Sterling Investment Counsel

Sterling Investment Counsel as of March 31, 2025

Portfolio Holdings for Sterling Investment Counsel

Sterling Investment Counsel holds 174 positions in its portfolio as reported in the March 2025 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr S&p 500 Grwt Etf (IVW) 9.4 $28M 296k 92.83
J P Morgan Exchange Traded F Equity Premium (JEPI) 8.1 $24M 414k 57.14
Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) 7.8 $23M 119k 193.02
Capital Group Intl Focus Eqt Shs Creation Uni (CGXU) 5.4 $16M 647k 24.48
Apple (AAPL) 5.2 $15M 68k 222.13
Ishares Tr Core S&p Mcp Etf (IJH) 3.6 $11M 180k 58.35
Ishares Tr Core S&p500 Etf (IVV) 2.3 $6.7M 12k 561.91
Microsoft Corporation (MSFT) 2.3 $6.6M 18k 375.40
Hartford Fds Exchange Traded Mun Oportunite (HMOP) 2.1 $6.3M 163k 38.45
Ishares Tr Core S&p Scp Etf (IJR) 2.1 $6.3M 60k 104.57
Berkshire Hathaway Inc Del Cl B New (BRK.B) 2.0 $5.9M 11k 532.58
Amazon (AMZN) 1.9 $5.7M 30k 190.26
Alphabet Cap Stk Cl A (GOOGL) 1.9 $5.4M 35k 154.64
Ishares Msci Emrg Chn (EMXC) 1.8 $5.3M 96k 55.09
NVIDIA Corporation (NVDA) 1.5 $4.4M 41k 108.38
Ishares Tr 0-3 Mnth Treasry (SGOV) 1.5 $4.4M 44k 100.67
Visa Com Cl A (V) 1.5 $4.4M 12k 350.46
JPMorgan Chase & Co. (JPM) 1.4 $4.2M 17k 245.30
Meta Platforms Cl A (META) 1.2 $3.4M 5.9k 576.39
Wal-Mart Stores (WMT) 1.0 $2.9M 33k 87.79
Coca-Cola Company (KO) 1.0 $2.8M 39k 71.62
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.8 $2.3M 4.1k 559.44
Ishares Tr Core Div Grwth (DGRO) 0.7 $2.2M 35k 61.78
Ishares Tr Rus 1000 Grw Etf (IWF) 0.7 $2.1M 5.7k 361.00
Ishares Tr S&p 500 Val Etf (IVE) 0.7 $2.0M 11k 190.59
Ishares Tr Core S&p Us Gwt (IUSG) 0.7 $2.0M 15k 127.08
Costco Wholesale Corporation (COST) 0.7 $1.9M 2.0k 945.78
Palo Alto Networks (PANW) 0.6 $1.8M 11k 170.64
UnitedHealth (UNH) 0.6 $1.8M 3.5k 523.75
Ark Etf Tr Next Gnrtn Inter (ARKW) 0.6 $1.8M 19k 94.67
Ishares Tr Core Msci Total (IXUS) 0.6 $1.8M 26k 69.81
Abbvie (ABBV) 0.6 $1.7M 8.3k 209.52
Cardinal Health (CAH) 0.6 $1.7M 12k 137.77
Walt Disney Company (DIS) 0.6 $1.7M 17k 98.70
Home Depot (HD) 0.6 $1.7M 4.6k 366.49
Select Sector Spdr Tr Energy (XLE) 0.6 $1.7M 18k 93.45
Eli Lilly & Co. (LLY) 0.6 $1.7M 2.1k 825.93
Servicenow (NOW) 0.5 $1.4M 1.8k 796.14
Vanguard Index Fds Mcap Gr Idxvip (VOT) 0.5 $1.4M 5.8k 244.64
Alphabet Cap Stk Cl C (GOOG) 0.5 $1.4M 9.0k 156.23
Ishares Tr Iboxx Hi Yd Etf (HYG) 0.5 $1.3M 17k 78.89
McDonald's Corporation (MCD) 0.5 $1.3M 4.3k 312.39
Uber Technologies (UBER) 0.4 $1.2M 17k 72.86
Prologis (PLD) 0.4 $1.2M 11k 111.79
Global X Fds Rbtcs Artfl Inte (BOTZ) 0.4 $1.2M 42k 28.46
Blackrock (BLK) 0.4 $1.2M 1.2k 946.48
Eaton Corp SHS (ETN) 0.4 $1.2M 4.3k 271.83
salesforce (CRM) 0.4 $1.2M 4.3k 268.36
Southern Company (SO) 0.4 $1.1M 12k 91.95
Honeywell International (HON) 0.4 $1.1M 5.1k 211.75
Thermo Fisher Scientific (TMO) 0.4 $1.1M 2.2k 497.69
Broadcom (AVGO) 0.3 $1.0M 6.1k 167.43
Citizens Financial (CFG) 0.3 $1.0M 25k 40.97
Merck & Co (MRK) 0.3 $1.0M 11k 89.76
Mastercard Incorporated Cl A (MA) 0.3 $996k 1.8k 548.12
Spdr Ser Tr Portfolio S&p400 (SPMD) 0.3 $963k 19k 51.18
