Willis Investment Counsel as of Dec. 31, 2024
Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 116 positions in its portfolio as reported in the December 2024 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Cisco Systems (CSCO) | 3.5 | $53M | 891k | 59.20 | |
| Johnson & Johnson (JNJ) | 3.1 | $48M | 332k | 144.62 | |
| Texas Instruments Incorporated (TXN) | 3.1 | $47M | 253k | 187.51 | |
| Microsoft Corporation (MSFT) | 3.0 | $47M | 110k | 421.50 | |
| Paychex (PAYX) | 2.9 | $44M | 315k | 140.22 | |
| Lockheed Martin Corporation (LMT) | 2.8 | $42M | 87k | 485.94 | |
| Chubb (CB) | 2.7 | $41M | 147k | 276.30 | |
| Accenture (ACN) | 2.7 | $41M | 116k | 351.79 | |
| Home Depot (HD) | 2.5 | $38M | 97k | 388.99 | |
| Pfizer (PFE) | 2.5 | $38M | 1.4M | 26.53 | |
| Wal-Mart Stores (WMT) | 2.3 | $35M | 385k | 90.35 | |
| Clorox Company (CLX) | 2.0 | $30M | 186k | 162.41 | |
| Pepsi (PEP) | 2.0 | $30M | 196k | 152.06 | |
| Verizon Communications (VZ) | 1.9 | $29M | 725k | 39.99 | |
| AFLAC Incorporated (AFL) | 1.9 | $28M | 274k | 103.44 | |
| Medtronic (MDT) | 1.9 | $28M | 354k | 79.88 | |
| FactSet Research Systems (FDS) | 1.8 | $28M | 58k | 480.28 | |
| Apple (AAPL) | 1.8 | $28M | 111k | 250.42 | |
| Caterpillar (CAT) | 1.8 | $27M | 74k | 362.76 | |
| T. Rowe Price (TROW) | 1.6 | $25M | 221k | 113.09 | |
| Applied Materials (AMAT) | 1.6 | $24M | 148k | 162.63 | |
| Hershey Company (HSY) | 1.6 | $24M | 141k | 169.35 | |
| Tractor Supply Company (TSCO) | 1.6 | $24M | 447k | 53.06 | |
| Alphabet Inc Class A cs (GOOGL) | 1.5 | $23M | 121k | 189.30 | |
| At&t (T) | 1.5 | $23M | 998k | 22.77 | |
| Exxon Mobil Corporation (XOM) | 1.5 | $23M | 209k | 107.57 | |
| ConocoPhillips (COP) | 1.5 | $22M | 224k | 99.17 | |
| United Parcel Service (UPS) | 1.4 | $22M | 172k | 126.10 | |
| Kimberly-Clark Corporation (KMB) | 1.4 | $22M | 164k | 131.04 | |
| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.4 | $21M | 339k | 62.65 | |
| Eaton (ETN) | 1.3 | $21M | 62k | 331.87 | |
| Automatic Data Processing (ADP) | 1.3 | $20M | 70k | 292.73 | |
| NVIDIA Corporation (NVDA) | 1.3 | $20M | 150k | 134.29 | |
| BHP Billiton (BHP) | 1.3 | $20M | 403k | 48.83 | |
| Kenvue (KVUE) | 1.2 | $19M | 889k | 21.35 | |
| McDonald's Corporation (MCD) | 1.2 | $19M | 65k | 289.89 | |
| Merck & Co (MRK) | 1.2 | $19M | 188k | 99.48 | |
| Quest Diagnostics Incorporated (DGX) | 1.2 | $18M | 120k | 150.86 | |
| Darden Restaurants (DRI) | 1.1 | $17M | 93k | 186.69 | |
| Lowe's Companies (LOW) | 1.1 | $17M | 69k | 246.80 | |
| Generac Holdings (GNRC) | 1.1 | $17M | 108k | 155.05 | |
| American Express Company (AXP) | 1.1 | $16M | 54k | 296.79 | |
| 3M Company (MMM) | 1.0 | $16M | 122k | 129.09 | |
| Target Corporation (TGT) | 1.0 | $16M | 115k | 135.18 | |
| Emerson Electric (EMR) | 1.0 | $15M | 123k | 123.93 | |
| Labcorp Holdings (LH) | 1.0 | $15M | 66k | 229.32 | |
| Procter & Gamble Company (PG) | 1.0 | $15M | 89k | 167.65 | |
| JPMorgan Chase & Co. (JPM) | 0.9 | $15M | 60k | 239.71 | |
| American Electric Power Company (AEP) | 0.9 | $14M | 156k | 92.23 | |
| Genuine Parts Company (GPC) | 0.9 | $14M | 122k | 116.76 | |
| A. O. Smith Corporation (AOS) | 0.9 | $14M | 205k | 68.21 | |
| Deere & Company (DE) | 0.8 | $13M | 30k | 423.70 | |
| Fortinet (FTNT) | 0.8 | $12M | 129k | 94.48 | |
| Keysight Technologies (KEYS) | 0.8 | $12M | 76k | 160.63 | |
| Duke Energy (DUK) | 0.8 | $12M | 111k | 107.74 | |
| Waters Corporation (WAT) | 0.8 | $12M | 32k | 370.98 | |
| Reinsurance Group of America (RGA) | 0.7 | $11M | 53k | 213.63 | |
| Sanofi-Aventis SA (SNY) | 0.7 | $11M | 236k | 48.23 | |
