd Slf Idx Bulshs 2023 Hy 0.3 $4.5M 196k 22.94
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.3 $4.3M 107k 40.55
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.3 $4.2M 60k 70.12
Deere & Company (DE) 0.3 $4.0M 13k 299.49
Ishares Tr Eafe Value Etf (EFV) 0.3 $3.9M 91k 43.40
Ishares Tr Eafe Grwth Etf (EFG) 0.3 $3.8M 48k 80.49
Microsoft Corporation (MSFT) 0.3 $3.7M 15k 256.85
National Storage Affiliates Com Shs Ben In (NSA) 0.3 $3.6M 72k 50.07
Invesco Exch Trd Slf Idx Bulshs 2024 Hy 0.3 $3.5M 163k 21.79
Ishares Jp Mrgn Em Hi Bd (EMHY) 0.3 $3.5M 102k 34.43
Invesco Exch Trd Slf Idx Bulshs 2025 Hy (BSJP) 0.2 $3.3M 151k 21.95
Eli Lilly & Co. (LLY) 0.2 $3.2M 9.8k 324.25
J P Morgan Exchange Traded F Ultra Shrt Inc (JPST) 0.2 $3.0M 61k 50.08
Invesco Exch Trd Slf Idx Invsco Blsh 26 (BSJQ) 0.2 $3.0M 137k 22.21
Select Sector Spdr Tr Sbi Materials (XLB) 0.2 $2.9M 40k 73.59
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.2 $2.9M 17k 175.38
Exxon Mobil Corporation (XOM) 0.2 $2.8M 33k 85.63
Home Depot (HD) 0.2 $2.7M 9.7k 274.29
Global X Fds Lithium Btry Etf (LIT) 0.2 $2.5M 35k 72.62
Invesco Exch Traded Fd Tr Ii Gbl Srt Trm Hy (PGHY) 0.2 $2.4M 124k 19.27
Global X Fds Us Infr Dev Etf (PAVE) 0.2 $2.4M 104k 22.77
Ishares Tr Cmbs Etf (CMBS) 0.1 $2.0M 41k 48.12
Schwab Strategic Tr Us Lcap Gr Etf (SCHG) 0.1 $1.9M 33k 58.00
Invesco Exch Traded Fd Tr Ii Taxable Mun Bd (BAB) 0.1 $1.9M 69k 27.73
Amazon (AMZN) 0.1 $1.8M 17k 106.23
Vanguard Index Fds Growth Etf (VUG) 0.1 $1.8M 7.9k 222.97
Ishares Tr Core Intl Aggr (IAGG) 0.1 $1.7M 35k 49.80
Global X Fds Rbtcs Artfl Inte (BOTZ) 0.1 $1.7M 82k 20.32
Ishares Tr Core S&p Mcp Etf (IJH) 0.1 $1.6M 7.3k 226.22
Invesco Exch Traded Fd Tr Ii Natl Amt Muni (PZA) 0.1 $1.6M 69k 23.43
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.1 $1.6M 4.6k 346.83
Vanguard World Fds Inf Tech Etf (VGT) 0.1 $1.6M 4.9k 326.55
Schwab Strategic Tr Us Brd Mkt Etf (SCHB) 0.1 $1.6M 36k 44.18
Invesco Exch Traded Fd Tr Ii S&p500 Low Vol (SPLV) 0.1 $1.5M 24k 62.00
Ishares Tr National Mun Etf (MUB) 0.1 $1.5M 14k 106.38
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $1.4M 11k 129.54
Sherwin-Williams Company (SHW) 0.1 $1.4M 6.0k 223.86
Vanguard Malvern Fds Strm Infproidx (VTIP) 0.1 $1.3M 27k 50.13
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $1.3M 8.9k 143.42
