Willis Investment Counsel

Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:

  • Top 5 stock holdings are JNJ, TXN, PFE, MSFT, ACN, and represent 15.01% of Willis Investment Counsel's stock portfolio.
  • Added to shares of these 10 stocks: MSFT (+$5.7M), SHEL (+$5.3M), AAPL, PFE, GOOGL, USB, INTC, T, AMAT, VBR.
  • Started 6 new stock positions in VYM, SUN, PAR, SO, IBM, VRSN.
  • Reduced shares in these 10 stocks: KR (-$13M), MRK, LLY, BP, VB, MMM, MDT, EVTC, FTDR, .
  • Sold out of its positions in BLBD, BR, LLY, PATI.
  • Willis Investment Counsel was a net buyer of stock by $7.1M.
  • Willis Investment Counsel has $1.6B in assets under management (AUM), dropping by 13.43%.
  • Central Index Key (CIK): 0001310929

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Portfolio Holdings for Willis Investment Counsel

Willis Investment Counsel holds 113 positions in its portfolio as reported in the December 2022 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Johnson & Johnson (JNJ) 3.7 $58M 329k 176.65
Texas Instruments Incorporated (TXN) 3.0 $46M 279k 165.22
Pfizer (PFE) 2.9 $45M +7% 882k 51.24
Microsoft Corporation (MSFT) 2.7 $43M +15% 178k 239.82
Accenture (ACN) 2.7 $43M 160k 266.84
Cisco Systems (CSCO) 2.7 $42M 890k 47.64
Chubb (CB) 2.6 $41M 184k 220.60
AFLAC Incorporated (AFL) 2.5 $39M 543k 71.94
Lockheed Martin Corporation (LMT) 2.3 $37M 75k 486.49
Tractor Supply Company (TSCO) 2.1 $33M 148k 224.97
Caterpillar (CAT) 2.1 $33M 137k 239.56
Paychex (PAYX) 2.0 $32M 275k 115.56
Home Depot (HD) 2.0 $31M 98k 315.86
Medtronic (MDT) 1.9 $30M 384k 77.72

