Willis Investment Counsel
Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are CSCO, JNJ, TXN, CAT, CB, and represent 17.48% of Willis Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: Exxon Mobil Corp (+$34M), MSI (+$14M), ABT (+$13M), ADBE (+$10M), ACN (+$8.9M), CSCO (+$5.9M), FTNT (+$5.3M), CAT (+$5.2M), JNJ (+$5.1M), KEYS.
- Started 7 new stock positions in Gaztransport & Technigaz, WMT, Exxon Mobil Corp, XPOF, BMI, QQQ, MSI.
- Reduced shares in these 10 stocks: , VBR (-$18M), GNRC (-$9.2M), TXN (-$8.8M), STRL (-$6.8M), MSM, PAR, TG, , MUR.
- Sold out of its positions in XOM, MCK, MUR, TG, VBR.
- Willis Investment Counsel was a net buyer of stock by $163M.
- Willis Investment Counsel has $2.1B in assets under management (AUM), dropping by 14.57%.
- Central Index Key (CIK): 0001310929
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Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 125 positions in its portfolio as reported in the June 2026 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Cisco Systems (CSCO) | 5.0 | $104M | +6% | 884k | 117.46 |
|
| Johnson & Johnson (JNJ) | 3.7 | $79M | +6% | 310k | 253.97 |
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| Texas Instruments Incorporated (TXN) | 3.4 | $71M | -11% | 237k | 298.07 |
|
| Caterpillar (CAT) | 2.8 | $58M | +9% | 55k | 1064.90 |
|
| Chubb (CB) | 2.6 | $56M | +5% | 163k | 340.74 |
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| Lockheed Martin Corporation (LMT) | 2.3 | $49M | +5% | 96k | 509.46 |
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| Paychex (PAYX) | 2.2 | $46M | +7% | 468k | 98.33 |
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| Microsoft Corporation (MSFT) | 2.2 | $45M | +6% | 121k | 373.02 |
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| Pfizer (PFE) | 2.1 | $44M | +5% | 1.8M | 24.08 |
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| Merck & Co (MRK) | 1.9 | $40M | 313k | 128.50 |
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| Home Depot (HD) | 1.9 | $40M | +5% | 113k | 352.68 |
|
| AFLAC Incorporated (AFL) | 1.8 | $38M | +7% | 325k | 117.25 |
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| Fortinet (FTNT) | 1.7 | $36M | +17% | 231k | 153.62 |
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| Exxon Mobil Corp | 1.6 | $34M | NEW | 247k | 136.72 |
|
| Hershey Company (HSY) | 1.6 | $34M | +5% | 191k | 175.45 |
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| Generac Holdings (GNRC) | 1.6 | $33M | -21% | 114k | 292.81 |
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| Keysight Technologies (KEYS) | 1.6 | $33M | +17% | 95k | 350.07 |
|
| Automatic Data Processing (ADP) | 1.6 | $33M | 148k | 223.95 |
|
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| Accenture (ACN) | 1.6 | $33M | +36% | 266k | 124.44 |
|
| Eaton (ETN) | 1.6 | $33M | 77k | 426.12 |
|
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| Pepsi (PEP) | 1.5 | $32M | +4% | 240k | 135.40 |
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| Medtronic (MDT) | 1.5 | $32M | +5% | 415k | 78.23 |
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| Apple (AAPL) | 1.5 | $32M | 111k | 289.36 |
|
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| Quest Diagnostics Incorporated (DGX) | 1.5 | $32M | 152k | 211.95 |
|
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| Abbott Laboratories (ABT) | 1.5 | $31M | +73% | 345k | 90.74 |
|
| Procter & Gamble Company (PG) | 1.5 | $31M | 209k | 146.64 |
|
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| ConocoPhillips (COP) | 1.4 | $29M | +6% | 274k | 103.96 |
|
| American Electric Power Company (AEP) | 1.3 | $28M | 203k | 136.81 |
|
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| BHP Billiton (BHP) | 1.3 | $28M | +5% | 331k | 83.31 |
|
| W.W. Grainger (GWW) | 1.3 | $27M | +20% | 20k | 1360.40 |
|
| Valero Energy Corporation (VLO) | 1.3 | $27M | 104k | 260.44 |
|
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| Sanofi-Aventis SA (SNY) | 1.2 | $26M | 602k | 42.66 |
|
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| JPMorgan Chase & Co. (JPM) | 1.2 | $26M | 78k | 327.33 |
|
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| Darden Restaurants (DRI) | 1.2 | $25M | 122k | 206.01 |
|
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| Tractor Supply Company (TSCO) | 1.1 | $24M | +11% | 760k | 31.61 |
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| 3M Company (MMM) | 1.1 | $24M | +7% | 147k | 161.91 |
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| Verizon Communications (VZ) | 1.1 | $24M | 558k | 42.34 |
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| General Dynamics Corporation (GD) | 1.1 | $24M | 67k | 354.24 |
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| American Express Company (AXP) | 1.1 | $23M | +18% | 68k | 338.25 |
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| McDonald's Corporation (MCD) | 1.1 | $23M | 85k | 270.31 |
|
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| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.1 | $23M | +5% | 292k | 77.54 |
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| Applied Materials (AMAT) | 1.1 | $23M | +17% | 31k | 723.00 |
