Advisory Alpha

Advisory Alpha as of Sept. 30, 2022

Portfolio Holdings for Advisory Alpha

Advisory Alpha holds 240 positions in its portfolio as reported in the September 2022 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Spdr Ser Tr Prtflo S&p500 Gw (SPYG) 9.9 $130M 2.6M 50.10
Spdr Ser Tr Prtflo S&p500 Vl (SPYV) 6.9 $90M 2.6M 34.49
Schwab Strategic Tr Us Mid-cap Etf (SCHM) 6.3 $83M 1.4M 60.53
Schwab Strategic Tr Us Sml Cap Etf (SCHA) 4.9 $64M 1.7M 37.80
Ishares Tr Broad Usd High (USHY) 4.6 $61M 1.8M 33.62
Spdr Index Shs Fds Portfolio Devlpd (SPDW) 4.4 $58M 2.2M 25.80
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 3.8 $50M 675k 74.29
Select Sector Spdr Tr Technology (XLK) 3.4 $45M 375k 118.78
Spdr Index Shs Fds Portfolio Emg Mk (SPEM) 2.7 $35M 1.1M 31.04
Schwab Strategic Tr Intl Sceqt Etf (SCHC) 2.3 $30M 1.1M 27.75
Ishares Tr Jpmorgan Usd Emg (EMB) 2.1 $28M 355k 79.42
Vanguard Scottsdale Fds Mtg-bkd Secs Etf (VMBS) 2.0 $26M 581k 45.10
Invesco Exch Traded Fd Tr Ii Sr Ln Etf (BKLN) 2.0 $26M 1.3M 20.19
Spdr Ser Tr Portfolio Sh Tsr (SPTS) 1.9 $25M 864k 28.91
Ishares Tr Cre U S Reit Etf (USRT) 1.8 $24M 506k 47.51
Vanguard Scottsdale Fds Lg-term Cor Bd (VCLT) 1.8 $24M 321k 73.24
Vanguard Scottsdale Fds Short Term Treas (VGSH) 1.8 $23M 400k 57.79
Schwab Strategic Tr Us Tips Etf (SCHP) 1.6 $21M 410k 51.81
Select Sector Spdr Tr Sbi Healthcare (XLV) 1.6 $21M 170k 121.11
Select Sector Spdr Tr Sbi Cons Discr (XLY) 1.5 $20M 141k 142.45
Spdr Ser Tr Portfolio Ln Cor (SPLB) 1.4 $19M 858k 21.75
Invesco Exch Traded Fd Tr Ii Var Rate Pfd (VRP) 1.4 $19M 844k 21.90
Invesco Exch Traded Fd Tr Ii Pfd Etf (PGX) 1.3 $17M 1.4M 11.88
Spdr Ser Tr Portfolio S&p500 (SPLG) 1.3 $17M 398k 41.99
Ishares Tr Conv Bd Etf (ICVT) 1.0 $13M 189k 68.90
Select Sector Spdr Tr Communication (XLC) 1.0 $13M 263k 47.89
Select Sector Spdr Tr Financial (XLF) 0.9 $12M 404k 30.36
Select Sector Spdr Tr Sbi Int-inds (XLI) 0.9 $12M 146k 82.84
Spdr Ser Tr Bbg Conv Sec Etf (CWB) 0.9 $12M 186k 63.32
Spdr Ser Tr Portfolio Agrgte (SPAB) 0.9 $12M 459k 24.95
Vanguard Scottsdale Fds Long Term Treas (VGLT) 0.8 $11M 172k 62.94
Spdr Ser Tr Portfolio Ln Tsr (SPTL) 0.8 $11M 353k 29.65
Apple (AAPL) 0.7 $9.3M 68k 138.20
Spdr Ser Tr Portfolio S&p400 (SPMD) 0.7 $8.5M 222k 38.56
Vanguard Scottsdale Fds Int-term Corp (VCIT) 0.5 $6.5M 87k 75.68
Dimensional Etf Trust Intl Core Eqt Mk (DFAI) 0.5 $6.0M 279k 21.57
Spdr Ser Tr Bloomberg Invt (FLRN) 0.4 $5.8M 190k 30.30
Schwab Strategic Tr Int-trm U.s Tres (SCHR) 0.4 $5.6M 115k 49.14
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.4 $5.5M 83k 66.73
Spdr Ser Tr Portfolio S&p600 (SPSM) 0.4 $5.4M 158k 34.06
Invesco Exch Trd Slf Idx Bulshs 2022 Hy 0.4 $5.3M 242k 21.97
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.4 $5.3M 15k 357.17
