Willis Investment Counsel

Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:

  • Top 5 stock holdings are MDT, PFE, JNJ, PEP, VZ, and represent 16.12% of Willis Investment Counsel's stock portfolio.
  • Added to shares of these 10 stocks: LMT (+$9.5M), AEP (+$7.6M), ACN, MDT, VZ, SO, GD, MMM, FLIR, FIZZ.
  • Started 4 new stock positions in FIZZ, OEF, OXY.WS, CSGS.
  • Reduced shares in these 10 stocks: UPS (-$21M), BHP (-$18M), DRI (-$16M), TXN (-$13M), WFC (-$10M), SNY (-$10M), TOT (-$8.2M), FITB (-$8.2M), HD (-$7.2M), PAYX (-$6.7M).
  • Sold out of its positions in APD, HD, LLY, MXIM, VAR, WMT.
  • Willis Investment Counsel was a net seller of stock by $-201M.
  • Willis Investment Counsel has $1.1B in assets under management (AUM), dropping by -13.41%.

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Portfolio Holdings for Willis Investment Counsel

Companies in the Willis Investment Counsel portfolio as of the September 2020 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Medtronic (MDT) 3.6 $40M +5% 382k 103.92
Pfizer (PFE) 3.4 $38M 1.0M 36.70
Johnson & Johnson (JNJ) 3.3 $37M -4% 245k 148.88
Pepsi (PEP) 3.0 $34M 243k 138.60
Verizon Communications (VZ) 2.9 $33M +6% 547k 59.49
Cisco Systems (CSCO) 2.8 $32M 802k 39.39
3M Company (MMM) 2.7 $31M +2% 190k 160.18
Caterpillar (CAT) 2.7 $30M 200k 149.15
Accenture (ACN) 2.6 $30M +10% 131k 225.99
Kroger (KR) 2.6 $29M -13% 846k 33.91
Intel Corporation (INTC) 2.5 $28M -2% 536k 51.78
Paychex (PAYX) 2.3 $25M -20% 316k 79.77
Target Corporation (TGT) 2.2 $25M -17% 157k 157.42
Chubb (CB) 2.2 $25M 212k 116.12

