Willis Investment Counsel as of Sept. 30, 2025
Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 127 positions in its portfolio as reported in the September 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Johnson & Johnson (JNJ) | 3.7 | $67M | 360k | 185.42 | |
| Microsoft Corporation (MSFT) | 3.1 | $57M | 111k | 517.95 | |
| Cisco Systems (CSCO) | 3.1 | $56M | 819k | 68.42 | |
| Lockheed Martin Corporation (LMT) | 2.7 | $50M | 100k | 499.21 | |
| Texas Instruments Incorporated (TXN) | 2.6 | $48M | 262k | 183.73 | |
| Accenture (ACN) | 2.5 | $47M | 189k | 246.60 | |
| Pfizer (PFE) | 2.4 | $43M | 1.7M | 25.48 | |
| Home Depot (HD) | 2.3 | $43M | 106k | 405.19 | |
| Chubb (CB) | 2.3 | $43M | 151k | 282.25 | |
| Paychex (PAYX) | 2.2 | $41M | 321k | 126.76 | |
| Medtronic (MDT) | 2.1 | $38M | 402k | 95.24 | |
| Caterpillar (CAT) | 2.0 | $37M | 78k | 477.15 | |
| Tractor Supply Company (TSCO) | 2.0 | $37M | 645k | 56.87 | |
| Hershey Company (HSY) | 1.8 | $33M | 178k | 187.05 | |
| AFLAC Incorporated (AFL) | 1.8 | $33M | 294k | 111.70 | |
| Procter & Gamble Company (PG) | 1.8 | $32M | 210k | 153.65 | |
| Pepsi (PEP) | 1.7 | $32M | 227k | 140.44 | |
| Wal-Mart Stores (WMT) | 1.7 | $32M | 306k | 103.06 | |
| Quest Diagnostics Incorporated (DGX) | 1.6 | $29M | 152k | 190.58 | |
| Eaton (ETN) | 1.6 | $29M | 77k | 374.25 | |
| At&t (T) | 1.6 | $29M | 1.0M | 28.24 | |
| Clorox Company (CLX) | 1.6 | $29M | 232k | 123.30 | |
| BHP Billiton (BHP) | 1.5 | $28M | 504k | 55.75 | |
| Apple (AAPL) | 1.5 | $28M | 110k | 254.63 | |
| Merck & Co (MRK) | 1.4 | $26M | 314k | 83.93 | |
| Sanofi-Aventis SA (SNY) | 1.4 | $26M | 557k | 47.20 | |
| McDonald's Corporation (MCD) | 1.4 | $26M | 85k | 303.89 | |
| Exxon Mobil Corporation (XOM) | 1.4 | $26M | 226k | 112.75 | |
| Automatic Data Processing (ADP) | 1.4 | $25M | 86k | 293.50 | |
| Verizon Communications (VZ) | 1.4 | $25M | 563k | 43.95 | |
| JPMorgan Chase & Co. (JPM) | 1.3 | $25M | 78k | 315.43 | |
| Kimberly-Clark Corporation (KMB) | 1.3 | $25M | 197k | 124.34 | |
| ConocoPhillips (COP) | 1.3 | $24M | 251k | 94.59 | |
| Darden Restaurants (DRI) | 1.3 | $23M | 123k | 190.36 | |
| American Electric Power Company (AEP) | 1.3 | $23M | 204k | 112.50 | |
| General Dynamics Corporation (GD) | 1.2 | $23M | 67k | 341.00 | |
| Generac Holdings (GNRC) | 1.2 | $22M | 130k | 167.40 | |
| Lowe's Companies (LOW) | 1.1 | $21M | 83k | 251.31 | |
| 3M Company (MMM) | 1.1 | $21M | 134k | 155.18 | |
| Duke Energy (DUK) | 1.1 | $20M | 160k | 123.75 | |
| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.1 | $20M | 274k | 71.53 | |
| NVIDIA Corporation (NVDA) | 1.1 | $19M | 104k | 186.58 | |
