Willis Investment Counsel as of March 31, 2025
Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 117 positions in its portfolio as reported in the March 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Johnson & Johnson (JNJ) | 3.7 | $55M | 332k | 165.84 | |
| Cisco Systems (CSCO) | 3.1 | $46M | 744k | 61.71 | |
| Chubb (CB) | 3.0 | $45M | 148k | 301.99 | |
| Paychex (PAYX) | 3.0 | $44M | 285k | 154.28 | |
| Texas Instruments Incorporated (TXN) | 2.8 | $41M | 230k | 179.70 | |
| Microsoft Corporation (MSFT) | 2.6 | $39M | 104k | 375.39 | |
| Lockheed Martin Corporation (LMT) | 2.6 | $39M | 87k | 446.71 | |
| Pfizer (PFE) | 2.6 | $39M | 1.5M | 25.34 | |
| Accenture (ACN) | 2.4 | $36M | 116k | 312.04 | |
| Home Depot (HD) | 2.4 | $36M | 97k | 366.49 | |
| Medtronic (MDT) | 2.1 | $32M | 353k | 89.86 | |
| Verizon Communications (VZ) | 2.1 | $32M | 694k | 45.36 | |
| AFLAC Incorporated (AFL) | 2.1 | $31M | 274k | 111.19 | |
| Clorox Company (CLX) | 2.0 | $30M | 203k | 147.25 | |
| Pepsi (PEP) | 2.0 | $29M | 196k | 149.94 | |
| Hershey Company (HSY) | 1.9 | $28M | 163k | 171.03 | |
| At&t (T) | 1.9 | $28M | 973k | 28.28 | |
| Procter & Gamble Company (PG) | 1.8 | $27M | 157k | 170.42 | |
| Wal-Mart Stores (WMT) | 1.8 | $27M | 302k | 87.79 | |
| United Parcel Service (UPS) | 1.8 | $26M | 240k | 109.99 | |
| Exxon Mobil Corporation (XOM) | 1.7 | $25M | 211k | 118.93 | |
| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.7 | $25M | 339k | 73.28 | |
| Tractor Supply Company (TSCO) | 1.7 | $25M | 446k | 55.10 | |
| Caterpillar (CAT) | 1.6 | $24M | 74k | 329.80 | |
| ConocoPhillips (COP) | 1.6 | $23M | 223k | 105.02 | |
| Kimberly-Clark Corporation (KMB) | 1.6 | $23M | 164k | 142.22 | |
| Darden Restaurants (DRI) | 1.5 | $22M | 105k | 207.76 | |
| Apple (AAPL) | 1.5 | $22M | 97k | 222.13 | |
| Automatic Data Processing (ADP) | 1.4 | $21M | 70k | 305.53 | |
| Kenvue (KVUE) | 1.4 | $21M | 888k | 23.98 | |
| Quest Diagnostics Incorporated (DGX) | 1.4 | $20M | 120k | 169.20 | |
| McDonald's Corporation (MCD) | 1.4 | $20M | 65k | 312.37 | |
| BHP Billiton (BHP) | 1.3 | $20M | 411k | 48.54 | |
| American Electric Power Company (AEP) | 1.3 | $20M | 179k | 109.27 | |
| 3M Company (MMM) | 1.2 | $18M | 122k | 146.86 | |
| Sanofi-Aventis SA (SNY) | 1.2 | $18M | 321k | 55.46 | |
| Merck & Co (MRK) | 1.1 | $17M | 188k | 89.76 | |
| Eaton (ETN) | 1.1 | $17M | 62k | 271.83 | |
| T. Rowe Price (TROW) | 1.1 | $17M | 180k | 91.87 | |
| Duke Energy (DUK) | 1.1 | $16M | 132k | 121.97 | |
| Lowe's Companies (LOW) | 1.1 | $16M | 69k | 233.23 | |
| Labcorp Holdings (LH) | 1.0 | $15M | 66k | 232.74 | |
| Applied Materials (AMAT) | 1.0 | $15M | 105k | 145.12 | |
| JPMorgan Chase & Co. (JPM) | 1.0 | $15M | 60k | 245.30 | |
| Genuine Parts Company (GPC) | 1.0 | $15M | 122k | 119.14 | |
| American Express Company (AXP) | 1.0 | $14M | 54k | 269.05 | |
| Deere & Company (DE) | 1.0 | $14M | 30k | 469.35 | |
| Emerson Electric (EMR) | 0.9 | $14M | 123k | 109.64 | |
| Generac Holdings (GNRC) | 0.9 | $14M | 106k | 126.65 | |
| Fortinet (FTNT) | 0.8 | $12M | 129k | 96.26 | |
| Valero Energy Corporation (VLO) | 0.8 | $12M | 92k | 132.07 | |
| Target Corporation (TGT) | 0.8 | $12M | 115k | 104.36 | |
| Chevron Corporation (CVX) | 0.8 | $12M | 72k | 167.29 | |
| Waters Corporation (WAT) | 0.8 | $12M | 32k | 368.57 | |
| General Dynamics Corporation (GD) | 0.8 | $12M | 43k | 272.58 | |
| NVIDIA Corporation (NVDA) | 0.8 | $12M | 107k | 108.38 | |
| Keysight Technologies (KEYS) | 0.8 | $11M | 76k | 149.77 | |
| Reinsurance Group of America (RGA) | 0.7 | $11M | 54k | 196.90 | |