Dimensional Etf Trust Us Core Eqt Mkt (DFAU) 0.4 $5.2M 207k 25.15
Select Sector Spdr Tr Energy (XLE) 0.4 $4.8M 67k 72.02
Vanguard Intl Equity Index F Tt Wrld St Etf (VT) 0.4 $4.6M 59k 78.88
Invesco Exch Trd Slf Idx Bulshs 2023 Hy 0.4 $4.6M 202k 22.82
Deere & Company (DE) 0.3 $4.5M 14k 333.90
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.3 $3.8M 59k 65.52
Invesco Exch Trd Slf Idx Bulshs 2024 Hy 0.3 $3.7M 169k 21.62
Ishares Tr Eafe Grwth Etf (EFG) 0.3 $3.5M 48k 72.56
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.3 $3.5M 87k 39.95
Dimensional Etf Trust Emgr Cre Eqt Mng (DFAE) 0.3 $3.4M 168k 20.09
Microsoft Corporation (MSFT) 0.3 $3.4M 14k 232.91
Invesco Exch Trd Slf Idx Bulshs 2025 Hy (BSJP) 0.3 $3.3M 154k 21.75
Dimensional Etf Trust Us Small Cap Etf (DFAS) 0.3 $3.3M 71k 46.52
Select Sector Spdr Tr Sbi Materials (XLB) 0.2 $3.2M 47k 68.02
Eli Lilly & Co. (LLY) 0.2 $3.1M 9.7k 323.40
Invesco Exch Trd Slf Idx Invsco Blsh 26 (BSJQ) 0.2 $3.1M 140k 21.88
National Storage Affiliates Com Shs Ben In (NSA) 0.2 $3.0M 72k 41.58
Ishares Tr Eafe Value Etf (EFV) 0.2 $3.0M 77k 38.53
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.2 $2.9M 17k 170.53
Home Depot (HD) 0.2 $2.7M 9.8k 275.95
J P Morgan Exchange Traded F Ultra Shrt Inc (JPST) 0.2 $2.7M 53k 50.16
Vanguard Bd Index Fds Intermed Term (BIV) 0.2 $2.6M 36k 73.48
Ishares Jp Mrgn Em Hi Bd (EMHY) 0.2 $2.6M 79k 32.43
Exxon Mobil Corporation (XOM) 0.2 $2.4M 28k 87.32
Innovator Etfs Tr Us Eqty Pwr Buf (PSEP) 0.2 $2.4M 87k 27.80
World Gold Tr Spdr Gld Minis (GLDM) 0.2 $2.2M 68k 33.01
Invesco Exch Traded Fd Tr Ii Gbl Srt Trm Hy (PGHY) 0.2 $2.2M 117k 18.94
Dimensional Etf Trust Us Small Cap Val (DFSV) 0.2 $2.2M 100k 21.79
Ishares Tr Cmbs Etf (CMBS) 0.2 $2.2M 47k 45.85
Dimensional Etf Trust Internatnal Val (DFIV) 0.2 $2.1M 80k 25.76
Ishares Tr Tips Bd Etf (TIP) 0.2 $2.0M 20k 104.88
Amazon (AMZN) 0.1 $2.0M 17k 113.03
Spdr Gold Tr Gold Shs (GLD) 0.1 $1.9M 12k 154.63
Innovator Etfs Tr Us Eqty Pwr Buf (POCT) 0.1 $1.7M 61k 28.63
Vanguard Index Fds Growth Etf (VUG) 0.1 $1.7M 7.9k 214.01
Ishares Tr Core S&p Mcp Etf (IJH) 0.1 $1.6M 7.4k 219.25
Invesco Exch Traded Fd Tr Ii Natl Amt Muni (PZA) 0.1 $1.5M 67k 22.09
Schwab Strategic Tr Us Brd Mkt Etf (SCHB) 0.1 $1.5M 35k 42.00
Schwab Strategic Tr Us Lcap Gr Etf (SCHG) 0.1 $1.4M 26k 55.79
Invesco Exch Traded Fd Tr Ii S&p500 Low Vol (SPLV) 0.1 $1.4M 25k 57.82
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $1.4M 11k 121.78
Invesco Exch Traded Fd Tr Ii Taxable Mun Bd (BAB) 0.1 $1.3M 52k 25.65
Tesla Motors (TSLA) 0.1 $1.3M 5.0k 265.34
Ishares Tr Core Intl Aggr (IAGG) 0.1 $1.3M 28k 48.34
Ishares Tr National Mun Etf (MUB) 0.1 $1.3M 13k 102.56
Sherwin-Williams Company (SHW) 0.1 $1.3M 6.3k 204.82
