Willis Investment Counsel as of Dec. 31, 2015
Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 131 positions in its portfolio as reported in the December 2015 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Microsoft Corporation (MSFT) | 2.4 | $26M | 476k | 55.48 | |
| Johnson & Johnson (JNJ) | 2.4 | $26M | 255k | 102.72 | |
| Cisco Systems (CSCO) | 2.3 | $26M | 944k | 27.15 | |
| Intel Corporation (INTC) | 2.2 | $24M | 694k | 34.45 | |
| Pfizer (PFE) | 2.2 | $24M | 734k | 32.28 | |
| BB&T Corporation | 2.1 | $23M | 604k | 37.81 | |
| AFLAC Incorporated (AFL) | 1.9 | $21M | 356k | 59.90 | |
| Kohl's Corporation (KSS) | 1.9 | $21M | 437k | 47.63 | |
| Exxon Mobil Corporation (XOM) | 1.7 | $19M | 242k | 77.95 | |
| Darden Restaurants (DRI) | 1.6 | $18M | 277k | 63.64 | |
| Eli Lilly & Co. (LLY) | 1.6 | $18M | 208k | 84.26 | |
| Merck & Co (MRK) | 1.5 | $17M | 321k | 52.82 | |
| Target Corporation (TGT) | 1.5 | $17M | 232k | 72.61 | |
| Wells Fargo & Company (WFC) | 1.5 | $16M | 301k | 54.36 | |
| McDonald's Corporation (MCD) | 1.5 | $16M | 136k | 118.14 | |
| At&t (T) | 1.4 | $16M | 462k | 34.41 | |
| Genuine Parts Company (GPC) | 1.4 | $16M | 185k | 85.89 | |
| U.S. Bancorp (USB) | 1.4 | $16M | 371k | 42.67 | |
| JPMorgan Chase & Co. (JPM) | 1.4 | $16M | 238k | 66.03 | |
| Paychex (PAYX) | 1.4 | $16M | 296k | 52.89 | |
| GlaxoSmithKline | 1.4 | $15M | 378k | 40.35 | |
| Occidental Petroleum Corporation (OXY) | 1.4 | $15M | 224k | 67.61 | |
| Hasbro (HAS) | 1.4 | $15M | 222k | 67.36 | |
| Caterpillar (CAT) | 1.3 | $14M | 206k | 67.96 | |
| International Business Machines (IBM) | 1.2 | $14M | 100k | 137.62 | |
| Verizon Communications (VZ) | 1.2 | $14M | 296k | 46.22 | |
| Philip Morris International (PM) | 1.2 | $13M | 150k | 87.91 | |
| American Electric Power Company (AEP) | 1.2 | $13M | 225k | 58.27 | |
| Kellogg Company (K) | 1.1 | $13M | 175k | 72.27 | |
| Kimberly-Clark Corporation (KMB) | 1.1 | $13M | 98k | 127.30 | |
| Pepsi (PEP) | 1.1 | $12M | 123k | 99.92 | |
| Southern Company (SO) | 1.0 | $12M | 245k | 46.79 | |
| Procter & Gamble Company (PG) | 1.0 | $11M | 142k | 79.41 | |
| Coca-Cola Company (KO) | 1.0 | $11M | 258k | 42.96 | |
| Royal Dutch Shell | 1.0 | $11M | 243k | 45.79 | |
| Wal-Mart Stores (WMT) | 1.0 | $11M | 179k | 61.30 | |
| Ca | 1.0 | $11M | 386k | 28.56 | |
| Eaton (ETN) | 1.0 | $11M | 211k | 52.04 | |
| E.I. du Pont de Nemours & Company | 1.0 | $11M | 160k | 66.60 | |
| BP (BP) | 0.9 | $10M | 322k | 31.26 | |
| United Parcel Service (UPS) | 0.9 | $10M | 105k | 96.23 | |