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AFLAC Incorporated (AFL) 2.1 $24M 648k 36.35
Texas Instruments Incorporated (TXN) 2.1 $23M -35% 162k 142.79
Merck & Co (MRK) 2.1 $23M -11% 277k 82.95
At&t (T) 2.0 $22M 777k 28.51
Quest Diagnostics Incorporated (DGX) 2.0 $22M -13% 193k 114.49
Healthcare Realty Trust Incorporated (HR) 2.0 $22M 726k 30.12
Duke Energy (DUK) 1.9 $21M 239k 88.56
Genuine Parts Company (GPC) 1.8 $20M -25% 209k 95.17
Microsoft Corporation (MSFT) 1.8 $20M -6% 95k 210.33
Southern Company (SO) 1.7 $19M +5% 347k 54.22
U.S. Bancorp (USB) 1.6 $18M 491k 35.85
T. Rowe Price (TROW) 1.5 $17M -27% 129k 128.22
Exxon Mobil Corporation (XOM) 1.4 $15M 448k 34.33
Lockheed Martin Corporation (LMT) 1.4 $15M +168% 39k 383.27
Travelers Companies (TRV) 1.3 $14M 133k 108.19
Dollar General (DG) 1.3 $14M 68k 209.61
Allstate Corporation (ALL) 1.3 $14M 149k 94.14
JPMorgan Chase & Co. (JPM) 1.2 $13M 139k 96.27
Chevron Corporation (CVX) 1.2 $13M 182k 72.00
Truist Financial Corp equities (TFC) 1.2 $13M -24% 340k 38.05
SYSCO Corporation (SYY) 1.2 $13M 208k 62.22
Rbc Cad (RY) 1.1 $12M -35% 176k 70.14
Laboratory Corp. of America Holdings (LH) 1.1 $12M 64k 188.27
American Electric Power Company (AEP) 1.0 $11M +201% 139k 81.73
Tractor Supply Company (TSCO) 1.0 $11M -23% 78k 143.34
BHP Billiton (BHP) 0.9 $10M -63% 200k 51.71
Advance Auto Parts (AAP) 0.9 $9.6M 63k 153.49
Royal Dutch Shell (RDS.A) 0.9 $9.6M -29% 382k 25.17
Globe Life (GL) 0.8 $9.1M 115k 79.90
Cerner Corporation (CERN) 0.8 $9.1M 126k 72.29
ConocoPhillips (COP) 0.8 $8.8M 267k 32.84
Fifth Third Ban (FITB) 0.8 $8.8M -48% 411k 21.32
Deere & Company (DE) 0.8 $8.8M -24% 40k 221.62
General Dynamics Corporation (GD) 0.8 $8.7M +9% 63k 138.43
McDonald's Corporation (MCD) 0.8 $8.6M -16% 39k 219.49
American Express Company (AXP) 0.8 $8.4M 84k 100.25
Raytheon Technologies Corp (RTX) 0.7 $8.0M 139k 57.54
United Parcel Service (UPS) 0.7 $7.8M -72% 47k 166.63
Dolby Laboratories (DLB) 0.7 $7.5M -19% 114k 66.28
Mosaic (MOS) 0.6 $6.4M 352k 18.27
Emerson Electric (EMR) 0.5 $5.9M 90k 65.57
Rogers Communications -cl B (RCI) 0.5 $5.9M 148k 39.65
Cracker Barrel Old Country Store (CBRL) 0.5 $5.5M -41% 48k 114.67
Darden Restaurants (DRI) 0.5 $5.4M -74% 54k 100.74
Facebook Inc cl a (FB) 0.5 $5.3M 20k 261.92
Reinsurance Group of America (RGA) 0.5 $5.2M 55k 95.19
BP (BP) 0.5 $5.0M -42% 288k 17.46
Coca-Cola Company (KO) 0.4 $4.9M 98k 49.37
Total SA Sponsored Adr (TOT) 0.4 $4.8M -63% 140k 34.30
Kimberly-Clark Corporation (KMB) 0.4 $4.5M 31k 147.66
Nordstrom (JWN) 0.4 $4.4M -37% 372k 11.92
Eaton (ETN) 0.3 $3.9M -52% 38k 102.04
Waste Management (WM) 0.3 $3.7M 33k 113.17
Hexcel Corporation (HXL) 0.3 $3.5M 106k 33.55
Ralph Lauren Corp (RL) 0.3 $3.5M 52k 67.96
John Wiley & Sons (JW.A) 0.3 $3.4M 108k 31.71
International Flavors & Fragrances (IFF) 0.3 $3.3M -33% 27k 122.47
Alphabet Inc Class A cs (GOOGL) 0.3 $3.3M 2.2k 1465.77
VSE Corporation (VSEC) 0.3 $3.2M 104k 30.64
MasterCard Incorporated (MA) 0.3 $3.1M 9.3k 338.22
Wells Fargo & Company (WFC) 0.3 $3.0M -77% 129k 23.51
MSC Industrial Direct (MSM) 0.3 $3.0M 47k 63.28
Frontdoor (FTDR) 0.2 $2.6M 66k 38.91
Murphy Oil Corporation (MUR) 0.2 $2.5M 276k 8.92
Sterling Construction Company (STRL) 0.2 $2.3M -30% 164k 14.16
Seaboard Corporation (SEB) 0.2 $2.3M 819.00 2836.39
Generac Holdings (GNRC) 0.2 $2.3M -27% 12k 193.63
National Resh Corp cl a (NRC) 0.2 $2.3M 46k 49.20
Domino's Pizza Group (DMPZF) 0.2 $2.3M 478k 4.72
Gildan Activewear Inc Com Cad (GIL) 0.2 $2.1M 105k 19.67
Procter & Gamble Company (PG) 0.2 $2.0M -75% 15k 138.98
Patriot Transportation Holding (PATI) 0.2 $2.0M 226k 8.95
Apache Corporation (APA) 0.2 $1.8M 187k 9.47
Blue Bird Corp (BLBD) 0.2 $1.7M +2% 143k 12.16
Fluor Corporation (FLR) 0.1 $1.6M 184k 8.81
Apple (AAPL) 0.1 $1.6M -68% 14k 115.78
Jefferies Finl Group (JEF) 0.1 $1.5M -42% 86k 18.00
Ross Stores (ROST) 0.1 $1.2M 13k 93.35
Pulse Seismic (PLSDF) 0.1 $1.2M 2.2M 0.55
Occidental Petroleum Corporation (OXY) 0.1 $1.1M 113k 10.01
Sanofi-Aventis Sponsored Adr (SNY) 0.1 $903k -91% 18k 50.17
Spdr Ser Tr s&p oilgas exp (XOP) 0.1 $643k -2% 15k 42.05
FLIR Systems (FLIR) 0.1 $579k +201% 16k 35.86
National Beverage (FIZZ) 0.0 $380k NEW 5.6k 68.09
Flowers Foods (FLO) 0.0 $338k 14k 24.35
Wisdomtree Total Div Fund Us Total Dividend (DTD) 0.0 $308k 3.3k 93.82
IShares S&P 100 Ishare (OEF) 0.0 $302k NEW 1.9k 155.83
CSG Systems International (CSGS) 0.0 $295k NEW 7.2k 40.90
Occidental Petroleum Corp Warrant (OXY.WS) 0.0 $42k NEW 14k 2.98
Civeo (CVEO) 0.0 $11k 16k 0.69
Mycelx Technologies Corp .02 Usd Par Ordinary 0.0 $4.0k 10k 0.39
PureSafe Water Systems 0.0 $0 14k 0.00

Past Filings by Willis Investment Counsel

SEC 13F filings are viewable for Willis Investment Counsel going back to 2010

View all past filings