| General Dynamics Corporation (GD) | 0.7 | $11M | 43k | 263.49 | |
| Chevron Corporation (CVX) | 0.7 | $10M | 72k | 144.84 | |
| MasterCard Incorporated (MA) | 0.6 | $9.0M | 17k | 526.57 | |
| Ross Stores (ROST) | 0.5 | $7.7M | 51k | 151.27 | |
| Zoetis Inc Cl A (ZTS) | 0.5 | $7.5M | 46k | 162.93 | |
| Murphy Oil Corporation (MUR) | 0.5 | $7.5M | 247k | 30.26 | |
| Adobe Systems Incorporated (ADBE) | 0.5 | $7.4M | 17k | 444.68 | |
| Valero Energy Corporation (VLO) | 0.5 | $7.2M | 59k | 122.59 | |
| MSC Industrial Direct (MSM) | 0.4 | $6.7M | 90k | 74.69 | |
| Intel Corporation (INTC) | 0.4 | $6.0M | 301k | 20.05 | |
| Total (TTE) | 0.4 | $5.6M | 102k | 54.50 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $5.2M | 26k | 198.18 | |
| Fortrea Hldgs (FTRE) | 0.2 | $3.5M | 186k | 18.65 | |
| Mosaic (MOS) | 0.2 | $3.1M | 128k | 24.58 | |
| Medpace Hldgs (MEDP) | 0.2 | $2.7M | 8.1k | 332.23 | |
| Frontdoor (FTDR) | 0.2 | $2.6M | 47k | 54.67 | |
| Advance Auto Parts (AAP) | 0.1 | $2.0M | 43k | 47.29 | |
| Liquidity Services (LQDT) | 0.1 | $1.7M | 52k | 32.29 | |
| Maxcyte (MXCT) | 0.1 | $1.7M | 406k | 4.16 | |
| Gildan Activewear Inc Com Cad (GIL) | 0.1 | $1.7M | 35k | 47.05 | |
| Qualys (QLYS) | 0.1 | $1.5M | 11k | 140.22 | |
| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.1 | $1.4M | 16k | 82.35 | |
| Donaldson Company (DCI) | 0.1 | $1.3M | 19k | 67.35 | |
| Sterling Construction Company (STRL) | 0.1 | $1.3M | 7.5k | 168.45 | |
| Evertec (EVTC) | 0.1 | $1.2M | 35k | 34.53 | |
| Ubiquiti (UI) | 0.1 | $1.1M | 3.4k | 331.93 | |
| Hexcel Corporation (HXL) | 0.1 | $1.1M | 17k | 62.70 | |
| National Resh Corp cl a (NRC) | 0.1 | $975k | 55k | 17.64 | |
| John Bean Technologies Corporation (JBTM) | 0.1 | $972k | 7.7k | 127.10 | |
| Paycom Software (PAYC) | 0.1 | $901k | 4.4k | 204.97 | |
| Invesco S&p 500 Equal Weight Etf (RSP) | 0.1 | $857k | 4.9k | 175.23 | |
| CSG Systems International (CSGS) | 0.1 | $832k | 16k | 51.11 | |
| PAR Technology Corporation (PAR) | 0.0 | $729k | 10k | 72.67 | |
| Coca-Cola Company (KO) | 0.0 | $687k | 11k | 62.26 | |
| Berkshire Hathaway (BRK.A) | 0.0 | $681k | 1.00 | 680920.00 | |
| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $678k | 2.6k | 264.13 | |
| Jack Henry & Associates (JKHY) | 0.0 | $640k | 3.7k | 175.30 | |
| Capital One Financial (COF) | 0.0 | $542k | 3.0k | 178.32 | |
| iShares S&P 100 Index (OEF) | 0.0 | $514k | 1.8k | 288.85 | |
| Dolby Laboratories (DLB) | 0.0 | $481k | 6.2k | 78.10 | |
| Verisign (VRSN) | 0.0 | $458k | 2.2k | 206.96 | |
| Atkore Intl (ATKR) | 0.0 | $447k | 5.4k | 83.45 | |
| WisdomTree Total Dividend Fund (DTD) | 0.0 | $398k | 5.2k | 75.86 | |
| Lamar Advertising Co-a (LAMR) | 0.0 | $369k | 3.0k | 121.74 | |
| Toro Company (TTC) | 0.0 | $364k | 4.5k | 80.10 | |
| International Business Machines (IBM) | 0.0 | $337k | 1.5k | 219.78 | |
| Southern Company (SO) | 0.0 | $294k | 3.6k | 82.32 | |
| National Beverage (FIZZ) | 0.0 | $275k | 6.4k | 42.67 | |
| Suno (SUN) | 0.0 | $251k | 4.9k | 51.44 | |
| Alphabet Inc Class C cs (GOOG) | 0.0 | $246k | 1.3k | 190.44 | |
| Vanguard Total Stock Market ETF (VTI) | 0.0 | $242k | 835.00 | 289.85 | |
| Qxo (QXO) | 0.0 | $239k | 15k | 15.90 | |
| iShares Russell 2000 Value Index (IWN) | 0.0 | $230k | 1.4k | 164.17 | |
| Flowers Foods (FLO) | 0.0 | $213k | 10k | 20.66 | |
| Abbvie (ABBV) | 0.0 | $205k | 1.2k | 177.70 | |
| Summit Therapeutics (SMMT) | 0.0 | $179k | 10k | 17.84 | |
| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $4.7k | 10k | 0.46 | |
| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