| Chevron Corporation (CVX) | 0.9 | $9.5M | 105k | 89.96 | |
| Cracker Barrel Old Country Store (CBRL) | 0.8 | $9.4M | 74k | 126.82 | |
| Texas Instruments Incorporated (TXN) | 0.8 | $9.4M | 171k | 54.81 | |
| Harris Corporation | 0.8 | $9.2M | 106k | 86.90 | |
| Maxim Integrated Products | 0.8 | $9.2M | 242k | 38.00 | |
| International Flavors & Fragrances (IFF) | 0.8 | $9.0M | 75k | 119.64 | |
| T. Rowe Price (TROW) | 0.8 | $9.0M | 125k | 71.49 | |
| Automatic Data Processing (ADP) | 0.8 | $8.9M | 106k | 84.72 | |
| Linear Technology Corporation | 0.8 | $8.9M | 210k | 42.47 | |
| Rbc Cad (RY) | 0.8 | $8.9M | 166k | 53.58 | |
| Vodafone Group New Adr F (VOD) | 0.8 | $9.0M | 278k | 32.26 | |
| General Electric Company | 0.8 | $8.8M | 281k | 31.15 | |
| Fifth Third Ban (FITB) | 0.8 | $8.8M | 437k | 20.10 | |
| Duke Energy (DUK) | 0.8 | $8.7M | 122k | 71.39 | |
| PPL Corporation (PPL) | 0.8 | $8.6M | 252k | 34.13 | |
| General Mills (GIS) | 0.8 | $8.4M | 146k | 57.66 | |
| Quest Diagnostics Incorporated (DGX) | 0.8 | $8.5M | 120k | 71.14 | |
| Ross Stores (ROST) | 0.8 | $8.3M | 154k | 53.81 | |
| Emerson Electric (EMR) | 0.8 | $8.2M | 172k | 47.83 | |
| Chubb Corporation | 0.7 | $8.1M | 61k | 132.64 | |
| Waste Management (WM) | 0.7 | $8.1M | 151k | 53.37 | |
| Nucor Corporation (NUE) | 0.7 | $8.1M | 200k | 40.30 | |
| Torchmark Corporation | 0.7 | $8.0M | 141k | 57.16 | |
| Amdocs Ltd ord (DOX) | 0.7 | $7.9M | 145k | 54.57 | |
| Mattel (MAT) | 0.7 | $7.8M | 289k | 27.17 | |
| Murphy Usa (MUSA) | 0.7 | $7.5M | 124k | 60.74 | |
| Dolby Laboratories (DLB) | 0.7 | $7.2M | 215k | 33.65 | |
| Medtronic (MDT) | 0.7 | $7.1M | 93k | 76.92 | |
| ConocoPhillips (COP) | 0.6 | $7.1M | 151k | 46.69 | |
| Qualcomm (QCOM) | 0.6 | $7.0M | 141k | 49.99 | |
| FirstEnergy (FE) | 0.6 | $7.0M | 219k | 31.73 | |
| Dollar General (DG) | 0.6 | $7.0M | 97k | 71.87 | |
| Campbell Soup Company (CPB) | 0.6 | $6.7M | 128k | 52.55 | |
| Travelers Companies (TRV) | 0.6 | $6.6M | 58k | 112.86 | |
| Reinsurance Group of America (RGA) | 0.6 | $6.5M | 76k | 85.54 | |
| Advance Auto Parts (AAP) | 0.6 | $6.4M | 43k | 150.51 | |
| SYSCO Corporation (SYY) | 0.6 | $6.3M | 154k | 41.00 | |
| Universal Corporation (UVV) | 0.6 | $6.2M | 110k | 56.08 | |
| John Wiley & Sons (WLY) | 0.6 | $6.0M | 134k | 45.03 | |
| Varian Medical Systems | 0.6 | $6.0M | 75k | 80.80 | |
| Abb (ABBNY) | 0.6 | $6.0M | 338k | 17.73 | |
| Spectra Energy | 0.5 | $5.8M | 243k | 23.94 | |
| Rogers Communications -cl B (RCI) | 0.5 | $5.6M | 161k | 34.46 | |