Select Sector Spdr Tr Sbi Materials (XLB) 0.3 $948k 11k 85.98
Analog Devices (ADI) 0.3 $878k 4.4k 201.67
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.3 $857k 1.8k 468.92
Parker-Hannifin Corporation (PH) 0.3 $849k 1.4k 607.86
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.3 $806k 19k 42.52
Stryker Corporation (SYK) 0.3 $802k 2.2k 372.25
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.3 $798k 1.00 798442.00
M&T Bank Corporation (MTB) 0.3 $792k 4.4k 178.74
Cintas Corporation (CTAS) 0.3 $777k 3.8k 205.53
Gilead Sciences (GILD) 0.3 $769k 6.9k 112.05
Tesla Motors (TSLA) 0.3 $759k 2.9k 259.16
Spdr Dow Jones Indl Average Ut Ser 1 (DIA) 0.2 $728k 1.7k 419.94
Ishares Tr National Mun Etf (MUB) 0.2 $723k 6.9k 105.44
Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) 0.2 $712k 11k 68.07
Global X Fds Cybrscurty Etf (BUG) 0.2 $712k 22k 32.34
Johnson & Johnson (JNJ) 0.2 $698k 4.2k 165.82
Ishares Tr Expanded Tech (IGV) 0.2 $686k 7.7k 88.99
Fidelity National Financial Fnf Group Com (FNF) 0.2 $686k 11k 65.08
International Business Machines (IBM) 0.2 $682k 2.7k 248.67
Procter & Gamble Company (PG) 0.2 $679k 4.0k 170.42
Exxon Mobil Corporation (XOM) 0.2 $669k 5.6k 118.92
Cincinnati Financial Corporation (CINF) 0.2 $658k 4.5k 147.72
Pepsi (PEP) 0.2 $648k 4.3k 149.94
Tompkins Financial Corporation (TMP) 0.2 $647k 10k 62.98
Amgen (AMGN) 0.2 $645k 2.1k 311.55
Chevron Corporation (CVX) 0.2 $628k 3.8k 167.29
Deere & Company (DE) 0.2 $626k 1.3k 469.26
MercadoLibre (MELI) 0.2 $611k 313.00 1950.87
Amphenol Corp Cl A (APH) 0.2 $602k 9.2k 65.59
At&t (T) 0.2 $593k 21k 28.28
Corning Incorporated (GLW) 0.2 $571k 13k 45.78
Entergy Corporation (ETR) 0.2 $557k 6.5k 85.49
Philip Morris International (PM) 0.2 $550k 3.5k 158.73
Altria (MO) 0.2 $543k 9.0k 60.02
Vanguard Admiral Fds 500 Grth Idx F (VOOG) 0.2 $514k 1.5k 334.54
American Electric Power Company (AEP) 0.2 $508k 4.7k 109.27
International Paper Company (IP) 0.2 $503k 9.4k 53.35
Iqvia Holdings (IQV) 0.2 $500k 2.8k 176.30
Williams Companies (WMB) 0.2 $478k 8.0k 59.76
American Water Works (AWK) 0.2 $457k 3.1k 147.52
Lockheed Martin Corporation (LMT) 0.2 $448k 1.0k 446.71
Lowe's Companies (LOW) 0.2 $448k 1.9k 233.23
Ishares Tr U S Equity Factr (LRGF) 0.2 $442k 7.6k 57.88
Vanguard World Inf Tech Etf (VGT) 0.2 $442k 814.00 542.38
Duke Energy Corp Com New (DUK) 0.1 $434k 3.6k 121.97
Trane Technologies SHS (TT) 0.1 $420k 1.2k 336.92
Fifth Third Ban (FITB) 0.1 $416k 11k 39.20
Hca Holdings (HCA) 0.1 $414k 1.2k 345.55
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $414k 4.4k 93.67
Ishares Tr Rus Mdcp Val Etf (IWS) 0.1 $412k 3.3k 125.97
Vanguard Index Fds Small Cp Etf (VB) 0.1 $410k 1.8k 221.75
Ishares Tr Jpmorgan Usd Emg (EMB) 0.1 $406k 4.5k 90.59
Metropcs Communications (TMUS) 0.1 $393k 1.5k 266.71
Spdr Ser Tr Bloomberg High Y (JNK) 0.1 $390k 4.1k 95.30
Vanguard Index Fds Mcap Vl Idxvip (VOE) 0.1 $388k 2.4k 160.54
Vanguard Index Fds S&p 500 Etf Shs (VOO) 0.1 $380k 740.00 513.91
Graham Hldgs Com Cl B (GHC) 0.1 $378k 393.00 960.87
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $375k 1.9k 193.99