Chevron Corporation (CVX) 0.1 $1.3M 8.7k 144.74
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.1 $1.2M 4.0k 307.77
Cme (CME) 0.1 $1.2M 6.0k 204.67
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.1 $1.2M 4.5k 273.07
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.1 $1.2M 3.2k 377.30
At&t (T) 0.1 $1.2M 56k 20.95
Duke Energy Corp Com New (DUK) 0.1 $1.2M 11k 107.20
Vanguard Bd Index Fds Total Bnd Mrkt (BND) 0.1 $1.2M 15k 75.24
Wisdomtree Tr Hedged Hi Yld Bd (HYZD) 0.1 $1.1M 57k 19.90
Dimensional Etf Trust Intl Core Eqt Mk (DFAI) 0.1 $1.1M 46k 24.14
Procter & Gamble Company (PG) 0.1 $1.1M 7.6k 143.75
Dimensional Etf Trust Emgr Cre Eqt Mng (DFAE) 0.1 $1.1M 47k 23.16
Ball Corporation (BALL) 0.1 $1.1M 16k 68.77
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $1.1M 15k 70.20
Tesla Motors (TSLA) 0.1 $1.1M 1.6k 673.37
Innovator Etfs Tr Us Eqty Pwr Buf (PNOV) 0.1 $1.1M 37k 28.32
Johnson & Johnson (JNJ) 0.1 $1.0M 5.7k 177.60
Invesco Exch Traded Fd Tr Ii Var Rate Pfd (VRP) 0.1 $1.0M 46k 22.20
Spdr Ser Tr Nuveen Bloomberg (HYMB) 0.1 $1.0M 20k 51.39
Spdr Gold Tr Gold Shs (GLD) 0.1 $988k 5.9k 168.43
UnitedHealth (UNH) 0.1 $963k 1.9k 513.87
Pfizer (PFE) 0.1 $963k 18k 52.45
Abbvie (ABBV) 0.1 $961k 6.3k 153.22
Innovator Etfs Tr Us Eqty Pwr Buf (POCT) 0.1 $919k 33k 28.06
First Tr Value Line Divid In SHS (FVD) 0.1 $914k 24k 38.81
Archer Daniels Midland Company (ADM) 0.1 $910k 12k 77.63
Spdr Ser Tr Bloomberg 1-3 Mo (BIL) 0.1 $900k 9.8k 91.52
Ishares Tr Short Treas Bd (SHV) 0.1 $892k 8.1k 110.11
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $887k 11k 83.83
Ishares Tr Rus Mid Cap Etf (IWR) 0.1 $877k 14k 64.68
Pepsi (PEP) 0.1 $874k 5.2k 166.60
Ishares Tr TRS FLT RT BD (TFLO) 0.1 $873k 17k 50.39
Applied Materials (AMAT) 0.1 $867k 9.5k 91.02
Ishares Tr Msci Usa Mmentm (MTUM) 0.1 $850k 6.2k 136.46
Verizon Communications (VZ) 0.1 $826k 16k 50.77
Ishares Tr Core Msci Total (IXUS) 0.1 $824k 15k 57.00
Amplify Etf Tr Cwp Enhanced Div (DIVO) 0.1 $820k 24k 33.56
ConocoPhillips (COP) 0.1 $814k 9.1k 89.79
Invesco Exchange Traded Fd T S&p500 Eql Tec (RSPT) 0.1 $796k 3.4k 236.48
Wal-Mart Stores (WMT) 0.1 $790k 6.5k 121.56
Strategy Ns 7handl Idx (HNDL) 0.1 $778k 38k 20.61
Bank of America Corporation (BAC) 0.1 $753k 24k 31.12
Ishares Tr 0-3 Mnth Treasry (SGOV) 0.1 $741k 7.4k 100.12