Vanguard Bd Index Fds Total Bnd Mrkt (BND) 0.1 $1.3M 18k 71.32
Dimensional Etf Trust Intl Small Cap E (DFIS) 0.1 $1.3M 68k 18.48
Chevron Corporation (CVX) 0.1 $1.3M 8.7k 143.64
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.1 $1.2M 3.8k 328.25
Dimensional Etf Trust Intl Small Cap V (DISV) 0.1 $1.2M 67k 18.56
Vanguard World Fds Inf Tech Etf (VGT) 0.1 $1.2M 3.9k 307.48
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.1 $1.1M 3.9k 287.41
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $1.1M 8.3k 135.16
Cme (CME) 0.1 $1.1M 6.0k 177.17
Innovator Etfs Tr Us Eqty Pwr Buf (PNOV) 0.1 $1.0M 37k 28.03
Wisdomtree Tr Hedged Hi Yld Bd (HYZD) 0.1 $1.0M 52k 20.12
Procter & Gamble Company (PG) 0.1 $969k 7.7k 126.20
Wal-Mart Stores (WMT) 0.1 $941k 7.3k 129.67
At&t (T) 0.1 $923k 60k 15.34
Johnson & Johnson (JNJ) 0.1 $917k 5.6k 163.43
ConocoPhillips (COP) 0.1 $916k 8.9k 102.39
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $916k 12k 79.57
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $908k 14k 66.07
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.1 $907k 3.4k 267.00
Dimensional Etf Trust Us Real Estate E (DFAR) 0.1 $887k 43k 20.56
Fidelity Merrimack Str Tr Total Bd Etf (FBND) 0.1 $885k 20k 44.42
Spdr Ser Tr Nuveen Bloomberg (HYMB) 0.1 $884k 18k 47.93
UnitedHealth (UNH) 0.1 $877k 1.7k 505.18
Pepsi (PEP) 0.1 $857k 5.2k 163.36
Abbvie (ABBV) 0.1 $845k 6.3k 134.23
Ishares Tr Rus Mid Cap Etf (IWR) 0.1 $843k 14k 62.15
Vanguard Malvern Fds Strm Infproidx (VTIP) 0.1 $833k 17k 48.10
Pfizer (PFE) 0.1 $832k 19k 43.78
Victory Portfolios Ii Vcshs Us Eq Incm (CDC) 0.1 $795k 13k 59.38
Duke Energy Corp Com New (DUK) 0.1 $794k 8.5k 93.00
Ishares Tr Core Msci Total (IXUS) 0.1 $790k 16k 50.90
First Tr Value Line Divid In SHS (FVD) 0.1 $785k 22k 35.78
Applied Materials (AMAT) 0.1 $778k 9.5k 81.97
Spdr Ser Tr Bloomberg 1-3 Mo (BIL) 0.1 $766k 8.4k 91.65
Ishares Tr Short Treas Bd (SHV) 0.1 $765k 7.0k 110.06
Fidelity Merrimack Str Tr Ltd Trm Bd Etf (FLTB) 0.1 $763k 16k 47.59
Ball Corporation (BALL) 0.1 $757k 16k 48.34
Bank of America Corporation (BAC) 0.1 $724k 24k 30.21
Ishares Tr TRS FLT RT BD (TFLO) 0.1 $713k 14k 50.51
Ishares Tr 0-3 Mnth Treasry (SGOV) 0.1 $712k 7.1k 100.24
Invesco Exch Traded Fd Tr Ii Treas Colaterl (TBLL) 0.1 $710k 6.7k 105.31
Vanguard Index Fds Value Etf (VTV) 0.1 $709k 5.7k 123.52
Invesco Exchange Traded Fd T S&p500 Eql Tec (RSPT) 0.1 $705k 3.1k 226.47
Caterpillar (CAT) 0.1 $684k 4.2k 164.11
Ishares Tr Core Us Aggbd Et (AGG) 0.1 $661k 6.9k 96.29
Nextera Energy (NEE) 0.0 $653k 8.3k 78.46
General Mills (GIS) 0.0 $651k 8.5k 76.57
Ishares Tr Shrt Nat Mun Etf (SUB) 0.0 $637k 6.2k 102.66
Ishares Tr S&p 500 Grwt Etf (IVW) 0.0 $624k 11k 57.82
Waste Management (WM) 0.0 $621k 3.9k 160.34
Strategy Ns 7handl Idx (HNDL) 0.0 $611k 32k 19.20