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Verizon Communications (VZ) 1.8 $29M 729k 39.40
Clorox Company (CLX) 1.8 $28M 201k 140.33
BHP Billiton (BHP) 1.8 $28M 444k 62.05
ConocoPhillips (COP) 1.7 $27M 225k 118.00
Exxon Mobil Corporation (XOM) 1.7 $26M +3% 234k 110.30
Wal-Mart Stores (WMT) 1.6 $25M 179k 141.79
Shell Adr Each Rep 2 Ord Wi (SHEL) 1.5 $24M +28% 422k 56.95
Merck & Co (MRK) 1.5 $24M -17% 214k 110.95
Intel Corporation (INTC) 1.5 $24M +9% 897k 26.43
T. Rowe Price (TROW) 1.4 $22M 202k 109.06
Quest Diagnostics Incorporated (DGX) 1.4 $21M 137k 156.44
Procter & Gamble Company (PG) 1.4 $21M 141k 151.56
Genuine Parts Company (GPC) 1.4 $21M 122k 173.51
Kimberly-Clark Corporation (KMB) 1.3 $21M 151k 135.75
Healthcare Realty T (HR) 1.3 $20M 1.0M 19.27
Pepsi (PEP) 1.3 $20M 112k 180.66
Reinsurance Group of America (RGA) 1.3 $20M 139k 142.09
Globe Life (GL) 1.2 $19M 161k 120.55
Laboratory Corp. of America Holdings (LH) 1.2 $19M 82k 235.48
American Express Company (AXP) 1.2 $19M 127k 147.75
Emerson Electric (EMR) 1.2 $19M 195k 96.06
U.S. Bancorp (USB) 1.2 $19M +14% 424k 43.61
Allstate Corporation (ALL) 1.2 $19M 136k 135.60
At&t (T) 1.2 $18M +6% 999k 18.41
JPMorgan Chase & Co. (JPM) 1.2 $18M 135k 134.10
Kroger (KR) 1.1 $17M -43% 386k 44.58
Deere & Company (DE) 1.0 $16M 38k 428.76
Target Corporation (TGT) 1.0 $16M 108k 149.04
Dollar General (DG) 1.0 $16M 64k 246.25
Lowe's Companies (LOW) 1.0 $15M 75k 199.24
American Electric Power Company (AEP) 0.9 $15M 156k 94.95
BP (BP) 0.9 $15M -12% 425k 34.93
Apple (AAPL) 0.9 $15M +28% 114k 129.93
Eaton (ETN) 0.9 $15M 94k 156.95
Raytheon Technologies Corp (RTX) 0.9 $14M 137k 100.92
United Parcel Service (UPS) 0.9 $14M 80k 173.84
Applied Materials (AMAT) 0.9 $13M +8% 138k 97.38
General Dynamics Corporation (GD) 0.9 $13M 54k 248.11
Murphy Oil Corporation (MUR) 0.9 $13M 310k 43.01
Ralph Lauren Corp (RL) 0.8 $13M 125k 105.67
Advance Auto Parts (AAP) 0.8 $13M 89k 147.03
Automatic Data Processing (ADP) 0.8 $13M 53k 238.86
3M Company (MMM) 0.8 $12M -2% 103k 119.92
Adobe Systems Incorporated (ADBE) 0.8 $12M 35k 336.53
Duke Energy (DUK) 0.7 $12M 112k 102.99
Sanofi-Aventis SA (SNY) 0.7 $11M 236k 48.43
Alphabet Inc Class A cs (GOOGL) 0.6 $9.7M +40% 110k 88.23
Truist Financial Corp equities (TFC) 0.6 $9.4M 219k 43.03
Chevron Corporation (CVX) 0.6 $9.1M 51k 179.49
Dolby Laboratories (DLB) 0.5 $8.4M 119k 70.54
FactSet Research Systems (FDS) 0.5 $8.1M 20k 401.21
Mosaic (MOS) 0.5 $8.0M 183k 43.87
Fortinet (FTNT) 0.5 $7.9M 162k 48.89
Ross Stores (ROST) 0.5 $7.5M +2% 65k 116.07
Valero Energy Corporation (VLO) 0.5 $7.5M 59k 126.86
MasterCard Incorporated (MA) 0.5 $7.4M 21k 347.73
John Wiley & Sons (WLY) 0.5 $7.1M +2% 177k 40.06
Apa Corporation (APA) 0.4 $7.0M 151k 46.68
Hexcel Corporation (HXL) 0.4 $7.0M 119k 58.85
Waste Management (WM) 0.4 $6.8M 44k 156.88
A. O. Smith Corporation (AOS) 0.4 $6.5M +5% 114k 57.24
Total (TTE) 0.4 $6.4M 103k 62.08
MSC Industrial Direct (MSM) 0.4 $6.4M 78k 81.70
Darden Restaurants (DRI) 0.4 $6.3M 45k 138.33
Vanguard Small-Cap Value ETF (VBR) 0.2 $3.8M +35% 24k 158.80
Generac Holdings (GNRC) 0.2 $3.1M +7% 31k 100.66
Medpace Hldgs (MEDP) 0.2 $2.5M 12k 212.41
NVIDIA Corporation (NVDA) 0.2 $2.4M 16k 146.14
Sterling Construction Company (STRL) 0.1 $1.5M -2% 46k 32.80
National Resh Corp cl a (NRC) 0.1 $1.3M -10% 34k 37.30
Qualys (QLYS) 0.1 $1.2M 11k 112.23
Donaldson Company (DCI) 0.1 $1.2M -2% 20k 58.87
CSG Systems International (CSGS) 0.1 $1.2M -4% 20k 57.20
Atkore Intl (ATKR) 0.1 $1.1M -3% 9.9k 113.42
Fluor Corporation (FLR) 0.1 $1.1M -2% 31k 34.66
Gildan Activewear Inc Com Cad (GIL) 0.1 $1.1M -5% 39k 27.40
Evertec (EVTC) 0.1 $1.1M -19% 33k 32.38
LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) 0.1 $979k -6% 16k 62.25
Frontdoor (FTDR) 0.1 $837k -20% 40k 20.80
Facebook Inc cl a (META) 0.1 $792k +225% 6.6k 120.34
Vanguard Small-Cap ETF (VB) 0.1 $783k -67% 4.3k 183.54
National Beverage (FIZZ) 0.0 $694k -2% 15k 46.53
Coca-Cola Company (KO) 0.0 $649k 10k 63.61
Berkshire Hathaway (BRK.A) 0.0 $469k 1.00 468711.00
Vanguard Mid-Cap Etf Etf (VO) 0.0 $464k 2.3k 203.81
John Bean Technologies Corporation (JBT) 0.0 $403k -15% 4.4k 91.33
Flowers Foods (FLO) 0.0 $399k 14k 28.74
WisdomTree Total Dividend Fund (DTD) 0.0 $367k 6.0k 60.65
iShares S&P 100 Index (OEF) 0.0 $330k 1.9k 170.57
Organon & Co (OGN) 0.0 $319k -14% 11k 27.93
Southern Company (SO) 0.0 $268k NEW 3.8k 71.41
Verisign (VRSN) 0.0 $261k NEW 1.3k 205.44
PAR Technology Corporation (PAR) 0.0 $261k NEW 10k 26.07
International Business Machines (IBM) 0.0 $226k NEW 1.6k 140.89
Suno (SUN) 0.0 $211k NEW 4.9k 43.10
Vanguard Whitehall Fds High Di Etf (VYM) 0.0 $201k NEW 1.9k 108.21
Cytodin (CYDY) 0.0 $2.9k 13k 0.23
Mycelx Technologies Corp .02 Usd Par Ordinary 0.0 $2.9k 10k 0.28
PureSafe Water Systems 0.0 $1.400000 14k 0.00

Past Filings by Willis Investment Counsel

SEC 13F filings are viewable for Willis Investment Counsel going back to 2010

View all past filings