Spdr Ser Tr Ice Pfd Sec Etf (PSK) 0.1 $740k 21k 35.84
Victory Portfolios Ii Vcshs Us Eq Incm (CDC) 0.1 $727k 11k 66.10
Invesco Exch Traded Fd Tr Ii S&p500 Hdl Vol (SPHD) 0.1 $726k 16k 44.14
NVIDIA Corporation (NVDA) 0.1 $673k 4.4k 151.61
Ishares Tr S&p 500 Grwt Etf (IVW) 0.0 $662k 11k 60.32
Ishares Tr U.s. Tech Etf (IYW) 0.0 $654k 8.2k 79.91
Altria (MO) 0.0 $650k 16k 41.80
Nextera Energy (NEE) 0.0 $642k 8.3k 77.51
General Mills (GIS) 0.0 $641k 8.5k 75.40
Pimco Etf Tr Enhncd Lw Dur Ac (LDUR) 0.0 $641k 6.7k 96.09
Ishares Tr Global Reit Etf (REET) 0.0 $624k 26k 24.17
Vanguard Index Fds Total Stk Mkt (VTI) 0.0 $611k 3.2k 188.75
Caterpillar (CAT) 0.0 $609k 3.4k 178.80
Raytheon Technologies Corp (RTX) 0.0 $608k 6.3k 96.07
Pimco Etf Tr Enhan Shrt Ma Ac (MINT) 0.0 $601k 6.1k 99.06
Ishares Tr Core Us Aggbd Et (AGG) 0.0 $593k 5.8k 101.68
Waste Management (WM) 0.0 $593k 3.9k 153.11
Innovator Etfs Tr Us Eqty Pwr Buf (PMAY) 0.0 $583k 21k 27.29
Abbott Laboratories (ABT) 0.0 $581k 5.3k 108.68
Ishares Tr Shrt Nat Mun Etf (SUB) 0.0 $580k 5.5k 104.73
Ishares Tr Core Msci Eafe (IEFA) 0.0 $573k 9.7k 58.90
Innovator Etfs Tr Us Eqt Ultra Bf (UJAN) 0.0 $565k 19k 29.10
Innovator Etfs Tr Us Eqty Ultra B (UDEC) 0.0 $561k 20k 27.82
Invesco Exch Traded Fd Tr Ii Treas Colaterl (TBLL) 0.0 $558k 5.3k 105.62
Innovator Etfs Tr Us Eqty Pwr Buf (PJAN) 0.0 $557k 19k 30.04
Innovator Etfs Tr Us Eqty Pwr Buf (PDEC) 0.0 $556k 19k 28.77
Ishares Core Msci Emkt (IEMG) 0.0 $556k 11k 49.09
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.0 $555k 13k 41.68
Fidelity Merrimack Str Tr Ltd Trm Bd Etf (FLTB) 0.0 $552k 11k 48.72
CSX Corporation (CSX) 0.0 $550k 19k 29.04
Invesco Exchange Traded Fd T S&p500 Eql Utl (RSPU) 0.0 $543k 4.8k 114.29
Innovator Etfs Tr Us Eqty Bufr Jan (BJAN) 0.0 $538k 17k 32.18
Innovator Etfs Tr Us Eqty Buf Dec (BDEC) 0.0 $536k 18k 30.44
Lowe's Companies (LOW) 0.0 $532k 3.0k 174.83
Walt Disney Company (DIS) 0.0 $524k 5.6k 94.36
McDonald's Corporation (MCD) 0.0 $517k 2.1k 247.13
International Business Machines (IBM) 0.0 $515k 3.6k 141.33
Vanguard Scottsdale Fds Short Term Treas (VGSH) 0.0 $506k 8.6k 58.82
Ishares Tr Core S&p Scp Etf (IJR) 0.0 $503k 5.4k 92.45
Lockheed Martin Corporation (LMT) 0.0 $493k 1.1k 429.82
Sempra Energy (SRE) 0.0 $492k 3.3k 150.41
