Willis Investment Counsel as of Dec. 31, 2025
Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 130 positions in its portfolio as reported in the December 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Johnson & Johnson (JNJ) | 3.9 | $76M | 365k | 206.95 | |
| Cisco Systems (CSCO) | 3.3 | $64M | 833k | 77.03 | |
| Microsoft Corporation (MSFT) | 2.8 | $55M | 113k | 483.62 | |
| Accenture (ACN) | 2.7 | $52M | 194k | 268.30 | |
| Chubb (CB) | 2.5 | $48M | 153k | 312.12 | |
| Texas Instruments Incorporated (TXN) | 2.4 | $46M | 266k | 173.49 | |
| Caterpillar (CAT) | 2.4 | $46M | 80k | 572.87 | |
| Lockheed Martin Corporation (LMT) | 2.4 | $46M | 94k | 483.67 | |
| Pfizer (PFE) | 2.2 | $43M | 1.7M | 24.90 | |
| Medtronic (MDT) | 2.0 | $38M | 397k | 96.06 | |
| Home Depot (HD) | 1.9 | $37M | 107k | 344.10 | |
| Paychex (PAYX) | 1.9 | $37M | 327k | 112.18 | |
| Wal-Mart Stores (WMT) | 1.8 | $34M | 306k | 111.41 | |
| Tractor Supply Company (TSCO) | 1.8 | $34M | 678k | 50.01 | |
| AFLAC Incorporated (AFL) | 1.7 | $33M | 301k | 110.27 | |
| Merck & Co (MRK) | 1.7 | $33M | 314k | 105.26 | |
| Hershey Company (HSY) | 1.7 | $33M | 181k | 181.98 | |
| Pepsi (PEP) | 1.7 | $33M | 229k | 143.52 | |
| Procter & Gamble Company (PG) | 1.6 | $30M | 210k | 143.31 | |
| Apple (AAPL) | 1.5 | $30M | 110k | 271.86 | |
| Sanofi-Aventis SA (SNY) | 1.5 | $29M | 604k | 48.46 | |
| BHP Billiton (BHP) | 1.5 | $29M | 475k | 60.37 | |
| Exxon Mobil Corporation (XOM) | 1.4 | $28M | 229k | 120.34 | |
| Quest Diagnostics Incorporated (DGX) | 1.4 | $26M | 152k | 173.53 | |
| McDonald's Corporation (MCD) | 1.3 | $26M | 85k | 305.63 | |
| At&t (T) | 1.3 | $25M | 1.0M | 24.84 | |
| JPMorgan Chase & Co. (JPM) | 1.3 | $25M | 78k | 322.22 | |
| Abbott Laboratories (ABT) | 1.3 | $25M | 199k | 125.29 | |
| Eaton (ETN) | 1.3 | $25M | 77k | 318.51 | |
| ConocoPhillips (COP) | 1.2 | $24M | 257k | 93.61 | |
| American Electric Power Company (AEP) | 1.2 | $24M | 204k | 115.31 | |
| Darden Restaurants (DRI) | 1.2 | $23M | 123k | 184.02 | |
| Eli Lilly & Co. (LLY) | 1.2 | $23M | 21k | 1074.68 | |
| General Dynamics Corporation (GD) | 1.2 | $23M | 67k | 336.66 | |
| Verizon Communications (VZ) | 1.2 | $22M | 550k | 40.73 | |
| Automatic Data Processing (ADP) | 1.1 | $22M | 86k | 257.23 | |
| 3M Company (MMM) | 1.1 | $22M | 136k | 160.10 | |
| American Express Company (AXP) | 1.1 | $21M | 57k | 369.95 | |
| United Parcel Service (UPS) | 1.1 | $21M | 210k | 99.19 | |
| Clorox Company (CLX) | 1.1 | $21M | 205k | 100.83 | |
| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.1 | $20M | 277k | 73.48 | |
| NVIDIA Corporation (NVDA) | 1.0 | $20M | 109k | 186.50 | |