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| Clorox Company (CLX) | 1.0 | $22M | 229k | 95.44 |
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| Deere & Company (DE) | 1.0 | $22M | 34k | 634.33 |
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| Eli Lilly & Co. (LLY) | 1.0 | $22M | +21% | 18k | 1199.43 |
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| Adobe Systems Incorporated (ADBE) | 1.0 | $21M | +91% | 104k | 205.02 |
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| Labcorp Holdings (LH) | 1.0 | $21M | +16% | 75k | 280.00 |
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| At&t (T) | 1.0 | $21M | 1.0M | 20.70 |
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| Duke Energy (DUK) | 1.0 | $20M | 160k | 126.58 |
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| Emerson Electric (EMR) | 0.9 | $20M | 139k | 143.15 |
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| Invesco S&p 500 Equal Weight Etf (RSP) | 0.9 | $20M | +15% | 93k | 212.77 |
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| Lowe's Companies (LOW) | 0.9 | $18M | 83k | 220.49 |
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| Alphabet Inc Class A cs (GOOGL) | 0.8 | $18M | +22% | 50k | 357.37 |
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| Hubbell (HUBB) | 0.8 | $17M | +17% | 33k | 523.20 |
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| NVIDIA Corporation (NVDA) | 0.8 | $17M | +21% | 84k | 200.09 |
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| Chevron Corporation (CVX) | 0.8 | $17M | 100k | 165.76 |
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| MasterCard Incorporated (MA) | 0.7 | $16M | +20% | 30k | 513.60 |
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| Waste Management (WM) | 0.7 | $15M | 69k | 222.88 |
|
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| Waters Corporation (WAT) | 0.7 | $15M | +17% | 39k | 375.04 |
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| Motorola Solutions (MSI) | 0.6 | $14M | NEW | 33k | 415.29 |
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| Zoetis Inc Cl A (ZTS) | 0.6 | $12M | +22% | 172k | 71.86 |
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| FactSet Research Systems (FDS) | 0.6 | $12M | +19% | 51k | 230.08 |
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| United Parcel Service (UPS) | 0.6 | $12M | +22% | 109k | 107.50 |
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| Facebook Inc cl a (META) | 0.5 | $11M | +21% | 19k | 563.29 |
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| Ross Stores (ROST) | 0.5 | $9.8M | +20% | 46k | 212.85 |
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| Sherwin-Williams Company (SHW) | 0.5 | $9.8M | +18% | 29k | 344.32 |
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| National Resh Corp cl a (NRC) | 0.4 | $9.4M | +93% | 435k | 21.57 |
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| Frontdoor (FTDR) | 0.4 | $9.3M | +51% | 120k | 77.59 |
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| Medpace Hldgs (MEDP) | 0.4 | $7.9M | +46% | 15k | 529.59 |
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| Qualys (QLYS) | 0.4 | $7.9M | +65% | 57k | 137.49 |
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| Liquidity Services (LQDT) | 0.4 | $7.6M | +46% | 193k | 39.12 |
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| Donaldson Company (DCI) | 0.3 | $7.3M | +47% | 82k | 89.77 |
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| Gildan Activewear Inc Com Cad (GIL) | 0.3 | $6.9M | +60% | 133k | 51.60 |
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| Sterling Construction Company (STRL) | 0.3 | $6.8M | -49% | 8.2k | 839.36 |
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| S&p Global (SPGI) | 0.3 | $6.8M | +21% | 17k | 407.26 |
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| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.3 | $6.8M | +59% | 72k | 94.04 |
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| Jack Henry & Associates (JKHY) | 0.3 | $6.7M | +162% | 49k | 137.74 |
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| Avery Dennison Corporation (AVY) | 0.3 | $5.6M | +228% | 35k | 162.35 |
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| Lamar Advertising Co-a (LAMR) | 0.3 | $5.3M | +73% | 34k | 155.98 |
|
| Paycom Software (PAYC) | 0.2 | $5.0M | +68% | 40k | 125.68 |
|
| A. O. Smith Corporation (AOS) | 0.2 | $4.8M | +59% | 76k | 62.72 |
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| Align Technology (ALGN) | 0.2 | $4.7M | +333% | 28k | 168.66 |
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| Toro Company (TTC) | 0.2 | $4.6M | +72% | 47k | 97.42 |
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| Zebra Technologies (ZBRA) | 0.2 | $4.5M | +69% | 17k | 263.26 |
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| Intuit (INTU) | 0.2 | $4.2M | +25% | 16k | 261.00 |
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| Evertec (EVTC) | 0.2 | $4.2M | +58% | 151k | 27.78 |
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| John Bean Technologies Corporation (JBTM) | 0.2 | $4.0M | +132% | 27k | 145.00 |
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| Verisign (VRSN) | 0.2 | $3.8M | +70% | 15k | 251.56 |