Schwab Strategic Tr Us Dividend Eq (SCHD) 0.0 $480k 6.7k 71.59
Alphabet Cap Stk Cl C (GOOG) 0.0 $478k 218.00 2192.66
Cti Biopharma 0.0 $470k 79k 5.97
JPMorgan Chase & Co. (JPM) 0.0 $465k 4.1k 112.59
Coca-Cola Company (KO) 0.0 $457k 7.3k 62.85
Costco Wholesale Corporation (COST) 0.0 $455k 948.00 479.96
Truist Financial Corp equities (TFC) 0.0 $441k 9.3k 47.44
Intel Corporation (INTC) 0.0 $437k 12k 37.37
Comcast Corp Cl A (CMCSA) 0.0 $436k 11k 39.25
Fidelity Merrimack Str Tr Total Bd Etf (FBND) 0.0 $434k 9.3k 46.51
Invesco Exch Trd Slf Idx Defensive Eqty (POWA) 0.0 $429k 6.7k 63.67
Vanguard Index Fds Value Etf (VTV) 0.0 $421k 3.2k 131.81
Hp (HPQ) 0.0 $410k 13k 32.74
Visa Com Cl A (V) 0.0 $406k 2.1k 196.80
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.0 $405k 3.0k 134.33
Schwab Strategic Tr Us Lcap Va Etf (SCHV) 0.0 $405k 6.5k 62.40
Schwab Strategic Tr Us Lrg Cap Etf (SCHX) 0.0 $392k 8.8k 44.67
Innovator Etfs Tr Us Eqty Pwr Buf (PJUN) 0.0 $392k 14k 29.11
Ishares Tr Core 1 5 Yr Usd (ISTB) 0.0 $390k 8.2k 47.38
Toronto Dominion Bk Ont Com New (TD) 0.0 $374k 5.7k 65.51
Invesco Exchange Traded Fd T S&p500 Eql Ind (RSPN) 0.0 $374k 2.3k 160.31
Ishares Tr Agency Bond Etf (AGZ) 0.0 $363k 3.3k 109.83
Ford Motor Company (F) 0.0 $361k 33k 11.12
Alphabet Cap Stk Cl A (GOOGL) 0.0 $358k 164.00 2182.93
CVS Caremark Corporation (CVS) 0.0 $358k 3.9k 92.75
Spdr Ser Tr Portfli High Yld (SPHY) 0.0 $345k 15k 22.42
Proshares Tr S&p 500 Dv Arist (NOBL) 0.0 $343k 4.0k 85.26
Dimensional Etf Trust Us Targeted Vlu (DFAT) 0.0 $340k 8.4k 40.27
Union Pacific Corporation (UNP) 0.0 $333k 1.6k 213.32
Ishares Gold Tr Ishares New (IAU) 0.0 $324k 9.4k 34.32
Fidelity Covington Trust High Divid Etf (FDVV) 0.0 $322k 9.0k 35.94
Dimensional Etf Trust Us Core Equity 2 (DFAC) 0.0 $318k 14k 23.32
Invesco Exchange Traded Fd T S&p Mdcp Quality (XMHQ) 0.0 $316k 5.0k 63.54
Church & Dwight (CHD) 0.0 $306k 3.3k 92.53
Ishares Tr Tips Bd Etf (TIP) 0.0 $304k 2.7k 113.94
Spdr Ser Tr Bloomberg High Y (JNK) 0.0 $300k 3.3k 90.77
Ishares Tr Russell 2000 Etf (IWM) 0.0 $300k 1.8k 169.20
Invesco Exchange Traded Fd T S&p500 Eql Stp (RSPS) 0.0 $291k 1.8k 165.53
Consolidated Edison (ED) 0.0 $290k 3.1k 95.05
Meta Platforms Cl A (META) 0.0 $288k 1.8k 161.16
Advanced Micro Devices (AMD) 0.0 $288k 3.8k 76.51
Innovator Etfs Tr Us Eqty Buf Oct (BOCT) 0.0 $284k 9.3k 30.44
