Willis Investment Counsel as of Dec. 31, 2023
Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 113 positions in its portfolio as reported in the December 2023 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Microsoft Corporation (MSFT) | 3.4 | $48M | 128k | 376.04 | |
| Accenture (ACN) | 3.3 | $47M | 134k | 350.91 | |
| Johnson & Johnson (JNJ) | 3.3 | $46M | 296k | 156.74 | |
| Cisco Systems (CSCO) | 3.1 | $45M | 884k | 50.52 | |
| Texas Instruments Incorporated (TXN) | 3.0 | $43M | 250k | 170.46 | |
| Intel Corporation (INTC) | 2.9 | $41M | 823k | 50.25 | |
| Lockheed Martin Corporation (LMT) | 2.8 | $40M | 89k | 453.24 | |
| Paychex (PAYX) | 2.6 | $37M | 310k | 119.11 | |
| Chubb (CB) | 2.5 | $35M | 155k | 226.00 | |
| Pfizer (PFE) | 2.4 | $34M | 1.2M | 28.79 | |
| Home Depot (HD) | 2.3 | $33M | 96k | 346.55 | |
| BHP Billiton (BHP) | 2.2 | $32M | 466k | 68.31 | |
| AFLAC Incorporated (AFL) | 2.2 | $31M | 377k | 82.50 | |
| Medtronic (MDT) | 2.0 | $29M | 349k | 82.38 | |
| Caterpillar (CAT) | 2.0 | $28M | 94k | 295.67 | |
| Clorox Company (CLX) | 1.8 | $26M | 184k | 142.59 | |
| ConocoPhillips (COP) | 1.8 | $26M | 221k | 116.07 | |
| Verizon Communications (VZ) | 1.8 | $25M | 675k | 37.70 | |
| Merck & Co (MRK) | 1.8 | $25M | 231k | 109.02 | |
| Applied Materials (AMAT) | 1.7 | $24M | 146k | 162.07 | |
| T. Rowe Price (TROW) | 1.6 | $23M | 209k | 107.69 | |
| Apple (AAPL) | 1.5 | $22M | 114k | 192.53 | |
| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.5 | $22M | 334k | 65.80 | |
| Tractor Supply Company (TSCO) | 1.5 | $22M | 101k | 215.03 | |
| Exxon Mobil Corporation (XOM) | 1.4 | $20M | 204k | 99.98 | |
| Wal-Mart Stores (WMT) | 1.4 | $20M | 129k | 157.65 | |
| FactSet Research Systems (FDS) | 1.4 | $20M | 42k | 477.05 | |
| Quest Diagnostics Incorporated (DGX) | 1.3 | $19M | 136k | 137.88 | |
| U.S. Bancorp (USB) | 1.3 | $18M | 423k | 43.28 | |
| JPMorgan Chase & Co. (JPM) | 1.3 | $18M | 107k | 170.10 | |
| Genuine Parts Company (GPC) | 1.2 | $17M | 122k | 138.50 | |
| At&t (T) | 1.2 | $17M | 998k | 16.78 | |
| A. O. Smith Corporation (AOS) | 1.2 | $17M | 203k | 82.44 | |
| Lowe's Companies (LOW) | 1.2 | $17M | 75k | 222.55 | |
| Pepsi (PEP) | 1.2 | $17M | 98k | 169.84 | |
| Automatic Data Processing (ADP) | 1.1 | $16M | 69k | 232.97 | |
| Alphabet Inc Class A cs (GOOGL) | 1.1 | $16M | 112k | 139.69 | |
| Laboratory Corp. of America Holdings (LH) | 1.0 | $15M | 64k | 227.29 | |
| Reinsurance Group of America (RGA) | 1.0 | $14M | 88k | 161.78 | |
| General Dynamics Corporation (GD) | 1.0 | $14M | 54k | 259.67 | |
| Kimberly-Clark Corporation (KMB) | 1.0 | $14M | 112k | 121.51 | |
| Adobe Systems Incorporated (ADBE) | 0.9 | $14M | 23k | 596.60 | |
| Darden Restaurants (DRI) | 0.9 | $13M | 81k | 164.30 | |
| Eaton (ETN) | 0.9 | $13M | 55k | 240.82 | |
| Procter & Gamble Company (PG) | 0.9 | $13M | 89k | 146.54 | |
| American Electric Power Company (AEP) | 0.9 | $13M | 156k | 81.22 | |
| Target Corporation (TGT) | 0.9 | $13M | 89k | 142.42 | |
| American Express Company (AXP) | 0.9 | $13M | 67k | 187.34 | |
| United Parcel Service (UPS) | 0.9 | $12M | 79k | 157.23 | |
| Globe Life (GL) | 0.9 | $12M | 100k | 121.72 | |
| Deere & Company (DE) | 0.8 | $12M | 30k | 399.87 | |
| Emerson Electric (EMR) | 0.8 | $12M | 123k | 97.33 | |
| Sanofi-Aventis SA (SNY) | 0.8 | $12M | 236k | 49.73 | |
| Duke Energy (DUK) | 0.8 | $11M | 111k | 97.04 | |
| Chevron Corporation (CVX) | 0.8 | $11M | 72k | 149.16 | |
| Murphy Oil Corporation (MUR) | 0.7 | $10M | 243k | 42.66 | |