| Lowe's Companies (LOW) | 1.0 | $20M | 83k | 241.16 | |
| Kimberly-Clark Corporation (KMB) | 1.0 | $20M | 197k | 100.89 | |
| Generac Holdings (GNRC) | 1.0 | $20M | 143k | 136.37 | |
| Duke Energy (DUK) | 1.0 | $19M | 160k | 117.21 | |
| Emerson Electric (EMR) | 1.0 | $19M | 140k | 132.72 | |
| Genuine Parts Company (GPC) | 0.9 | $17M | 139k | 122.96 | |
| Valero Energy Corporation (VLO) | 0.9 | $17M | 105k | 162.79 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.9 | $17M | 79k | 211.79 | |
| W.W. Grainger (GWW) | 0.9 | $17M | 17k | 1009.05 | |
| Alphabet Inc Class A cs (GOOGL) | 0.8 | $16M | 52k | 313.00 | |
| Keysight Technologies (KEYS) | 0.8 | $16M | 81k | 203.19 | |
| Labcorp Holdings (LH) | 0.8 | $16M | 65k | 250.88 | |
| Deere & Company (DE) | 0.8 | $16M | 34k | 465.57 | |
| Applied Materials (AMAT) | 0.8 | $16M | 62k | 256.99 | |
| T. Rowe Price (TROW) | 0.8 | $16M | 155k | 102.38 | |
| Fortinet (FTNT) | 0.8 | $15M | 194k | 79.41 | |
| Chevron Corporation (CVX) | 0.8 | $15M | 100k | 152.41 | |
| Waste Management (WM) | 0.8 | $15M | 69k | 219.71 | |
| Adobe Systems Incorporated (ADBE) | 0.7 | $14M | 41k | 349.99 | |
| MasterCard Incorporated (MA) | 0.7 | $14M | 25k | 570.88 | |
| Zoetis Inc Cl A (ZTS) | 0.7 | $13M | 104k | 125.82 | |
| Ross Stores (ROST) | 0.7 | $13M | 73k | 180.14 | |
| Waters Corporation (WAT) | 0.7 | $13M | 33k | 379.83 | |
| Invesco S&p 500 Equal Weight Etf (RSP) | 0.6 | $13M | 66k | 191.56 | |
| Hubbell (HUBB) | 0.6 | $12M | 28k | 444.11 | |
| Reinsurance Group of America (RGA) | 0.6 | $12M | 56k | 203.46 | |
| Facebook Inc cl a (META) | 0.6 | $11M | 17k | 660.09 | |
| Kenvue (KVUE) | 0.6 | $11M | 656k | 17.25 | |
| Intel Corporation (INTC) | 0.6 | $11M | 304k | 36.90 | |
| Target Corporation (TGT) | 0.6 | $11M | 115k | 97.75 | |
| Sherwin-Williams Company (SHW) | 0.4 | $7.7M | 24k | 324.03 | |
| FactSet Research Systems (FDS) | 0.3 | $6.7M | 23k | 290.19 | |
| Medpace Hldgs (MEDP) | 0.3 | $5.4M | 9.6k | 561.65 | |
| Gildan Activewear Inc Com Cad (GIL) | 0.3 | $4.9M | 78k | 62.46 | |
| Sterling Construction Company (STRL) | 0.2 | $4.7M | 15k | 306.23 | |
| Donaldson Company (DCI) | 0.2 | $4.7M | 53k | 88.66 | |
| Frontdoor (FTDR) | 0.2 | $4.3M | 75k | 57.69 | |
| Qualys (QLYS) | 0.2 | $4.3M | 33k | 132.90 | |
| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.2 | $4.3M | 43k | 100.22 | |
| CSG Systems International (CSGS) | 0.2 | $4.1M | 54k | 76.69 | |
| Liquidity Services (LQDT) | 0.2 | $3.8M | 125k | 30.31 | |
| Paycom Software (PAYC) | 0.2 | $3.5M | 22k | 159.36 | |
| National Resh Corp cl a (NRC) | 0.2 | $3.4M | 183k | 18.77 | |
| Jack Henry & Associates (JKHY) | 0.2 | $3.2M | 18k | 182.48 | |