Vanguard Index Fds Total Stk Mkt (VTI) 0.0 $605k 3.4k 179.37
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.0 $604k 17k 36.48
Pimco Etf Tr Enhncd Lw Dur Ac (LDUR) 0.0 $588k 6.2k 94.79
Verizon Communications (VZ) 0.0 $583k 15k 37.97
Ishares Tr Msci Usa Mmentm (MTUM) 0.0 $579k 4.4k 131.26
Innovator Etfs Tr Us Eqty Pwr Buf (PMAY) 0.0 $573k 21k 26.82
Vanguard Mun Bd Fds Tax Exempt Bd (VTEB) 0.0 $558k 12k 48.17
NVIDIA Corporation (NVDA) 0.0 $554k 4.6k 121.38
Walt Disney Company (DIS) 0.0 $542k 5.7k 94.34
Spdr Ser Tr Ice Pfd Sec Etf (PSK) 0.0 $536k 15k 34.89
Lowe's Companies (LOW) 0.0 $523k 2.8k 187.72
Abbott Laboratories (ABT) 0.0 $518k 5.3k 96.86
Ishares Tr U.s. Tech Etf (IYW) 0.0 $507k 6.9k 73.43
Raytheon Technologies Corp (RTX) 0.0 $507k 6.2k 81.88
Invesco Exchange Traded Fd T S&p500 Eql Utl (RSPU) 0.0 $505k 4.7k 106.59
Visa Com Cl A (V) 0.0 $503k 2.8k 177.55
Proshares Tr S&p 500 Dv Arist (NOBL) 0.0 $502k 6.3k 79.89
Ishares Tr Core Msci Eafe (IEFA) 0.0 $494k 9.4k 52.72
Sempra Energy (SRE) 0.0 $490k 3.3k 149.80
Innovator Etfs Tr Us Eqty Pwr Buf (PJUN) 0.0 $481k 17k 28.39
Ishares Core Msci Emkt (IEMG) 0.0 $479k 11k 43.02
Innovator Etfs Tr Us Eqt Ultra Bf (UJAN) 0.0 $478k 16k 29.19
Innovator Etfs Tr Us Eqty Ultra B (UDEC) 0.0 $473k 17k 27.91
Ishares Tr Core 1 5 Yr Usd (ISTB) 0.0 $471k 10k 46.12
McDonald's Corporation (MCD) 0.0 $464k 2.0k 230.73
Innovator Etfs Tr Us Eqty Pwr Buf (PDEC) 0.0 $462k 16k 28.48
Innovator Etfs Tr Us Eqty Pwr Buf (PJAN) 0.0 $458k 16k 29.42
Cti Biopharma 0.0 $458k 79k 5.82
Ishares Tr Modert Alloc Etf (AOM) 0.0 $448k 12k 36.65
Lockheed Martin Corporation (LMT) 0.0 $446k 1.2k 386.82
Innovator Etfs Tr Us Eqty Buf Dec (BDEC) 0.0 $442k 15k 29.60
Innovator Etfs Tr Us Eqty Bufr Jan (BJAN) 0.0 $439k 14k 31.02
Invesco Exch Traded Fd Tr Ii S&p500 Hdl Vol (SPHD) 0.0 $438k 11k 39.07
International Business Machines (IBM) 0.0 $436k 3.7k 118.80
Alphabet Cap Stk Cl C (GOOG) 0.0 $408k 4.2k 96.09
Truist Financial Corp equities (TFC) 0.0 $406k 9.3k 43.59
Coca-Cola Company (KO) 0.0 $396k 7.1k 56.09
Ishares Tr Core S&p Scp Etf (IJR) 0.0 $392k 4.5k 87.27
CSX Corporation (CSX) 0.0 $390k 15k 26.65
Schwab Strategic Tr Us Dividend Eq (SCHD) 0.0 $384k 5.8k 66.47
Invesco Exchange Traded Fd T S&p500 Eql Ind (RSPN) 0.0 $383k 2.5k 154.87
CVS Caremark Corporation (CVS) 0.0 $375k 3.9k 95.32
Ford Motor Company (F) 0.0 $371k 33k 11.19
Amplify Etf Tr Cwp Enhanced Div (DIVO) 0.0 $369k 12k 32.00
Invesco Exchange Traded Fd T S&p Mdcp Quality (XMHQ) 0.0 $369k 5.9k 62.26
Vanguard Index Fds Extend Mkt Etf (VXF) 0.0 $367k 2.9k 127.08
Invesco Exch Trd Slf Idx Defensive Eqty (POWA) 0.0 $365k 6.1k 60.19
Vanguard Index Fds Real Estate Etf (VNQ) 0.0 $357k 4.5k 80.08
Alphabet Cap Stk Cl A (GOOGL) 0.0 $354k 3.7k 95.65