| Waters Corporation (WAT) | 0.7 | $10M | 31k | 329.23 | |
| 3M Company (MMM) | 0.7 | $9.6M | 88k | 109.32 | |
| Allstate Corporation (ALL) | 0.6 | $8.7M | 62k | 139.98 | |
| Truist Financial Corp equities (TFC) | 0.6 | $8.1M | 219k | 36.92 | |
| Ralph Lauren Corp (RL) | 0.6 | $7.9M | 55k | 144.20 | |
| Waste Management (WM) | 0.6 | $7.8M | 44k | 179.10 | |
| Valero Energy Corporation (VLO) | 0.5 | $7.7M | 59k | 130.00 | |
| Dolby Laboratories (DLB) | 0.5 | $7.4M | 86k | 86.18 | |
| Fortinet (FTNT) | 0.5 | $7.2M | 124k | 58.53 | |
| Total (TTE) | 0.5 | $6.9M | 102k | 67.38 | |
| MasterCard Incorporated (MA) | 0.5 | $6.9M | 16k | 426.51 | |
| Ross Stores (ROST) | 0.5 | $6.8M | 49k | 138.39 | |
| Keysight Technologies (KEYS) | 0.5 | $6.4M | 41k | 159.09 | |
| Kenvue (KVUE) | 0.4 | $6.3M | 294k | 21.53 | |
| Fortrea Hldgs (FTRE) | 0.4 | $6.3M | 180k | 34.90 | |
| MSC Industrial Direct (MSM) | 0.4 | $6.2M | 61k | 101.26 | |
| NVIDIA Corporation (NVDA) | 0.4 | $6.1M | 12k | 495.22 | |
| Mosaic (MOS) | 0.4 | $5.0M | 140k | 35.73 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $3.8M | 21k | 179.97 | |
| Generac Holdings (GNRC) | 0.2 | $3.1M | 24k | 129.24 | |
| Medpace Hldgs (MEDP) | 0.2 | $2.9M | 9.5k | 306.53 | |
| Advance Auto Parts (AAP) | 0.2 | $2.7M | 44k | 61.03 | |
| Maxcyte (MXCT) | 0.2 | $2.6M | 550k | 4.70 | |
| Qualys (QLYS) | 0.1 | $2.0M | 10k | 196.28 | |
| Frontdoor (FTDR) | 0.1 | $1.5M | 42k | 35.22 | |
| Evertec (EVTC) | 0.1 | $1.4M | 35k | 40.94 | |
| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.1 | $1.3M | 14k | 95.06 | |
| Sterling Construction Company (STRL) | 0.1 | $1.2M | 14k | 87.93 | |
| Hexcel Corporation (HXL) | 0.1 | $1.1M | 15k | 73.75 | |
| National Resh Corp cl a (NRC) | 0.1 | $1.1M | 28k | 39.56 | |
| Gildan Activewear Inc Com Cad (GIL) | 0.1 | $1.1M | 32k | 33.06 | |
| Donaldson Company (DCI) | 0.1 | $1.0M | 16k | 65.35 | |
| Atkore Intl (ATKR) | 0.1 | $724k | 4.5k | 160.00 | |
| CSG Systems International (CSGS) | 0.0 | $651k | 12k | 53.21 | |
| John Bean Technologies Corporation (JBT) | 0.0 | $616k | 6.2k | 99.45 | |
| Coca-Cola Company (KO) | 0.0 | $597k | 10k | 58.93 | |
| Berkshire Hathaway (BRK.A) | 0.0 | $543k | 1.00 | 542625.00 | |
| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $530k | 2.3k | 232.64 | |
| Jack Henry & Associates (JKHY) | 0.0 | $463k | 2.8k | 163.41 | |
| Liquidity Services (LQDT) | 0.0 | $458k | 27k | 17.21 | |
| First Trust NASDAQ-100 Tech Sector InETF (QTEC) | 0.0 | $428k | 2.4k | 175.47 | |
| iShares S&P 100 Index (OEF) | 0.0 | $411k | 1.8k | 223.39 | |
| WisdomTree Total Dividend Fund (DTD) | 0.0 | $364k | 5.6k | 65.38 | |
| Toro Company (TTC) | 0.0 | $351k | 3.7k | 95.99 | |
| Suno (SUN) | 0.0 | $293k | 4.9k | 59.93 | |
| National Beverage (FIZZ) | 0.0 | $279k | 5.6k | 49.72 | |
| International Business Machines (IBM) | 0.0 | $265k | 1.6k | 163.56 | |
| Southern Company (SO) | 0.0 | $263k | 3.8k | 70.12 | |
| Invesco Qqq Trust Series 1 (QQQ) | 0.0 | $235k | 573.00 | 409.52 | |
| Flowers Foods (FLO) | 0.0 | $232k | 10k | 22.51 | |
| Verisign (VRSN) | 0.0 | $222k | 1.1k | 205.96 | |
| First Trust Health Care AlphaDEX (FXH) | 0.0 | $220k | 2.1k | 103.55 | |
| Vanguard Whitehall Fds High Di Etf (VYM) | 0.0 | $207k | 1.9k | 111.63 | |
| Organon & Co (OGN) | 0.0 | $157k | 11k | 14.42 | |
| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $8.2k | 10k | 0.79 | |
| Cytodin (CYDY) | 0.0 | $2.5k | 13k | 0.20 | |
| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