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| Hexcel Corporation (HXL) | 0.2 | $3.8M | +80% | 38k | 100.06 |
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| Ubiquiti (UI) | 0.2 | $3.7M | +77% | 7.0k | 534.03 |
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| MSC Industrial Direct (MSM) | 0.2 | $3.7M | -21% | 31k | 118.95 |
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| Badger Meter (BMI) | 0.1 | $2.7M | NEW | 18k | 148.38 |
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| Bio-techne Corporation (TECH) | 0.1 | $2.7M | +117% | 38k | 70.65 |
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| Dolby Laboratories (DLB) | 0.1 | $2.1M | +93% | 40k | 52.58 |
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| Gaztransport & Technigaz | 0.1 | $1.7M | NEW | 8.1k | 212.52 |
|
| iShares Core S&P MID-CAP ETF Etf (IJH) | 0.1 | $1.2M | 16k | 77.11 |
|
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| Maxcyte (MXCT) | 0.1 | $1.1M | 863k | 1.23 |
|
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| Coca-Cola Company (KO) | 0.0 | $1.0M | 13k | 81.27 |
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| Vanguard S&P 500 ETF Etf (VOO) | 0.0 | $832k | +3% | 1.2k | 686.81 |
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| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $827k | +300% | 10k | 80.57 |
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| Micron Technology (MU) | 0.0 | $785k | 680.00 | 1154.29 |
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| PAR Technology Corporation (PAR) | 0.0 | $733k | -34% | 42k | 17.42 |
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| Corning Incorporated (GLW) | 0.0 | $704k | 2.8k | 255.43 |
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| iShares S&P 100 Index (OEF) | 0.0 | $595k | 1.6k | 365.87 |
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| International Business Machines (IBM) | 0.0 | $551k | 2.0k | 281.28 |
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| Venu Hldg Corp (VENU) | 0.0 | $496k | 219k | 2.27 |
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| Vanguard Total Stock Market ETF (VTI) | 0.0 | $483k | 1.3k | 370.11 |
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| Alphabet Inc Class C cs (GOOG) | 0.0 | $481k | +5% | 1.4k | 353.33 |
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| WisdomTree Total Dividend Fund (DTD) | 0.0 | $456k | 4.9k | 93.25 |
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| Amazon (AMZN) | 0.0 | $451k | +40% | 1.9k | 238.34 |
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| Qxo (QXO) | 0.0 | $432k | 25k | 17.28 |
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| Southern Company (SO) | 0.0 | $426k | 4.4k | 95.71 |
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| Suno (SUN) | 0.0 | $330k | 4.9k | 67.50 |
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| Ishares S&p 500 Growth Index F Etf (IVW) | 0.0 | $265k | 1.9k | 137.53 |
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| Abbvie (ABBV) | 0.0 | $258k | +6% | 1.0k | 251.64 |
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| Ishares Core MSCI EAFE ETF Etf (IEFA) | 0.0 | $254k | 2.6k | 96.58 |
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| Wells Fargo & Company (WFC) | 0.0 | $231k | 2.8k | 82.64 |
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| Invesco Qqq Trust Series 1 (QQQ) | 0.0 | $221k | NEW | 300.00 | 736.40 |
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| iShares Gold Trust (IAU) | 0.0 | $208k | 2.8k | 75.51 |
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| Xponential Fitness Inc-a (XPOF) | 0.0 | $208k | NEW | 30k | 6.92 |
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| Wal-Mart Stores (WMT) | 0.0 | $207k | NEW | 1.8k | 113.26 |
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| Summit Therapeutics (SMMT) | 0.0 | $146k | 10k | 14.57 |
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| Flowers Foods (FLO) | 0.0 | $81k | 10k | 7.90 |
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| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $7.9k | 10k | 0.76 |
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| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
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Past Filings by Willis Investment Counsel
SEC 13F filings are viewable for Willis Investment Counsel going back to 2010
- Willis Investment Counsel 2026 Q2 filed Aug. 3, 2026
- Willis Investment Counsel 2026 Q1 filed May 5, 2026
- Willis Investment Counsel 2025 Q4 filed Jan. 22, 2026
- Willis Investment Counsel 2025 Q3 filed Nov. 5, 2025
- Willis Investment Counsel 2025 Q2 filed Aug. 12, 2025
- Willis Investment Counsel 2025 Q1 filed April 16, 2025
- Willis Investment Counsel 2024 Q4 filed Jan. 24, 2025
- Willis Investment Counsel 2024 Q3 filed Oct. 11, 2024
- Willis Investment Counsel 2024 Q2 filed July 24, 2024
- Willis Investment Counsel 2024 Q1 filed April 24, 2024
- Willis Investment Counsel 2023 Q1 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q2 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q3 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q4 filed Jan. 11, 2024
- Willis Investment Counsel 2023 Q3 filed Oct. 17, 2023
- Willis Investment Counsel 2023 Q2 filed July 11, 2023