Willis Investment Counsel as of March 31, 2026
Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 123 positions in its portfolio as reported in the March 2026 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Johnson & Johnson (JNJ) | 3.9 | $71M | 289k | 244.44 | |
| Cisco Systems (CSCO) | 3.5 | $65M | 834k | 77.59 | |
| Lockheed Martin Corporation (LMT) | 3.0 | $55M | 91k | 604.39 | |
| Texas Instruments Incorporated (TXN) | 2.8 | $52M | 267k | 194.14 | |
| Chubb (CB) | 2.7 | $50M | 154k | 325.93 | |
| Pfizer (PFE) | 2.6 | $48M | 1.7M | 28.08 | |
| Microsoft Corporation (MSFT) | 2.3 | $42M | 113k | 370.17 | |
| Paychex (PAYX) | 2.2 | $40M | 437k | 92.12 | |
| Exxon Mobil Corporation (XOM) | 2.1 | $39M | 230k | 169.66 | |
| Accenture (ACN) | 2.1 | $39M | 195k | 198.29 | |
| Merck & Co (MRK) | 2.1 | $38M | 314k | 120.29 | |
| Hershey Company (HSY) | 2.1 | $38M | 181k | 207.89 | |
| Pepsi (PEP) | 1.9 | $36M | 229k | 155.29 | |
| Home Depot (HD) | 1.9 | $35M | 108k | 328.89 | |
| Caterpillar (CAT) | 1.9 | $35M | 50k | 708.46 | |
| ConocoPhillips (COP) | 1.9 | $34M | 257k | 132.00 | |
| Medtronic (MDT) | 1.9 | $34M | 392k | 86.65 | |
| AFLAC Incorporated (AFL) | 1.8 | $33M | 302k | 109.71 | |
| Tractor Supply Company (TSCO) | 1.7 | $31M | 683k | 45.30 | |
| Procter & Gamble Company (PG) | 1.7 | $30M | 210k | 144.44 | |
| Automatic Data Processing (ADP) | 1.6 | $30M | 149k | 203.18 | |
| Quest Diagnostics Incorporated (DGX) | 1.6 | $30M | 152k | 195.98 | |
| At&t (T) | 1.6 | $29M | 1.0M | 28.99 | |
| Sanofi-Aventis SA (SNY) | 1.6 | $29M | 604k | 48.18 | |
| Generac Holdings (GNRC) | 1.6 | $28M | 145k | 195.33 | |
| Verizon Communications (VZ) | 1.5 | $28M | 560k | 50.20 | |
| Apple (AAPL) | 1.5 | $28M | 109k | 253.79 | |
| Eaton (ETN) | 1.5 | $28M | 77k | 357.67 | |
| American Electric Power Company (AEP) | 1.5 | $27M | 204k | 131.08 | |
| McDonald's Corporation (MCD) | 1.4 | $26M | 85k | 310.79 | |
| Valero Energy Corporation (VLO) | 1.4 | $26M | 105k | 247.08 | |
| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.4 | $26M | 278k | 93.00 | |
| Darden Restaurants (DRI) | 1.3 | $24M | 123k | 196.04 | |
| Clorox Company (CLX) | 1.3 | $24M | 230k | 103.63 | |
| BHP Billiton (BHP) | 1.3 | $23M | 315k | 72.74 | |
| JPMorgan Chase & Co. (JPM) | 1.3 | $23M | 78k | 294.16 | |
| General Dynamics Corporation (GD) | 1.3 | $23M | 67k | 343.22 | |
| Keysight Technologies (KEYS) | 1.2 | $23M | 81k | 282.37 | |
| Duke Energy (DUK) | 1.1 | $21M | 160k | 130.94 | |
| Chevron Corporation (CVX) | 1.1 | $21M | 100k | 206.90 | |