| MetLife (MET) | 0.5 | $5.4M | 112k | 48.21 | |
| Murphy Oil Corporation (MUR) | 0.5 | $5.3M | 238k | 22.45 | |
| BHP Billiton (BHP) | 0.5 | $4.9M | 191k | 25.76 | |
| MSC Industrial Direct (MSM) | 0.4 | $4.9M | 87k | 56.26 | |
| Ace Ina Hldg | 0.4 | $4.7M | 40k | 116.86 | |
| Norfolk Southern (NSC) | 0.4 | $4.2M | 50k | 84.59 | |
| Lockheed Martin Corporation (LMT) | 0.4 | $4.2M | 19k | 217.14 | |
| Boeing Company (BA) | 0.4 | $4.1M | 28k | 144.59 | |
| Deere & Company (DE) | 0.4 | $4.0M | 52k | 76.28 | |
| Raytheon Company | 0.3 | $3.8M | 31k | 124.53 | |
| 3M Company (MMM) | 0.3 | $3.8M | 25k | 150.65 | |
| Fastenal Company (FAST) | 0.3 | $3.7M | 91k | 40.82 | |
| Agrium | 0.3 | $3.7M | 41k | 89.34 | |
| Total (TTE) | 0.3 | $3.6M | 80k | 44.95 | |
| Apache Corporation | 0.3 | $3.5M | 79k | 44.47 | |
| Ensco Plc Shs Class A | 0.3 | $3.5M | 228k | 15.39 | |
| Kraft Heinz (KHC) | 0.3 | $3.5M | 49k | 72.76 | |
| Staples | 0.3 | $3.3M | 353k | 9.47 | |
| Ralph Lauren Corp (RL) | 0.3 | $3.3M | 30k | 111.49 | |
| Mosaic (MOS) | 0.3 | $3.1M | 112k | 27.59 | |
| Facebook Inc cl a (META) | 0.2 | $2.5M | 24k | 104.66 | |
| Clorox Company (CLX) | 0.2 | $2.5M | 20k | 126.84 | |
| American Express Company (AXP) | 0.2 | $2.2M | 31k | 69.54 | |
| VSE Corporation (VSEC) | 0.2 | $1.8M | 30k | 62.17 | |
| Noble Corp Plc equity | 0.2 | $1.8M | 170k | 10.55 | |
| Pos (PKX) | 0.1 | $1.6M | 46k | 35.35 | |
| Sterling Construction Company (STRL) | 0.1 | $1.7M | 280k | 6.08 | |
| AMCON Distributing (DIT) | 0.1 | $1.6M | 20k | 80.35 | |
| Span-America Medical Systems | 0.1 | $1.7M | 84k | 19.65 | |
| Leucadia National | 0.1 | $1.4M | 81k | 17.39 | |
| Nicholas Financial (NICK) | 0.1 | $1.4M | 123k | 11.65 | |
| Axia Netmedia | 0.1 | $1.4M | 637k | 2.27 | |
| Creston | 0.1 | $1.4M | 762k | 1.84 | |
| Blue Bird Corp (BLBD) | 0.1 | $1.4M | 142k | 10.14 | |
| Air Products & Chemicals (APD) | 0.1 | $1.3M | 9.9k | 130.10 | |
| Countrywide | 0.1 | $1.4M | 230k | 5.89 | |
| Homeserve | 0.1 | $1.4M | 224k | 6.10 | |
| Breeze-Eastern Corporation | 0.1 | $1.2M | 59k | 19.80 | |
| Conrad Industries (CNRD) | 0.1 | $1.2M | 54k | 22.20 | |
| Pulse Seismic (PLSDF) | 0.1 | $1.3M | 785k | 1.60 | |
| Echelon Financial Holdings | 0.1 | $1.1M | 112k | 9.45 | |
| Ashmore | 0.1 | $898k | 238k | 3.78 | |
| Flowers Foods (FLO) | 0.0 | $298k | 14k | 21.47 | |
| WisdomTree Total Dividend Fund (DTD) | 0.0 | $352k | 4.9k | 71.62 | |
| Invesco (IVZ) | 0.0 | $240k | 7.2k | 33.39 | |
| PureSafe Water Systems | 0.0 | $980.000000 | 14k | 0.07 | |
| Civeo | 0.0 | $20k | 14k | 1.43 |