| MSC Industrial Direct (MSM) | 0.2 | $3.2M | 38k | 84.10 | |
| Hexcel Corporation (HXL) | 0.2 | $3.1M | 41k | 73.90 | |
| A. O. Smith Corporation (AOS) | 0.2 | $3.0M | 46k | 66.88 | |
| Evertec (EVTC) | 0.1 | $2.6M | 90k | 29.09 | |
| Atkore Intl (ATKR) | 0.1 | $2.5M | 39k | 63.25 | |
| PAR Technology Corporation (PAR) | 0.1 | $2.3M | 65k | 36.28 | |
| Lamar Advertising Co-a (LAMR) | 0.1 | $2.3M | 18k | 126.58 | |
| Zebra Technologies (ZBRA) | 0.1 | $2.3M | 9.5k | 242.82 | |
| Verisign (VRSN) | 0.1 | $2.1M | 8.5k | 242.95 | |
| Toro Company (TTC) | 0.1 | $2.0M | 26k | 78.72 | |
| Ubiquiti (UI) | 0.1 | $2.0M | 3.6k | 553.35 | |
| Avery Dennison Corporation (AVY) | 0.1 | $1.8M | 9.9k | 181.88 | |
| John Bean Technologies Corporation (JBTM) | 0.1 | $1.6M | 11k | 150.67 | |
| Maxcyte (MXCT) | 0.1 | $1.3M | 863k | 1.55 | |
| Papa John's Int'l (PZZA) | 0.1 | $1.3M | 35k | 38.49 | |
| Dolby Laboratories (DLB) | 0.1 | $1.2M | 19k | 64.22 | |
| iShares Core S&P MID-CAP ETF Etf (IJH) | 0.1 | $1.1M | 16k | 66.00 | |
| Bio-techne Corporation (TECH) | 0.0 | $953k | 16k | 58.81 | |
| Align Technology (ALGN) | 0.0 | $941k | 6.0k | 156.15 | |
| Coca-Cola Company (KO) | 0.0 | $888k | 13k | 69.91 | |
| Venu Hldg Corp (VENU) | 0.0 | $884k | 105k | 8.42 | |
| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $745k | 2.6k | 290.22 | |
| International Business Machines (IBM) | 0.0 | $572k | 1.9k | 296.23 | |
| iShares S&P 100 Index (OEF) | 0.0 | $567k | 1.7k | 342.97 | |
| Vanguard S&P 500 ETF Etf (VOO) | 0.0 | $500k | 797.00 | 627.13 | |
| Vanguard Total Stock Market ETF (VTI) | 0.0 | $434k | 1.3k | 335.32 | |
| WisdomTree Total Dividend Fund (DTD) | 0.0 | $430k | 5.1k | 84.88 | |
| Alphabet Inc Class C cs (GOOG) | 0.0 | $405k | 1.3k | 313.80 | |
| Southern Company (SO) | 0.0 | $388k | 4.4k | 87.20 | |
| Qxo (QXO) | 0.0 | $386k | 20k | 19.29 | |
| Capital One Financial (COF) | 0.0 | $312k | 1.3k | 242.36 | |
| Amazon (AMZN) | 0.0 | $311k | 1.3k | 230.82 | |
| Wells Fargo & Company (WFC) | 0.0 | $261k | 2.8k | 93.20 | |
| Suno (SUN) | 0.0 | $256k | 4.9k | 52.41 | |
| Abbvie (ABBV) | 0.0 | $243k | 1.1k | 228.49 | |
| Corning Incorporated (GLW) | 0.0 | $241k | 2.8k | 87.56 | |
| Ishares S&p 500 Growth Index F Etf (IVW) | 0.0 | $238k | 1.9k | 123.26 | |
| Ishares Core MSCI EAFE ETF Etf (IEFA) | 0.0 | $236k | 2.6k | 89.46 | |
| iShares Gold Trust (IAU) | 0.0 | $223k | 2.8k | 81.17 | |
| McKesson Corporation (MCK) | 0.0 | $215k | 262.00 | 820.60 | |
| Summit Therapeutics (SMMT) | 0.0 | $182k | 10k | 17.49 | |
| Flowers Foods (FLO) | 0.0 | $112k | 10k | 10.88 | |
| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $3.8k | 10k | 0.36 | |
| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
