My Personal CFO

My Personal CFO as of Sept. 30, 2023

Portfolio Holdings for My Personal CFO

My Personal CFO holds 83 positions in its portfolio as reported in the September 2023 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Vanguard Index Fds Total Stk Mkt (VTI) 12.2 $15M 71k 212.41
Microsoft Corporation (MSFT) 7.9 $9.7M 31k 315.75
Okta Cl A (OKTA) 6.9 $8.6M 105k 81.51
American Centy Etf Tr Us Eqt Etf (AVUS) 4.7 $5.8M 79k 73.26
Invesco Qqq Tr Unit Ser 1 (QQQ) 4.4 $5.4M 15k 358.27
Apple (AAPL) 3.6 $4.5M 26k 171.21
Spdr S&p 500 Etf Tr Tr Unit (SPY) 3.0 $3.7M 8.6k 427.50
Ishares Tr Eafe Sml Cp Etf (SCZ) 2.8 $3.4M 61k 56.47
Berkshire Hathaway Inc Del Cl B New (BRK.B) 2.6 $3.2M 9.3k 350.30
Dimensional Etf Trust Us Core Eqt Mkt (DFAU) 2.5 $3.1M 102k 29.95
Stagwell Com Cl A (STGW) 2.0 $2.5M 526k 4.69
Ishares Tr Select Divid Etf (DVY) 1.9 $2.3M 22k 107.64
Innovator Etfs Tr Us Eqty Bufr Feb (BFEB) 1.8 $2.3M 69k 33.31
Vanguard World Esg Us Stk Etf (ESGV) 1.7 $2.1M 28k 75.22
Innovator Etfs Tr Us Eqt Bufr Apr (BAPR) 1.7 $2.1M 59k 34.97
Jpmorgan Chase & Co Alerian Ml Etn 1.6 $2.0M 81k 24.70
Vanguard World Fds Energy Etf (VDE) 1.6 $2.0M 16k 126.74
Vanguard Bd Index Fds Total Bnd Mrkt (BND) 1.6 $1.9M 28k 69.78
Innovator Etfs Tr Us Eqty Buf Dec (BDEC) 1.5 $1.8M 53k 34.97
Vanguard Whitehall Fds High Div Yld (VYM) 1.4 $1.8M 17k 103.32
Vanguard Index Fds Real Estate Etf (VNQ) 1.4 $1.7M 23k 75.66
Innovator Etfs Tr Intrnl Dev Jan (IJAN) 1.4 $1.7M 61k 27.86
Innovator Etfs Tr GRWT100 PWR BF (NJAN) 1.3 $1.6M 39k 40.58
Spdr Ser Tr Portfolio S&p500 (SPLG) 1.2 $1.5M 30k 50.26
Ishares Tr Core S&p500 Etf (IVV) 1.1 $1.3M 3.1k 429.36
Ishares Tr Us Hlthcare Etf (IYH) 1.1 $1.3M 5.0k 270.07
Vanguard Index Fds Mid Cap Etf (VO) 1.1 $1.3M 6.3k 208.24
Innovator Etfs Tr Us Eqty Bufr Jul (BJUL) 1.0 $1.3M 37k 34.47
Innovator Etfs Tr Us Eqty Bufr Mar (BMAR) 1.0 $1.3M 35k 36.33
Dimensional Etf Trust Intl Core Eqt Mk (DFAI) 1.0 $1.2M 48k 26.11
Innovator Etfs Tr Us Eqty Bufr Jan (BJAN) 1.0 $1.2M 33k 36.74
Vanguard Bd Index Fds Short Trm Bond (BSV) 1.0 $1.2M 16k 75.17
Ishares Tr Core S&p Ttl Stk (ITOT) 0.9 $1.1M 12k 94.19
Applied Materials (AMAT) 0.8 $982k 7.1k 138.45
UnitedHealth (UNH) 0.8 $974k 1.9k 504.19
Ishares Tr Msci Intl Qualty (IQLT) 0.8 $935k 28k 33.61
Innovator Etfs Tr Emrgng Mkt Jan (EJAN) 0.7 $928k 34k 27.38
Innovator Etfs Tr Us Eqty Buf Nov (BNOV) 0.7 $841k 26k 32.73
Ishares Tr Ishares Biotech (IBB) 0.7 $815k 6.7k 122.29
Intel Corporation (INTC) 0.6 $727k 20k 35.55
