Willis Investment Counsel as of June 30, 2025
Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 118 positions in its portfolio as reported in the June 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Cisco Systems (CSCO) | 3.3 | $56M | 802k | 69.38 | |
| Microsoft Corporation (MSFT) | 3.2 | $55M | 111k | 497.41 | |
| Johnson & Johnson (JNJ) | 3.2 | $55M | 360k | 152.75 | |
| Texas Instruments Incorporated (TXN) | 3.2 | $54M | 262k | 207.62 | |
| Paychex (PAYX) | 2.7 | $47M | 321k | 145.46 | |
| Lockheed Martin Corporation (LMT) | 2.6 | $44M | 95k | 463.14 | |
| Chubb (CB) | 2.6 | $44M | 151k | 289.72 | |
| Accenture (ACN) | 2.5 | $43M | 142k | 298.89 | |
| Pfizer (PFE) | 2.4 | $42M | 1.7M | 24.24 | |
| Home Depot (HD) | 2.3 | $39M | 106k | 366.64 | |
| Tractor Supply Company (TSCO) | 2.0 | $34M | 644k | 52.77 | |
| Medtronic (MDT) | 2.0 | $33M | 383k | 87.17 | |
| Procter & Gamble Company (PG) | 1.9 | $32M | 200k | 159.32 | |
| AFLAC Incorporated (AFL) | 1.8 | $31M | 297k | 105.46 | |
| Caterpillar (CAT) | 1.8 | $31M | 80k | 388.21 | |
| Pepsi (PEP) | 1.8 | $30M | 228k | 132.04 | |
| Wal-Mart Stores (WMT) | 1.7 | $30M | 305k | 97.78 | |
| Hershey Company (HSY) | 1.7 | $30M | 178k | 165.95 | |
| At&t (T) | 1.7 | $29M | 1.0M | 28.94 | |
| Eaton (ETN) | 1.6 | $27M | 77k | 356.99 | |
| Clorox Company (CLX) | 1.6 | $27M | 223k | 120.07 | |
| United Parcel Service (UPS) | 1.5 | $26M | 261k | 100.94 | |
| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.5 | $26M | 363k | 70.41 | |
| Quest Diagnostics Incorporated (DGX) | 1.4 | $25M | 137k | 179.63 | |
| Exxon Mobil Corporation (XOM) | 1.4 | $25M | 228k | 107.80 | |
| Automatic Data Processing (ADP) | 1.4 | $25M | 79k | 308.40 | |
| Verizon Communications (VZ) | 1.4 | $24M | 563k | 43.27 | |
| Sanofi-Aventis SA (SNY) | 1.4 | $24M | 500k | 48.31 | |
| Kimberly-Clark Corporation (KMB) | 1.4 | $24M | 187k | 128.92 | |
| ConocoPhillips (COP) | 1.3 | $23M | 252k | 89.74 | |
| Apple (AAPL) | 1.3 | $23M | 110k | 205.17 | |
| Darden Restaurants (DRI) | 1.3 | $23M | 103k | 217.97 | |
| BHP Billiton (BHP) | 1.3 | $22M | 457k | 48.09 | |
| McDonald's Corporation (MCD) | 1.3 | $22M | 74k | 292.17 | |
| American Electric Power Company (AEP) | 1.2 | $21M | 203k | 103.76 | |
| Merck & Co (MRK) | 1.2 | $21M | 263k | 79.16 | |
| 3M Company (MMM) | 1.2 | $20M | 134k | 152.24 | |
| Applied Materials (AMAT) | 1.2 | $20M | 111k | 183.07 | |
| Kenvue (KVUE) | 1.2 | $20M | 968k | 20.93 | |
| JPMorgan Chase & Co. (JPM) | 1.2 | $20M | 69k | 289.91 | |
| Generac Holdings (GNRC) | 1.1 | $19M | 130k | 143.21 | |
| Emerson Electric (EMR) | 1.1 | $19M | 140k | 133.33 | |
| Duke Energy (DUK) | 1.0 | $18M | 150k | 118.00 | |
| Deere & Company (DE) | 1.0 | $17M | 34k | 508.49 | |
| American Express Company (AXP) | 1.0 | $17M | 54k | 318.98 | |
| Lowe's Companies (LOW) | 1.0 | $17M | 78k | 221.87 | |
| Labcorp Holdings (LH) | 1.0 | $17M | 66k | 262.51 | |
| Genuine Parts Company (GPC) | 1.0 | $17M | 139k | 121.31 | |
| NVIDIA Corporation (NVDA) | 1.0 | $17M | 105k | 157.99 | |
| T. Rowe Price (TROW) | 0.9 | $16M | 161k | 96.50 | |
| Abbott Laboratories (ABT) | 0.9 | $15M | 107k | 136.01 | |
| General Dynamics Corporation (GD) | 0.8 | $14M | 48k | 291.66 | |
| Valero Energy Corporation (VLO) | 0.8 | $14M | 105k | 134.42 | |
| Fortinet (FTNT) | 0.8 | $14M | 130k | 105.72 | |
| MasterCard Incorporated (MA) | 0.8 | $13M | 24k | 561.94 | |
| Keysight Technologies (KEYS) | 0.7 | $13M | 77k | 163.86 | |
| Target Corporation (TGT) | 0.7 | $13M | 128k | 98.65 | |
| Zoetis Inc Cl A (ZTS) | 0.7 | $12M | 76k | 155.95 | |
| Chevron Corporation (CVX) | 0.7 | $12M | 81k | 143.19 | |
