Willis Investment Counsel
Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are JNJ, CSCO, LMT, TXN, CB, and represent 15.97% of Willis Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: ADP (+$13M), PAYX (+$10M), SPGI (+$5.8M), INTU (+$5.6M), FDS, ZTS, ADBE, RSP, CLX, VBR.
- Started 5 new stock positions in TG, INTU, SPGI, MU, MUR.
- Reduced shares in these 10 stocks: WMT (-$34M), CAT (-$21M), KMB (-$20M), JNJ (-$19M), GPC (-$17M), , AMAT (-$12M), UPS (-$12M), BHP (-$12M), RGA (-$12M).
- Sold out of its positions in ATKR, CSGS, COF, GPC, INTC, KVUE, KMB, PZZA, TROW, RGA. TGT, WMT.
- Willis Investment Counsel was a net seller of stock by $-182M.
- Willis Investment Counsel has $1.8B in assets under management (AUM), dropping by -5.37%.
- Central Index Key (CIK): 0001310929
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Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 123 positions in its portfolio as reported in the March 2026 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Johnson & Johnson (JNJ) | 3.9 | $71M | -20% | 289k | 244.44 |
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| Cisco Systems (CSCO) | 3.5 | $65M | 834k | 77.59 |
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| Lockheed Martin Corporation (LMT) | 3.0 | $55M | -3% | 91k | 604.39 |
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| Texas Instruments Incorporated (TXN) | 2.8 | $52M | 267k | 194.14 |
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| Chubb (CB) | 2.7 | $50M | 154k | 325.93 |
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| Pfizer (PFE) | 2.6 | $48M | 1.7M | 28.08 |
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| Microsoft Corporation (MSFT) | 2.3 | $42M | 113k | 370.17 |
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| Paychex (PAYX) | 2.2 | $40M | +33% | 437k | 92.12 |
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| Exxon Mobil Corporation (XOM) | 2.1 | $39M | 230k | 169.66 |
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| Accenture (ACN) | 2.1 | $39M | 195k | 198.29 |
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| Merck & Co (MRK) | 2.1 | $38M | 314k | 120.29 |
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| Hershey Company (HSY) | 2.1 | $38M | 181k | 207.89 |
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| Pepsi (PEP) | 1.9 | $36M | 229k | 155.29 |
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| Home Depot (HD) | 1.9 | $35M | 108k | 328.89 |
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| Caterpillar (CAT) | 1.9 | $35M | -37% | 50k | 708.46 |
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| ConocoPhillips (COP) | 1.9 | $34M | 257k | 132.00 |
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| Medtronic (MDT) | 1.9 | $34M | 392k | 86.65 |
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| AFLAC Incorporated (AFL) | 1.8 | $33M | 302k | 109.71 |
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| Tractor Supply Company (TSCO) | 1.7 | $31M | 683k | 45.30 |
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| Procter & Gamble Company (PG) | 1.7 | $30M | 210k | 144.44 |
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| Automatic Data Processing (ADP) | 1.6 | $30M | +73% | 149k | 203.18 |
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| Quest Diagnostics Incorporated (DGX) | 1.6 | $30M | 152k | 195.98 |
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| At&t (T) | 1.6 | $29M | 1.0M | 28.99 |
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| Sanofi-Aventis SA (SNY) | 1.6 | $29M | 604k | 48.18 |
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| Generac Holdings (GNRC) | 1.6 | $28M | 145k | 195.33 |
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| Verizon Communications (VZ) | 1.5 | $28M | 560k | 50.20 |
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| Apple (AAPL) | 1.5 | $28M | 109k | 253.79 |
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| Eaton (ETN) | 1.5 | $28M | 77k | 357.67 |
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| American Electric Power Company (AEP) | 1.5 | $27M | 204k | 131.08 |
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| McDonald's Corporation (MCD) | 1.4 | $26M | 85k | 310.79 |
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| Valero Energy Corporation (VLO) | 1.4 | $26M | 105k | 247.08 |
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| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.4 | $26M | 278k | 93.00 |
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| Darden Restaurants (DRI) | 1.3 | $24M | 123k | 196.04 |
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| Clorox Company (CLX) | 1.3 | $24M | +12% | 230k | 103.63 |
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| BHP Billiton (BHP) | 1.3 | $23M | -33% | 315k | 72.74 |
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| JPMorgan Chase & Co. (JPM) | 1.3 | $23M | 78k | 294.16 |
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| General Dynamics Corporation (GD) | 1.3 | $23M | 67k | 343.22 |
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| Keysight Technologies (KEYS) | 1.2 | $23M | 81k | 282.37 |
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| Duke Energy (DUK) | 1.1 | $21M | 160k | 130.94 |
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| Chevron Corporation (CVX) | 1.1 | $21M | 100k | 206.90 |