| Abbott Laboratories (ABT) | 1.1 | $21M | 199k | 102.67 | |
| 3M Company (MMM) | 1.1 | $20M | 137k | 145.23 | |
| Lowe's Companies (LOW) | 1.1 | $20M | 83k | 236.28 | |
| Deere & Company (DE) | 1.1 | $19M | 34k | 563.30 | |
| Emerson Electric (EMR) | 1.0 | $18M | 140k | 131.02 | |
| W.W. Grainger (GWW) | 1.0 | $18M | 17k | 1090.81 | |
| Vanguard Small-Cap Value ETF (VBR) | 1.0 | $18M | 84k | 217.25 | |
| American Express Company (AXP) | 0.9 | $17M | 57k | 302.48 | |
| Labcorp Holdings (LH) | 0.9 | $17M | 65k | 266.81 | |
| Zoetis Inc Cl A (ZTS) | 0.9 | $17M | 140k | 118.21 | |
| Fortinet (FTNT) | 0.9 | $16M | 196k | 81.72 | |
| Waste Management (WM) | 0.9 | $16M | 69k | 229.79 | |
| Invesco S&p 500 Equal Weight Etf (RSP) | 0.8 | $16M | 81k | 191.92 | |
| Hubbell (HUBB) | 0.7 | $14M | 28k | 490.74 | |
| Eli Lilly & Co. (LLY) | 0.7 | $14M | 15k | 919.77 | |
| Adobe Systems Incorporated (ADBE) | 0.7 | $13M | 54k | 243.08 | |
| MasterCard Incorporated (MA) | 0.7 | $13M | 25k | 499.66 | |
| NVIDIA Corporation (NVDA) | 0.7 | $12M | 69k | 174.40 | |
| Alphabet Inc Class A cs (GOOGL) | 0.6 | $12M | 41k | 287.56 | |
| Waters Corporation (WAT) | 0.5 | $9.9M | 33k | 297.80 | |
| FactSet Research Systems (FDS) | 0.5 | $9.3M | 43k | 216.99 | |
| Facebook Inc cl a (META) | 0.5 | $9.1M | 16k | 572.13 | |
| Applied Materials (AMAT) | 0.5 | $9.0M | 26k | 341.79 | |
| United Parcel Service (UPS) | 0.5 | $8.8M | 89k | 98.38 | |
| Ross Stores (ROST) | 0.5 | $8.3M | 38k | 216.63 | |
| Sherwin-Williams Company (SHW) | 0.4 | $7.7M | 24k | 320.55 | |
| Sterling Construction Company (STRL) | 0.4 | $6.6M | 16k | 407.27 | |
| S&p Global (SPGI) | 0.3 | $5.8M | 14k | 425.34 | |
| Intuit (INTU) | 0.3 | $5.6M | 13k | 432.38 | |
| Medpace Hldgs (MEDP) | 0.3 | $4.9M | 10k | 480.19 | |
| Donaldson Company (DCI) | 0.3 | $4.7M | 55k | 84.87 | |
| Gildan Activewear Inc Com Cad (GIL) | 0.3 | $4.6M | 83k | 55.65 | |
| Frontdoor (FTDR) | 0.2 | $4.2M | 79k | 52.86 | |
| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.2 | $4.1M | 45k | 91.12 | |
| Liquidity Services (LQDT) | 0.2 | $4.0M | 132k | 30.57 | |
| National Resh Corp cl a (NRC) | 0.2 | $3.8M | 225k | 16.98 | |
| MSC Industrial Direct (MSM) | 0.2 | $3.7M | 40k | 92.27 | |
| A. O. Smith Corporation (AOS) | 0.2 | $3.2M | 48k | 65.94 | |
| Ubiquiti (UI) | 0.2 | $3.1M | 3.9k | 790.29 | |
| Qualys (QLYS) | 0.2 | $3.0M | 34k | 87.85 | |
| Jack Henry & Associates (JKHY) | 0.2 | $2.9M | 19k | 158.04 | |
| Paycom Software (PAYC) | 0.2 | $2.9M | 24k | 121.54 | |