| Genuine Parts Company (GPC) | 1.1 | $19M | 139k | 138.60 | |
| United Parcel Service (UPS) | 1.0 | $19M | 229k | 83.53 | |
| Emerson Electric (EMR) | 1.0 | $18M | 140k | 131.18 | |
| American Express Company (AXP) | 1.0 | $18M | 54k | 332.16 | |
| Valero Energy Corporation (VLO) | 1.0 | $18M | 105k | 170.26 | |
| Labcorp Holdings (LH) | 1.0 | $18M | 61k | 287.06 | |
| T. Rowe Price (TROW) | 0.9 | $16M | 158k | 102.64 | |
| Deere & Company (DE) | 0.9 | $16M | 34k | 457.26 | |
| Chevron Corporation (CVX) | 0.8 | $16M | 100k | 155.29 | |
| Fortinet (FTNT) | 0.8 | $15M | 183k | 84.08 | |
| Eli Lilly & Co. (LLY) | 0.8 | $15M | 20k | 763.00 | |
| W.W. Grainger (GWW) | 0.8 | $15M | 16k | 952.96 | |
| Abbott Laboratories (ABT) | 0.8 | $14M | 107k | 133.94 | |
| Keysight Technologies (KEYS) | 0.7 | $13M | 76k | 174.92 | |
| MasterCard Incorporated (MA) | 0.7 | $13M | 23k | 568.81 | |
| Alphabet Inc Class A cs (GOOGL) | 0.7 | $12M | 50k | 243.10 | |
| Applied Materials (AMAT) | 0.7 | $12M | 60k | 204.74 | |
| Facebook Inc cl a (META) | 0.6 | $12M | 16k | 734.38 | |
| Target Corporation (TGT) | 0.6 | $12M | 128k | 89.70 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.6 | $11M | 54k | 208.71 | |
| Hubbell (HUBB) | 0.6 | $11M | 26k | 430.31 | |
| Zoetis Inc Cl A (ZTS) | 0.6 | $11M | 74k | 146.32 | |
| Kenvue (KVUE) | 0.6 | $11M | 656k | 16.23 | |
| Ross Stores (ROST) | 0.6 | $11M | 69k | 152.39 | |
| Reinsurance Group of America (RGA) | 0.6 | $10M | 53k | 192.13 | |
| Intel Corporation (INTC) | 0.5 | $9.8M | 293k | 33.55 | |
| Waters Corporation (WAT) | 0.5 | $9.5M | 32k | 299.81 | |
| Invesco S&p 500 Equal Weight Etf (RSP) | 0.5 | $9.5M | 50k | 189.70 | |
| Sherwin-Williams Company (SHW) | 0.4 | $7.8M | 22k | 346.26 | |
| Medpace Hldgs (MEDP) | 0.4 | $6.4M | 13k | 514.16 | |
| Adobe Systems Incorporated (ADBE) | 0.3 | $6.0M | 17k | 352.75 | |
| FactSet Research Systems (FDS) | 0.3 | $5.9M | 21k | 286.49 | |
| Frontdoor (FTDR) | 0.2 | $3.6M | 54k | 67.29 | |
| Sterling Construction Company (STRL) | 0.2 | $3.6M | 11k | 339.68 | |
| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.2 | $3.3M | 31k | 109.68 | |
| Qualys (QLYS) | 0.2 | $3.1M | 23k | 132.33 | |
| Gildan Activewear Inc Com Cad (GIL) | 0.2 | $3.0M | 53k | 57.80 | |
| Donaldson Company (DCI) | 0.2 | $2.9M | 35k | 81.85 | |
| A. O. Smith Corporation (AOS) | 0.1 | $2.4M | 32k | 73.41 | |
| MSC Industrial Direct (MSM) | 0.1 | $2.3M | 26k | 92.14 | |
| CSG Systems International (CSGS) | 0.1 | $2.3M | 36k | 64.38 | |
| National Resh Corp cl a (NRC) | 0.1 | $2.3M | 180k | 12.78 | |
| Liquidity Services (LQDT) | 0.1 | $2.3M | 84k | 27.43 | |