Ishares Tr Agency Bond Etf (AGZ) 0.0 $352k 3.3k 106.51
Toronto Dominion Bk Ont Com New (TD) 0.0 $351k 5.7k 61.31
Dimensional Etf Trust Us Targeted Vlu (DFAT) 0.0 $350k 9.0k 38.99
Ishares Tr Global Reit Etf (REET) 0.0 $345k 16k 21.24
Innovator Etfs Tr Us Eqty Pwr Bf (PAUG) 0.0 $341k 13k 26.98
Spdr Ser Tr Portfli High Yld (SPHY) 0.0 $336k 15k 21.80
Comcast Corp Cl A (CMCSA) 0.0 $326k 11k 29.33
Sarepta Therapeutics (SRPT) 0.0 $318k 2.9k 110.61
Intel Corporation (INTC) 0.0 $316k 12k 25.76
Costco Wholesale Corporation (COST) 0.0 $313k 662.00 472.81
Hp (HPQ) 0.0 $311k 13k 24.96
Union Pacific Corporation (UNP) 0.0 $306k 1.6k 194.66
Dimensional Etf Trust Us Core Equity 2 (DFAC) 0.0 $304k 14k 22.27
Ishares Tr Russell 2000 Etf (IWM) 0.0 $300k 1.8k 164.93
JPMorgan Chase & Co. (JPM) 0.0 $294k 2.8k 104.40
Stryker Corporation (SYK) 0.0 $283k 1.4k 202.72
IDEX Corporation (IEX) 0.0 $282k 1.4k 200.00
Innovator Etfs Tr Us Eqty Buf Oct (BOCT) 0.0 $279k 9.3k 29.90
Agilent Technologies Inc C ommon (A) 0.0 $276k 2.3k 121.43
Invesco Exchange Traded Fd T S&p500 Eql Stp (RSPS) 0.0 $274k 1.8k 153.85
Southern Company (SO) 0.0 $269k 4.0k 67.96
Advanced Micro Devices (AMD) 0.0 $266k 4.2k 63.32
Meta Platforms Cl A (META) 0.0 $264k 1.9k 135.87
Consolidated Edison (ED) 0.0 $263k 3.1k 85.84
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 0.0 $263k 2.1k 127.30
Oge Energy Corp (OGE) 0.0 $262k 7.2k 36.48
Vanguard World Fds Health Car Etf (VHT) 0.0 $252k 1.1k 223.80
Ishares Tr Core High Dv Etf (HDV) 0.0 $251k 2.7k 91.34
Genuine Parts Company (GPC) 0.0 $248k 1.7k 149.49
Bristol Myers Squibb (BMY) 0.0 $241k 3.4k 71.07
American Express Company (AXP) 0.0 $241k 1.8k 134.94
Ishares Tr Select Divid Etf (DVY) 0.0 $241k 2.3k 107.11
Invesco Exchange Traded Fd T S&p500 Eql Mat (RSPM) 0.0 $238k 1.7k 142.60
Pimco Etf Tr Enhan Shrt Ma Ac (MINT) 0.0 $238k 2.4k 98.96
Church & Dwight (CHD) 0.0 $230k 3.2k 71.38
Fidelity Covington Trust High Divid Etf (FDVV) 0.0 $229k 6.9k 33.03
Cisco Systems (CSCO) 0.0 $226k 5.7k 39.94
Wells Fargo & Company (WFC) 0.0 $220k 5.5k 40.16
Ishares Gold Tr Ishares New (IAU) 0.0 $216k 6.9k 31.48
Vanguard World Mega Grwth Ind (MGK) 0.0 $213k 1.2k 174.30
Marriott Intl Cl A (MAR) 0.0 $210k 1.5k 140.09
Ishares Tr S&P SML 600 GWT (IJT) 0.0 $205k 2.0k 101.79
DTE Energy Company (DTE) 0.0 $204k 1.8k 115.25
Global X Fds Nasdaq 100 Cover (QYLD) 0.0 $197k 13k 15.67
Amplify Etf Tr High Income (YYY) 0.0 $161k 14k 11.36
Macatawa Bank Corporation (MCBC) 0.0 $144k 16k 9.28
Warner Bros Discovery Com Ser A (WBD) 0.0 $124k 11k 11.53
Norwegian Cruise Line Hldg L SHS (NCLH) 0.0 $120k 11k 11.32
Cion Invt Corp (CION) 0.0 $87k 10k 8.48
Enservco Corp Com New (ENSV) 0.0 $75k 58k 1.28
Jounce Therapeutics 0.0 $28k 12k 2.33
Know Labs Com New (KNW) 0.0 $26k 14k 1.86