| Evertec (EVTC) | 0.1 | $2.7M | 95k | 28.22 | |
| Toro Company (TTC) | 0.1 | $2.6M | 28k | 93.44 | |
| Lamar Advertising Co-a (LAMR) | 0.1 | $2.5M | 20k | 126.66 | |
| Verisign (VRSN) | 0.1 | $2.2M | 9.0k | 248.36 | |
| Zebra Technologies (ZBRA) | 0.1 | $2.1M | 10k | 209.08 | |
| Avery Dennison Corporation (AVY) | 0.1 | $1.8M | 11k | 172.68 | |
| Hexcel Corporation (HXL) | 0.1 | $1.7M | 21k | 80.93 | |
| John Bean Technologies Corporation (JBTM) | 0.1 | $1.5M | 12k | 127.87 | |
| Dolby Laboratories (DLB) | 0.1 | $1.2M | 21k | 60.06 | |
| Align Technology (ALGN) | 0.1 | $1.1M | 6.5k | 171.43 | |
| iShares Core S&P MID-CAP ETF Etf (IJH) | 0.1 | $1.1M | 16k | 67.53 | |
| Coca-Cola Company (KO) | 0.1 | $966k | 13k | 76.05 | |
| Bio-techne Corporation (TECH) | 0.0 | $904k | 17k | 52.26 | |
| PAR Technology Corporation (PAR) | 0.0 | $861k | 65k | 13.33 | |
| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $737k | 2.6k | 287.18 | |
| Venu Hldg Corp (VENU) | 0.0 | $724k | 219k | 3.31 | |
| Vanguard S&P 500 ETF Etf (VOO) | 0.0 | $701k | 1.2k | 597.55 | |
| Maxcyte (MXCT) | 0.0 | $606k | 863k | 0.70 | |
| iShares S&P 100 Index (OEF) | 0.0 | $526k | 1.7k | 318.07 | |
| Qxo (QXO) | 0.0 | $485k | 25k | 19.42 | |
| International Business Machines (IBM) | 0.0 | $469k | 1.9k | 242.38 | |
| Southern Company (SO) | 0.0 | $429k | 4.4k | 96.52 | |
| WisdomTree Total Dividend Fund (DTD) | 0.0 | $422k | 4.9k | 86.36 | |
| Vanguard Total Stock Market ETF (VTI) | 0.0 | $415k | 1.3k | 320.87 | |
| Corning Incorporated (GLW) | 0.0 | $375k | 2.8k | 135.97 | |
| Alphabet Inc Class C cs (GOOG) | 0.0 | $370k | 1.3k | 286.86 | |
| Suno (SUN) | 0.0 | $317k | 4.9k | 64.97 | |
| Amazon (AMZN) | 0.0 | $280k | 1.3k | 208.27 | |
| Tredegar Corporation (TG) | 0.0 | $278k | 35k | 7.95 | |
| iShares Gold Trust (IAU) | 0.0 | $242k | 2.8k | 88.16 | |
| Ishares Core MSCI EAFE ETF Etf (IEFA) | 0.0 | $239k | 2.6k | 90.53 | |
| Micron Technology (MU) | 0.0 | $230k | 680.00 | 337.84 | |
| McKesson Corporation (MCK) | 0.0 | $227k | 262.00 | 866.45 | |
| Murphy Oil Corporation (MUR) | 0.0 | $223k | 5.4k | 41.25 | |
| Wells Fargo & Company (WFC) | 0.0 | $223k | 2.8k | 79.61 | |
| Ishares S&p 500 Growth Index F Etf (IVW) | 0.0 | $218k | 1.9k | 113.11 | |
| Abbvie (ABBV) | 0.0 | $210k | 964.00 | 217.49 | |
| Summit Therapeutics (SMMT) | 0.0 | $190k | 10k | 18.96 | |
| Flowers Foods (FLO) | 0.0 | $84k | 10k | 8.15 | |
| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $6.1k | 10k | 0.59 | |
| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