Global X Fds S&p 500 Catholic (CATH) 0.1 $373k 5.5k 67.54
Ishares Tr S&P SML 600 GWT (IJT) 0.1 $359k 2.9k 124.50
United Parcel Service CL B (UPS) 0.1 $358k 3.3k 110.01
Caterpillar (CAT) 0.1 $357k 1.1k 329.89
Verizon Communications (VZ) 0.1 $353k 7.8k 45.36
Us Bancorp Del Com New (USB) 0.1 $351k 8.3k 42.22
MetLife (MET) 0.1 $346k 4.3k 80.29
Spdr Gold Tr Gold Shs (GLD) 0.1 $345k 1.2k 288.14
Vanguard World Mega Grwth Ind (MGK) 0.1 $338k 1.1k 308.88
Wisdomtree Tr Us Smallcap Divd (DES) 0.1 $332k 10k 31.96
Bank of America Corporation (BAC) 0.1 $332k 8.0k 41.73
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.1 $331k 1.8k 186.29
Netflix (NFLX) 0.1 $330k 354.00 932.69
Public Service Enterprise (PEG) 0.1 $321k 3.9k 82.30
Paychex (PAYX) 0.1 $316k 2.1k 154.28
Linde SHS (LIN) 0.1 $312k 671.00 465.64
Hartford Financial Services (HIG) 0.1 $308k 2.5k 123.73
Grayscale Bitcoin Trust Etf Shs Rep Com Ut (GBTC) 0.1 $304k 4.7k 65.17
Vanguard Index Fds Value Etf (VTV) 0.1 $302k 1.7k 172.74
Goldman Sachs (GS) 0.1 $301k 551.00 546.13
Applied Materials (AMAT) 0.1 $292k 2.0k 145.14
Adobe Systems Incorporated (ADBE) 0.1 $282k 735.00 383.53
Proshares Tr Sp500 Ex Enrgy (SPXE) 0.1 $281k 4.7k 60.11
American Express Company (AXP) 0.1 $280k 1.0k 269.00
Vanguard World Mega Cap Val Etf (MGV) 0.1 $274k 2.1k 128.84
Spdr Ser Tr Prtflo S&p500 Vl (SPYV) 0.1 $273k 5.4k 51.07
Select Sector Spdr Tr Sbi Healthcare (XLV) 0.1 $269k 1.8k 146.01
Vanguard Whitehall Fds High Div Yld (VYM) 0.1 $258k 2.0k 128.95
Automatic Data Processing (ADP) 0.1 $258k 843.00 305.67
Eversource Energy (ES) 0.1 $255k 4.1k 62.11
Cme (CME) 0.1 $254k 958.00 265.29
Northrop Grumman Corporation (NOC) 0.1 $254k 496.00 512.01
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.1 $252k 1.5k 170.85
Vanguard Charlotte Fds Total Int Bd Etf (BNDX) 0.1 $252k 5.2k 48.82
Citigroup Com New (C) 0.1 $249k 3.5k 70.99
Marathon Petroleum Corp (MPC) 0.1 $248k 1.7k 145.69
Dominion Resources (D) 0.1 $244k 4.4k 56.07
Crowdstrike Hldgs Cl A (CRWD) 0.1 $242k 686.00 352.58
Unum (UNM) 0.1 $240k 2.9k 81.46
On Hldg Namen Akt A (ONON) 0.1 $239k 5.5k 43.92
Zoetis Cl A (ZTS) 0.1 $236k 1.4k 164.65
Regions Financial Corporation (RF) 0.1 $233k 11k 21.73
TJX Companies (TJX) 0.1 $232k 1.9k 121.80
Spdr Ser Tr S&p Biotech (XBI) 0.1 $232k 2.9k 81.00
Vanguard World Health Car Etf (VHT) 0.1 $230k 868.00 264.77
FirstEnergy (FE) 0.1 $226k 5.6k 40.42
General Mills (GIS) 0.1 $220k 3.7k 59.79
Ishares Tr Core S&p Ttl Stk (ITOT) 0.1 $220k 1.8k 122.01
Vanguard Index Fds Total Stk Mkt (VTI) 0.1 $215k 782.00 274.82
Select Sector Spdr Tr Financial (XLF) 0.1 $214k 4.3k 49.81
Ares Capital Corporation (ARCC) 0.1 $214k 9.7k 22.16
Roper Industries (ROP) 0.1 $214k 363.00 589.58
Ishares Tr Us Treas Bd Etf (GOVT) 0.1 $212k 9.2k 22.99
Nextera Energy (NEE) 0.1 $210k 3.0k 70.89
J P Morgan Exchange Traded F Intrnl Res Eqt (JIRE) 0.1 $209k 3.3k 63.72
Ishares Tr S&p Mc 400gr Etf (IJK) 0.1 $207k 2.5k 83.28
Ishares Tr Shrt Nat Mun Etf (SUB) 0.1 $202k 1.9k 105.60
Ford Motor Company (F) 0.0 $141k 14k 10.03
Lucid Group 0.0 $25k 11k 2.42
Purple Innovatio (PRPL) 0.0 $7.6k 10k 0.76