Willis Investment Counsel
Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are MSFT, ACN, JNJ, CSCO, TXN, and represent 16.10% of Willis Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: CAT, AOS, PFE, MXCT, QTEC, FXH, VYM, JNJ, TTC, EVTC.
- Started 4 new stock positions in FXH, MXCT, VYM, QTEC.
- Reduced shares in these 10 stocks: ALL (-$5.2M), FDS, ACN, SHEL, AAP, TROW, GNRC, MMM, HD, CSGS.
- Willis Investment Counsel was a net seller of stock by $-9.1M.
- Willis Investment Counsel has $1.4B in assets under management (AUM), dropping by 7.56%.
- Central Index Key (CIK): 0001310929
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Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 113 positions in its portfolio as reported in the December 2023 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Microsoft Corporation (MSFT) | 3.4 | $48M | 128k | 376.04 |
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| Accenture (ACN) | 3.3 | $47M | -5% | 134k | 350.91 |
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| Johnson & Johnson (JNJ) | 3.3 | $46M | 296k | 156.74 |
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| Cisco Systems (CSCO) | 3.1 | $45M | 884k | 50.52 |
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| Texas Instruments Incorporated (TXN) | 3.0 | $43M | 250k | 170.46 |
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| Intel Corporation (INTC) | 2.9 | $41M | 823k | 50.25 |
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| Lockheed Martin Corporation (LMT) | 2.8 | $40M | 89k | 453.24 |
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| Paychex (PAYX) | 2.6 | $37M | 310k | 119.11 |
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| Chubb (CB) | 2.5 | $35M | 155k | 226.00 |
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| Pfizer (PFE) | 2.4 | $34M | +9% | 1.2M | 28.79 |
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| Home Depot (HD) | 2.3 | $33M | 96k | 346.55 |
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| BHP Billiton (BHP) | 2.2 | $32M | 466k | 68.31 |
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| AFLAC Incorporated (AFL) | 2.2 | $31M | 377k | 82.50 |
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| Medtronic (MDT) | 2.0 | $29M | 349k | 82.38 |
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| Caterpillar (CAT) | 2.0 | $28M | +19% | 94k | 295.67 |
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| Clorox Company (CLX) | 1.8 | $26M | 184k | 142.59 |
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| ConocoPhillips (COP) | 1.8 | $26M | 221k | 116.07 |
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| Verizon Communications (VZ) | 1.8 | $25M | 675k | 37.70 |
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| Merck & Co (MRK) | 1.8 | $25M | 231k | 109.02 |
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| Applied Materials (AMAT) | 1.7 | $24M | 146k | 162.07 |
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| T. Rowe Price (TROW) | 1.6 | $23M | -5% | 209k | 107.69 |
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| Apple (AAPL) | 1.5 | $22M | 114k | 192.53 |
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| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.5 | $22M | -11% | 334k | 65.80 |
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| Tractor Supply Company (TSCO) | 1.5 | $22M | 101k | 215.03 |
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| Exxon Mobil Corporation (XOM) | 1.4 | $20M | 204k | 99.98 |
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| Wal-Mart Stores (WMT) | 1.4 | $20M | 129k | 157.65 |
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| FactSet Research Systems (FDS) | 1.4 | $20M | -18% | 42k | 477.05 |
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| Quest Diagnostics Incorporated (DGX) | 1.3 | $19M | 136k | 137.88 |
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| U.S. Bancorp (USB) | 1.3 | $18M | 423k | 43.28 |
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| JPMorgan Chase & Co. (JPM) | 1.3 | $18M | 107k | 170.10 |
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| Genuine Parts Company (GPC) | 1.2 | $17M | 122k | 138.50 |
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| At&t (T) | 1.2 | $17M | 998k | 16.78 |
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| A. O. Smith Corporation (AOS) | 1.2 | $17M | +22% | 203k | 82.44 |
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| Lowe's Companies (LOW) | 1.2 | $17M | 75k | 222.55 |
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| Pepsi (PEP) | 1.2 | $17M | 98k | 169.84 |
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| Automatic Data Processing (ADP) | 1.1 | $16M | 69k | 232.97 |
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| Alphabet Inc Class A cs (GOOGL) | 1.1 | $16M | 112k | 139.69 |