Ishares Tr Esg Awr Msci Usa (ESGU) 0.0 $281k 3.3k 83.93
Vanguard Scottsdale Fds Lg-term Cor Bd (VCLT) 0.0 $279k 3.4k 81.03
Stryker Corporation (SYK) 0.0 $278k 1.4k 199.14
Ishares Msci Gbl Etf New (PICK) 0.0 $277k 7.8k 35.69
Oge Energy Corp (OGE) 0.0 $277k 7.2k 38.57
Ishares Tr Core High Dv Etf (HDV) 0.0 $275k 2.7k 100.47
Southern Company (SO) 0.0 $274k 3.8k 71.24
Nike CL B (NKE) 0.0 $271k 2.7k 102.26
Agilent Technologies Inc C ommon (A) 0.0 $270k 2.3k 118.84
Bristol Myers Squibb (BMY) 0.0 $268k 3.5k 76.99
Cisco Systems (CSCO) 0.0 $261k 6.1k 42.65
Vanguard Index Fds Small Cp Etf (VB) 0.0 $259k 1.5k 176.19
Marriott Intl Cl A (MAR) 0.0 $258k 1.9k 135.86
IDEX Corporation (IEX) 0.0 $256k 1.4k 181.56
Ishares Tr Intl Sel Div Etf (IDV) 0.0 $253k 9.3k 27.19
Vanguard Index Fds Mid Cap Etf (VO) 0.0 $251k 1.3k 197.33
Ishares Tr Select Divid Etf (DVY) 0.0 $243k 2.1k 117.62
Schwab Strategic Tr Intl Eqty Etf (SCHF) 0.0 $242k 7.7k 31.51
Wells Fargo & Company (WFC) 0.0 $238k 6.1k 39.25
Pimco Etf Tr Active Bd Etf (BOND) 0.0 $237k 2.5k 95.14
Ishares Tr S&P SML 600 GWT (IJT) 0.0 $227k 2.2k 105.34
American Express Company (AXP) 0.0 $226k 1.6k 138.99
DTE Energy Company (DTE) 0.0 $224k 1.8k 126.55
Invesco Exchange Traded Fd T S&p500 Eql Mat (RSPM) 0.0 $223k 1.4k 154.75
First Tr Exchng Traded Fd Vi Tcw Opportunis (FIXD) 0.0 $221k 4.8k 46.39
Genuine Parts Company (GPC) 0.0 $221k 1.7k 133.21
Stanley Black & Decker (SWK) 0.0 $219k 2.1k 104.94
Vanguard World Mega Grwth Ind (MGK) 0.0 $218k 1.2k 181.52
Public Service Enterprise (PEG) 0.0 $216k 3.4k 63.19
Sarepta Therapeutics (SRPT) 0.0 $216k 2.9k 75.13
Global X Fds Nasdaq 100 Cover (QYLD) 0.0 $216k 12k 17.45
Ishares Tr U.s. Med Dvc Etf (IHI) 0.0 $215k 4.3k 50.36
Prudential Financial (PRU) 0.0 $214k 2.2k 95.49
Fidelity Covington Trust Msci Hlth Care I (FHLC) 0.0 $211k 3.5k 60.70
Amplify Etf Tr High Income (YYY) 0.0 $179k 14k 12.61
Warner Bros Discovery Com Ser A (WBD) 0.0 $161k 12k 13.39
Listed Fd Tr Dividend Perfmrs (IPDP) 0.0 $146k 11k 12.76
Macatawa Bank Corporation (MCBC) 0.0 $137k 16k 8.83
Norwegian Cruise Line Hldg L SHS (NCLH) 0.0 $134k 12k 11.13
Enservco Corp Com New (ENSV) 0.0 $114k 58k 1.95
Prospect Capital Corporation (PSEC) 0.0 $113k 16k 7.02
Jounce Therapeutics 0.0 $36k 12k 3.00
Great Panther Silver 0.0 $16k 132k 0.12