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| Abbott Laboratories (ABT) | 1.1 | $21M | 199k | 102.67 |
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| 3M Company (MMM) | 1.1 | $20M | 137k | 145.23 |
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| Lowe's Companies (LOW) | 1.1 | $20M | 83k | 236.28 |
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| Deere & Company (DE) | 1.1 | $19M | 34k | 563.30 |
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| Emerson Electric (EMR) | 1.0 | $18M | 140k | 131.02 |
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| W.W. Grainger (GWW) | 1.0 | $18M | 17k | 1090.81 |
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| Vanguard Small-Cap Value ETF (VBR) | 1.0 | $18M | +6% | 84k | 217.25 |
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| American Express Company (AXP) | 0.9 | $17M | 57k | 302.48 |
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| Labcorp Holdings (LH) | 0.9 | $17M | 65k | 266.81 |
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| Zoetis Inc Cl A (ZTS) | 0.9 | $17M | +34% | 140k | 118.21 |
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| Fortinet (FTNT) | 0.9 | $16M | 196k | 81.72 |
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| Waste Management (WM) | 0.9 | $16M | 69k | 229.79 |
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| Invesco S&p 500 Equal Weight Etf (RSP) | 0.8 | $16M | +23% | 81k | 191.92 |
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| Hubbell (HUBB) | 0.7 | $14M | 28k | 490.74 |
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| Eli Lilly & Co. (LLY) | 0.7 | $14M | -29% | 15k | 919.77 |
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| Adobe Systems Incorporated (ADBE) | 0.7 | $13M | +33% | 54k | 243.08 |
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| MasterCard Incorporated (MA) | 0.7 | $13M | 25k | 499.66 |
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| NVIDIA Corporation (NVDA) | 0.7 | $12M | -36% | 69k | 174.40 |
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| Alphabet Inc Class A cs (GOOGL) | 0.6 | $12M | -22% | 41k | 287.56 |
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| Waters Corporation (WAT) | 0.5 | $9.9M | 33k | 297.80 |
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| FactSet Research Systems (FDS) | 0.5 | $9.3M | +86% | 43k | 216.99 |
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| Facebook Inc cl a (META) | 0.5 | $9.1M | -7% | 16k | 572.13 |
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| Applied Materials (AMAT) | 0.5 | $9.0M | -57% | 26k | 341.79 |
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| United Parcel Service (UPS) | 0.5 | $8.8M | -57% | 89k | 98.38 |
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| Ross Stores (ROST) | 0.5 | $8.3M | -47% | 38k | 216.63 |
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| Sherwin-Williams Company (SHW) | 0.4 | $7.7M | 24k | 320.55 |
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| Sterling Construction Company (STRL) | 0.4 | $6.6M | +5% | 16k | 407.27 |
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| S&p Global (SPGI) | 0.3 | $5.8M | NEW | 14k | 425.34 |
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| Intuit (INTU) | 0.3 | $5.6M | NEW | 13k | 432.38 |
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| Medpace Hldgs (MEDP) | 0.3 | $4.9M | +5% | 10k | 480.19 |
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| Donaldson Company (DCI) | 0.3 | $4.7M | +5% | 55k | 84.87 |
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| Gildan Activewear Inc Com Cad (GIL) | 0.3 | $4.6M | +6% | 83k | 55.65 |
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| Frontdoor (FTDR) | 0.2 | $4.2M | +5% | 79k | 52.86 |
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| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.2 | $4.1M | +5% | 45k | 91.12 |
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| Liquidity Services (LQDT) | 0.2 | $4.0M | +6% | 132k | 30.57 |
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| National Resh Corp cl a (NRC) | 0.2 | $3.8M | +22% | 225k | 16.98 |
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| MSC Industrial Direct (MSM) | 0.2 | $3.7M | +5% | 40k | 92.27 |
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| A. O. Smith Corporation (AOS) | 0.2 | $3.2M | +5% | 48k | 65.94 |
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| Ubiquiti (UI) | 0.2 | $3.1M | +7% | 3.9k | 790.29 |
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| Qualys (QLYS) | 0.2 | $3.0M | +5% | 34k | 87.85 |
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| Jack Henry & Associates (JKHY) | 0.2 | $2.9M | +5% | 19k | 158.04 |
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| Paycom Software (PAYC) | 0.2 | $2.9M | +6% | 24k | 121.54 |
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| Evertec (EVTC) | 0.1 | $2.7M | +5% | 95k | 28.22 |
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| Toro Company (TTC) | 0.1 | $2.6M | +6% | 28k | 93.44 |
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| Lamar Advertising Co-a (LAMR) | 0.1 | $2.5M | +6% | 20k | 126.66 |
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| Verisign (VRSN) | 0.1 | $2.2M | +5% | 9.0k | 248.36 |