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| Laboratory Corp. of America Holdings (LH) | 1.0 | $15M | 64k | 227.29 |
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| Reinsurance Group of America (RGA) | 1.0 | $14M | 88k | 161.78 |
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| General Dynamics Corporation (GD) | 1.0 | $14M | 54k | 259.67 |
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| Kimberly-Clark Corporation (KMB) | 1.0 | $14M | 112k | 121.51 |
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| Adobe Systems Incorporated (ADBE) | 0.9 | $14M | 23k | 596.60 |
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| Darden Restaurants (DRI) | 0.9 | $13M | 81k | 164.30 |
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| Eaton (ETN) | 0.9 | $13M | 55k | 240.82 |
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| Procter & Gamble Company (PG) | 0.9 | $13M | 89k | 146.54 |
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| American Electric Power Company (AEP) | 0.9 | $13M | 156k | 81.22 |
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| Target Corporation (TGT) | 0.9 | $13M | 89k | 142.42 |
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| American Express Company (AXP) | 0.9 | $13M | 67k | 187.34 |
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| United Parcel Service (UPS) | 0.9 | $12M | 79k | 157.23 |
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| Globe Life (GL) | 0.9 | $12M | 100k | 121.72 |
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| Deere & Company (DE) | 0.8 | $12M | 30k | 399.87 |
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| Emerson Electric (EMR) | 0.8 | $12M | 123k | 97.33 |
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| Sanofi-Aventis SA (SNY) | 0.8 | $12M | 236k | 49.73 |
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| Duke Energy (DUK) | 0.8 | $11M | 111k | 97.04 |
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| Chevron Corporation (CVX) | 0.8 | $11M | 72k | 149.16 |
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| Murphy Oil Corporation (MUR) | 0.7 | $10M | 243k | 42.66 |
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| Waters Corporation (WAT) | 0.7 | $10M | 31k | 329.23 |
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| 3M Company (MMM) | 0.7 | $9.6M | -8% | 88k | 109.32 |
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| Allstate Corporation (ALL) | 0.6 | $8.7M | -37% | 62k | 139.98 |
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| Truist Financial Corp equities (TFC) | 0.6 | $8.1M | 219k | 36.92 |
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| Ralph Lauren Corp (RL) | 0.6 | $7.9M | 55k | 144.20 |
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| Waste Management (WM) | 0.6 | $7.8M | 44k | 179.10 |
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| Valero Energy Corporation (VLO) | 0.5 | $7.7M | 59k | 130.00 |
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| Dolby Laboratories (DLB) | 0.5 | $7.4M | 86k | 86.18 |
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| Fortinet (FTNT) | 0.5 | $7.2M | 124k | 58.53 |
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| Total (TTE) | 0.5 | $6.9M | 102k | 67.38 |
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| MasterCard Incorporated (MA) | 0.5 | $6.9M | 16k | 426.51 |
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| Ross Stores (ROST) | 0.5 | $6.8M | 49k | 138.39 |
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| Keysight Technologies (KEYS) | 0.5 | $6.4M | 41k | 159.09 |
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| Kenvue (KVUE) | 0.4 | $6.3M | 294k | 21.53 |
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| Fortrea Hldgs (FTRE) | 0.4 | $6.3M | 180k | 34.90 |
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| MSC Industrial Direct (MSM) | 0.4 | $6.2M | 61k | 101.26 |
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| NVIDIA Corporation (NVDA) | 0.4 | $6.1M | 12k | 495.22 |
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| Mosaic (MOS) | 0.4 | $5.0M | 140k | 35.73 |
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| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $3.8M | -4% | 21k | 179.97 |
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| Generac Holdings (GNRC) | 0.2 | $3.1M | -23% | 24k | 129.24 |
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| Medpace Hldgs (MEDP) | 0.2 | $2.9M | 9.5k | 306.53 |
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| Advance Auto Parts (AAP) | 0.2 | $2.7M | -36% | 44k | 61.03 |
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| Maxcyte (MXCT) | 0.2 | $2.6M | NEW | 550k | 4.70 |
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| Qualys (QLYS) | 0.1 | $2.0M | 10k | 196.28 |
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| Frontdoor (FTDR) | 0.1 | $1.5M | 42k | 35.22 |