| Zoetis Inc Cl A (ZTS) | 0.7 | $10M | 62k | 164.65 | |
| MasterCard Incorporated (MA) | 0.6 | $9.4M | 17k | 548.12 | |
| Alphabet Inc Class A cs (GOOGL) | 0.5 | $7.8M | 50k | 154.64 | |
| W.W. Grainger (GWW) | 0.5 | $7.5M | 7.6k | 987.83 | |
| FactSet Research Systems (FDS) | 0.5 | $7.5M | 17k | 454.64 | |
| MSC Industrial Direct (MSM) | 0.5 | $7.1M | 92k | 77.67 | |
| Murphy Oil Corporation (MUR) | 0.5 | $6.8M | 240k | 28.40 | |
| Intel Corporation (INTC) | 0.5 | $6.8M | 299k | 22.71 | |
| Total | 0.4 | $6.6M | 102k | 64.69 | |
| Ross Stores (ROST) | 0.4 | $6.5M | 51k | 127.79 | |
| Adobe Systems Incorporated (ADBE) | 0.4 | $6.4M | 17k | 383.53 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.4 | $5.4M | 29k | 186.29 | |
| Mosaic (MOS) | 0.2 | $3.7M | 135k | 27.01 | |
| Advance Auto Parts (AAP) | 0.2 | $2.8M | 72k | 39.21 | |
| Invesco S&p 500 Equal Weight Etf (RSP) | 0.2 | $2.4M | 14k | 173.23 | |
| Medpace Hldgs (MEDP) | 0.2 | $2.4M | 7.8k | 304.69 | |
| Qualys (QLYS) | 0.1 | $1.8M | 14k | 125.93 | |
| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.1 | $1.5M | 18k | 84.41 | |
| Evertec (EVTC) | 0.1 | $1.4M | 38k | 36.77 | |
| Fortrea Hldgs (FTRE) | 0.1 | $1.4M | 184k | 7.55 | |
| Liquidity Services (LQDT) | 0.1 | $1.3M | 43k | 31.01 | |
| Frontdoor (FTDR) | 0.1 | $1.3M | 33k | 38.42 | |
| Gildan Activewear Inc Com Cad (GIL) | 0.1 | $1.3M | 28k | 44.22 | |
| Donaldson Company (DCI) | 0.1 | $1.2M | 18k | 67.06 | |
| Verisign (VRSN) | 0.1 | $1.2M | 4.8k | 253.87 | |
| A. O. Smith Corporation (AOS) | 0.1 | $1.2M | 18k | 65.36 | |
| CSG Systems International (CSGS) | 0.1 | $1.1M | 19k | 60.47 | |
| Paycom Software (PAYC) | 0.1 | $1.1M | 5.0k | 218.48 | |
| Maxcyte (MXCT) | 0.1 | $1.0M | 381k | 2.73 | |
| Hexcel Corporation (HXL) | 0.1 | $971k | 18k | 54.76 | |
| PAR Technology Corporation (PAR) | 0.1 | $927k | 15k | 61.34 | |
| John Bean Technologies Corporation (JBTM) | 0.1 | $910k | 7.4k | 122.20 | |
| National Resh Corp cl a (NRC) | 0.1 | $842k | 66k | 12.80 | |
| Ubiquiti (UI) | 0.1 | $807k | 2.6k | 310.14 | |
| Coca-Cola Company (KO) | 0.1 | $788k | 11k | 71.62 | |
| Jack Henry & Associates (JKHY) | 0.0 | $676k | 3.7k | 182.60 | |
| Sterling Construction Company (STRL) | 0.0 | $664k | 5.9k | 113.21 | |
| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $664k | 2.6k | 258.62 | |
| Toro Company (TTC) | 0.0 | $643k | 8.8k | 72.75 | |
| Dolby Laboratories (DLB) | 0.0 | $542k | 6.7k | 80.31 | |
| Southern Company (SO) | 0.0 | $494k | 5.4k | 91.95 | |
| iShares S&P 100 Index (OEF) | 0.0 | $482k | 1.8k | 270.83 | |
| WisdomTree Total Dividend Fund (DTD) | 0.0 | $403k | 5.2k | 76.95 | |
| International Business Machines (IBM) | 0.0 | $380k | 1.5k | 248.74 | |
| Atkore Intl (ATKR) | 0.0 | $377k | 6.3k | 59.99 | |
| Lamar Advertising Co-a (LAMR) | 0.0 | $340k | 3.0k | 113.78 | |
| Venu Hldg Corp (VENU) | 0.0 | $299k | 32k | 9.25 | |
| Suno (SUN) | 0.0 | $284k | 4.9k | 58.06 | |
| National Beverage (FIZZ) | 0.0 | $274k | 6.6k | 41.54 | |
| Capital One Financial (COF) | 0.0 | $269k | 1.5k | 179.30 | |
| Abbvie (ABBV) | 0.0 | $239k | 1.1k | 209.52 | |
| Vanguard Total Stock Market ETF (VTI) | 0.0 | $234k | 851.00 | 274.89 | |
| iShares Russell 2000 Value Index (IWN) | 0.0 | $211k | 1.4k | 150.98 | |
| Qxo (QXO) | 0.0 | $203k | 15k | 13.54 | |
| Alphabet Inc Class C cs (GOOG) | 0.0 | $202k | 1.3k | 156.23 | |
| Flowers Foods (FLO) | 0.0 | $196k | 10k | 19.01 | |
| Summit Therapeutics (SMMT) | 0.0 | $193k | 10k | 19.29 | |
| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $3.5k | 10k | 0.34 | |
| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