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| Zebra Technologies (ZBRA) | 0.1 | $2.1M | +6% | 10k | 209.08 |
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| Avery Dennison Corporation (AVY) | 0.1 | $1.8M | +6% | 11k | 172.68 |
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| Hexcel Corporation (HXL) | 0.1 | $1.7M | -48% | 21k | 80.93 |
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| John Bean Technologies Corporation (JBTM) | 0.1 | $1.5M | +8% | 12k | 127.87 |
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| Dolby Laboratories (DLB) | 0.1 | $1.2M | +6% | 21k | 60.06 |
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| Align Technology (ALGN) | 0.1 | $1.1M | +7% | 6.5k | 171.43 |
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| iShares Core S&P MID-CAP ETF Etf (IJH) | 0.1 | $1.1M | 16k | 67.53 |
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| Coca-Cola Company (KO) | 0.1 | $966k | 13k | 76.05 |
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| Bio-techne Corporation (TECH) | 0.0 | $904k | +6% | 17k | 52.26 |
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| PAR Technology Corporation (PAR) | 0.0 | $861k | 65k | 13.33 |
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| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $737k | 2.6k | 287.18 |
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| Venu Hldg Corp (VENU) | 0.0 | $724k | +108% | 219k | 3.31 |
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| Vanguard S&P 500 ETF Etf (VOO) | 0.0 | $701k | +47% | 1.2k | 597.55 |
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| Maxcyte (MXCT) | 0.0 | $606k | 863k | 0.70 |
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| iShares S&P 100 Index (OEF) | 0.0 | $526k | 1.7k | 318.07 |
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| Qxo (QXO) | 0.0 | $485k | +24% | 25k | 19.42 |
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| International Business Machines (IBM) | 0.0 | $469k | 1.9k | 242.38 |
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| Southern Company (SO) | 0.0 | $429k | 4.4k | 96.52 |
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| WisdomTree Total Dividend Fund (DTD) | 0.0 | $422k | -3% | 4.9k | 86.36 |
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| Vanguard Total Stock Market ETF (VTI) | 0.0 | $415k | 1.3k | 320.87 |
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| Corning Incorporated (GLW) | 0.0 | $375k | 2.8k | 135.97 |
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| Alphabet Inc Class C cs (GOOG) | 0.0 | $370k | 1.3k | 286.86 |
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| Suno (SUN) | 0.0 | $317k | 4.9k | 64.97 |
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| Amazon (AMZN) | 0.0 | $280k | 1.3k | 208.27 |
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| Tredegar Corporation (TG) | 0.0 | $278k | NEW | 35k | 7.95 |
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| iShares Gold Trust (IAU) | 0.0 | $242k | 2.8k | 88.16 |
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| Ishares Core MSCI EAFE ETF Etf (IEFA) | 0.0 | $239k | 2.6k | 90.53 |
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| Micron Technology (MU) | 0.0 | $230k | NEW | 680.00 | 337.84 |
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| McKesson Corporation (MCK) | 0.0 | $227k | 262.00 | 866.45 |
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| Murphy Oil Corporation (MUR) | 0.0 | $223k | NEW | 5.4k | 41.25 |
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| Wells Fargo & Company (WFC) | 0.0 | $223k | 2.8k | 79.61 |
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| Ishares S&p 500 Growth Index F Etf (IVW) | 0.0 | $218k | 1.9k | 113.11 |
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| Abbvie (ABBV) | 0.0 | $210k | -9% | 964.00 | 217.49 |
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| Summit Therapeutics (SMMT) | 0.0 | $190k | -3% | 10k | 18.96 |
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| Flowers Foods (FLO) | 0.0 | $84k | 10k | 8.15 |
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| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $6.1k | 10k | 0.59 |
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| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
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Past Filings by Willis Investment Counsel
SEC 13F filings are viewable for Willis Investment Counsel going back to 2010
- Willis Investment Counsel 2026 Q1 filed May 5, 2026
- Willis Investment Counsel 2025 Q4 filed Jan. 22, 2026
- Willis Investment Counsel 2025 Q3 filed Nov. 5, 2025
- Willis Investment Counsel 2025 Q2 filed Aug. 12, 2025
- Willis Investment Counsel 2025 Q1 filed April 16, 2025
- Willis Investment Counsel 2024 Q4 filed Jan. 24, 2025
- Willis Investment Counsel 2024 Q3 filed Oct. 11, 2024
- Willis Investment Counsel 2024 Q2 filed July 24, 2024
- Willis Investment Counsel 2024 Q1 filed April 24, 2024
- Willis Investment Counsel 2023 Q1 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q2 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q3 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q4 filed Jan. 11, 2024
- Willis Investment Counsel 2023 Q3 filed Oct. 17, 2023
- Willis Investment Counsel 2023 Q2 filed July 11, 2023
- Willis Investment Counsel 2023 Q1 filed April 18, 2023