| Evertec (EVTC) | 0.1 | $2.1M | 64k | 33.78 | |
| Paycom Software (PAYC) | 0.1 | $2.1M | 9.9k | 208.14 | |
| Hexcel Corporation (HXL) | 0.1 | $1.8M | 29k | 62.70 | |
| Ubiquiti (UI) | 0.1 | $1.7M | 2.6k | 660.58 | |
| Verisign (VRSN) | 0.1 | $1.5M | 5.4k | 279.57 | |
| Lamar Advertising Co-a (LAMR) | 0.1 | $1.5M | 12k | 122.42 | |
| John Bean Technologies Corporation (JBTM) | 0.1 | $1.5M | 11k | 140.45 | |
| Maxcyte (MXCT) | 0.1 | $1.4M | 863k | 1.58 | |
| Toro Company (TTC) | 0.1 | $1.3M | 18k | 76.20 | |
| iShares Core S&P MID-CAP ETF Etf (IJH) | 0.1 | $1.1M | 16k | 65.26 | |
| Dolby Laboratories (DLB) | 0.1 | $953k | 13k | 72.37 | |
| Zebra Technologies (ZBRA) | 0.1 | $931k | 3.1k | 297.16 | |
| Coca-Cola Company (KO) | 0.0 | $893k | 14k | 66.32 | |
| Jack Henry & Associates (JKHY) | 0.0 | $871k | 5.8k | 148.93 | |
| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $754k | 2.6k | 293.74 | |
| Atkore Intl (ATKR) | 0.0 | $731k | 12k | 62.74 | |
| Bio-techne Corporation (TECH) | 0.0 | $615k | 11k | 55.63 | |
| PAR Technology Corporation (PAR) | 0.0 | $587k | 15k | 39.58 | |
| iShares S&P 100 Index (OEF) | 0.0 | $551k | 1.7k | 332.84 | |
| International Business Machines (IBM) | 0.0 | $545k | 1.9k | 282.13 | |
| Venu Hldg Corp (VENU) | 0.0 | $480k | 38k | 12.81 | |
| Vanguard S&p 500 Etf idx (VOO) | 0.0 | $470k | 767.00 | 612.38 | |
| Avery Dennison Corporation (AVY) | 0.0 | $464k | 2.9k | 162.17 | |
| WisdomTree Total Dividend Fund (DTD) | 0.0 | $440k | 5.2k | 84.00 | |
| Southern Company (SO) | 0.0 | $421k | 4.4k | 94.77 | |
| Alphabet Inc Class C cs (GOOG) | 0.0 | $314k | 1.3k | 243.55 | |
| Capital One Financial (COF) | 0.0 | $289k | 1.4k | 212.58 | |
| Qxo (QXO) | 0.0 | $286k | 15k | 19.06 | |
| Abbvie (ABBV) | 0.0 | $275k | 1.2k | 231.54 | |
| Vanguard Total Stock Market ETF (VTI) | 0.0 | $271k | 824.00 | 328.25 | |
| Suno (SUN) | 0.0 | $244k | 4.9k | 50.01 | |
| Wells Fargo & Company (WFC) | 0.0 | $235k | 2.8k | 83.82 | |
| iShares S&P 500 Growth Index (IVW) | 0.0 | $233k | 1.9k | 120.72 | |
| Ishares Core MSCI EAFE ETF Etf (IEFA) | 0.0 | $230k | 2.6k | 87.31 | |
| Corning Incorporated (GLW) | 0.0 | $226k | 2.8k | 82.03 | |
| Summit Therapeutics (SMMT) | 0.0 | $207k | 10k | 20.66 | |
| McKesson Corporation (MCK) | 0.0 | $202k | 262.00 | 772.13 | |
| iShares Gold Trust (IAU) | 0.0 | $200k | 2.8k | 72.77 | |
| Flowers Foods (FLO) | 0.0 | $134k | 10k | 13.05 | |
| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $3.9k | 10k | 0.38 | |
| Sycamore Entertainment Group (SEGI) | 0.0 | $9.652500 | 19k | 0.00 | |
| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