| Waters Corporation (WAT) | 0.7 | $11M | 32k | 349.04 | |
| W.W. Grainger (GWW) | 0.6 | $11M | 11k | 1040.24 | |
| Reinsurance Group of America (RGA) | 0.6 | $11M | 54k | 198.36 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.6 | $11M | 54k | 195.01 | |
| FactSet Research Systems (FDS) | 0.5 | $9.4M | 21k | 447.28 | |
| Alphabet Inc Class A cs (GOOGL) | 0.5 | $8.9M | 51k | 176.23 | |
| Ross Stores (ROST) | 0.5 | $8.8M | 69k | 127.58 | |
| MSC Industrial Direct (MSM) | 0.5 | $8.8M | 103k | 85.02 | |
| Eli Lilly & Co. (LLY) | 0.4 | $7.4M | 9.5k | 779.53 | |
| Total (TTE) | 0.4 | $7.2M | 117k | 61.39 | |
| Intel Corporation (INTC) | 0.4 | $6.8M | 303k | 22.40 | |
| Adobe Systems Incorporated (ADBE) | 0.4 | $6.5M | 17k | 386.88 | |
| Murphy Oil Corporation (MUR) | 0.3 | $5.4M | 239k | 22.50 | |
| Invesco S&p 500 Equal Weight Etf (RSP) | 0.2 | $4.1M | 23k | 181.74 | |
| Medpace Hldgs (MEDP) | 0.2 | $3.8M | 12k | 313.86 | |
| Qualys (QLYS) | 0.2 | $3.4M | 24k | 142.87 | |
| Frontdoor (FTDR) | 0.2 | $3.1M | 52k | 58.94 | |
| National Resh Corp cl a (NRC) | 0.2 | $3.0M | 181k | 16.80 | |
| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.2 | $2.8M | 31k | 90.13 | |
| Gildan Activewear Inc Com Cad (GIL) | 0.2 | $2.6M | 53k | 49.24 | |
| Sterling Construction Company (STRL) | 0.1 | $2.5M | 11k | 230.73 | |
| Donaldson Company (DCI) | 0.1 | $2.4M | 34k | 69.35 | |
| CSG Systems International (CSGS) | 0.1 | $2.3M | 35k | 65.31 | |
| Evertec (EVTC) | 0.1 | $2.2M | 62k | 36.05 | |
| Paycom Software (PAYC) | 0.1 | $2.2M | 9.7k | 231.40 | |
| A. O. Smith Corporation (AOS) | 0.1 | $2.1M | 31k | 65.57 | |
| Ubiquiti (UI) | 0.1 | $2.0M | 4.9k | 411.65 | |
| Liquidity Services (LQDT) | 0.1 | $1.9M | 82k | 23.59 | |
| Hexcel Corporation (HXL) | 0.1 | $1.6M | 29k | 56.49 | |
| Verisign (VRSN) | 0.1 | $1.5M | 5.3k | 288.80 | |
| John Bean Technologies Corporation (JBTM) | 0.1 | $1.5M | 12k | 120.26 | |
| Toro Company (TTC) | 0.1 | $1.2M | 17k | 70.68 | |
| Jack Henry & Associates (JKHY) | 0.1 | $1.0M | 5.7k | 180.17 | |
| PAR Technology Corporation (PAR) | 0.1 | $1.0M | 15k | 69.37 | |
| Dolby Laboratories (DLB) | 0.1 | $951k | 13k | 74.26 | |
| Zebra Technologies (ZBRA) | 0.1 | $947k | 3.1k | 308.36 | |
| Maxcyte (MXCT) | 0.0 | $829k | 381k | 2.18 | |
| Atkore Intl (ATKR) | 0.0 | $822k | 12k | 70.55 | |
| Facebook Inc cl a (META) | 0.0 | $785k | 1.1k | 738.09 | |
| Coca-Cola Company (KO) | 0.0 | $779k | 11k | 70.75 | |
| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $718k | 2.6k | 279.83 | |
| Lamar Advertising Co-a (LAMR) | 0.0 | $696k | 5.7k | 121.36 | |
| National Beverage (FIZZ) | 0.0 | $542k | 13k | 43.24 | |
| iShares S&P 100 Index (OEF) | 0.0 | $542k | 1.8k | 304.35 | |
| Avery Dennison Corporation (AVY) | 0.0 | $492k | 2.8k | 175.47 | |
| International Business Machines (IBM) | 0.0 | $491k | 1.7k | 294.79 | |
| Southern Company (SO) | 0.0 | $418k | 4.5k | 91.83 | |
| WisdomTree Total Dividend Fund (DTD) | 0.0 | $417k | 5.2k | 79.52 | |
| Qxo (QXO) | 0.0 | $323k | 15k | 21.54 | |
| Capital One Financial (COF) | 0.0 | $319k | 1.5k | 212.76 | |
| Suno (SUN) | 0.0 | $262k | 4.9k | 53.59 | |
| Vanguard Total Stock Market ETF (VTI) | 0.0 | $259k | 851.00 | 303.98 | |
| Alphabet Inc Class C cs (GOOG) | 0.0 | $229k | 1.3k | 177.39 | |
| Vanguard S&p 500 Etf idx (VOO) | 0.0 | $221k | 389.00 | 568.03 | |
| Summit Therapeutics (SMMT) | 0.0 | $213k | 10k | 21.28 | |
| Abbvie (ABBV) | 0.0 | $212k | 1.1k | 185.62 | |
| Flowers Foods (FLO) | 0.0 | $165k | 10k | 15.98 | |
| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $3.8k | 10k | 0.37 | |
| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