Innovator Etfs Tr Us Eqty Bufr Jun (BJUN) 0.6 $719k 22k 32.82
Johnson & Johnson (JNJ) 0.6 $699k 4.5k 155.75
Innovator Etfs Tr Us Eqty Pwr Buf (PJAN) 0.5 $675k 19k 34.80
Vanguard Intl Equity Index F Ftse Emr Mkt Etf (VWO) 0.5 $671k 17k 39.21
Innovator Etfs Tr Us Eqty Buf Oct (BOCT) 0.5 $650k 18k 35.50
Advanced Micro Devices (AMD) 0.5 $628k 6.1k 102.82
Home Depot (HD) 0.5 $623k 2.1k 302.16
Innovator Etfs Tr Us Eqty Buf Sep (BSEP) 0.5 $614k 18k 33.66
Ishares Tr Calif Mun Bd Etf (CMF) 0.4 $548k 10k 54.84
Nike CL B (NKE) 0.4 $538k 5.6k 95.62
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.4 $509k 3.9k 130.96
Ishares Tr Rus Mid Cap Etf (IWR) 0.4 $497k 7.2k 69.25
Vanguard World Fds Utilities Etf (VPU) 0.4 $461k 3.6k 127.54
Schwab Strategic Tr Intl Eqty Etf (SCHF) 0.4 $451k 13k 33.96
Select Sector Spdr Tr Sbi Healthcare (XLV) 0.4 $435k 3.4k 128.75
JPMorgan Chase & Co. (JPM) 0.3 $418k 2.9k 145.02
Agilent Technologies Inc C ommon (A) 0.3 $392k 3.5k 111.82
Innovator Etfs Tr Us Eqty Pwr Buf (POCT) 0.3 $368k 11k 33.96
Innovator Etfs Tr Us Sml Cp Pwr Et (KAPR) 0.3 $367k 14k 26.75
Ishares Tr Core S&p Mcp Etf (IJH) 0.3 $358k 1.4k 249.35
Select Sector Spdr Tr Rl Est Sel Sec (XLRE) 0.3 $350k 10k 34.07
Innovator Etfs Tr Us Eqty Pwr Buf (PJUL) 0.3 $330k 9.8k 33.70
Innovator Etfs Tr Us Eqt Pwr Buf (PAPR) 0.3 $326k 11k 30.61
Spdr Ser Tr S&p Divid Etf (SDY) 0.3 $322k 2.8k 115.01
Walt Disney Company (DIS) 0.3 $315k 3.9k 81.05
Vanguard Index Fds Small Cp Etf (VB) 0.2 $289k 1.5k 189.07
Dimensional Etf Trust Us Large Cap Val (DFLV) 0.2 $278k 11k 24.81
Exxon Mobil Corporation (XOM) 0.2 $277k 2.4k 117.58
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.2 $274k 1.7k 159.52
Tesla Motors (TSLA) 0.2 $271k 1.1k 250.22
Amazon (AMZN) 0.2 $269k 2.1k 127.12
Ishares Tr Rus 2000 Val Etf (IWN) 0.2 $248k 1.8k 135.55
Select Sector Spdr Tr Technology (XLK) 0.2 $247k 1.5k 163.97
Ishares Tr 3 7 Yr Treas Bd (IEI) 0.2 $237k 2.1k 113.16
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.2 $237k 3.4k 68.82
Vanguard Specialized Funds Div App Etf (VIG) 0.2 $234k 1.5k 155.38
Ishares Core Msci Emkt (IEMG) 0.2 $232k 4.9k 47.59
salesforce (CRM) 0.2 $217k 1.1k 202.78
Vanguard Tax-managed Fds Van Ftse Dev Mkt (VEA) 0.2 $217k 5.0k 43.72
Ishares Tr Eafe Grwth Etf (EFG) 0.2 $214k 2.5k 86.30
First Tr Exchange-traded Nas Clnedg Green (QCLN) 0.2 $200k 4.7k 42.63
NVIDIA Corporation (NVDA) 0.2 $200k 460.00 434.99
Nerdy Cl A Com (NRDY) 0.0 $46k 13k 3.70