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| Evertec (EVTC) | 0.1 | $1.4M | 35k | 40.94 |
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| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.1 | $1.3M | 14k | 95.06 |
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| Sterling Construction Company (STRL) | 0.1 | $1.2M | 14k | 87.93 |
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| Hexcel Corporation (HXL) | 0.1 | $1.1M | 15k | 73.75 |
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| National Resh Corp cl a (NRC) | 0.1 | $1.1M | -3% | 28k | 39.56 |
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| Gildan Activewear Inc Com Cad (GIL) | 0.1 | $1.1M | 32k | 33.06 |
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| Donaldson Company (DCI) | 0.1 | $1.0M | -3% | 16k | 65.35 |
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| Atkore Intl (ATKR) | 0.1 | $724k | -5% | 4.5k | 160.00 |
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| CSG Systems International (CSGS) | 0.0 | $651k | -22% | 12k | 53.21 |
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| John Bean Technologies Corporation (JBT) | 0.0 | $616k | 6.2k | 99.45 |
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| Coca-Cola Company (KO) | 0.0 | $597k | 10k | 58.93 |
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| Berkshire Hathaway (BRK.A) | 0.0 | $543k | 1.00 | 542625.00 |
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| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $530k | 2.3k | 232.64 |
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| Jack Henry & Associates (JKHY) | 0.0 | $463k | 2.8k | 163.41 |
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| Liquidity Services (LQDT) | 0.0 | $458k | 27k | 17.21 |
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| First Trust NASDAQ-100 Tech Sector InETF (QTEC) | 0.0 | $428k | NEW | 2.4k | 175.47 |
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| iShares S&P 100 Index (OEF) | 0.0 | $411k | 1.8k | 223.39 |
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| WisdomTree Total Dividend Fund (DTD) | 0.0 | $364k | -3% | 5.6k | 65.38 |
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| Toro Company (TTC) | 0.0 | $351k | +4% | 3.7k | 95.99 |
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| Suno (SUN) | 0.0 | $293k | 4.9k | 59.93 |
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| National Beverage (FIZZ) | 0.0 | $279k | 5.6k | 49.72 |
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| International Business Machines (IBM) | 0.0 | $265k | 1.6k | 163.56 |
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| Southern Company (SO) | 0.0 | $263k | 3.8k | 70.12 |
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| Invesco Qqq Trust Series 1 (QQQ) | 0.0 | $235k | 573.00 | 409.52 |
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| Flowers Foods (FLO) | 0.0 | $232k | 10k | 22.51 |
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| Verisign (VRSN) | 0.0 | $222k | +3% | 1.1k | 205.96 |
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| First Trust Health Care AlphaDEX (FXH) | 0.0 | $220k | NEW | 2.1k | 103.55 |
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| Vanguard Whitehall Fds High Di Etf (VYM) | 0.0 | $207k | NEW | 1.9k | 111.63 |
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| Organon & Co (OGN) | 0.0 | $157k | 11k | 14.42 |
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| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $8.2k | 10k | 0.79 |
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| Cytodin (CYDY) | 0.0 | $2.5k | 13k | 0.20 |
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| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
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Past Filings by Willis Investment Counsel
SEC 13F filings are viewable for Willis Investment Counsel going back to 2010
- Willis Investment Counsel 2023 Q1 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q2 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q3 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q4 filed Jan. 11, 2024
- Willis Investment Counsel 2023 Q3 filed Oct. 17, 2023
- Willis Investment Counsel 2023 Q2 filed July 11, 2023
- Willis Investment Counsel 2023 Q1 filed April 18, 2023
- Willis Investment Counsel 2022 Q4 filed Jan. 18, 2023
- Willis Investment Counsel 2022 Q3 filed Oct. 12, 2022
- Willis Investment Counsel 2022 Q2 filed Aug. 8, 2022
- Willis Investment Counsel 2022 Q1 filed May 16, 2022
- Willis Investment Counsel 2021 Q4 filed Feb. 14, 2022
- Willis Investment Counsel 2021 Q3 filed Nov. 17, 2021
- Willis Investment Counsel 2021 Q2 filed Aug. 13, 2021
- Willis Investment Counsel 2021 Q1 filed May 17, 2021
- Willis Investment Counsel 2020 Q4 filed Feb. 11, 2021